The Asana Marketing team fuels business growth across revenue marketing, product marketing, brand, content, advertising, and lifecycle programs. We build campaigns, content, and experiences that drive impact at scale. As our Senior Copywriter, you will be the definitive creative voice across Asana's Brand Creative team—shaping how the brand speaks across every channel, medium, and moment that matters. This is a leaderful role as much as a writing role: you will define and steward our brand voice, set the standard for copy quality across the creative team, and bring language to life across campaigns, performance ads, sizzle reels, demo video scripts, and more. You will work at the intersection of strategy and craft—partnering closely with art directors, designers, producers, and cross-functional stakeholders—to translate briefs into work that is sharp, original, and unmistakably Asana. You will also be a teacher and force multiplier: codifying our voice in frameworks and guidelines others can apply, mentoring colleagues, and raising the bar for written communication across the Marketing organization. You bring deep conviction and active curiosity to your work, including a genuine interest in how AI can augment the craft of writing. You know how to use these tools intelligently without sacrificing creative ownership, and you build workflows that help the team move faster without compromising quality or your own originality. This role is based in our Vancouver, BC office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements. What you'll achieve Define, steward, and evolve Asana's brand voice: building the guidelines, frameworks, and reference materials that make great writing scalable acros
Role overview
Job description
The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. We’re looking for a strategic Product Marketing Director to own the GTM strategy for our new AI-powered service management solution, Asana Service Management, and scale it from 1 to 100. Operating at the intersection of product strategy and commercial execution, you will partner closely with Product and Sales to launch new features and generate significant market momentum. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesd
…What they are looking for
Skills & requirements
Department · Marketing
Hiring company
Asana
We are looking for enthusiastic collaborators who are passionate about their craft to be a part of our journey building technology that is a force for positive change in the world. Make an impact by helping us achieve a powerful mission while developing your career.
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