The Position CallRail is looking for a Vertical Marketing Manager to own our healthcare business. CallRail is a lead engagement platform: we show businesses which marketing drives their calls, forms, and chats, and we help them answer, qualify, and route those leads around the clock. Healthcare organizations are one of our largest and fastest-moving markets. Think of this role as the general manager for healthcare at CallRail: you set the strategy, you own the number, and you are the person the rest of the company turns to when they need to understand this market. You'll build the healthcare personas, positioning, and messaging, verticalizing our go-to-market narrative for this audience. From there you'll partner with demand generation, customer marketing, and content on how it comes to life, and work closely with sales, product, and leadership on what we build and say. You'll decide which healthcare subverticals we go after, how we talk to them, what we need to build or partner on to win. It's a role for someone who is energized by ownership, is happiest when they know a market better than anyone else in the room, and would rather bring a plan than wait for an assignment. The mix is roughly equal parts strategy and execution: you'll build the plan, and then you'll roll up your sleeves and go run it, with cross-functional support. What You'll Do You act like an owner. Healthcare is your line of business. You know its performance, its risks, and its opportunities inside and out, and you carry the accountability that comes with it. You come with a point of view. You represent heathcare in cross-functional and leadership conversations, and your perspective carries weight because it's grounded in real expertise — what customers are telling you, what the data shows, what competitors are doing. You advocate for what your market needs. You don't wait for a door to open; you open it. When you see something we need in order to win in home services,
Market pay estimate
$145,747–$217,500 / year for comparable Marketing Manager roles in United States. Not employer-provided.
Role overview
Job description
The Position CallRail is a lead engagement platform: we show businesses which marketing drives their calls, forms, and chats, and we help them answer, qualify, and route those leads around the clock. Home services is one of our largest and fastest-moving markets, and we're looking for a Vertical Marketing Manager to own it. Think of the role as general manager for home services: you set the strategy, you own the number, and you're the company's go-to on this market. You'll build the home services personas, positioning, and messaging, verticalizing our go-to-market narrative for this audience. From there you'll partner with demand generation, customer marketing, and content on how it comes to life, and work closely with sales, product, and leadership on what we build and say. Expect roughly equal parts strategy and execution. Home services is not one market, though. A roofer, an HVAC cont
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What they are looking for
Skills & requirements
Department · Marketing
Hiring company
CallRail
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