Lifecycle Marketing Specialist in Canada

Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level. Join us and be part of the play! Position Overview As a Senior Manager, Lifecycle Marketing, you will manage a team of Managers and/or Specialists across multiple game genres, and own the planning and execution of Lifecycle strategy for that portfolio. This position requires you to be data-driven, strategic, and a strong cross-functional collaborator. You will represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights that keep the team's work aligned to broader Lifecycle and organisational goals, and you will set team objectives in line with BU objectives. What You'll Do Manage and develop a team of Managers and/or Specialists across owned genres, providing clear direction, coaching, and day-to-day people leadership. Own performance management for direct reports, including goal-setting, regular 1:1s, feedback, and

Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond. Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn , Facebook , Instagram , TikTok , and X ; and learn more about Lifted at Go-Lifted and follow on LinkedIn . As a Senior People Operations Specialist, you will play a key role in delivering thoughtful, scalable people programs and operational support across the employee lifecycle. As part of our People Operations team, you’ll combine strong operational expertise with the judgment and partnership skills needed to support HR Business Partners, managers, and employees through both day-to-day needs and more complex people matters. You’ll own and continuously improve key people programs and processes, with a particular focus on employee lifecycle operations, immigration

Come join our legal team to work on the most exciting legal, policy, and operational issues at the leading edge of AI. We're seeking strong product lawyers with specialized expertise in intellectual property law. As product counsel, you will advise on all legal aspects of product development, launch, and operations - including regulatory compliance, user terms, and risk management - while bringing deep expertise in your specialized legal area. The ideal candidate will have deep subject matter expertise in intellectual property law, a technology background, and a demonstrable history of providing practical product counsel to solve complex, time-sensitive problems in close partnership with cross-functional teams. This role reoprts to the Associate General Counsel, IP & Product. You will: Strategic Product Advice: Lead IP strategy for product development, embedding IP protection into the full product lifecycle from conception to commercialization, while also advising on related product and regulatory matters in collaboration with the broader legal team. Cross-Functional Collaboration: Partner with Research, Product, Engineering, Operations, Communications, and Marketing teams to mitigate IP risks in product development, data licensing, and open-source governance. IP Counsel: Support management of Scale's worldwide IP portfolio including patents and trademarks; assist with patent prosecution and trademark registration and enforcement. Risk Mitigation: Advise on third-party, synthetic, and open-source data and models, ensuring compliance with licensing requirements; design open-source governance policies. Agreements: Support drafting and negotiation of commercial agreement provisions involving intellectual property. Specialized Expertise: Provide counsel on machine learning, robotics, and other technical areas, with ability to engage effectively with technical teams on complex engineering and product issues. Training: Develop and deliver IP and data licensing trainin

About Artefact Artefact is a next-generation data and AI consulting firm dedicated to accelerating the adoption of data and AI to create measurable business impact across the full enterprise value chain. We sit at the intersection of consulting, data science, AI technologies, data engineering, and digital transformation. We do not just advise — we build, implement, and deliver results our clients can measure. Our teams bring together consultants, data scientists, data engineers, AI engineers, analysts, and digital experts to solve complex business challenges with pragmatic, production-ready solutions. As Artefact continues to grow globally, we are building a team of entrepreneurial data and AI talent who can help clients move beyond experimentation and into scalable, governed, value-generating AI adoption. The Role Artefact is looking for a Senior Deployed AI Engineer specialized in Gemini Enterprise and the Google AI stack: an engineer who works embedded with our clients and takes AI products from idea to production. You will design and build the interfaces, services, and agentic systems at the heart of our client work, such as conversational applications over enterprise data, multi-step agents that automate business workflows, and the retrieval and data pipelines that support them. You will own your components end to end: the front end, the service behind it, the data and retrieval pipelines feeding it, the deployment, and the evaluations proving it works. This role combines deep, certified expertise in Google's enterprise AI stack (Gemini models, Vertex AI, and the Gemini Enterprise agent platform) with the ability to deliver end to end. Beyond your platform specialization, you will be expected to work confidently across the full delivery lifecycle — full-stack development, data engineering, cloud infrastructure, evaluation, and client communication. You will work closely with our clients, with direct exposure from the start, and you will support the professional

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Growth Products team drives rider and driver acquisition to scale the business and balance the marketplace. We specialize in incentive and messaging targeting, budget optimization, and paid media measurement, and move rapidly to test new ideas and products. As a Data Scientist expert in causal inference and marketing mix models (MMM), you will lead our efforts to measure and optimize investments across marketing channels. Responsibilities: Deliver results across the entire lifecycle of data science solutions for Growth: from defining the problem with cross-functional stakeholders to deploying production models that address key business problems. Own complex domains and develop long-term roadmaps to maximize business impact. Build statistical pipelines, write production code, and design/analyze experiments. Participate in the science on-call rotation to ensure automated campaigns operate successfully. Experience: Advanced degree in statistics, economics, mathematics, or equivalent industry experience. 4+ years of industry experience in causal inference or data science. Proven ability to apply statistics to unstructured problems and deliver measurable results. Deep technical expertise in causal inference and tackling challenging measurement problems. Expertise in marketing mix modeling is highly preferred. Expertise in SQL and experience with large-scale data platforms. Proficiency in Python and working within production coding environments. Benefits: Great medical, dental, and vision insurance options with additional programs available when enrolled Mental health benefits Family building benefits Child care and pet benefits 401(k) plan with company match to help save for your future In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team membe

Location Details: Remote, Canada - British Columbia or Ontario At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​ This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings. What you'll get to do... Own lifecycle email campaigns end ‑ to ‑ end, setting strategy and acting as a thought partner to define objectives , target audiences, segmentation, and messaging Lead brief development, copywriting, and creative direction, and drive execution across build, QA, launch, and post ‑ campaign analysis for continuous optimization Build and deploy campaigns in SFMC, including data extensions, dynamic/ personalized content, and basic automations Use basic SQL to define, validate , suppress, and measure audiences, ensuring accurate targeting and measurement readiness Partner closely with Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into effective briefs, launches, performance insights, and an experimentation roadmap Your experience should include... 6+ years of experience in email/ lifecycle marketing, building campaigns from the ground up using a marketing automation platform (preferably Salesforce Marketing Cloud) for US audiences Proven end ‑ to ‑ end ownership from concept to launch (brief → copy/creative → build → QA → deploy), with strong project management and stakeholder communication skills Strong copywriting, creative direction, and lifecycle marketing strategy mindset to deliver high ‑ quality, high ‑ performing email campaigns Working knowledge of SQL for audience selection and validation (joins, aggregations, suppression, data

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft. The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces. We are data-driven in everything we do. We test and measure all of our communications and tailor experiences to be personalized and contextual by audience segment. In this role, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test and optimize incentive and non-incentive messages and experiences. Responsibilities: Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user Build and manage an experimentation program that drives measurable impact — from ideation through results, with a clear point of view on what to test Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling Own performance reporting — define metrics, experimentation setup, and share results and next steps with stakeholders and leadership Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters Apply behavioral science frameworks to inform message sequencing, timing, and incentive design Experience: 6+ years in growth marketing. You've owned a full lifecycle marketing program from the ground up — not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap Strong SQL skills required — you’re comfortabl

Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond. Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn, Facebook, Instagram, TikTok, and X; and learn more about Lifted at Go-Lifted and follow on LinkedIn. Lifecycle Marketing is a horizontal team that shapes how we engage clients and talent across the full journey, and this role sits in our demand-side acquisition lane. We’re hiring a Lifecycle Marketing Lead, Growth & Acquisition to own high-impact lifecycle programs that help close the new-client acquisition gap through smarter demand capture and stronger engagement with SMB audiences. You’ll lead key initiatives across outbound prospecting and always-on content, translate performance signals into clear recommendations, and help shape how lifecycle marketing contributes to Upwork’s 2026 priorities. This is a senior indi

Join us in building the future of finance. Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading. About the team + role We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards. The Growth team's mission is to help Robinhood grow smarter, not just faster, by pairing data-driven insights with sharp execution. We help ensure every growth investment is measurable, efficient, and delivers lasting value. We work closely with partners in Product, Paid Media, and Lifecycle Marketing to improve how we acquire users, keep them engaged, and grow their value over time. As a Senior Data Scientist, Product , you will help answer big, foundational questions to shape our premium subscription product, Robinhood Gold! In this high-impact role, you will help identify the right customers for Gold and determine which offers and incentives drive signups and retention. You will collaborate closely with partners across Product, Marketing, and Finance to prioritize key initiatives and measure business impact clearly. This position offers tremendous opportunity to influence product strategy and shape our long-term growth trajectory. This role is based in our Menlo Park, CA office, with in-person attendance expected at least 3 days per week. At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our o

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. We are looking for product managers who bring exceptional creative, strategic, and analytical skills to drive forward a best-in-class product. Product management at Lyft leads the integration of engineering, data science, and design to achieve the company's vision for reinventing transportation. We are looking for entrepreneurial and passionate Product Managers to innovate and execute across a rapidly growing, fast-paced company and industry. The Lyft Business team is one of Lyft's fastest-growing and most profitable units, providing transportation solutions for organizations, including business travel, employee commutes, courtesy rides, and non-emergency medical trips. The scope of Lyft Business is expansive, spanning B2B capabilities (self-serve tools, APIs, billing and reporting) as well as the B2B2C rider experience of Business Profiles, Lyft Pass, and Rewards. We're seeking a Staff Product Manager to build Lyft Business Growth : own the marketing and lifecycle stack, the acquisition and activation strategy, and the journey that lands customers in our core experiences. You will define growth loops across the portfolio, build shared infrastructure for lifecycle, attribution, and experimentation, and partner with vertical PMs, marketing, and engineering to convert demand into durable engagement and revenue. Responsibilities: Own demand generation. Build the acquisition playbook across the channels, tactics, and mar-tech that drive qualified demand. Partner closely with marketing to measure cost to acquire and balance the mix toward durable acquisition at healthy economics. Own activation in partnership with the pods. Work with vertical PMs on their surfaces to land the customers you acquire and drive them to first value, defining what activation infrastructure is shared vs. vertical-specific.

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Staff Product Marketing Launch Operations Manager In this position, you’ll take our most strategic product releases through the go-to-market (GTM) lifecycle at one of the fastest-growing SaaS companies in the world—from ideation to adoption. The ideal candidate is a seasoned professional in the GTM launch process for newly developed products, features, and solutions. You thrive on implementing new processes and leading cross-functional teams towards a common goal with data-driven insights. You naturally pivot between strategic objectives and project tactics with clear communication to achieve alignment. The ideal candidate has a track record of excellence in launch and post-launch execution, elevating their teams, and thriving in a fast-paced environment. Responsibilities: GTM Launch Readiness: Successfully lead GTM (Marketing, Enablement, Product) teams through key launch readiness milestones. Manage stakeholder alignment, timely program execution, and leadership reporting. GTM Strategy & Governance (before and after launch): Evolve Okta’s launch process by streamlining process efficiencies, evolving standardized playbooks, and developing relationships with key executive and senior leadership stakeholders. Performance Reporting: Support GTM Launch Ops & Strategy team to successfully review and drive growth through data-driven launch insights. Provide key recommendations to optimize incremental launch marketing strategy, and suppor

Location - Hybrid This is a hybrid role based out of our San Francisco, Corporate Headquarter office, 3 days in the office, 2 days remote OR one of our Hub locations, Boston, MA or Raleigh, NC, which means you may be expected to work from a designated co-working space from time to time, and will otherwise work remotely from home, until such time as a dedicated office is established. About Us Sauce Labs is the world’s largest full-lifecycle, test automation platform, and the company behind Selenium. Trusted by 80% of the world’s top ten largest financial institutions and over 300,000 enterprise users, Sauce Labs provides the only AI platform capable of turning business intent into autonomous testing and quality assurance. With a proprietary dataset of 8.7 billion test runs, Sauce Labs empowers the Fortune 2000 to bridge the gap between AI-driven code generation and enterprise-grade software quality. Learn more at http://saucelabs.com . Release Assurance at the Speed of AI | Meet the new Sauce Labs The Role: As the Head of Product Marketing (Director Level), you will be a strategic leader responsible for defining and executing the comprehensive product vision for Sauce Labs. You will own the overall product marketing strategy, guiding a high-performing team to drive leadership, accelerate product adoption, and significantly impact revenue growth. This role requires a blend of strategic thinking, hands-on leadership, and a deep understanding of the continuous testing and software development lifecycle market. You will serve as a key bridge between product development, sales, and broader marketing functions, ensuring our market narrative is compelling, differentiated, and aligned with business objectives. Responsibilities: Strategic Leadership & Vision: Define and articulate the overarching product marketing strategy that aligns with company goals and market opportunities. Drive the narrative, positioning, and messagi

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts. What you’ll do We’re seeking an experienced product marketer to own go-to-market strategy and execution for Stripe’s global selling solution. As a Product Marketing Manager, you will own solution-level messaging and positioning, create differentiated content, support product launches of our localized currency presentment products, and enable sales. Reporting to the Global Payments lead, you’ll partner with product, strategy & ops, and GTM teams to drive awareness and pipeline across Stripe’s existing customer base and prospects in a rapidly evolving market. Responsibilities Work closely with product, partnerships, and partner marketing (demand generation) teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products Own messaging and positioning for our global selling solution. Develop

About Us Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X , and discover the projects we’re solving on our Blog . Be sure to explore our Interviewing Guide to learn how to ace our interview process. About the Role Twitch is looking for a Director, Head of Product Marketing to build, lead, and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver. In this role, you will define the core value proposition of Twitch’s product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams. You understand that the best marketing on a platform feels like a feature, not a bug. You’ll build systems that move beyond one-off "launch day hype,” anchoring your strategy in continuous lifecycle adoption and creator unit economics. You’ll ensure that our community understands the deep why behind our tools before the what even ships. You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA. You Will: Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork. Define the Value Tra

The Opportunity We're hiring a mid-level Product Designer to be the creative partner behind Enigma's go-to-market efforts. Our identity is mid-refresh, so this isn't a role that only applies to our existing design system, you'll help systematize its evolution. You'll work directly with our marketing lead (a generalist across channels and strategy) to turn GTM ideas into campaigns, web pages, sales collateral, and social content. What You’ll Do Shape GTM creative, don't just execute it. Partner on campaign concepts and go-to-market ideas, bringing your own point of view rather than filling in a pre-set brief. Systematize the brand system. Contribute to Enigma's brand organization including but not limited to maintaining asset libraries, deck templates, and brand guideline documents. Build and update the website. Design and ship pages directly in our custom CMS (deployed on Vercel), from layout to content to launch, alongside marketing and engineering. Create sales and marketing collateral. One-pagers, case studies, pitch decks, and flexible slide systems the team can reuse for sales, marketing, and leadership. Own social and campaign content. Design LinkedIn carousels and campaign graphics, and cut short-form video (“cut-ups”) from longer source material. Design HubSpot campaign assets. Email templates and campaign landing pages that support lifecycle and demand-gen marketing. Prep imagery. Retouch and prepare hero and content images for web, social, and marketing channels. Use AI as part of the workflow. Use Claude, ChatGPT, Gemini etc. for ideation, copy support, team collaboration, and speeding up production, we want someone comfortable working this way, not resistant to it. Maintain consistency. Typography, color, imagery, and tone stay on-brand across every deliverable. What Makes This Role Exciting? Real ownership: you're helping build the brand system, not just maintaining one that's already locked. A true creative partnership: you'll work directly with a mark