Performance markting

We are looking for Performance Marketing Specialists to join our team of high-performing paid marketing experts and strengthen our digital advertising efforts. If you thrive on running and scaling Facebook and Instagram campaigns, enjoy working with content, copy, and design teams, and know how to turn data into growth, we’d love to connect. This role is open to candidates with 4 to 8 years of experience. The scope will flex as Specialist or Manager depending on your expertise and leadership readiness. What you’ll do ✨ • Collaborate with marketing teammates across paid ads, content, copy, and design to launch and optimize campaigns on Facebook and Instagram • Guide campaign strategy, manage budgets effectively, and maximize ROI • Track and analyze performance metrics like CTR, CPC, CPM, ROAS, and CPA, and act on insights • Run structured A/B tests on creatives, copy, audiences, and landing pages • Stay current with platform updates, new ad formats, and targeting features • For more experienced candidates, help shape scaling strategy and support peer development What we’re looking for 📊 • 4 to 8 years of hands-on experience managing campaigns in Meta Ads Manager (Facebook, Instagram) • Proven ability to manage budgets and deliver ROI at scale • Metrics-driven, analytical and team-player, able to communicate insights clearly • Experience with Google Ads, YouTube Ads, or LinkedIn Ads is a plus • Familiarity with landing page tools, analytics platforms, or marketing automation a bonus About WIN 🌍 WIN Home Inspection is the #1 ranked residential inspection services company in the United States. We are the fastest-growing brand in our industry, powered by proprietary technology and highly scalable solutions designed to manage and support explosive growth. Recognized as the most innovative residential services company in the US, WIN is redefining how residential services are delivered at scale. Why join us 🚀 • Work with a full-stack marketing team that includes s

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact. Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide. Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond. At InMobi Advertising , you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com What will you be doing? Microsoft Advertising and InMobi have entered a partnership. As per which, InMobi will be the exclusive partner for Microsoft’s Advertising solutions in various reg

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Location- Noida / Bangalore / Mumbai Role Overview: Campaign Operations Specialist will be responsible for the end-to-end execution, monitoring, and optimization of digital advertising campaigns across programmatic platforms, with a strong focus on Google Display & Video 360 (DV360), OTT/CTV, Display, and Video advertising. This role sits at the intersection of ad operations, campaign performance, and client delivery, ensuring campaigns launch accurately, deliver efficiently, meet KPIs, and drive measurable business outcomes. Key Responsibilities: Campaign Setup & Execution ● Set up and launch advertiser campaigns on DV360 and programmatic platforms, including Display, Video, YouTube, and OTT/CTV inventory. ● Configure insertion orders, line items, targeting, budgets, bidding, creatives, frequency caps, and flighting based on client briefs and media plans. ● Manage audience, contextual, geo, device, inventory, and OTT/CTV audience targeting. ● Execute campaigns across OTT/video inventory and connected TV environments, ensuring appropriate targeting, creative formats, and delivery. ● Ensure accurate campaign tagging, tracking, Floodlight/conversion tracking, and attribution setup. ● Perform detailed pre-launch QA to ensure error-free campaign execution. Campaign Monitoring & Optimization ● Monitor live campaigns for delivery, pacing, CTR, CPM, CPC, CVR, CPA, viewability, reach, frequency, and video completion rates. ● Perform ongoing optimizations across bids, targeting, budgets, creatives, inventory, and frequency to improve campaign performance. ● Monitor OTT/video campaigns for completion rate, VTR, viewabili

Key Responsibilities:- 1. Channel Ownership & Growth Own end-to-end affiliate channel performance from partner onboarding to scale Drive acquisition with a focus on quality metrics (IR FT), not just volume Build a sustainable and scalable affiliate growth engine 2. Partner Ecosystem Development Build and manage relationships with affiliate networks (vCommission, Admitad, etc.), fin-influencers, publishers, and deal platforms Onboard and scale high-quality direct affiliates and strategic partners Identify and unlock new affiliate growth opportunities (content, comparison platforms, communities, etc.) 3. DRA Channel Buildout Set up and scale the DRA (Digital Referral Agent) channel Ensure compliance with regulatory requirements and internal policies Define onboarding, training, tracking, and payout mechanisms for DRAs 4. Performance & Optimization Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates Drive continuous experimentation across creatives, messaging, and partner cohorts Improve affiliate-driven funnel metrics: Signup KYC IR FT 5. Analytics & Governance Own channel-level reporting: CAC, ROI, cohort performance, partner-level metrics Implement strong tracking, attribution, and fraud detection mechanisms Ensure traffic quality and prevent misuse or arbitrage 6. Cross-functional Collaboration Work closely with Product, Marketing, Compliance, and Analytics teams Influence onboarding flows and growth experiments for affiliate traffic Align affiliate strategy with broader acquisition and business goals Requirements 810 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintech Strong understanding of broking acquisition funnels (Signup KYC IR First Trade) Proven track record of scaling affiliate channels with measurable ROI Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships Experience or exposure to DRA model and regulatory fra

About the Role: We are looking for a highly analytical and data-driven Business Analyst who can derive actionable insights to support business growth, product strategy, and operational efficiency. The ideal candidate should have strong problem-solving abilities, hands-on experience with SQL and Power BI, and the ability to work closely with cross-functional teams to drive data-backed decision making. Key Responsibilities: ● Analyze large datasets to identify trends, business opportunities, and performance gaps. ● Build and maintain dashboards, MIS reports, and business performance trackers using Power BI. ● Write complex SQL queries for data extraction, validation, and analysis. ● Partner with business, product, marketing, and operations teams to support strategic initiatives. ● Monitor key business metrics and provide actionable recommendations to stakeholders. ● Automate recurring reports and improve reporting efficiency. ● Present insights and findings to leadership teams in a clear and structured manner. Requirements: ● 2–5 years of experience in Business Analytics / Data Analytics. ● Strong proficiency in SQL and Power BI is mandatory. ● Good understanding of data visualization, reporting, and dashboarding. ● Strong analytical thinking and problem-solving skills. ● Experience working with large datasets and deriving business insights. ● Excellent communication and stakeholder management skills. ● Prior experience in fintech, consumer internet, or digital businesses will be preferred. Preferred Skills: ● Knowledge of Excel, Python, or other analytics tools is a plus. ● Exposure to product analytics, customer lifecycle analysis, or performance marketing analytics would be an advantage.

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Roles‌ ‌& ‌Responsibilities:- ● Lead the P&L responsibility for RU & transit categories along with focus on bottomline enhancing strategies, optimising costs and delivering revenue targets. ● Own the business growth charter and work closely with central teams to strategize and coordinate user and value growth. ● Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app. ● Work closely with management to share funnel conversion improvement ideas, feedback & present results. ● Identify demand levers by thoroughly understanding consumer behavior and building offerings around it. ● Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation for growth. ● Define user acquisition and user retention strategies. ● Monitor market trends, research consumer markets, and competitors’ activities. ● Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics. ● Create and execute a strong performance marketing strategy & execution plan for building awareness and driving conversions. ● Measure and report the performance of all marketing campaigns, and assess ROI and KPIs to track their efficacy over time Competencies. ● P&L Ownership ● Category Management. ● Offline, CLM Marketing & Performance Marketing. ● GTM Strategy. ● Product Strategy. ● Advance MS-Office, MS-Excel skills The‌ ‌Ideal‌ ‌Candidate‌ Must Have: ● 5-7‌ ‌years‌ ‌of‌ experience‌ ‌in‌ bill payments/transit or