Lifecycle Marketing Specialist in Toronto

Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level. Join us and be part of the play! Position Overview As a Senior Manager, Lifecycle Marketing, you will manage a team of Managers and/or Specialists across multiple game genres, and own the planning and execution of Lifecycle strategy for that portfolio. This position requires you to be data-driven, strategic, and a strong cross-functional collaborator. You will represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights that keep the team's work aligned to broader Lifecycle and organisational goals, and you will set team objectives in line with BU objectives. What You'll Do Manage and develop a team of Managers and/or Specialists across owned genres, providing clear direction, coaching, and day-to-day people leadership. Own performance management for direct reports, including goal-setting, regular 1:1s, feedback, and

Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond. Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn , Facebook , Instagram , TikTok , and X ; and learn more about Lifted at Go-Lifted and follow on LinkedIn . As a Senior People Operations Specialist, you will play a key role in delivering thoughtful, scalable people programs and operational support across the employee lifecycle. As part of our People Operations team, you’ll combine strong operational expertise with the judgment and partnership skills needed to support HR Business Partners, managers, and employees through both day-to-day needs and more complex people matters. You’ll own and continuously improve key people programs and processes, with a particular focus on employee lifecycle operations, immigration

Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond. Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn, Facebook, Instagram, TikTok, and X; and learn more about Lifted at Go-Lifted and follow on LinkedIn. Lifecycle Marketing is a horizontal team that shapes how we engage clients and talent across the full journey, and this role sits in our demand-side acquisition lane. We’re hiring a Lifecycle Marketing Lead, Growth & Acquisition to own high-impact lifecycle programs that help close the new-client acquisition gap through smarter demand capture and stronger engagement with SMB audiences. You’ll lead key initiatives across outbound prospecting and always-on content, translate performance signals into clear recommendations, and help shape how lifecycle marketing contributes to Upwork’s 2026 priorities. This is a senior indi

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. We are hiring a Marketing Technology Lead to own Lyft's B2B marketing technology stack, spanning marketing automation, content and web, lead routing, data enrichment, and attribution. As the senior technical owner of that stack, you will lead solution design, own the architecture and data model that carry a lead from first touch through to a qualified opportunity, and partner with Marketing Operations, Sales Operations, Sales Technology, Privacy, Legal, and Data to translate business needs into durable, scalable systems. This is a hands-on leadership role for someone who knows B2B marketing operations, can build the systems that run them, and is looking for ways to bring AI into how the stack works, not just what it produces. Responsibilities: Serve as the senior technical owner of the B2B marketing technology stack, from solution design through delivery, adoption, and ongoing support. Lead requirements gathering with Marketing Operations, Sales Operations, Sales Technology, and Data partners, and translate them into functional and technical designs. Remain hands-on, configuring and extending the marketing automation platform (HubSpot) across workflows, forms, lead scoring, and custom objects, and building the integrations that connect the stack. Own the marketing technology roadmap and architecture, including the lead and account data model, enrichment and routing logic, and integrations with the CRM, data platform, web, and advertising systems. Own the tracking and instrumentation layer, including tag management, site and campaign tracking, and the data capture behind attribution. Own the lead lifecycle systems, partnering with Sales Operations and Sales Technology on lead identity, deduplication, scoring, routing, MQL and SQL definitions, and funnel stage integrity. Identify where AI can im

POSITION DESCRIPTION Title: Manager, People & Culture Employer: Tracxtion Team: People & Culture Hybrid: 3 days in-office weekly Company Overview Tracxtion is a next-generation hybrid agency network built for the evolving landscape of customer experience and brand engagement. We help brands navigate a world where traditional media and marketing boundaries have blurred. By bringing together strategy, creativity, media, digital capabilities, and AI-enabled execution, Tracxtion delivers measurable results through a hybrid approach that combines exceptional human talent with cutting-edge tools and partnerships. From AI-powered advertising and content creation to media planning, experiential marketing, and in-store retail solutions, we partner with leading brands to create innovative, scalable, and impactful omnichannel experiences. Role Overview The Manager, People & Culture plays a critical role in delivering high-quality HR support and people programming across an assigned portfolio of 3 Traction Entities. Reporting to the Senior Director, People & Culture, this role combines strategic business partnership with hands-on execution. The Manager will support leaders, managers, and employees throughout the full employee lifecycle while contributing to broader People & Culture initiatives across the organization. This role carries entity-specific accountability and requires the Manager to develop a strong understanding of each assigned agency's business, culture, workforce, and people priorities. A key component of this role is HRIS ownership. The Manager will be accountable for data integrity, workflow configuration, process standardization, and system adoption within HiBob across their assigned entities. They will ensure the HRIS is not simply maintained but actively leveraged to improve people operations, reporting, and the overall employee experience. Core

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Who You Are Do you enjoy turning complex international employment issues into clear, practical guidance that helps teams move with confidence? Are you energized by helping a global EOR business handle sensitive employment lifecycle matters with sound judgment, consistency, and care? You are an experienced employment lawyer who understands that strong EOR legal support requires both legal judgment and operational follow-through. You know how to evaluate lifecycle risk, partner with local experts, align stakeholders, and help teams reach practical outcomes in complex and time-sensitive employment matters. You bring clear communication, business-oriented judgment, and a steady approach to sensitive employee lifecycle issues. As part of the International Legal team, the Senior Lifecycle Counsel, International will provide legal support for complex employment lifecycle execution across Justworks’ EOR offering, with particular focus on sensitive, complex, or escalated matters such as terminations, performance management, leave, and employee relations. You will serve as the legal point of contact for selected lifecycle matters that require Legal in

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team Stripe processes over $1T in payments volume per year, which is roughly 1% of the world’s GDP. The tremendous amount of data makes Stripe one of the best places to do machine learning. The ML Infra team builds services and tools that power every step in the ML lifecycle, including data exploration, feature generation, experimentation, training, deploying, serving ML models, and building LLM applications. With the phenomenal developments happening in the field of AI, we are positioned to accelerate the adoption of AI/ML across all parts of the company by building highly scalable and reliable foundational infrastructure. What you’ll do You will work closely with machine learning engineers, data scientists, and product engineering teams to enable seamless end-to-end experience in building solutions across data, analytics, and AI/ML platforms. You will build the next generation of ML Infra services and major new capabilities that substantially improve ML development velocity and MLOps maturity across the company. Responsibilities Designing and building scalable, reliable, and secure services for notebooks, ML model training, experimentation, serving, and LLM applications across multiple regions. Creating services and libraries that enable ML engineers at Stripe to seamlessly transition from experimentation to production across Stripe’s systems. Working directly with product teams and ML engineers to improve their day-to-day pr

About the Role: We're hiring Senior and Staff Data Platform Engineers to join the Data Infrastructure teams in Toronto. Together these teams own the infrastructure that processes billions of events per day: Spark-on-Kubernetes, Flink and Kinesis pipelines, a multi-petabyte Delta Lake, a large-scale MemoryDB feature store, Databricks multi-environment operations, and the catalog and lifecycle systems that govern it. The team is small and senior. Each engineer owns major platform components: you design it, build it, and support it in production. This is a hybrid-role based out of our Toronto office. You must be willing to travel to our Toronto office two days/week. What You'll Do: Spark-on-Kubernetes — EKS-based compute platform for Spark workloads: cluster configuration, Pod Identity IAM, job environment setup, Kustomize overlays, and shadow canary validation Event ingestion — Rust services and Flink jobs processing billions of events per day over Kinesis; throughput, reliability, on-call response, and AI-assisted operational tooling to reduce toil Platform infrastructure — Terraform modules for environment provisioning, cross-account AWS IAM, ARC runner infrastructure, and CI/CD for data platform changes Feature store and ML compute — Flink-based real-time feature pipelines feeding a large-scale MemoryDB cluster; GPU capacity governance and Databricks multi-environment operations for ML training workloads Workflow orchestration and CDC — Airflow-based DAG deployment, change data capture pipeline operations, and data quality monitoring Your Background: 3+ years building and operating production data platform infrastructure at the cluster or platform level, across Spark, Flink, Kinesis, Kubernetes, or equivalent Deep experience in at least one of: Spark-on-K8s cluster operations, Rust-based data or systems engineering, Kubernetes platform engineering and IaC, or data catalog and governance tooling Production AWS experience or equivalent: EKS, S3, Kinesis, and mu

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! The Opportunity As a Staff Security Engineer, you will be a hands-on technical leader strengthening security across Forma's application, cloud infrastructure, development lifecycle, internal systems, and incident-response practices. Security today is shared across Engineering and DevOps. You'll work closely with both teams and have real room to shape how Forma approaches security as we grow. Depending on your interests and the needs of the business, the role could develop into a deeper individual-contributor position or help build a dedicated security team. You'll work directly with Engineering, DevOps, IT, Product, Legal, and Privacy to identify risks, design practical controls, automate security processes, and help teams ship secure and reliable software. What you'll do Cloud and infrastructure security Design and implement security controls across Forma's AWS environments, with a focus on IAM, least-privilege access, service identities, and account boundaries. Embed security requirements into Terraform and other Infrastructure as Code, and improve secrets, certificate, encryption-key, and credential management. Build automated checks for insecure configurations, excessive permissions, exposed resources, and configuration drift across Kubernetes, containers, serverless workloads, networking, and data services. Application, data, and AI security Run threat modelling and security architecture reviews for new products, services, APIs, data pipelines, and third-party integrations

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. This is a contract position through our staffing partner Magnit. 108,000.00 - 135,000.00 - 162,000.00 CAD Annual This role is not eligible for the Okta-sponsored benefits listed below. Magnit will provide any locally required benefits. Okta seeks a skilled Senior Recruiter to drive full-lifecycle recruitment and build strategic talent pipelines for our Engineering organization across North America. As part of our AMER Tech Recruiting team, you will be a trusted talent advisor responsible for sourcing, engaging, and delivering top-tier engineering talent while maintaining an "always recruiting" mindset in a fast-paced, high-growth environment. What You'll Be Doing Own full-lifecycle recruitment for Engineering and technical roles (Software Engineering, Site Reliability, Security, TPM, Product) across US & Canada, managing a flexible req load that scales with business priorities. Partner strategically with hiring managers and leadership to understand talent needs, define role scope, advise on talent gap mitigation, and challenge assumptions to ensure hiring decisions strengthen long-term organizational capability. Build and execute talent strategies that balance external hiring with internal mobility, creating sustainable pipelines that reflect commitment to diversity, inclusion, and high-performing engineering culture. Drive metrics-informed recruiting decisions by developing KPIs, analyzing recruiting data, and using insights to optimi

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Fulfillment group, in Marketplace, at Lyft is responsible for determining what inventory can be reliably offered for a given rider session and reliably fulfilling rider requests. The group has a few sub teams that are responsible for generating feasible offers for riders, connecting rider requests with drivers to fulfill those offers and a demand and supply lifecycle platform that power great rideshare experience. As a software engineer at Lyft, you'll collaborate with other software engineers and cross functions like product, data science and analytics to lead and execute large projects from idea to efficient execution. We're looking for a motivated Software Engineer who is passionate about solving challenging technical problems and is excited about working in a fast-paced, innovative and cross-functional environment where they will take on some of the most interesting and impactful problems in ridesharing. Responsibilities: Contribute to the roadmap and architecture based on technology and business needs Write well-crafted, well-tested, readable, maintainable code Have a good grasp and ability to explain the various trade offs made in decisions Participate in code reviews to ensure code quality and distribute knowledge Build Features from tech specification to positive execution Proactively participate in resolving ongoing incidents Unblock, support, effectively communicate, and obtain buy-in across teams to achieve results Share your knowledge by giving brown bags and tech talks Experience: BS/MS or equivalent in Computer Engineering, Computer Science, or related field or relevant work experience 3+ years of software engineering industry experience Proficiency in object-oriented programming Experience designing, debugging and running fault-tolerant, highly available, large-scale di

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. We are hiring a Business Systems Lead to own the sales technology behind Lyft Ads. As the senior technical owner of the Lyft Ads CRM and commercial systems, you will lead solution design across Salesforce and the connected ad-sales stack and own the architecture for how ad deals move from opportunity through order management and billing. You will work alongside a team of Salesforce engineers and partner closely with Ads Sales, Sales Operations, Ad Operations, Finance, Legal, and the Media engineering teams. This is a hands-on leadership role for someone who knows ad-sales operations and can build the systems that run them. Responsibilities: Own the Salesforce architecture for the ad-sales lifecycle, from lead sourcing and opportunity creation through Order Management System (OMS) integration, contract execution, delivery reconciliation, and billing. Identify problems and opportunities across the Ads sales technology stack and shape them into scoped, funded initiatives. Lead requirements with Ads Sales, Sales Operations, Ad Operations, Finance, and Legal partners, and translate them into functional and technical designs. Own the integrations that connect Salesforce to the ad-sales ecosystem, including order management and contract systems, the ad server, and billing, through middleware such as Workato or Boomi. Drive AI best practices across the Sales Technology team, modeling effective usage and ensuring all AI-generated output meets Lyft's standards for quality, security, and performance. Guide the evolution of the Ads CRM platform, including the media-specific data model (agency, advertiser, and brand hierarchies, insertion orders, and flights) and own the Ad Sales Technology roadmap . Lead contract lifecycle management for Ads, including intake automation and Salesforce integration. Remain h

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Data and analytics are at the heart of Lyft Business's products and decision-making. We're looking to hire a Data Analyst to support our Self-Serve segment — the fastest-growing part of Lyft's B2B portfolio, serving small and mid-size businesses across North America. This is a hands-on role for an analyst who is energized by turning product and customer data into insights that shape strategy — and who builds those insights on a foundation others can trust and reuse. You will be the dedicated analytical partner to the Self-Serve product team, measuring how new features — a redesigned signup experience, onboarding improvements, and lifecycle campaigns — drive customer activation and growth. You'll own the funnel from acquisition through engagement, define the metrics that matter, and deliver the insights that inform where the business invests next. The ideal candidate pairs analytical rigor with a builder's instinct — turning recurring questions into well-defined, reusable datasets instead of one-off answers — and can translate findings into a clear narrative for both technical and non-technical audiences. Responsibilities: Produce high-impact analyses on Self-Serve performance that directly inform product and go-to-market strategy Own the Self-Serve funnel — acquisition, signup, onboarding, and engagement — building the dashboards and datasets that give the team real-time visibility into product health Define what the team's core metrics mean and where they live, so every dashboard, report, and tool returns the same answer to the same question Partner closely with Product and Engineering to validate instrumentation and surface data gaps before they distort the funnel or new features launch — catching the data quality issues that stay invisible until someone goes looking Turn recurring reporting into w

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity We are looking for a Key Account Director to lead growth within a set of Postman’s most important enterprise accounts. This role is part of a new strategic go-to-market motion designed to deepen our engagement with large enterprises, expand our footprint, and deliver the full value of the Postman platform. You will be paired with a pod that includes a Principal Solutions Engineer and a Field CTO, forming a high-caliber account team focused on building long-term, value-based relationships. Together, you’ll engage senior technology leaders, uncover complex challenges, and drive adoption of Postman’s enterprise and platform solutions at scale. This is not a traditional “low-hanging fruit” sales role—this is about strategic account expansion, multi-threaded enterprise engagement, and solution selling. Location: This is a fully remote position. What You’ll Do Own and grow a portfolio of strategic enterprise accounts (e.g., Fortune 500, cloud-first companies, large-scale developer organizations). Deeply engage with senior buyers—CIOs, CTOs, VPs of Engineering, Platform, Security, and Collaboration—to position Postm

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. The Data Enablement Team Auth0 is an easy-to-implement authentication and authorization platform designed by developers for developers. We make access to applications safe, secure, and seamless for the more than 100 million daily logins around the world. Our modern approach to identity enables this Tier 0 global service to deliver convenience, privacy, and security so customers can focus on innovation. Within the Data organization, the Data Enablement team is chartered with creating scalable semantic models that make it safe for anyone to see and understand data. By partnering with product and engineering leaders, this team owns the data lifecycle from strategy to prototyping to implementation, executive dashboard and product level self-service support. The Senior Data Analyst Opportunity Reporting to the Manager, Data Enablement - this role will be responsible for unlocking analytics across the company. You will do this through a combination of data lifecycle ownership, data tooling enablement and outreach programs designed to foster the safe usage of scalable data models for reporting and analytic consumption. You'll serve as a critical data and technical partner that empowers our Sales, TAM, and Customer Success teams with the deep product insights they need to succeed. An average week will find you partnering with these teams to understand their measurement needs, reviewing engineering plans to ensure we capture critical data signals from the Auth