Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join Organic search is one of Airbnb's largest and most efficient acquisition channels, and the rise of AI answer engines is reshaping how travelers discover places to stay, things to do, and trusted Hosts. This role sits at the intersection of growth marketing, content strategy, and emerging AI search behavior, partnering closely with product, engineering, content, and data science teams to make Airbnb the trusted source that search engines and AI models cite. The Difference You Will Make As Senior Growth Marketing Lead, SEO, AEO, GEO, you will own the strategy and day-to-day execution for how Airbnb shows up in Google, AI Overviews, ChatGPT, Gemini, Perplexity, and the assistants that come next. You are an execution-focused operator with a career built in SEO — you write your own SQL, size opportunities from raw data, and ship. Success in this role means measurable gains in organic visibility, rankings, AI citations, traffic, bookings, and downstream conversion, along with a measurement framework that proves the business value of organic channels. This is a chance to define what AEO and GEO mean for Airbnb and build the playbook others follow. A Typical Day Own the organic growth strategy and content roadmap across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) — covering technical SEO, content, on-site experience, and visibility in AI assistants such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. Manage internal content strategy for these acquisition channels: set priorities, briefs, templates, and quality standards for content a
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Role overview
Job description
Wie we zijn Artefact is een wereldwijd consultancybedrijf dat de adoptie van data en AI stimuleert om een echte impact op de business te creëren. We zijn gespecialiseerd in data- & AI-transformatie en datagedreven marketing en leveren end-to-end oplossingen – van strategie en governance tot AI-implementatie en marketing-ROI – in alle branches. Met meer dan 2000 medewerkers in 31 kantoren in 27 landen werken we met meer dan 1.000 klanten, waaronder topmerken zoals Heineken, Mars, Samsung en L’Oréal. Artefact Benelux in Utrecht is op zoek naar een ambitieuze, Senior SEO Consultant om ons team te versterken. De functie Het verbeteren van de zichtbaarheid van de websites van onze klanten in verschillende zoekmachines en het organische verkeer ernaartoe vergroten; Je vertaalt ontwikkelingen binnen SEO en AI naar concrete acties, projecten en optimalisaties die bijdragen aan de groei van onz
…What they are looking for
Skills & requirements
Department · Seo

Hiring company
Artefact
Global data and AI consulting company. From strategy to deployment: AI solutions by industry, data platforms, governance, analytics and data marketing.
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