B2b Marketing Lead Jobs

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam. At Plaid, Product Marketing plays a pivotal role across the entire product lifecycle—from shaping product strategies and defining target audiences, to ensuring successful product launches and market adoption. We collaborate closely with Product, Sales, and Marketing teams, creating compelling narratives, influencing product direction based on customer feedback, and driving go-to-market strategies that align with our business goals and customer needs. As a Product Marketing Manager for Payments, you’ll help bring Plaid’s vision for bank payments to life: making us the method of choice for Billers, Fintechs, and Financial Institutions. Our mission is to harness Plaid’s network—spanning coverage, intelligence, and conversion—to deliver seamless, secure, and intelligent payment experiences. This role is central to accelerating adoption, scaling product impact, and redefining how money moves across the financial ecosystem. Responsibilities: Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions Conduct ongoing competitive analysis and research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear comp

About the Team Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of AI. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with product, engineering, developer relations, comms, and sales teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies. About the Role We’re looking for a Startup Content Marketing Manager who loves technology and wants to work closely with the founders building new products and companies with OpenAI. At OpenAI, you’ll work inside the company building the models and directly with founders turning those capabilities into new products and companies. You’ll try what they’re building and dig into the ideas, technical choices, and lessons behind their work. You’ll turn those discoveries into founder stories, practical guides, demos, and campaigns that help other builders see what’s possible and imagine what they could create next. This is a high-agency, hands-on individual-contributor role. You’ll own campaigns from the first founder conversation through publication and results. You’ll work with startup customers, ecosystem partners, and colleagues across OpenAI, with room to follow a promising idea, try an unexpected format, and make something founders genuinely want to read, watch, and share. In this role, you will: Build relationships with founders and technical teams, get hands-on with their products, and uncover stories and practical lessons other builders can apply to th

Onbe, a fast-growing FinTech, bringing innovation to a rapidly growing global marketplace, stands for “on behalf.” Because that’s exactly how we work: on behalf of our clients, as their comprehensive payments partner. We transform the way payments are imagined — as an opportunity for innovation, a source of insight to customers, and a way to connect with partners around the globe! Summary: Supports product marketing by executing research, developing case studies, and contributing to go-to-market initiatives. This role helps connect client, market, and competitive insights to messaging and sales enablement, improving the effectiveness and consistency of marketing outputs. Key Responsibilities Support voice-of-customer, survey, and research initiatives in partnership with Client Success, Sales, and Product Gather and organize client, market, and competitive insights into structured, usable inputs that support Segment Management priorities Own ongoing tracking of competitors, market trends, and positioning updates Maintain and update competitive battlecards and internal resources Own coordination of case study development, including outreach, scheduling, and approvals Support drafting and production of case studies, testimonials, and customer stories Own and maintain a centralized library of proof points, data, and customer evidence Partner with internal teams to gather product and client performance data (adoption, usage, time-to-launch, etc.) Support product launches by gathering inputs, research, and proof and contributing to messaging development Assist in developing and updating marketing materials and supporting sales enablement Requirements 3+ years in Product Marketing, Marketing, Research, or related role Experience supporting research, content, or case study development Strong organizational and project management skills Ability to gather and structure information from multiple sources Familiarity with competitive research or market analysis Basic under

Onbe, a fast-growing FinTech, bringing innovation to a rapidly growing global marketplace, stands for “on behalf.” Because that’s exactly how we work: on behalf of our clients, as their comprehensive payments partner. We transform the way payments are imagined — as an opportunity for innovation, a source of insight to customers, and a way to connect with partners around the globe! Summary: Supports product marketing by executing research, developing case studies, and contributing to go-to-market initiatives. This role helps connect client, market, and competitive insights to messaging and sales enablement, improving the effectiveness and consistency of marketing outputs. Key Responsibilities Support voice-of-customer, survey, and research initiatives in partnership with Client Success, Sales, and Product Gather and organize client, market, and competitive insights into structured, usable inputs that support Segment Management priorities Own ongoing tracking of competitors, market trends, and positioning updates Maintain and update competitive battlecards and internal resources Own coordination of case study development, including outreach, scheduling, and approvals Support drafting and production of case studies, testimonials, and customer stories Own and maintain a centralized library of proof points, data, and customer evidence Partner with internal teams to gather product and client performance data (adoption, usage, time-to-launch, etc.) Support product launches by gathering inputs, research, and proof and contributing to messaging development Assist in developing and updating marketing materials and supporting sales enablement Requirements 3+ years in Product Marketing, Marketing, Research, or related role Experience supporting research, content, or case study development Strong organizational and project management skills Ability to gather and structure information from multiple sources Familiarity with competitive research or market analysis Basic under

Your wellbeing, our mission. Join a company shaping a healthier world. GET TO KNOW US At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company. We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. Join us in redefining the future of wellbeing! THE OPPORTUNITY We are hiring a Product Marketing Senior Manager for our Product Marketing team in São Paulo, Brazil ! As a Senior Manager in this AI-first Product Marketing role, you will own the messaging, positioning, and go-to-market strategy for our most technical B2B products - by embedding AI into every step of the workflow. You will consolidate product documentation, internal data, and market research into a single AI-queryable knowledge hub to sharpen positioning and plan high-impact launches. In this highly cross-functional role at Wellhub, you will partner with Product, Revenue, and Marketing to translate complex capabilities into simple, value-driven narratives that boost adoption, pipeline, and retention. By designing AI workflows that scale research, content generation, and execution, you will raise the team’s output and set the standard for modern product marketing. YOUR IMPACT AI-Powered GTM: You'll build AI systems to scale and sharpen GTM across the funnel, from research and customer insight synthesis to content creation and campaign execution, helping the team move faster without trading away quality. You'll treat these workflows as produc

About Bolna Bolna is a Voice AI orchestration platform powering 33M+ calls every month for enterprises across BFSI, e-commerce, logistics, and more. We build intelligent voice agents that businesses can deploy at scale. The challenge? We build great products, but too few people outside our existing customers know about them. We’re hiring a Product Marketing Manager to change that. This Role You’ll own Product GTM end-to-end - from positioning and messaging to launches, product education, and adoption. You’ll work closely with founders, Product, Engineering, and Sales to turn complex technical capabilities into stories, demos, and content that customers understand and care about. You’ll also own the journey from first touch to product activation , identifying drop-offs and driving initiatives to improve adoption. This is a hands-on role for someone who enjoys going deep into a technical product and can use and demo the product themselves . What You’ll Do Own GTM for product launches and major feature releases. Develop positioning, messaging, launch narratives, and product stories . Create launch assets - demos, product pages, documentation, comparison pages, presentations, and content. Own product activation and adoption; identify funnel gaps and work with Product/Growth to improve them. Run webinars, demos, and product education initiatives. Build competitive intelligence, sales enablement, and battlecards. Partner with Sales to understand customer objections and translate them into better GTM. Work with founders, Product, Engineering, and Growth to shape how Bolna goes to market. What We’re Looking For 4–7 years of Product Marketing experience , ideally in B2B SaaS, AI, developer tools, or technical products. Strong experience in product launches, positioning, messaging, and GTM . Excellent written, verbal, and presentation skills. Strong analytical and problem-solving skills. Comfortable working in a 0→1, fast-moving startup environment . Technical curiosity and a

Who We Are Notion is the collaborative AI workspace where teams and agents think together . We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. About the Role: Notion has a very successful "land and expand" business model; our customers start using Notion for free, upgrade over time as they expand their teams, and embrace increasingly sophisticated use cases. Often, these users and champions are different than the person who has enterprise purchasing authority. The Demand Generation team serves as a dot-connecter across sales, marketing, and operation teams to identify, engage, and convert decision makers at our target mid market and enterprise companies. In this role, you will partner with demand generation teammates and sales stakeholders to ideate and execute in-person events, designed to help open, accelerate, and close business. As a Field Marketing Manager, you will own and execute field events that are Notion-hosted, third party, co-partnered, and ancillary to third party events. This strategic position focuses on driving pipeline that meaningfully contribute to Notion's bottom line. This role can be based in either San Francisco or New York City. We work from our offices on Mondays, Tuesdays and Thursdays (our Anchor Days) because we do our best thinking and building

Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange™️ platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 160+ public exchanges globally and thousands of private exchanges at the edge, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform. We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments to life through three core behaviors: ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback. Ready to make an impact at the company pioneering security transformation in the AI era? Join us at Zscaler. Role We are looking for a Regional Marketing Manager to join our team. This is a Hybrid role, reporting to the Marketing Director in the Global Marketing department. In this role, you will support the development and execution of the regional marketing strategy in the Benelux. You will plan and deliver integrated marketing programs and projects that drive pipeline creation, support customer expansion, and strengthen brand awareness across the region. Working in close partnership with sales, partners, and cross-functional EMEA teams, you will bring regional campaigns and priorities to life in a way that is locally relevant and commercially impactful. What you’ll do (Role Expectations) Act as the “mini CMO” for the region and partner closely with regional sales teams to align localized marketing programs with territory priorities, account focus, and business goals Drive pipeline creation and progression across strategic ac

Strength in Trust OneTrust’s mission is to enable innovation through the responsible use of data and AI. We believe that ensuring data is trusted shouldn’t slow teams down—it should accelerate what’s possible. This led us to develop the first technology platform for responsible data use in 2016. Today, with AI representing the latest and most impactful expansion of data yet, OneTrust is once again redefining what responsible innovation looks like. OneTrust, the AI‑Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows so businesses can continue to move at the speed of AI while ensuring good governance to prevent data misuse at scale. Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data becomes a transformative force for business and society. The Challenge OneTrust is seeking a talented Product Marketing Manager to support product marketing for the AI Governance solution. As a Product Marketing Manager, you will serve as a key liaison between the product management, marketing, and sales organizations and our customers. You will work cross-functionally and leverage both technical and storytelling skills to drive messaging, create content, and launch products to enable sales teams and help drive product adoption. These efforts will be guided by the go-to-market strategy for AI Governance, which you will help shape and execute in partnership with the Director of Product Marketing and cross-functional stakeholders. Your Mission Voice of the Customer OneTrust offers a comprehensive AI Governance solution designed to help organizations govern, operationalize, and scale responsible AI across their ecosystem. Your mission is to deeply understand the ICP and buyer personas for AI Governance, including their business challenges, goals, motivators, and market trends. Develop an informed point of view on our AI Governance solution and synthesize customer, field, and ma

We’re Hiring 3–4 Marketing Associates 🎯 This is a great opportunity to join a fast-growing global team and build your career in digital marketing. About WIN 🌎 WIN is the #1 ranked company in our industry in the US and also the fastest growing. We work with both consumers and businesses, giving you exposure across the full spectrum of marketing: SEO, social, paid ads, content, and more. About the Role Do you wonder how Google decides which brands show up first, why YouTube ads stay stuck in your head, or why some Instagram Reels go viral? If you’re curious about these things and love exploring new marketing trends, this role could be a great fit. We are hiring junior marketers who may not know it all yet, but who are: Honest, reliable, and disciplined Excited to learn by doing from senior mentors Self-starters who research first instead of waiting for instructions If you have 2+ years of professional experience after graduation, are passionate about marketing, and eager to grow your career, you’ll thrive here. What You’ll Do Contribute to real marketing projects by improving franchisee online presence, making updates, and supporting campaigns so they perform better Support initiatives across SEO, social, paid ads, and content with detail and consistency Research marketing trends, test ideas, and apply learnings to live projects Assist with reporting, dashboards, and quality checks Learn directly from senior marketers while being accountable for your own deliverables What We Value Most ❤️ Integrity and honesty in everything you do Work ethic and discipline to finish tasks on time, even when remote Curiosity to keep researching, testing, and asking why Clear, respectful, and professional communication with teammates Bonus Points If You Have Experience in any of SEO, social media, paid ads, content, or analytics Familiarity with tools like Canva, Google Analytics, or Meta Ads Strong written communication skills and attention t

About Glean: Glean is the Work AI platform that helps everyone work smarter with AI. What began as the industry’s most advanced enterprise search has evolved into a full-scale Work AI ecosystem, powering intelligent Search, an AI Assistant, and scalable AI agents on one secure, open platform. With over 100 enterprise SaaS connectors, flexible LLM choice, and robust APIs, Glean gives organizations the infrastructure to govern, scale, and customize AI across their entire business - without vendor lock-in or costly implementation cycles. At its core, Glean is redefining how enterprises find, use, and act on knowledge. Its Enterprise Graph and Personal Knowledge Graph map the relationships between people, content, and activity, delivering deeply personalized, context-aware responses for every employee. This foundation powers Glean’s agentic capabilities - AI agents that automate real work across teams by accessing the industry’s broadest range of data: enterprise and world, structured and unstructured, historical and real-time. The result: measurable business impact through faster onboarding, hours of productivity gained each week, and smarter, safer decisions at every level. Recognized by Fast Company as one of the World’s Most Innovative Companies (Top 10, 2025), by CNBC’s Disruptor 50, Bloomberg’s AI Startups to Watch (2026), Forbes AI 50, and Gartner’s Tech Innovators in Agentic AI, Glean continues to accelerate its global impact. With customers across 50+ industries and 1,000+ employees in more than 25 countries, we’re helping the world’s largest organizations make every employee AI-fluent, and turning the superintelligent enterprise from concept into reality. If you’re excited to shape how the world works, you’ll help build systems used daily across Microsoft Teams, Zoom, ServiceNow, Zendesk, GitHub, and many more - deeply embedded where people get things done. You’ll ship agentic capabilities on an open, extensible stack, with the craf

About Glean: Glean is the Work AI platform that helps everyone work smarter with AI. What began as the industry’s most advanced enterprise search has evolved into a full-scale Work AI ecosystem, powering intelligent Search, an AI Assistant, and scalable AI agents on one secure, open platform. With over 100 enterprise SaaS connectors, flexible LLM choice, and robust APIs, Glean gives organizations the infrastructure to govern, scale, and customize AI across their entire business - without vendor lock-in or costly implementation cycles. At its core, Glean is redefining how enterprises find, use, and act on knowledge. Its Enterprise Graph and Personal Knowledge Graph map the relationships between people, content, and activity, delivering deeply personalized, context-aware responses for every employee. This foundation powers Glean’s agentic capabilities - AI agents that automate real work across teams by accessing the industry’s broadest range of data: enterprise and world, structured and unstructured, historical and real-time. The result: measurable business impact through faster onboarding, hours of productivity gained each week, and smarter, safer decisions at every level. Recognized by Fast Company as one of the World’s Most Innovative Companies (Top 10, 2025), by CNBC’s Disruptor 50, Bloomberg’s AI Startups to Watch (2026), Forbes AI 50, and Gartner’s Tech Innovators in Agentic AI, Glean continues to accelerate its global impact. With customers across 50+ industries and 1,000+ employees in more than 25 countries, we’re helping the world’s largest organizations make every employee AI-fluent, and turning the superintelligent enterprise from concept into reality. If you’re excited to shape how the world works, you’ll help build systems used daily across Microsoft Teams, Zoom, ServiceNow, Zendesk, GitHub, and many more - deeply embedded where people get things done. You’ll ship agentic capabilities on an open, extensible stack, with the craf

About Glean: Glean is the Work AI platform that helps everyone work smarter with AI. What began as the industry’s most advanced enterprise search has evolved into a full-scale Work AI ecosystem, powering intelligent Search, an AI Assistant, and scalable AI agents on one secure, open platform. With over 100 enterprise SaaS connectors, flexible LLM choice, and robust APIs, Glean gives organizations the infrastructure to govern, scale, and customize AI across their entire business - without vendor lock-in or costly implementation cycles. At its core, Glean is redefining how enterprises find, use, and act on knowledge. Its Enterprise Graph and Personal Knowledge Graph map the relationships between people, content, and activity, delivering deeply personalized, context-aware responses for every employee. This foundation powers Glean’s agentic capabilities - AI agents that automate real work across teams by accessing the industry’s broadest range of data: enterprise and world, structured and unstructured, historical and real-time. The result: measurable business impact through faster onboarding, hours of productivity gained each week, and smarter, safer decisions at every level. Recognized by Fast Company as one of the World’s Most Innovative Companies (Top 10, 2025), by CNBC’s Disruptor 50, Bloomberg’s AI Startups to Watch (2026), Forbes AI 50, and Gartner’s Tech Innovators in Agentic AI, Glean continues to accelerate its global impact. With customers across 50+ industries and 1,000+ employees in more than 25 countries, we’re helping the world’s largest organizations make every employee AI-fluent, and turning the superintelligent enterprise from concept into reality. If you’re excited to shape how the world works, you’ll help build systems used daily across Microsoft Teams, Zoom, ServiceNow, Zendesk, GitHub, and many more - deeply embedded where people get things done. You’ll ship agentic capabilities on an open, extensible stack, with the craf

About Glean: Glean is the Work AI platform that helps everyone work smarter with AI. What began as the industry’s most advanced enterprise search has evolved into a full-scale Work AI ecosystem, powering intelligent Search, an AI Assistant, and scalable AI agents on one secure, open platform. With over 100 enterprise SaaS connectors, flexible LLM choice, and robust APIs, Glean gives organizations the infrastructure to govern, scale, and customize AI across their entire business - without vendor lock-in or costly implementation cycles. At its core, Glean is redefining how enterprises find, use, and act on knowledge. Its Enterprise Graph and Personal Knowledge Graph map the relationships between people, content, and activity, delivering deeply personalized, context-aware responses for every employee. This foundation powers Glean’s agentic capabilities - AI agents that automate real work across teams by accessing the industry’s broadest range of data: enterprise and world, structured and unstructured, historical and real-time. The result: measurable business impact through faster onboarding, hours of productivity gained each week, and smarter, safer decisions at every level. Recognized by Fast Company as one of the World’s Most Innovative Companies (Top 10, 2025), by CNBC’s Disruptor 50, Bloomberg’s AI Startups to Watch (2026), Forbes AI 50, and Gartner’s Tech Innovators in Agentic AI, Glean continues to accelerate its global impact. With customers across 50+ industries and 1,000+ employees in more than 25 countries, we’re helping the world’s largest organizations make every employee AI-fluent, and turning the superintelligent enterprise from concept into reality. If you’re excited to shape how the world works, you’ll help build systems used daily across Microsoft Teams, Zoom, ServiceNow, Zendesk, GitHub, and many more - deeply embedded where people get things done. You’ll ship agentic capabilities on an open, extensible stack, with the craf

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Digital Marketing Manager within Demand Creation Hub. About the job Twilio is experiencing significant growth, and we are seeking a dynamic and results-oriented Digital Marketing Manager to drive demand creation and acceleration for Twilio's CPaaS portfolio. Reporting to the Digital Marketing Director of APJ, you will be instrumental in designing and implementing the digital strategy focused on building pipelines across direct sales and self-serve motions. In collaboration with Campaign Management, Product Marketing and Sub-Regional Field Marketing teams, orchestrate the effective channel mix to amplify regional campaigns and targeted programs to generate quality demand, deepen engagements and drive growth. Responsibilities In this role, you’ll: Digital strategy: Collaborate with campaign team to orchestrate digital journey for amplification of Global/ Regional campaigns into target markets and audience