At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks. With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate. We are building the future of mobility media β and we are looking for exceptional talent to help lead that charge. We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr. Product Marketing Manager for Programmatic Ad Solutions. This is a unique and high-impact role at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy. You will own three interconnected pillars that are core to Lyft Ads' growth: building our programmatic and Audience Extension business, managing key channel and demand partners, and developing the packaging and pricing strategy that powers our sales organization. This role requires a rare blend of strategic thinking, commercial acumen, and operational execution. You will work closely with Product, Data Science, Sales, and external partners to define how Lyft Ads goes to market β both on-platform and off β and to ensure we are positioned to win against competitors in the rapidly evolving commerce media landscape. Responsibilities: Programmatic Strategy & Audience Extension Go-to-Market Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app. Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate L
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About Us Twitch is the worldβs biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. Weβre about community, inside and out. Youβll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. Weβre on a quest to empower live communities, so if this sounds good to you, see what weβre up to on LinkedIn and X , and discover the projects weβre solving on our Blog . Be sure to explore our Interviewing Guide to learn how to ace our interview process. About the Role Twitch's Commerce organization drives over $1B+ in annual payouts to creators through innovative monetization products. As we continue to evolve how streamers earn and how communities engage, we're looking for a visionary Sr. Product Manag
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Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records
Department Β· Community Growth
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Twitch
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