About the Team Our Advertising & Promotions Marketing team operates at the intersection of e-commerce and advertising, surfacing and monetizing relevant content that benefits our core audiences. We provide digital solutions to help advertisers reach DoorDash audiences. The growing DoorDash ads business will quickly become the single best place for merchants and brands to market to local customers, in an ecosystem that benefits all parties. About the Role Our advertising business is one of the fastest-growing parts of DoorDash. This role exists to ensure our sellers are equipped with the right materials for key conversations with enterprise advertisers. You will own the sales content portfolio for our ads business and design the system that produces it. You will co-create our annual sales narrative with our platform and product marketing partners, and own translating it into the practical materials the field actually uses to win. That covers the content sellers use in front of advertisers: pitch decks, one-pagers, customer proof, and playbooks, along with the research that informs it and the governance that keeps it up to date. You will also develop content for our external advertiser training materials. You will manage a team of four marketers covering Restaurant, CPG, and agency audiences across the US, Canada, Australia, and New Zealand, supporting a field of hundreds of sellers. You will partner with Sales, Product Marketing, Revenue Enablement, Product, and business leaders to develop content. Recurring content maintenance and library administration sit with your team. This role reports to the Sr. Director, Ads Marketing. You're excited about this opportunity because you will… Build deep fluency in our ads product suite across our Restaurant and CPG offerings, including occasions and co-marketing programs, and translate that expertise into seller storytelling and content. Own the sales content portfolio and design the operating model behind it, applying bran
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Role overview
Job description
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks. With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate. We are building the future of mobility media — and we are looking for exceptional talent to help lead that charge. We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr. Product Marketing Manager for Measurement, Data & Audiences. This is a unique and high-impact role at the intersection of
…What they are looking for
Skills & requirements
Qualification
Translate complex technical ad tech concepts (e.g., event data generation, signals, data clean rooms) into clear, compelling narratives for sales teams, brands, and top-tier agencies. Ecosystem & Bespoke Data Partnerships Strategic Alliances: Identify, evaluate, and lead the development of bespoke data partnerships with high-value external platforms, brands, and ecosystems to create custom, mutually beneficial data-sharing or co-targeting opportunities. Commercial Deal Structuring: Partner with leadership, Legal, and Finance to influence commercial negotiations, governance models, and revenue-sharing structures for unique data collaboration agreements. Partner Strategy & Accountability: Manage relationships with key third-party measurement providers, verification partners, and data networks ; drive joint business plans, QBRs, and partner prioritization frameworks optimized for audience scale and revenue impact. Infrastructure Collaboration: Partner with Ad Infrastructure PMs, AdTech, and Engineering to ensure external partner connections, custom clean room setups, and attribution tools are optimally implemented and scalable.
Department · North America Rideshare Marketing
Hiring company
Lyft
Wherever you’re headed, count on Lyft for rides in minutes. The Lyft app matches you with local drivers at the tap of a button. Just request and go. Ride by ride, we’re changing the way our world works. We imagine a world where cities feel small again. Where transportation and tech bring people together, instead of apart. We see the future as community-driven — and it starts with you.
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