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Active3w ago

Sr Manager, Influencer Planning

PlayStation Global·📍 United States, San Mateo, Canada

Employment

Full-Time

Work mode

On-site

Experience

SENIOR LEVEL

Salary

$194.2K – $291.4K/yr

Role overview

Job description

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Sr. Manager, Influencer Planning San Mateo, CA (Collab) The Sr. Manager, Influencer Planning is a strategic planning leader responsible for building and operationalizing PlayStation's

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What they are looking for

Skills & requirements

Qualification

10-12+ years of experience in influencer marketing, creator strategy, talent partnerships, brand marketing, integrated marketing, entertainment marketing, or social-first audience strategy. Bachelor's degree in marketing, advertising, communications, business, or a related field; equivalent experience considered. Proven experience developing global influencer programs for major consumer brands, entertainment companies, gaming companies, studios, agencies, platforms, or technology brands. Deep understanding of the creator economy, social platforms, gaming communities, youth culture, talent/influencer models, and the behaviors shaping cultural relevance today. Strong strategic planning capability, including audience definition, portfolio prioritization, brief development, measurement frameworks, and investment recommendations. Experience building operating models, planning processes, playbooks, and cross-functional ways of working in complex matrixed organizations. Strong executive communication skills, including the ability to synthesize complex information into clear recommendations and persuasive exec-level presentations. Demonstrated ability to influence senior stakeholders and p

Department · Admin (Marketing)

PG

Hiring company

PlayStation Global

View the company profile, current openings and hiring details.

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