Paid Media Data Solution Architect Associate

We are seeking an experienced Paid Media Audience Strategy & Data Architecture Lead to drive audience planning, activation strategy, and data-enabled marketing initiatives across the paid media ecosystem. This role combines strategic audience development with data architecture expertise, helping the organization identify, prioritize, and activate audiences that drive business outcomes. The successful candidate will lead the development of audience frameworks that answer key strategic questions: Who should we target? When should we engage them? Where should we reach them? Why are they valuable? Working closely with Marketing, Analytics, Data Science, Media, and Technology teams, this individual will translate customer insights and business goals into scalable audience strategies while ensuring data is appropriately integrated, governed, and activated across MarTech and AdTech platforms. The ideal candidate is a strategic audience expert who understands how to combine customer insights, first-party data, and marketing technology to develop effective targeting strategies. They can define who to target, when to engage them, where to activate them, and why they matter, while partnering across teams to operationalize those strategies and drive measurable business outcomes. Responsibilities: Audience Strategy & Planning: Develop audience strategies that support customer acquisition, cross-sell, engagement, and retention objectives, define target audience frameworks using customer behavior, lifecycle stage, demographics, transactional data, and behavioral signals, determine the optimal timing, channel, and messaging approach for audience engagement, partner with business stakeholders to identify high-value audience opportunities aligned with strategic priorities and establish audience selection methodologies, segmentation standards, and measurement frameworks. Customer Insights & Audi

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a B2B Enterprise Paid Marketing leader to build and scale global demand generation across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy for complex enterprise buying journeys, connect paid media to account-based marketing (ABM) programs, and own performance from target-account engagement through pipeline and revenue. You will partner closely with Sales, GTM, field marketing, product marketing, marketing operations, data science, finance, design, and product to translate enterprise priorities into coordinated campaigns. This team combines rigorous measurement with close sales alignment, rapid experimentation, and a deep understanding of buying committees, long sales cycles, and regional enterprise needs. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management. Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs. Partner with Sales and GTM leadership to align investment with account priorities, territories, pipeline goals, and product or solution plays. Optimize performance across the enterprise funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue, with clear attribution

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Digital Marketing Lead, APAC We are looking for an experienced and data-driven Digital Marketing Lead, APAC to join our regional team in Singapore. Reporting directly to the VP of Marketing, APAC, you will own and elevate the end-to-end digital marketing strategy across Australia, India, Southeast Asia, Hong Kong, and Japan. In this role, you will bridge high-level regional growth strategies with hands-on digital execution. This role will lead digital experience across the entire customer lifecycle while focusing heavily on net-new customer acquisition through paid, earned, and owned channel performance across the APAC region. As a commercial conduit and trusted team leader, you will partner closely with local country marketers, global digital marketing leaders and regional commercial leaders. This is a player-coach role where you will not only coach and grow a high-performing digital marketing function but also be comfortable to roll up your sleeves to get into details and execution. We are looking for a respected and trusted leader with experience in coaching and developing teams to perform at their best capacity What you'll do Regional Strategy & Leadership Drive Full-Funnel Digital Strategy: Formulate, execute, and evaluate a multi-market web and digital marketing strategy across APAC to build brand awareness, ac

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Growth Products team drives rider and driver acquisition to scale the business and balance the marketplace. We specialize in incentive and messaging targeting, budget optimization, and paid media measurement, and move rapidly to test new ideas and products. As a Data Scientist expert in causal inference and marketing mix models (MMM), you will lead our efforts to measure and optimize investments across marketing channels. Responsibilities: Deliver results across the entire lifecycle of data science solutions for Growth: from defining the problem with cross-functional stakeholders to deploying production models that address key business problems. Own complex domains and develop long-term roadmaps to maximize business impact. Build statistical pipelines, write production code, and design/analyze experiments. Participate in the science on-call rotation to ensure automated campaigns operate successfully. Experience: Advanced degree in statistics, economics, mathematics, or equivalent industry experience. 4+ years of industry experience in causal inference or data science. Proven ability to apply statistics to unstructured problems and deliver measurable results. Deep technical expertise in causal inference and tackling challenging measurement problems. Expertise in marketing mix modeling is highly preferred. Expertise in SQL and experience with large-scale data platforms. Proficiency in Python and working within production coding environments. Benefits: Great medical, dental, and vision insurance options with additional programs available when enrolled Mental health benefits Family building benefits Child care and pet benefits 401(k) plan with company match to help save for your future In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team membe

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: As part of the Global Payroll Team, you will contribute to the ongoing development of the global People strategy. Supporting business growth in an increasingly regulated environment whilst ensuring payroll and tax are compliant across the region. The Payroll Supervisor will have the responsibility for ensuring that their team performs payroll processing, compensation, as well as associated deductions and benefits payments are processed/paid on a timely basis for assigned populations. They will also be responsible for ensuring all statutory filings are completed and deadlines met. What you'll be doing: Oversee and manage payroll processing, ensuring compliance with statutory requirements and accuracy of payments. Review and approve payroll runs before sign‑off Handle complex cases (tax, retro, expatriate payroll) Coordinate with HR, Finance, and vendors Drive standard work instructions and SOP adherence Ensure bank reconciliations are completed daily to maintain financial accuracy and liquidity. Ensure compliance with financial regulations, tax laws, and in

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. GTM Engineer - ABM, Advertising and Growth Marketing We're searching for a high-impact, results-driven individual to join our team as a GTM Systems Engineer, focused on revolutionizing our ABM, Paid Media/Advertising, and growth marketing motions. This is a critical role that will leverage AI, CDP, and automation platforms to build the scalable technical backbone powering real-time audience activation, paid media operations, and personalized campaign delivery across hundreds of thousands of accounts. You'll partner closely with Marketing and Data teams to translate strategic vision into high-performing, measurable systems. WHAT YOU'LL DO: Streamline and optimize digital marketing, ABM, and growth marketing processes, including advertising campaign creation, audience segmentation, and offline workflows that enable boutique customer touchpoints at scale. Serve as the primary technical partner to the internal Paid Media & ABM team, co-developing the innovation roadmap, fast-tracking automation priorities, and translating their strategic needs into production-ready AI solutions. Partner with cross-functional, global Marketing teams and Data and Analytics to identify and scope opportunities for AI-driven solutions and technology adoption across teams. Integrate AI APIs, MCP