Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Senior Product Manager London, UK (Hybrid) Role Overview As a Senior Product Manager you will work within the Commerce Platform area of the PlayStation business, leading initiatives that drive monetization growth for PlayStation’s membership program, PlayStation Plus, in addition to commerce experiences for players. You will expand upon the PlayStation Plus service to evolve the value proposition and support business goals to acquire new audiences and expand PlayStation’s reach. You will help shape how players discover, understand, adopt, and purchase our products, deriving ongoing value. Your work will support evolving monetization strategies, strengthen the value of existing offerings, and enable new growth opportunities across the PlayStation platform. This role requires strong product leadership, a data-informed mindset, and close collaboration with cross-functional teams to deliver impactful experiences at global scale. Responsibilities Develop the product strategy for experiences & capability that help acquire & engage members, with a focus on seamless experiences from acquisition to ongoing member engagement that serve new & diverse audiences and drive monetization growth. Lead the con
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Salary not disclosed
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Role overview
Job description
Spotify's mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators.
The Subscriptions Mission builds and evolves Spotify's subscription products and marketplace experiences to drive sustainable user and revenue growth globally. We focus on awareness, acquisition, activation, retention, and monetization strategies that help users unlock the full value of Spotify while enabling the business to scale efficiently and responsibly.
This role focuses on the awareness, acquisition, and activation layers of the Subscriptions Mission, making Premium feel unmissable to free users long before a purchase decision. You'll own the strategy for how users discover, understand, and develop intent for Premium value, partnering closely with product, design, engineering, research, marketing, and data science to shape the moments, surfaces, and experiences that drive consideration across markets and segments.
What You Will Do
Own the product strategy and roadmap for how free users become aware of, experience, and develop intent for Premium, driving consideration, conversion intent, and subscriber growth across segments and markets.
Lead the discovery, design, and delivery of subscriber-facing features from early concept through global rollout.
Drive experiments that deepen our understanding of what makes users want Premium and measurably move free users closer to a purchase decision.
Turn behavioral, funnel, and market data into clear hypotheses, define meaningful success metrics, and build a prioritized experimentation roadmap.
Design rigorous A/B experiments to evaluate funnel changes against strong baselines, scaling approaches that demonstrably work across markets and segments.
Make pragmatic trade-offs across user value, revenue impact, regional nuance, and operational complexity, knowing when a simple flow change is enough and when a deeper platform capability is needed.
Partner with marketing, research, and regional teams to adapt value positioning and messaging for different markets, competitive landscapes, and user needs, including high-growth emerging markets where the path to Premium may look fundamentally different.
Communicate strategy, results, and trade-offs clearly to senior stakeholders, translating funnel mechanics and subscription economics into business impact and strategic direction.
Where You'll Be
You have a strong track record in product management and have shipped consumer-facing products or features at scale, with experience that translates well to subscription, marketplace, consumer growth, or media environments.
You have strong instincts for consumer value and what makes a product feel worth paying for, and understand how perception, positioning, and product experience work together to influence willingness to pay.
You can break down the path from awareness to conversion, identify the highest-leverage opportunities, and connect product decisions to downstream revenue outcomes such as ARPU, LTV, and net subscriber growth.
You're fluent in experimentation and A/B testing and are confident interpreting funnel, cohort, and behavioral analysis to make thoughtful prioritization decisions.
You know how to navigate the complexity of a global consumer business across different segments, markets, and competitive dynamics, balancing global consistency with local relevance.
You bring strong judgment about when to optimize, when to invest more deeply, and when to leave something alone, balancing user value, revenue impact, and operational cost.
You're a clear communicator and collaborative partner across product, design, engineering, marketing, research, data science, and regional teams, and you can align people around shared outcomes.
You're comfortable working through open-ended problems, learning quickly through experimentation, and adapting your approach based on evidence.
Where You Will Be
This role is based in London, United Kingdom or Stockholm, Sweden.
We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
What they are looking for
Skills & requirements
Department · Product
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Hiring company
Spotify
Technology
Spotify is a digital music service that gives you access to millions of songs, podcasts, and audiobooks. Listen to your favorites online now.
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