Marketing Lead Jobs

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. Summary: Baxter is committed to driving connectivity for patients, clinicians, and customers across healthcare settings. Baxter’s Connected Care Group focuses on two critical areas: (1) Digital Products , delivering connected devices and software to customers, and (2) Digital Platforms , facilitating software development across Baxter’s medical devices with a unified architecture to accelerate customer-focused solutions. The portfolio includes key offerings that drive revenue and advance Baxter’s mission to save and sustain lives while shaping the future of healthcare. The Director of Marketing, Connected Care Group serves as the marketing leader for Baxter's Connected Care portfolio, responsible for shaping portfolio growth strategy, customer adoption, market expansion, and commercial performance across Digital Products and Digital Platforms. In partnership with Product Management, Sales, and other cross-functional teams, this leader translates market opportunities, customer insights, and competitive dynamics

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE We're looking for an experienced Executive Assistant to support our Head of Marketing. This is a highly operational role that goes well beyond calendar management. You'll own the day-to-day operating rhythm of the Marketing organization, ensuring the leader is prepared, priorities stay coordinated, and critical meetings, communications, and follow-ups happen seamlessly. You'll partner closely with senior marketing leadership and serve as a trusted point of coordination for employees, customers, agencies/vendors, candidates, and external partners. Success in this role comes from exceptional organization, judgment, attention to detail, and the ability to keep many moving pieces aligned in a fast-growing environment. RESPONSIBILITIES Own complex calendar management for the Head of Marketing, balancing shifting priorities while ensuring time is allocated intentionally Ensure the leader is prepared for every day and every meeting by proactively managing agendas, materials, context, logistics, and follow-ups so time is used effectively and decisions move forward Support forward-looking calendar planning, coordinating recurring operating cadences including marketing reviews, leadership meetings, campaign planning sessions, Marketing All Hands, and other cross-functional forums Partner with agencies, vendors, and external partners to coordinate executive meetings, events, and other engagements Support executive inbox ma

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We're building the next chapter of AI-native craft and creativity - where craft and technology meet. Our unified platform bridges the gap between AI capabilities and human creativity, and lets professional creatives and designers harness the power of the world’s leading AI models without losing precision, expression, or soul. Together, we’re building tools that help people move faster without sacrificing quality, precision, or craft — a platform where AI supports creativity instead of flattening it. We’re looking for a marketing leader who can make Figma Weave the name people think of for AI-native creative work — and build the brand, the demand, and the team to get there. You’ll own marketing for Weave end to end, operating with the autonomy of a startup and the reach of Figma behind you. Generative media is one of the most exciting and fast-moving spaces in technology. The opportunity is enormous and the audience is passionate. Whoever defines what great AI-native creative tooling looks like and makes the world believe it wins. That story is yours to tell. This is a full time role that can be held from our NYC hub or remotely. What you'll do at Figma Weave: Define the vision and narrative for Figma Weave in the AI-native creative space, and carry that story into everything we put into market Build brand awareness and love for Weave through bold, memorable, culturally-tuned marketing that creatives are proud to be part of Build and run the growth engine that turns attention into use

The team + the role Pendo's Data & GTM Intelligence org exists to make the revenue organization faster, smarter, and more effective. We sit at the intersection of data, AI, and GTM execution. We hold ourselves accountable to whether the teams we support are getting measurable, lasting value from our work. This role owns the operational foundation for Pendo's Marketing organization: process design, planning cycles, and strategic partnership with Marketing leadership. You stay close to the business - deeply embedded in the Marketing org, with a point of view on where process, data, or AI could unlock better outcomes. You also serve as the Marketing pod lead, the coordination point for Applied AI, Business Systems, and Data work that touches your function. You operate with significant autonomy. You identify what is broken, design the solution, and bring stakeholders along. The best person for this role has strong customer engineering domain knowledge, sharp analytical instincts, and genuine enthusiasm for rebuilding operations around AI. What this looks like day-to-day Own core Marketing operational work: campaign operations governance, pipeline modeling, and process architecture. Own the MOps process layer: lead processing logic, lead source and source detail hierarchy, audience and nurture processors, demand processing workflows, and campaign naming and governance standards. Design and improve the full campaign-to-pipeline workflow, from lead creation and routing through SLA governance and MQL processing. Partner with Analytics to translate data into clear, actionable recommendations for Marketing leadership. Stay deeply embedded in the Marketing org. Decompose how work actually gets done: map the full activity chain behind a campaign, a content workflow, and identify where process gaps, not tool gaps, are costing pipeline. Define what good looks like for data quality and lead flow, surface issues, and work with Business Systems to fix them upst

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. As Director of Marketing Analytics, you'll lead a team that transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for paid media, digital, partners, and field campaigns—including attribution modeling, ROI optimization, and emerging AI capabilities. What You'll Do Lead and develop a team of analysts; establish best practices and build team capability Own attribution modeling and full-funnel measurement across all marketing channels Take the insights and translate data into actionable insights for marketing leaders across the business. Drive paid and organic digital acquisition strategy through CAC, ROAS, and LTV analysis Build and maintain self-service dashboards in Tableau for demand gen, digital, field, events, and field marketing teams Implement AI/ML capabilities for predictive modeling and automated insights Support marketing experiments with rigorous testing and statistical validation Create forecasts and scenario models to inform annual budget planning Partner cross-functionally with Sales, Marketing Leadership, and Data teams on strategy and QBRs Partner with Marketing Data Operations team to maintain data quality across martech systems Stay current with analytics tools and methods to drive competitive advantage What We're Looking For Experience: 12+ years in Marketing, Analytics, Operations, or BI in B2B SaaS 5+ years managing and developing analytics

About the Team OpenAI’s mission is to ensure that general-purpose artificial intelligence benefits all of humanity. The Business Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence by developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst core business audiences. The Strategy & Operations function supports Business Marketing with operating models and cadences; strategic planning; portfolio, resource, and investment management; measurement and organizational learning that empower our teams to move at pace with clarity and confidence. This is a hybrid role, based in San Francisco Bay Area (preferred) or New York City three days a week. About the Role Business Marketing moves quickly, and this role sits close to the work. We’re looking for an analytical, highly collaborative Business Operations Manager who can turn a complex marketing budget into better day-to-day decisions. You will partner with marketing leaders, Strategic Finance, Procurement, Data Science, agencies, and regional teams to plan and pace spend, manage commitments, answer urgent questions, and translate investment data into clear actions. This role is not for someone who prefers back-office operations. You will be embedded in the business, understand what teams are trying to achieve, and help them move faster with confidence. You will run the operating rhythm for budget administration across a global, highly matrixed team: maintaining a trusted view of allocations, POs, contracts, actuals, forecasts, and risks; reconciling inputs across different marketing functions, regions, and shared services; and surfacing tradeoffs for leadership and Strategic Finance. You will also partner with Data Science to better connect spend to outcomes, lead useful ad hoc analysis, and build AI-enabled tools and workflows that take the friction out of budget management and make th

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. * Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. An overview of this role As the Senior People Business Partner (PBP), Product & Marketing, you'll be a strategic business partner to several senior level leaders on the Product and Marketing leadership team, helping them build, develop, and lead high-performing teams. In a fast-moving, innovation-driven environment, senior leaders need a partner who can be trusted with ambiguity. You'll bring that — along with deep experience across talent management, performance, and organizational effectiveness. What You'll Do Partner directly with senior leaders to understand business priorities and translate them into actionable people st

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Okta is The World’s Identity Company, and we are looking for a Senior Financial Analyst to join our Finance team as a dedicated business partner to the Marketing organization. In this role, you will be the financial co-pilot for the CMO organization, helping to manage a significant portion of Okta’s investment in growth. You won’t just track the numbers; you will help shape them. You will partner with Marketing Leadership & Operations to drive ROI-based decision-making, ensuring we are deploying capital efficiently to drive pipeline and revenue. Key Responsibilities Business Partnering: Serve as the point person for all Marketing budget-related questions. Develop deeper, strategic partnerships with a handful of key verticals (e.g., Demand Gen, Digital, Product Marketing), building strong relationships with budget owners to interpret financial results and influence operational decisions. Budgeting & Forecasting: Lead the monthly and quarterly forecasting cycles for Marketing Opex and Headcount in Anaplan, ensuring data accuracy and alignment with shifting business priorities. Serve as

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. As Sr. Manager, Marketing Analytics, you'll be a senior individual contributor who transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for campaigns, partners, and field marketing—including attribution modeling, ROI optimization, and emerging AI capabilities—serving as the go-to analytics expert and thought partner for marketing leadership. What You'll Do Drive attribution modeling and full-funnel measurement across all marketing channels Translate data into actionable insights and recommendations for marketing leaders across the business Create forecasts and scenario models to inform annual budget planning and incremental asks Build and maintain self-service dashboards in Tableau for brand, demand gen, digital, and strategic events Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRs Partner with the Marketing Data Operations team to maintain data quality across martech systems Implement AI/ML capabilities for predictive modeling and automated insights Design and support marketing experiments with rigorous testing and statistical validation Mentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics function Stay current with analytics tools and methods to drive competitive advantage What We're Looking For Experience: 8+

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us! Your opportunity Are you a driven, customer-focused sales professional looking to elevate your career in a high-growth SaaS environment? At New Relic, our Sales Development Representatives (SDRs) play a critical role in building pipeline and driving revenue by acting as the first point of contact for prospects who have shown interest in our platform. If you have excellent communication skills, a sense of urgency, and a proven track record in sales or customer-facing roles, we want to hear from you. Why Join New Relic? New Relic is the leader in observability and application performance monitoring. Our SDR team is at the forefront of our go-to-market strategy, partnering closely with both Marketing and Account Executives (AEs) to deliver impactful business outcomes for our customers. You’ll join a collaborative, high-energy team with personalized coaching, world-class tools, and significant opportunities for career growth. What you'll do Respond quickly and effectively to high volumes of inbound marketing leads, including trial sign-ups, demo requests, webinar attendees, and website chats. Qualify inbound leads through active listening and discovery calls, understanding customer pain points and aligning them with New Relic’s solutions. Collaborate with Marketing and AEs to provide feedback on lead quality, campaign effectiveness, and ensure a seamless handoff of qualified opportunities. Manage and organize your pipeline diligently, ensuring strict adherence to lea

We're looking for a Communications Specialist with a uniquely hybrid role combining media relations support, executive thought leadership program development, project management, and communications operations for the marketing team. This role supports how executives communicate externally - whether through press, speaking or social media - and internally, with CMO internal communications and content development. With a unique set of responsibilities supporting executive comms, internal communications for the CMO and planning for the marketing team, this role is key in how the marketing organization stays aligned, prioritized and running efficiently day to day. Straddling both the comms team and the office of the CMO, you will seek opportunities that carry the Diligent executives’ voices while also helping run the operating rhythm of the marketing team itself. You would be joining Diligent at an exciting moment in the company’s history, as they unleash their new AI-powered GRC platform to help General Counsels, Chief Compliance Officers, Audit and Risk Leaders. This is the result of nearly three years of intense development of agentic workflows inside the Diligent platform, as well as MCP/plug-in access to Diligent offerings - providing a robust, differentiated experience for clients who need solutions that accelerate and action critical business objectives, not just static reporting. This is a high-visibility role for someone who wants exposure to media relations, executive communications and marketing team operations at once. You'll work closely with the CMO, the executive team, the broader marketing leadership team, corporate communications, and the People team to make sure the right message reaches the right audience — and marketing leadership stays focused on what matters most with internal and external alignment on strategic priorities. What You'll Do Executive Thoug

The Senior Manager, Sponsorship Sales will own the strategy, sales, and execution of the sponsorship program for DASH, Datadog’s flagship annual conference, while also supporting sponsorship strategy and sales for global Datadog Summits. You will manage the full sponsorship sales cycle, from developing packages and prospecting through negotiation, closing, renewal, and partner experience. This role carries a sponsorship revenue target and partners closely with Events, Partner Marketing, Community, Sales, Finance, and leadership to build a scalable sponsorship program. You will have the opportunity to shape how Datadog packages, positions, and grows sponsorship offerings across its global conference portfolio. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Build and manage the sponsorship revenue plan, pipeline, and forecast for DASH, reporting progress against targets to Events and Marketing leadership while supporting sponsorship strategy and sales for global Datadog Summits. Develop and evolve tiered sponsorship packages across branding, speaking opportunities, booth space, digital assets, lead generation, and other offerings based on sponsor needs and event capacity. Manage the full consultative sales cycle, including prospecting, qualification, pitching, negotiation, closing, renewals, and expansion with new and existing sponsors, while maintaining accurate CRM and sales activity reporting. Serve as the primary commercial relationship owner for sponsors from contract through onsite delivery, orchestrating the end-to-end partner journey while Event Marketing and agency partners manage fulfillment. Collaborate with Events, Marketing, Sales, Partner Marketing, Community, and Finance on event inventory and logistics, sponsorship positioning, account str

About Appspace: At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work. Your Role as a Sales Enablement Manager: The Sales Enablement Manager will serve as the connective tissue between Marketing, Product Marketing, and the Sales organization. You will own the programs, content, and processes that equip our revenue teams to effectively engage prospects, navigate competitive situations, shorten sales cycles, and increase win rates. This role works in close partnership with Sales Leadership, Product Marketing, Revenue Operations, and Customer Success to build a scalable and sustainable enablement engine. A Day in the Life of an Sales Enablement Manager: Enablement Strategy & Program Ownership Design and own the Appspace sales enablement roadmap, aligned to pipeline, win rate, and ramp time goals Establish and run a regular enablement cadence: onboarding programs, ongoing training, deal clinics, and competitive review sessions Define success metrics for enablement (ramp time, deal velocity, win rate by segment, content usage) and report out to Sales and Marketing leadership Partner with Sales Leadership to identify skill gaps and translate them into structured learning programs Content Development & Management Build and maintain a centralized, well-organized sales content library — pitch decks, discovery guides, objection handling frameworks, ROI tools, and competitive battlecards Translate complex product capabilities and positioning (developed by Product Marketing) into compelling, rep-friendly sales narratives and talk tracks Create role-specific cont

About Appspace: At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work. Your Role as a Sales Enablement Manager: The Sales Enablement Manager will serve as the connective tissue between Marketing, Product Marketing, and the Sales organization. You will own the programs, content, and processes that equip our revenue teams to effectively engage prospects, navigate competitive situations, shorten sales cycles, and increase win rates. This role works in close partnership with Sales Leadership, Product Marketing, Revenue Operations, and Customer Success to build a scalable and sustainable enablement engine. A Day in the Life of an Sales Enablement Manager: Enablement Strategy & Program Ownership Design and own the Appspace sales enablement roadmap, aligned to pipeline, win rate, and ramp time goals Establish and run a regular enablement cadence: onboarding programs, ongoing training, deal clinics, and competitive review sessions Define success metrics for enablement (ramp time, deal velocity, win rate by segment, content usage) and report out to Sales and Marketing leadership Partner with Sales Leadership to identify skill gaps and translate them into structured learning programs Content Development & Management Build and maintain a centralized, well-organized sales content library — pitch decks, discovery guides, objection handling frameworks, ROI tools, and competitive battlecards Translate complex product capabilities and positioning (developed by Product Marketing) into compelling, rep-friendly sales narratives and talk tracks Create role-specific cont

ABOUT THE ROLE As Associate Manager, Paid Social, you will play an impactful role within Peloton's dynamic Media team. You will be the driving force behind the performance and execution of our paid social campaigns across key platforms such as Meta, TikTok, Pinterest, and Reddit, among others. The ideal candidate for this position will need to be both strategic and proactive, playing a crucial role in meeting our performance targets and driving full funnel execution across all Paid Social channels. Your deep understanding of the paid media and ad tech ecosystem will be essential as you navigate and optimize our presence in this constantly evolving environment. YOUR DAILY IMPACT AT PELOTON Actively monitor campaign performance across Meta, TikTok, Pinterest and emerging channels like LinkedIn and Reddit. QA campaigns/ads, identify areas for improvement, and implement optimizations to exceed targets Craft comprehensive weekly reports, and distill performance insights into actionable next steps. Present weekly, monthly and quarterly reports to cross functional teams and Growth Marketing leadership Contribute to the development and implementation of innovative paid social strategies and tests aligned with our overall marketing objectives Develop and complete detailed A/B and multivariate testing calendars to identify winning creative, audience, and targeting strategies Advise on budget allocation across channels based on last touch and MMM performance Collaborate closely with internal Creative teams and external agencies to develop compelling and high-performing ads that resonate with our target audiences Cultivate positive relationships with key social vendor and agency partners to ensure efficient execution, access to new opportunities, and collaborative problem-solving Creation and maintenance of AI agents and agentic workstreams YOU BRING TO PELOTON 3+ years of hands-on experience in Paid Social media execution across platforms such as Meta, TikTok, and Pinterest. L