Product Marketing Lead Jobs

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. About the Role We are hiring a B2B Enterprise Paid Marketing leader to build and scale global demand generation across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy for complex enterprise buying journeys, connect paid media to account-based marketing (ABM) programs, and own performance from target-account engagement through pipeline and revenue. You will partner closely with Sales, GTM, field marketing, product marketing, marketing operations, data science, finance, design, and product to translate enterprise priorities into coordinated campaigns. This team combines rigorous measurement with close sales alignment, rapid experimentation, and a deep understanding of buying committees, long sales cycles, and regional enterprise needs. In this role, you will: Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management. Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach, field marketing, executive engagement, events, and lifecycle programs. Partner with Sales and GTM leadership to align investment with account priorities, territories, pipeline goals, and product or solution plays. Optimize performance across the enterprise funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue, with clear attribution

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Okta is The World’s Identity Company, and we are looking for a Senior Financial Analyst to join our Finance team as a dedicated business partner to the Marketing organization. In this role, you will be the financial co-pilot for the CMO organization, helping to manage a significant portion of Okta’s investment in growth. You won’t just track the numbers; you will help shape them. You will partner with Marketing Leadership & Operations to drive ROI-based decision-making, ensuring we are deploying capital efficiently to drive pipeline and revenue. Key Responsibilities Business Partnering: Serve as the point person for all Marketing budget-related questions. Develop deeper, strategic partnerships with a handful of key verticals (e.g., Demand Gen, Digital, Product Marketing), building strong relationships with budget owners to interpret financial results and influence operational decisions. Budgeting & Forecasting: Lead the monthly and quarterly forecasting cycles for Marketing Opex and Headcount in Anaplan, ensuring data accuracy and alignment with shifting business priorities. Serve as

About Appspace: At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work. Your Role as a Sales Enablement Manager: The Sales Enablement Manager will serve as the connective tissue between Marketing, Product Marketing, and the Sales organization. You will own the programs, content, and processes that equip our revenue teams to effectively engage prospects, navigate competitive situations, shorten sales cycles, and increase win rates. This role works in close partnership with Sales Leadership, Product Marketing, Revenue Operations, and Customer Success to build a scalable and sustainable enablement engine. A Day in the Life of an Sales Enablement Manager: Enablement Strategy & Program Ownership Design and own the Appspace sales enablement roadmap, aligned to pipeline, win rate, and ramp time goals Establish and run a regular enablement cadence: onboarding programs, ongoing training, deal clinics, and competitive review sessions Define success metrics for enablement (ramp time, deal velocity, win rate by segment, content usage) and report out to Sales and Marketing leadership Partner with Sales Leadership to identify skill gaps and translate them into structured learning programs Content Development & Management Build and maintain a centralized, well-organized sales content library — pitch decks, discovery guides, objection handling frameworks, ROI tools, and competitive battlecards Translate complex product capabilities and positioning (developed by Product Marketing) into compelling, rep-friendly sales narratives and talk tracks Create role-specific cont

About Appspace: At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work. Your Role as a Sales Enablement Manager: The Sales Enablement Manager will serve as the connective tissue between Marketing, Product Marketing, and the Sales organization. You will own the programs, content, and processes that equip our revenue teams to effectively engage prospects, navigate competitive situations, shorten sales cycles, and increase win rates. This role works in close partnership with Sales Leadership, Product Marketing, Revenue Operations, and Customer Success to build a scalable and sustainable enablement engine. A Day in the Life of an Sales Enablement Manager: Enablement Strategy & Program Ownership Design and own the Appspace sales enablement roadmap, aligned to pipeline, win rate, and ramp time goals Establish and run a regular enablement cadence: onboarding programs, ongoing training, deal clinics, and competitive review sessions Define success metrics for enablement (ramp time, deal velocity, win rate by segment, content usage) and report out to Sales and Marketing leadership Partner with Sales Leadership to identify skill gaps and translate them into structured learning programs Content Development & Management Build and maintain a centralized, well-organized sales content library — pitch decks, discovery guides, objection handling frameworks, ROI tools, and competitive battlecards Translate complex product capabilities and positioning (developed by Product Marketing) into compelling, rep-friendly sales narratives and talk tracks Create role-specific cont

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. We are looking to hire a Marketing Analytics Lead to join our Marketing Analytics team. This role is for a hands-on analyst who is passionate about telling stories with data, tackling complex problems, and directly influencing marketing strategy through rigorous analysis. You will be supporting the Product Marketing team with strategic analysis and measuring campaign impact. In addition to informing strategy, you will navigate the Marketing and Product worlds to understand how marketing efforts shape downstream product engagement and customer behavior. The ideal candidate has a background in strategic analysis and prior experience leveraging data and insights to develop strategy, measuring marketing campaign performance, and connecting marketing & product work to business impact. Responsibilities: Perform data analysis using first party & third party data, able to dissect business issues, analyze large amounts of data, and draw actionable conclusions Conduct deep-dive analyses to measure the effectiveness and ROI of marketing campaigns across various channels. Go beyond standard metrics to uncover the "why" behind performance. Build, maintain, and improve dashboards and reports that track key marketing KPIs. Ensure that stakeholders have access to timely and accurate data to inform their decisions. Design experiments to test hypotheses and analysis to measure business impact Define, measure and track key marketing metrics over time, occasionally performing deep dives to understand what drives change in metrics Translate insigh

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact. Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide. Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond. At InMobi Advertising , you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com What you will be doing? We are seeking an experienced Manager of Product Marketing to lead our global product marketing initiatives for InMobi's Performance DSP. In this high-impact role, you wil

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact. Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide. Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond. At InMobi Advertising , you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com Overview of the role: We are seeking a Director of Product Marketing to lead the commerce narrative, market positioning, and go-to-market strategy for the products being built within our DSP. Thi

We are looking for an International Strategy and Marketing Lead to join our INTL GTM team, based in Dublin. This Individual Contributor role owns marketing and go-to-market strategy execution across our European markets, from research and insights to agency partnerships, content, AEO strategy, and channel development. You will be the on-the-ground builder of how Squarespace shows up across Europe, partnering closely with local agencies and cross-functional teams to bring strategy to life. You are a hands-on operator who thrives on building, comfortable moving from research and strategic input to managing agency relationships to identifying entirely new channels for growth. You partner closely with the Manager, INTL GTM, and the Challenger Market Lead, translating global strategic direction into local execution across Europe. This role is based in Dublin, reports to the Associate Director, International & GTM, and involves regular travel across European markets (up to 30%), with a current focus on Germany and France. You’ll Get To… EU Market GTM Ownership: Own the GTM function for markets across the EU, focusing on identifying the right channels, customers, and messaging to be successful in Europe. Agency & AEO Partnership: Partner with local agencies on strategic marketing and AEO decisions, including content placement, on-the-ground research, and event execution across European markets. Research & Insights: Conduct on-the-ground market research across Europe, surfacing consumer and competitive insights that inform product and marketing strategy. New Channel Identification: Work across the organization to unlock new channels and partners to grow meaningfully. Who We’re Looking For 3-5 years of experience in Marketing, Brand, Agency, or GTM Strategy at a high-growth company Proven experience managing agency relationships, from strategic briefing through execution and performance review Strong research instincts, comfortable gathering and synthesizin

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Director, Technical Product Marketing Get to know Okta Okta is The World’s Identity Company. As the era of autonomous technology begins, we are redefining the boundary of security. Our mission is to free everyone to safely use any technology, anywhere. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. The Opportunity AI is the most significant architectural shift in enterprise history, and as AI agents begin acting on behalf of employees, identity becomes the control plane for the AI era. In a moment this transformative, buyers and builders are skeptical of marketing claims. The most powerful thing we can do is show, don't tell. Demos, proof points, and hands-on product experiences are what win hearts, minds, and deals. We are seeking a Director of Technical Product Marketing to lead and elevate this function across both Okta and Auth0

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, APIs, and data pipelines powering Instacart's Paid Marketing channels—one of our most substantial growth levers. Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation. We're seeking a Senior Software Engineer to provide technical leadership for the Paid MarTech pod—driving the team's technical roadmap, making key architectural decisions for reusability and scalability, and enhancing team productivity through process evolution and tooling improvements. You'll lead cross-team initiatives, partner directly with senior Product and Marketing leaders on strategic decisions, and serve as a domain expert for marketing technology a

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, APIs, and data pipelines powering Instacart's Paid Marketing channels—one of our most substantial growth levers. Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation. We're seeking a Senior Software Engineer to provide technical leadership for the Paid MarTech pod—driving the team's technical roadmap, making key architectural decisions for reusability and scalability, and enhancing team productivity through process evolution and tooling improvements. You'll lead cross-team initiatives, partner directly with senior Product and Marketing leaders on strategic decisions, and serve as a domain expert for marketing technology a

About Ramp Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. About the role Ramp already serves thousands of organizations in industries where financial operations work differently: construction companies that manage spend by job and cost code, nonprofits that report by fund and grant, and public-sector organizations accountable for every taxpayer dollar. We are hiring a Lead Product Marketing Manager, Verticals to turn those differences into a durable growth advantage. You will own Ramp's vertical GTM operating model, beginning with Construction / A&E and Nonprofits / Public Sector. You will decide where Ramp should invest, become the resident expert on how finance works in those markets, influence the product roadmap, and build the cross-product narratives and motions that help Ramp win. This is not a content-only, campaign-only, or sales-enablement role. You will own the full vertical business read: market choice, ICP, product readiness, positioning, pipeline, win rate, activation, adoption, attach, campaign performance, and the next product or GTM intervention. What you'll do Set the vertical portfoli

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. Snowflake is growing fast and we're scaling our team to help enable and accelerate our growth. We're passionate about our people, our customers, our values and our culture! We're also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. And as a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging. Do you want to shape how the world's best builders — data engineers, ML engineers, and app developers — experience Snowflake? We're looking for a technically sharp, builder-obsessed product marketer to own go-to-market strategy for Snowflake's developer-facing product areas. This person will work at the intersection of product, engineering, and field teams to craft narratives that resonate with hands-on builders — from individual contributors writing code to technical architects evaluating platforms. You'll be Snowflake's voice to the developer community and the developer community's voice back into S

At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest open customer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust! We know that growth doesn’t happen by chance - it’s powered by world-class marketing, underpinned by smart operations. We’re looking for a Marketing Insight & Data Lead to serve as a key operational link between marketing strategy and technical execution, and to deliver insights that fuel our global marketing engine. Under the direct guidance of the Sr. Director of Marketing Ops and working closely with the Head of Marketing Orchestration, your primary mission is to support our insight-delivery framework. You will help gather and structure marketing insight, empowering marketing teams to make data-informed decisions while centralising reporting requirements for hand-off to central Data & Analytics, Data Engineering, and GTM Tech functions. In this role, you act as an integrator, ensuring data outputs are fully operationalised. You will directly impact three core areas: optimising marketing efficiency by delivering dashboards for ROI and Brand Health tracking; supercharging the funnel by refining campaign, lead, and account engagement data; and elevating overall data trust by eliminating blind spots and ensuring system-wide tracking completeness. If you thrive on turning complexity into clarity, blending data with innovation, and enabling marketing teams to perform at their best, this role is for you. What you'll be doing: Lead dashboard and insight delivery for regional and central marketing teams. Translate complex performance data into actionable insights to optimise live campaigns and pull accurate reports aligned with GTM Ops, Finance, and Data teams. Support the operationalisation of dashboards and tools across marketing. Assist with

We are looking for a strategic and execution-focused Product Marketing Manager to lead go-to-market strategy for NMI's card-not-present (CNP) processing and Value Added Solutions (VAS) portfolio, the tools and services that power secure, high-converting online and card-not-present transactions for merchants, software platforms and partners across the United States. NMI has evolved from a payment gateway into a full-service payment platform. Our CNP processing stack and VAS suite, including Customer Vault, Automatic Card Updater, Invoicing, ACH and fraud prevention tools, give merchants and partners a single, trusted path from sign up to pay out. This role supports that evolution, helping translate processing and VAS capabilities into messaging that speaks to the outcomes online merchants, marketplaces, subscription businesses and software platforms actually care about: conversion, fraud loss reduction, recurring revenue retention and total cost of acceptance. You will lead market positioning, messaging, launches and enablement for NMI's CNP processing and VAS offerings, working closely with product, sales and channel teams to help make sure NMI is the preferred processing and VAS partner for every merchant and partner selling online. This role calls for a solid understanding of how ecommerce merchants, subscription businesses and software platforms evaluate and adopt payment processing and value added services, and the ability to help translate technical capability (tokenization, network tokenization, recurring billing, customer vaulting, PCI scope reduction, fraud and chargeback tools) into outcome-led messaging that supports pipeline and adoption. This role is also NMI's evangelist for CNP processing and VAS. You will present to sales teams and internal stakeholders, and help represent NMI at ecommerce and payments industry events. You will build AI tools into your everyday workflow as a core habit rather than an occasional add-on, and bring enough technical fluen