About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. ABOUT THE ROLE Digital Gold & Silver is one of the fastest-scaling propositions in the Wealth portfolio. As Senior Business Analyst, you will own the numbers end to end from acquisition through retention, churn, revenue and GMV. This is not a reporting role: you will frame problems independently, find root causes, size opportunities, and convert them into growth recommendations that Marketing and Business teams act on. KEY RESPONSIBILITIES Business Insights & Growth • Drive data-led growth across the acquisition, retention, churn, revenue and GMV lifecycle. • Own deep-dive analytics to identify key drivers and opportunities for acquisition, engagement, retention and churn reduction. • Drive Revenue and GMV growth in line with the Annual Operating Plan (AOP) through actionable insights and growth recommendations. Customer & Lifecycle Analytics • Analyse cohorts, journeys, segments and behavioural trends to improve customer lifetime value and repeat transactions. • Build cohort and retention frameworks (D0/D7/D30, monthly triangles) across new, reactivated and repeat users. • Diagnose churn and cancellation drivers and recommend structural fixes, not surface-level corrections. Campaign Efficacy & Attribution • Measure and optimize campaign efficacy — identifying the right segments, propositions, channels and levers to maximize incremental GMV and revenue. • Conduct funnel, cohort, campaign and attribution analysis to identify performance gaps and recommend corrective actions. • Reconcile promotional burn against incremental GMV; establish ROI and cost-per-incremental-user benchmarks by campaign and segment. • Ana
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Role overview
Job description
We are looking for Performance Marketing Specialists to join our team of high-performing paid marketing experts and strengthen our digital advertising efforts. If you thrive on running and scaling Facebook and Instagram campaigns, enjoy working with content, copy, and design teams, and know how to turn data into growth, we’d love to connect. This role is open to candidates with 4 to 8 years of experience. The scope will flex as Specialist or Manager depending on your expertise and leadership readiness. What you’ll do ✨ • Collaborate with marketing teammates across paid ads, content, copy, and design to launch and optimize campaigns on Facebook and Instagram • Guide campaign strategy, manage budgets effectively, and maximize ROI • Track and analyze performance metrics like CTR, CPC, CPM, ROAS, and CPA, and act on insights • Run structured A/B tests on creatives, copy, audiences, and lan
…What they are looking for
Skills & requirements
Qualification
This role is open to candidates with 4 to 8 years of experience
Department · Marketing
Hiring company
WIN Home Inspection
At WIN, we are transforming delivery of actionable insights for homeowners to help improve health, safety and quality of life while saving significantly in repair bills with preventive maintenance. We are doing so by building scalable models, investing in the cloud, data science, artificial intelligence, machine learning, and unmatched training and certification programs. Our home is central to our mental and physical health. Home is where we build memories, grow together with our loved ones, and find comfort, safety and security. Which is why at WIN, we continue to reimagine deep insights via inspection and testing services for millions of residential and commercial facilities to bring peace of mind via actionable insights. If you're interested in making a difference as part of our corporate team or as a franchise owner in an essential industry, we'd love to hear from you! Click here to learn more: https://lnkd.in/eRAxk_tF
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