Product Marketing Manager

ABOUT THE UI DESIGNER ROLE: WIN is looking for a talented UI Designers to create modern, intuitive, and visually compelling digital experiences across our web and mobile products. You will work closely with Marketing, UX, Product, and Engineering teams to transform concepts, user flows, and product requirements into polished, functional interfaces. We are looking for someone who combines strong visual design fundamentals with curiosity and speed. You should enjoy experimenting with new ideas, embracing emerging design technologies, and using AI-powered tools to explore design directions, generate references, rapidly prototype concepts, and iterate faster. As we continue to build AI-enabled products and experiences, you will play an important role in defining how those experiences look, feel, and come to life for our users. KEY RESPONSIBILITIES: Design intuitive, visually compelling, and high-quality user interfaces for web and mobile products. Translate UX wireframes, user flows, product requirements, and concepts into polished UI designs and interactive prototypes. Create UI mockups, layouts, components, visual concepts, and prototypes that clearly communicate the intended product experience. Use AI-powered tools to generate design references, explore multiple creative directions, rapidly prototype ideas, and accelerate design iterations. Collaborate closely with UX Designers, Product Managers, and Engineers to take ideas from concept to production. Build and evolve reusable components, design systems, visual guidelines, and UI patterns to ensure consistency across products. Apply strong visual design principles across typography, hierarchy, spacing, color, imagery, and interaction states. Iterate rapidly based on product feedback, user insights, data, and technical considerations. Stay curious about emerging UI trends, AI tools, design technologies, and interaction patterns, and identify opportunities to incorporate them into our products. Maintain high standards

About Us: Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the Role: We are looking for a strategic and hands-on Growth & CLM Leader to own growth for the Paytm for Business app across activation, engagement, retention and winback, with a strong focus on service/product journeys. The role will build a data-led growth engine through analytics, experimentation, lifecycle marketing and AI/agentic automation, while leading a high-performing Growth & CLM team. Key Responsibilities: -Own app growth across activation, engagement, retention, monetization and winback. Drive growth for key service/product journeys and optimize critical user funnels. -Build and scale CLM programs across onboarding, activation, engagement, retention and reactivation. -Drive experimentation, A/B testing, personalization and funnel optimization. -Leverage AI/GenAI and agentic capabilities to automate and improve growth and CLM. -Use customer data, cohorts and analytics to identify growth opportunities and measure impact. -Partner with Product, Engineering, Analytics, Marketing, Business and Operations teams to deliver growth charters. -Lead and mentor Growth Managers and CLM execution teams. -Establish strong growth metrics, dashboards and operating rhythms. What We’re Looking For: -10+ years of experience in Growth, Product, CLM, Consumer Internet or Fintech. -Experience in Tier-1 product/consumer internet/fintech companies; Tier-1 institute preferred. -Proven track record of driving app growth and lifecycle marketing at scale. -Strong understanding of growth funnels, retention, engagement, experimentation and CLM. -Hands-on experience with AI/GenAI/Agentic capabilities for growth automa

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team: Our Key Offerings are divided into 5 broad categories as follows: • Entertainment • Digital Platforms • CVM Solutions • Enterprise Services • Financial Platforms One97 has the widest and largest deployment of telecom applications on cloud platforms in India and has a myriad of VAS services that have helped operators augment their revenue even in complex markets like India, SAARC, Middle East, Africa and many more Role Overview: We are looking for a data-driven Growth to support our mobile app and SuperApp ecosystem. The role combines analytical rigor with hands-on execution, focusing on user acquisition, retention, engagement, and GTM strategy optimization. The ideal candidate will be comfortable analyzing campaigns, evaluating go-to-market plans, and identifying actionable opportunities for growth. Key Responsibilities: *Growth Analysis & Insights: -Analyze campaign performance (push notifications, in-app messages, email, SMS, partnerships) and track conversion KPIs. -Monitor retention, reactivation, and engagement metrics, including feature adoption, transaction frequency, and monetization flows. -Conduct funnel and cohort analyses to identify bottlenecks in user journeys and growth opportunities. -Track campaign ROI, cost per acquisition (CPA), activation rate, referral conversion, and other key growth indicators. *GTM Strategy Support: -Assist in designing, executing, and analyzing go-to-market plans for new features, wallet flows, or app integrations. -Evaluate the effectiveness of promotional campaigns, incentive programs, and partnerships in driving adopti

About Paytm Paytm is India's leading mobile payments and financial services distribution company. A pioneer in the mobile QR payments revolution, Paytm builds innovative technology solutions that empower merchants and consumers alike. Our mission is to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. About the Role We are looking for an experienced Growth professional (DGM/GM) to own customer acquisition, activation and usage for our Lending EMI business. The incumbent will drive the strategy and execution behind how customers discover, check their eligibility for, and activate Paytm EMI — spanning proactive outreach to pre-scored segments, always-on in-app/in-store eligibility checks, and in-the-moment discovery at the point of purchase. The role requires close partnership with Business Product, App Product, Risk, Risk Analytics, Brand Alliance, and Marketing teams to convert Paytm's existing user base — including Postpaid and other lending cohorts, and customers who already use Paytm's free credit report — into active, repeat EMI users, while keeping growth targets aligned with underwriting and portfolio quality constraints. About the Team The Growth team for Lending EMI owns the full top-of-funnel, activation charter and usage matrices: sizing and prioritizing the addressable base, running outbound and in-product campaigns, and measuring and improving conversion across every discovery channel — proactive whitelist outreach, standalone self- check, contextual at-purchase discovery, and merchant-assisted discovery. Key Responsibilities ● Own the GTM strategy and sequencing across customer segments (existing loan products/lending cohorts, the CIR base, internal usage patterns, new-to-credit customers) and merchant/category segments. ● Drive the proactive outreach ("Signup") program end to end: whitelist targeting, campaign design across push/SMS/email/in-app, frequency and consent m

Job Title: Client Onboarding & Product Specialist Company: Paytm Location: Noida Department: Business / Customer Success / Product Role Overview We are looking for a proactive and customer-focused professional to manage the onboarding and adoption journey of new clients at Paytm. The role involves conducting product demos, guiding clients through setup and integrations, resolving onboarding challenges, and ensuring smooth adoption of Paytm’s solutions. The ideal candidate should have strong communication skills, a problem-solving mindset, and the ability to work closely with Sales, Support, and Product teams. Key Responsibilities Lead new clients through a smooth and structured onboarding process, ensuring successful product setup and activation. ● Conduct product demos, product tours, and personalized training sessions to help clients understand and effectively use Paytm’s solutions. ● Guide clients through WhatsApp Marketing integrations, campaign setup, and relevant product functionalities. ● Act as the primary point of contact during onboarding, addressing setup-related queries and troubleshooting issues to ensure a seamless experience. ● Monitor client adoption and proactively identify opportunities to improve product usage and engagement. ● Simplify complex product or technical processes and help clients move from initial onboarding challenges to confident product usage. ● Collaborate with Sales, Customer Support, and Product teams to resolve client issues and share actionable customer feedback. ● Track onboarding progress, client requirements, and issue resolution while ensuring adherence to defined SLAs. ● Monitor campaign performance and support clients in optimizing their multi-channel campaigns. ● Identify recurring client challenges and work with internal teams to improve processes, product experience, and onboarding journeys. ● Maintain accurate records of client interactions, onboarding status, feedback, and resolutions. Key Skills ●

ABOUT THE INSTRUCTIONAL DESIGNER ROLE: WIN is looking for experienced Instructional Designers to create engaging, practical, and impactful learning experiences for our franchise owners, external partners, team members, customers, and other stakeholders to support our growth in the U.S. and internationally. You will work closely with subject matter experts and cross-functional teams to transform complex business processes, product knowledge, and operational concepts into engaging and effective learning experiences. From e-learning modules and videos to instructor-led sessions, onboarding programs, job aids, assessments, and product training, you will help determine the right learning approach for different audiences and needs. We are looking for team members who are curious, creative, and passionate about how peoplelearn. You should be excited to experiment, leverage AI, and continuously improve learning content faster and more effectively. KEY RESPONSIBILITIES: Design and develop engaging learning experiences including e-learning modules, instructor-led training, videos, onboarding programs, product training, job aids, SOPs, assessments, quizzes, and other learning resources. Manage learning content from concept through development, review, launch, and continuous improvement. Create learning journeys, course outlines, storyboards, scripts, activities, simulations, and assessments aligned with specific learning objectives. Utilize innovation and AI tools to accelerate research, content development, storyboarding, visual creation, video and voice production, assessments, and rapid prototyping of learning experiences. Design learning experiences for U.S. audiences with strong attention to language, context, examples, and cultural relevance. Collaborate with Product, Operations, Marketing, Technology, and other teams to develop training for new products, processes, systems, and initiatives. Maintain and update existing training programs and learning resources as product