Gtm Senior Business Systems Analyst in Noida

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team: Our Key Offerings are divided into 5 broad categories as follows: • Entertainment • Digital Platforms • CVM Solutions • Enterprise Services • Financial Platforms One97 has the widest and largest deployment of telecom applications on cloud platforms in India and has a myriad of VAS services that have helped operators augment their revenue even in complex markets like India, SAARC, Middle East, Africa and many more Role Overview: We are looking for a data-driven Growth to support our mobile app and SuperApp ecosystem. The role combines analytical rigor with hands-on execution, focusing on user acquisition, retention, engagement, and GTM strategy optimization. The ideal candidate will be comfortable analyzing campaigns, evaluating go-to-market plans, and identifying actionable opportunities for growth. Key Responsibilities: *Growth Analysis & Insights: -Analyze campaign performance (push notifications, in-app messages, email, SMS, partnerships) and track conversion KPIs. -Monitor retention, reactivation, and engagement metrics, including feature adoption, transaction frequency, and monetization flo

About Paytm Paytm is India's leading mobile payments and financial services distribution company. A pioneer in the mobile QR payments revolution, Paytm builds innovative technology solutions that empower merchants and consumers alike. Our mission is to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. About the Role We are looking for an experienced Growth professional (DGM/GM) to own customer acquisition, activation and usage for our Lending EMI business. The incumbent will drive the strategy and execution behind how customers discover, check their eligibility for, and activate Paytm EMI — spanning proactive outreach to pre-scored segments, always-on in-app/in-store eligibility checks, and in-the-moment discovery at the point of purchase. The role requires close partnership with Business Product, App Product, Risk, Risk Analytics, Brand Alliance, and Marketing teams to convert Paytm's existing user base — including Postpaid and other lending cohorts, and customers who already use Paytm's free credit report — into active, repeat EMI users, while keeping growth targets aligned with underwriting and portfolio quality constraints. About the Team The Growth team for Lending EMI owns the full top-of-funnel, activation charter and usage matrices: sizing and prioritizing the addressable base, running outbound and in-product campaigns, and measuring and improving conversion across every discovery chann