At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. About the role We're hiring someone to build the playbook for how we drive practitioner adoption of new capabilities, and bring new practitioners into the platform. You'll pick a segment (data engineers, ML engineers, analytics engineers), pair it with a use case, and figure out what it takes to get practitioners from awareness to activation. That means developing real knowledge of your audience: what they care about, where they spend time, what resonates, and what falls flat. Then working cross functionally to assemble the right assets, sequence them into an exciting journey that leads to adoption, and getting your campaign in front of the right people across owned, paid, in-product, and partner channels. What you're building is a closed loop. Each campaign is instrumented so you can see what actually worked. Did practitioners activate? Did usage stick? How quickly did they find value? Each round of learning makes the next one sharper. The insights you generate don't stay with you; they feed back to marketing, product and account teams to drive broader adoption across organizations. If you want to own the full arc from choosing the audience to designing the playbook to shipping the campaign to building the feedback loops that make it all compound over time, this is that ro
Senior Product Marketing Manager Interoperable Lakehouse
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Job description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Build the future of the AI Data Cloud. Join the Snowflake team. Do you want to own one of the most consequential narratives in enterprise data? As AI forces organizations to rethink their archit
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Department · Marketing
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Snowflake
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