The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. About the Role NYT Wirecutter is looking for a Senior Manager, Revenue Analytics to power our business strategy. Your core mandate is to increase audience monetization across our primary businesses—Affiliate, Advertising, and E-commerce—ensuring we preserve long-term audience trust. As a player-coach role, you will lead a team of analysts and partner closely with Revenue, Product, and Marketing leads to establish KPIs, run conversion experiments, and build attribution frameworks that scale revenue. You will report to the Executive Director, Data Analytics. Responsibilities You will lead, mentor, and onboard a team of two direct reports, nurturing their career growth You will analyze affiliate revenue drivers (e.g., merchant commissions, EPC, conversion rates, and partner yield) across all content touch points. You will be the analytics lead for the newly launched Wirecutter Store, reporting on unit economics, merchandise performance, cart funnel analytics, order value (AOV), and customer acquisition/repeat purchase metrics You will partner with Ad Ops and Advertising teams to track ad yield (RPM, eCPM), fill rates, and ad unit viewability, balancing display and custom content revenue against user experience and page speed You will evaluate trade-offs between affiliate links, ad placements, and Wirecutter Store product placements on site, creating a holistic monetization framework to maximize total revenue per user. You will lead recur
Senior Manager, Audience & Product Analytics, NYT Wirecutter
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The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. About the Role New York Times Wirecutter team is looking for a Senior Manager, Audience & Product Analytics to power our growth strategy. Your core mandate will be to build an understanding of our audience— who they are, how they engage with content and product features, and what brings them back. You will lead a team of analysts responsible for understanding audience
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Qualification
Basic Qualifications 6+ years of experience in data analytics, with direct experience working with product or publishing teams; 5+ years of experience in A/B testing 1+ years of experience reporting on audience engagement, traffic trends, or customer journey modeling for a digital publisher or media organization; Quantitative degree in Statistics, Data Science, Economics, Computer Science, or a related field
Department · Data Analytics
Hiring company
The New York Times
At The Times, our mission is to seek the truth and help people understand the world. Having a diverse staff with a broad range of backgrounds and experiences is vital to ensuring we cover the world fully and fairly and offering products that have a wide appeal. Our vision is to become the essential subscription for every curious person seeking to understand and engage with the world. This work is supported by our journalists and a range of dedicated individuals, from data scientists to marketers, designers, engineers and more. Our cutting-edge journalism reaches 150 million readers each month, and is produced by journalists reporting on the ground from more than 170 countries. If you find our mission and vision inspiring, we invite you to apply for any of our open positions. And if you are a current Times employee, please apply on our internal job board.
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