$167.6K – $177.1K/yr · Jobiba est.
VTS is looking for a Senior Content Marketing Manager to own content strategy across the full marketing funnel. This is a hands-on, high-ownership role for someone who can both set the content strategy and produce most of it themselves — from long- and short-form writing to video storyboarding and executive presentations. You'll shape how VTS shows up across every format and channel, partnering closely with Growth Marketing, Product Marketing, and cross-functional teams including Executives, Sales, and Customer Success to make sure content connects to what the business actually needs. ** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office 4 days a week. ** What Makes This Job Awesome? You will... Own VTS's content strategy end-to-end: define the right mix of long-form, short-form, video, employee-generated content across the funnel, from top-of-funnel awareness through customer expansion. Take what you hear from executives, sales, customers, and prospects and work with the VP of Marketing to translate it into our overall messaging. Then bring that messaging to life in decks, presentations, and content for internal and external audiences. Produce the majority of our content yourself, especially written work, while knowing when to bring in our creative and video teams, or agency support, for storyboarding, production, or specialized formats. Develop and own our customer content program (case studies, customer stories, and other proof points), showcasing customer outcomes in ways that support both new business and expansion Own social content strategy and execution, including employee-generated content and thought leadership posting. Drive SEO and AEO strategy across our website, landing pages, and content, ensuring VTS shows up in both traditional search and AI-driven answer engines. Partner closely with Growth Marketing to produce the right content for our paid and owned channels, bringing a point of view