Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The Role SoFi’s Marketing Team is seeking a Senior Director of Affiliate Marketing to provide strategy, vision, and direction for our Affiliate Partnerships business. This role is a critical leadership position directly responsible for our Lending and Banking verticals, setting the strategy and directly managing a structured team of seasoned Affiliate professionals responsible for Personal Loans, Student Loans, Home Loans, Credit Card, Deposits, Brokerage, and Crypto. It reports directly into our VP of Affiliate & Referral Marketing. Besides owning the external relationships & engagement with top affiliate partners, this role will partner closely with internal x-functional leadership across Product Marketing, the Business Units, Business Corporate Development, Finance, Risk, Data Science, and Engineering to identify opportunities and achieve our strategic objectives. There is a large business development component to this role, including helping to onboard and optimize partners and investors to our Loan Platform Business in Affiliates, and ensuring SoFi is top of mind with partners in exploring new B2B opportunities in areas such as Big Business Banking, SMB Lending, SoFi Stablecoin & Crypto adoption and Secured Lending. Importantly, this role wil
Role overview
Job description
The Team + The Role Pendo’s Growth Marketing team owns the engine that creates predictable, efficient demand across paid, organic, lifecycle, and product-led channels. The team connects marketing strategy, analytics, experimentation, and cross-functional execution to generate qualified pipeline and improve the buyer and user journey. As VP, Growth Marketing, you will lead Pendo’s full growth engine from top-of-funnel awareness through qualified pipeline creation. You will own demand generation, website performance, marketing analytics, experimentation, lifecycle programs, and product-led growth motions while partnering closely with Sales, Product, the CMO, the CRO, and the executive team. Remote in the United States What this looks like day-to-day Demand generation and pipeline: Own demand generation strategy and execution across paid search, paid social, SEO/GEO, content-driven acquisit
…What they are looking for
Skills & requirements
Qualification
The team connects marketing strategy, analytics, experimentation, and cross-functional execution to generate qualified pipeline and improve the buyer and user journey; As VP, Growth Marketing, you will lead Pendo’s full growth engine from top-of-funnel awareness through qualified pipeline creation; Build programs that generate qualified pipeline and improve the efficiency and predictability of growth; Must-haves 12+ years of experience in growth, demand generation, or revenue marketing within B2B SaaS, including significant leadership across performance channels and product-led or lifecycle motions
Department · Marketing Administration
Hiring company
Pendo
**All open positions at Pendo are listed below. Given the increase in recruitment fraud, please only apply to Pendo roles using the links below.
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