Growth Account Executive Jobs

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. The team SoFi’s Credit team manages credit risk activities for our lending products (Student Loan Refinance, Private Student Loan, Personal Loan, Credit Card, and Mortgage) - including credit strategies/policies for new account origination and portfolio management, collections/recovery strategies and operations, and risk and operational data science and analytics. The team designs data-driven strategies to ensure the growth in lending is consistent with the company’s risk appetite and helps create the products and experiences that put our members’ interests first. The Senior Credit Manager will work in the Credit team and have responsibilities to analyze and evaluate data to develop and propose value-added credit risk strategies and models for SoFi’s lending products, including Personal Loan, Student Loan Refinance, Private Student Loan, and Credit Card. The initial focus of the role will be on Personal Loan but the candidate may get opportunities to work on other lending products in the future. The candidate will be responsible for independently developing and implementing Personal Loan underwriting strategies that meet our risk appetite, monitoring and analyzing the risk trends within the portfolio to provide insights and recommendations for strategy enhancement opportunities. She/he will be part of

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. SoFi’s Credit team manages credit risk activities for our lending products (Student Loan Refinance, Private Student Loan, Personal Loan, Credit Card, and Mortgage) - including credit strategies/policies for new account origination and portfolio management, collections/recovery strategies and operations, and risk and operational data science and analytics. The team designs data-driven strategies to ensure the growth in lending is consistent with the company’s risk appetite and helps create the products and experiences that put our members’ interests first. The Credit Strategy Lead will work in the Credit team and have responsibilities to analyze and evaluate data to develop and propose value-added credit risk strategies and models for SoFi’s lending products, including Personal Loan, Student Loan Refinance, Private Student Loan, and Credit Card. The Credit Strategy Lead will collaborate with cross-functional teams such as Business Units, Capital Markets, Product and Engineering, and use business knowledge and quantitative and analytical skills to drive revenue, control risk, and provide value to the company and consumers. The ideal candidate will possess a data-driven analytics background and the strategic acumen to direct a function that draws strategic insights from data using database and statistical anal

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Recommendation Systems are a key growth lever at Roblox, driving retention, engagement, and monetization for hundreds of millions of users. This role offers the unique opportunity to redefine how users search and discover everything from the most interesting immersive experiences and digital avatars in our Marketplace to personalized advertising. You will solve a diverse range of high-scale ranking, retrieval, and personalization problems across our platform. We combine cutting-edge research —including deep learning, generative AI, and reinforcement learning techniques— with large-scale engineering to bridge experimentation and production; you'll design algorithms that operate at massive scale and shape the next generation of recommender systems for user-generated content. Teams Hiring for This Role Search and Discovery: powers major recommendation surfaces—conducting cutting-edge research in generative modeling, multimodal and MLLM technologies, designing advanced agentic AI algorithms to solve business requirements while achieving technical breakthroughs. Safety, Alt Defense: architects a massive-scale detection engine that identifies recidivist bad actors across billions of account

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's the opportunity? Fin is transforming how businesses build relationships with their customers by embedding AI deeply into our platform. As customers adopt AI-driven capabilities, they need trusted partners who can guide them through change, help them understand value, and ensure adoption translates into meaningful business outcomes. We’re looking for a sales leader to build, scale, and evolve a team of Mid-Market Relationship Managers. This role is ideal for someone who excels at developing high-performing, experienced account managers and relationship sellers, instilling strong sales rigor, and leading teams through periods of product and go-to-market evolution. You’ll play a critical role in retaining and expanding our customer base while helping customers move along their AI journey — from traditionalist to pioneer. Your main objective is to own and drive the performance of the mid-market customer segment, with accountability for growth, retention, and long-term customer value. W

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's the opportunity? Fin is transforming how businesses build relationships with their customers by embedding AI deeply into our platform. As customers adopt AI-driven capabilities, they need trusted partners who can guide them through change, help them understand value, and ensure adoption translates into meaningful business outcomes. We’re looking for a sales leader to build, scale, and evolve a team of Mid-Market Relationship Managers. This role is ideal for someone who excels at developing high-performing, experienced account managers and relationship sellers, instilling strong sales rigor, and leading teams through periods of product and go-to-market evolution. You’ll play a critical role in retaining and expanding our customer base while helping customers move along their AI journey — from traditionalist to pioneer. Your main objective is to own and drive the performance of the mid-market customer segment, with accountability for growth, retention, and long-term customer value. W

Datadog’s Implementation Services team helps customers implement and deploy Datadog quickly. Our team leads the discovery, design, build, and launch of the Datadog platform to help customers accelerate time to value and get the most out of their investment. As a member of our team, you will be responsible for guiding multiple implementations from start to finish and delivering an exceptional customer experience. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Design and guide the project planning and delivery for multiple implementation engagements Manage timelines, deliverables, and overall project health to minimize risk and ensure successful completion of engagements Partner with Implementation Services’ leadership to uplevel the team’s project management approach, documentation, and process Collaborate with other teams, including Customer Success, Technical Account Management, and Sales to deliver an exceptional onboarding experience Who You Are: 7+ years Technical Project or Program Management experience including planning, scheduling, and reporting 5+ years of Customer facing experience in a services or success role Strong presentation skills and the ability to communicate effectively to business and technical audiences Experience with DevOps services and technologies Role requires regular travel to client sites, within your area and other regions, using various modes of transportation (car, train, air), depending on business needs. Able to travel via auto, train or air up to 30% of the time Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply. Benefits and Growth: Be

Manager, Customer Success As a Manager, Customer Success, you will hire and develop teams, coaching Customer Success Managers (CSMs) to success. This role impacts our customer experience and retention at scale, providing an opportunity to join a company that’s a leader in the space and see your contributions firsthand. At Datadog, we value our office culture—the relationships and collaboration it builds, and the creativity it inspires. We operate as a hybrid workplace to help our Datadogs create a work-life harmony that best fits them. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Drive and influence the full renewal and expansion sales cycle Serve as an advisor and role model for exemplary customer service Balance autonomy with effective communication upwards Act as a regional/segment owner and escalation point for relevant matters Motivate CSMs to foster customer relationships that build trust and achieve consistent revenue growth Collaborate cross-functionally to drive positive customer outcomes and solve complex challenges Focus on talent attraction, retention, and development to create high-performance teams Who You Are: Experienced in Customer Success or Account Management, with 6+ years of experience preferred and at least 3 years in the SaaS space 3+ years of experience leading a high-performing team of Customer Success Managers</li&g

Senior Enterprise Customer Success Managerとして、Datadogの中でも最も重要度の高いエンタープライズ顧客を担当し、プロダクトの健全な活用と優れた顧客体験の実現を牽引していただきます。 Datadogでは、Enterprise Customer Success Managerと同様に、オフィスカルチャーとハイブリッドワークを重視しています。 Datadogでは、オフィスカルチャーを大切にしています。人と人との関係性やコラボレーション、そこから生まれる創造性を重視し、ハイブリッドワークを通じて、一人ひとりに合ったワークライフバランスを実現しています。 主な業務内容（What You’ll Do） SalesおよびTechnical Solutionsと連携し、オンボーディングから活用成熟フェーズまでの戦略的な活用促進を主導 新規顧客オンボーディングの全体設計およびプロジェクトマネジメント 顧客サクセスプランの策定・管理・高度化 Datadogへの投資価値・成果について、エグゼクティブレベルの意思決定者と継続的にアライン 顧客組織内で影響力を持つステークホルダーとの戦略的関係構築 • 社内のクロスファンクショナルチーム（Sales、Support、Enablement、Product、Finance、Legal）との連携 利用状況データの分析を通じた更新機会・リスクの特定 顧客活用・健全性の最終責任者としての対応 チームメンバーや他部門と連携し、ベストプラクティスの構築・展開をリード 求める人物像（Who You Are） B2B SaaSにおけるCustomer SuccessまたはAccount Managementの実務経験5年以上（技術者向け顧客対応の経験があれば尚可） 大規模エンタープライズ顧客を含むアカウントポートフォリオの担当において、豊富な実績をお持ちの方 顧客の課題・目的・優先順位を深く理解するためのディスカバリーを高いレベルで実行できる方 複雑な概念を分かりやすく伝え、顧客の課題・目的に結びつけるエキスパートレベルのコミュニケーション力かつ、相手に応じてメッセージを柔軟に調整できる方 スピード感のある環境で、自身のスキルを継続的に高めながら、チーム全体のレベルアップに積極的に関与できる方 必要に応じて顧客訪問やイベント対応のための出張が可能な方 日本語：読み書き・会話ともに流暢 英語：読み書き・会話ともにビジネスレベル以上 Datadogは、さまざまな立場の人々を大切にしています。誰もが初日から上記の資格をすべて満たすわけではないことは理解しています。それでも構いません。テクノロジーに情熱を持ち、スキルを伸ばしたいと思っている方は、ぜひご応募ください。 利益と成長： 最高のオンボーディング MEDDICとCommand of Messageの営業研修 包括的な企業文化、コミュニティ・ギルドに参加する機会 社内ネットワークのための部門内メンターおよびバディ・プログラム 継続的な専門能力開発、製品トレーニング、キャリアパスの提供 新規雇用株式（RSU）および従業員株式購入制度（ESPP） 手厚く競争力のある福利厚生パッケージ 上記の福利厚生と成長は、雇用国やDatadogでの雇用内容によって異なる場合があります。 #LI-Hybrid About Datadog: Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram , LinkedIn, and Dat

Enterprise Customer Success Managerとして、Datadogの中でも最大規模かつ戦略的に重要な顧客を担当し、プロダクトの健全な活用促進と、ポジティブな顧客体験の実現をリードしていただきます。 Datadogでは、オフィスカルチャーを大切にしています。人と人との関係性やコラボレーション、そこから生まれる創造性を重視し、ハイブリッドワークを通じて、一人ひとりに合ったワークライフバランスを実現しています。 主な業務内容（What You’ll Do） SalesおよびTechnical Solutionsと連携し、オンボーディングから活用成熟フェーズまでのプロダクト利用促進を主体的に推進 新規顧客のオンボーディングプロセスをオーナーとして設計・推進・プロジェクト管理 顧客のサクセスプランを策定し、主体的に管理・実行 Datadogへの投資価値・成果について、意思決定者と継続的に認識をすり合わせ 顧客組織内のキーパーソン・影響力のあるステークホルダーとの関係構築・維持 社内の各部門（Sales、Support、Enablement、Product、Finance、Legal）との密な連携 利用状況データをモニタリング・分析し、更新機会やリスクの早期把握 顧客のプロダクト活用および健全性（Customer Health）の最終的な責任者として対応 求める人物像（Who You Are） B2B SaaSにおけるCustomer SuccessまたはAccount Managementの実務経験3年以上 大手エンタープライズ顧客を含むアカウントポートフォリオの担当経験 顧客の課題・目的・優先順位を理解するためのディスカバリーを主導できる方 複雑な内容を分かりやすく伝え、顧客の課題・目的と結びつけて説明できる高いコミュニケーション力 また、相手に応じてメッセージを柔軟に調整できる方 スピード感のある環境で、自身のスキルを継続的に高めながら、チームのベストプラクティス形成にも積極的に関与できる方 必要に応じて顧客訪問やイベント対応のための出張が可能な方 本ポジションでは、日本国内およびグローバルの社内関係者・社外のお客様とのコミュニケーションが発生するため、日本語・英語ともに、読み書きおよび会話においてビジネスレベル以上の語学力をお持ちの方 Datadogは、さまざまな立場の人々を大切にしています。誰もが初日から上記の資格をすべて満たすわけではないことは理解しています。それでも構いません。テクノロジーに情熱を持ち、スキルを伸ばしたいと思っている方は、ぜひご応募ください。 利益と成長： 最高のオンボーディング MEDDICとCommand of Messageの営業研修 包括的な企業文化、コミュニティ・ギルドに参加する機会 社内ネットワークのための部門内メンターおよびバディ・プログラム 継続的な専門能力開発、製品トレーニング、キャリアパスの提供 新規雇用株式（RSU）および従業員株式購入制度（ESPP） 手厚く競争力のある福利厚生パッケージ 上記の福利厚生と成長は、雇用国やDatadogでの雇用内容によって異なる場合があります。 #LI-Hybrid About Datadog: Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram , LinkedIn, and Datadog Learning Center. Equal Opportunity at Datadog: Datadog is proud to

We are looking to speak to candidates who are based in Seoul for our hybrid working model. About the role MongoDB Engagement Managers are quota-carrying Professional Services Sales roles. Engagement managers utilize customer-facing sales, technical, consulting, and commercial experience to scope, negotiate and close Professional Services opportunities to accelerate and de-risk the adoption of MongoDB by our customers. As an Engagement Manager, you will be a key leader within the PS team and work cross-functionally with the Sales, Professional Services, and Customer Success organizations to drive professional services sales. Here are a few informative blogs about the Engagement Management role: https://www.mongodb.com/blog/post/engagement-management-mongodb-meet-lalitesh-pal https://www.mongodb.com/blog/post/how-engagement-managers-help-customers-succeed What you will be doing Understand customers’ overall portfolio of applications and datasets, IT and business priorities and success measures to adapt, develop and design specific digital transformation approaches involving MongoDB technologies Help transform companies by translating their use-cases, pains, and needs into scoped projects and statements of work Partner with a best-in-class sales organization and work effectively as a part of a larger team to develop account strategies and plans for the successful adoption, growth, and utilization of MongoDB Have a solid sense of ownership, driving all deals or technical scopings from inception to closure Manage the Professional Services pipeline for bookings and revenue forecasts for your region Expertly articulate the business value of professional services, talking knowledgeably and credibly about service delivery issues, challenges, strategies, approaches, and mitigating risks Work with our practice team to propagate internal skills and experience through the development of repeatable assets (estimates, proposals, SOWs, templates, tools, case studies etc.) Wor

Our Customer Success team is the linchpin of the post-sales customer relationship. By combining deep business and technical savvy, Customer Success keeps MongoDB at the center of our customers’ technology strategy, and ensures every customer can realize the full potential of their investment. We are looking to speak to candidates who are based in Boston for our hybrid working model. The Role As a Customer Success Manager, you are the trusted advisor helping customers navigate their journey on MongoDB. You’ll be responsible for maximizing customer lifetime value and success for a portfolio of accounts, acting as a strategic connector between your customers and the right resources at the right time to achieve their unique business goals. You’ll drive customer retention, revenue realization, and advocacy. You’ll build deep relationships, understand customer needs inside and out, and seamlessly navigate account team and internal resources to deliver real, measurable impact where your customers need it most. We're looking to speak with candidates based in Boston for our hybrid working model. Key Responsibilities Customer Advisory Proactively identify risks and ensure deployment health by advising on best practices and operational strategies. Deliver optimal solutions to critical customer challenges, accelerating time-to-value and guiding customers to achieve their business goals through their MongoDB deployments Conduct comprehensive customer business reviews, analyzing technical health and operational performance while translating insights into value-based outcomes. Partner with technical and business leaders to align on objectives and champion mutual success plans that foster growth and retention Account &amp; Portfolio Management &l

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! At Figma, our Solutions Consulting team bridges technical expertise with business context to help customers realize what’s possible with our platform. As a Solutions Consultant supporting Mid-Market accounts, you’ll partner with Sales and cross-functional teams to craft and deliver consultative strategies that showcase Figma’s value. You’ll lead technical discussions, demos, and solution design to help customers achieve their goals and transform how they build products, playing a key role in driving revenue and growth as Figma continues to innovate This is a full time role that can be held from our Berlin hub. What you'll do at Figma: Paint the vision of the Figma Platform and guide customers in realizing the value through product demonstrations and presentations Support the Sales team by addressing Figma platform questions and showcasing how Figma accelerates digital product delivery to customers Own the customer IT and Security relationship during the deal cycle by addressing security questionnaires, RFIs, RFPs, identity and Mid-Market questions Collaborate with Product and Support to identify opportunities for enhancing account security through new product features and help influence the product roadmap Design and scale technical sales efforts, facilitating conversations and connections between our customers, sales, and product teams Create thoughtful content to delight customers and internal partners surrounding the Figma platform Collaborate with amazing Figmates to hone your craft and exec

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! At Figma, our Solutions Consulting team bridges technical expertise with business context to help customers realize what’s possible with our platform. As a Solutions Consultant supporting enterprise accounts, you’ll partner with Sales and cross-functional teams to craft and deliver consultative strategies that showcase Figma’s value. You’ll lead technical discussions, demos, and solution design to help customers achieve their goals and transform how they build products, playing a key role in driving revenue and growth as Figma continues to innovate This is a full time role that can be held from one of our US hubs or remotely in the United States. What you’ll do at Figma: Paint the vision of the Figma Platform and guide customers in realizing the value through product demonstrations and presentations Support the Sales team by addressing Figma platform questions and showcasing how Figma accelerates digital product delivery to customers Own the customer IT and Security relationship during the deal cycle by addressing security questionnaires, RFIs, RFPs, identity and enterprise questions Collaborate with Product and Support to identify opportunities for enhancing account security through new product features and help influence the product roadmap Design and scale technical sales efforts, facilitating conversations and connections between our customers, sales and product teams Create thoughtful content to delight customers and internal partners surrounding the Figma platform Collaborate with amazing

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! At Figma, our Solutions Consulting team bridges technical expertise with business context to help customers realize what's possible with our platform. As a Senior Solutions Consultant based in Singapore and supporting APAC accounts with a focus on the Greater China Region, you'll partner with Sales and cross-functional teams to craft and deliver consultative strategies that showcase Figma's value. You'll lead technical discussions, demos, and solution design - often in Mandarin for GCR customers - to help customers achieve their goals and transform how they build products, playing a key role in driving revenue and growth as Figma continues to innovate. This role will be based out of our Singapore hub. What you'll do at Figma: Paint the vision of the Figma Platform and guide customers in realizing the value through product demonstrations and presentations Support the Sales team by addressing Figma platform questions and showcasing how Figma accelerates digital product delivery to customers Own the customer IT and Security relationship during the deal cycle by addressing security questionnaires and enterprise requirements, in order to help customers adopt the platform securely and at scale Collaborate with Product and Support to identify opportunities for enhancing account security through new product features and help influence the product roadmap, representing GCR/APAC-specific needs Design and scale technical sales efforts, facilitating conversations and connections between our customers, sales

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We are seeking an experienced Sales Operations Manager to partner with our Sales team for New Business and Inside Sales across all segments. In this role, you will serve as a business partner on the Regional Sales Operations team, playing a critical role in helping Figma Sales scale revenue across both our self-service and assisted sales motions. This is a full time role that can be held from one of our US hubs or remotely in the United States. What you’ll do at Figma: Serve as the primary business partner to New Business and Inside Sales leadership — owning the operating rhythm, surfacing insight and bringing forward a data driven point of view that informs decisions that accelerate growth across both segments Own the end-to-end forecasting process for New Business and Inside Sales, bringing rigor and repeatability to pipeline reviews while continuously evolving methodology as market dynamics and go-to-market motions shift Lead and elevate the operating cadence — MBRs, QBRs, weekly forecast reviews — by synthesizing funnel trends, surfacing risks and opportunities, and driving leadership to clear, timely decisions Shape the organizational foundation of both segments by recommending headcount, org design, quota structures, and book-of-business allocation — ensuring the business is set up to scale efficiently and equitably Define and govern rules of engagement across account ownership, lead routing, and AE–ISR collaboration, creating clarity that reduces friction and maximizes coverage across the