Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is building the future of human connection through play. As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine, helping millions of users discover, engage with, and return to Roblox. This role sits at the intersection of marketing, product, data science, and engineering. You will lead high-impact growth initiatives spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. You will be responsible for identifying new growth opportunities, designing and executing experiments, influencing product strategy, and scaling programs that drive measurable business impact. This is a highly cross-functional role for someone who combines analytical rigor, strong growth instincts, operational excellence, and the ability to influence across teams. You will report to the Head of Growth Marketing. You will: Own and Scale Growth Programs Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs. Manage and optimize multimillion-dollar marketing investments across ad platforms including but not limited to Google, YouTube, Meta, TikTo
Role overview
Job description
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is building the future of human connection through play. As a Senior Growth Marketing Manager, you will play a c
…Role market pulse
How Marketing Manager demand looks in United States
Live jobs
125
Posted 30d
28
30d movement
-71.1%
Remote share
21.6%
Salary listed
40.8%
Salary trend 1Y
Not enough history
What they are looking for
Skills & requirements
Qualification
You have: Growth Leadership 8+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high growth consumer technology company
Department · Growth Marketing
Hiring company
Roblox
Be part of an amazing team that’s building the world’s largest social platform for play. Every month, over 100 million players come to Roblox to immerse themselves in any game or experience imaginable. Players can create the ultimate theme park, compete as a professional race car driver, star in a fashion show, become a superhero, or simply build a dream home and hang out with friends. Our Mission: to become the global leader in user-generated gaming and creation for all ages. Our Products: The Roblox Imagination Platform™ is a vibrant ecosystem of creators, builders, game players, and adventurers imagining with their friends. Our Roblox Studio IDE allows powerful and intuitive creation, published with a single click to the cloud, and instantly playable with your friends across PC, Mac, iOS, Android, Xbox and Oculus Rift. Integrated matchmaking, persistence, and billing support provide developers rich functionality for building great games and experiences. The Roblox.com website ties this ecosystem together with search and discovery, social networking, and a massive catalog of user made content. Check out our latest news at blog.roblox.com!
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