Product Marketing Lead Jobs

About the Team Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring that artificial intelligence benefits all of humanity. We develop and execute strategies that build understanding of OpenAI, deepen engagement with our key audiences, and communicate why we build, how our technology is creating value, and how we approach its broader societal impact. We work closely with Global Affairs, Communications, Creative, Research, Product, and other teams to translate complex topics into clear, relevant, and compelling stories. Our work spans national campaigns and locally tailored efforts, helping people understand both the opportunities created by AI and the important issues surrounding its development and adoption. About the Role We are seeking an experienced Integrated Marketing Lead to lead policy- and reputation-focused campaigns that strengthen the OpenAI brand nationally and within local communities. This person will spearhead integrated campaigns and corporate communications initiatives that help people understand why OpenAI builds, the impact of our technology, and how we are engaging with some of the most consequential issues surrounding AI—including infrastructure and data centers, jobs and economic opportunity, and youth safety. The role combines national paid media with locally relevant marketing and engagement efforts. The ideal candidate understands policy, public affairs, and civic audiences while also being a sophisticated brand marketer who can make complex subjects accessible and meaningful to a broader public. This person will bring strategic vision, sound judgment, organizational clarity, and exceptional execution to highly visible work. They will collaborate closely with Global Affairs, Communications, Creative, Research, and external agency partners to build trust and shape understanding of OpenAI at both the national and local levels. In this role, you will: Lead policy and brand campaign strategy: Develop integ

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. About the Role We’re looking for a Product Marketing Manager to grow Replit’s core creation products, including Design and Slides. These products already give people new ways to turn an idea into something they can see, share, and use. Your job is to help more people discover them, understand when to use them, and make them part of their regular workflow. You’ll own the connection between the product and its audiences: developing positioning grounded in customer needs, leading launches, finding channels that can drive sustained adoption, tracking the competitive landscape, and bringing market feedback back to Product. This role sits at the intersection of Product, Engineering, Growth, Brand, and Creative. It is a hands-on role for someone who can develop the strategy, write the narrative, and get the work into the market. What You'll Do Own the positioning and growth strategy for Replit’s core products, including Design and Slides. Develop audience-focused narratives, identify new use cases and channels, bring product improvements to market, and build programs that drive adoption, engagement, and conversion. Track competitors and customer needs, then translate those insights into sharper messaging, stronger go-to-market decisions, and actionable feedback for Product and Engineering. Required Skills & Experience Self-starter: You take ownership, work through ambiguity, and move from strategy to execution without waiting for a perfect brief. Audience-focused: You turn customer insight into clear positioning, relevant narratives, and campaigns built for specific audiences. Growth-minded: You find creative ways to expand adoption, test new channels and tactics, and turn successful experiments into repeatable programs.

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve. As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation. The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our VP, AI Market Strategy. You will own: AI Narrative Activation — EMEA Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterpri

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. Smartsheet targets industries where workflow specificity is essential. As a Principal Product Marketing Manager, Vertical Industries, you will lead the strategic development of industry-specific value narratives, use case positioning, and sales-ready content for priority vertical, Manufacturing. In this role, you will own the GTM narrative, ensuring positioning is grounded in quantified, defensible value claims. This role requires deep industry curiosity, methodological discipline, and the ability to drive multiple complex workstreams in parallel to maintain Smartsheet’s competitive edge. This full-time position reports to the Sr. Director, Customer Value and can be located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer. What You Will Own: Value Strategy Execution — Vertical Industries Lead the team's execution of the Smartsheet Value Strategy process for priority verticals. Define positioning scope, including target segments, industry-specific buyer roles, KPIs, and competitor sets. Validate buyer value levers and map them to Smartsheet's capabilities to demonstrate differentiated, quantified benefits. Build vertical Value Impact Models and define the problem Smartsheet owns within each industry. Develop cross-functional Adoption Plans and validate position hypotheses through direct buyer sessions. ICP & CAPDB for Vertical Segments: Own ICP definition and target account prioritization for each priority vertical. Ensure each vertical ICP sp

Asana Marketing is hiring a Principal Product Marketing Manager to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with the Integrated Campaigns team to drive measurable business results. Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment. Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities. About you Experience: 8+ years of experie

Asana Marketing is hiring a Product Marketing Director to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with the Integrated Campaigns team to drive measurable business results. Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment. Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities. About you Experience: 8+ years of experience in pr

Asana Marketing is hiring a Product Marketing Director to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve Define and own the end-to-end go-to-market strategy , partnering closely with the Integrated Campaigns team to drive measurable business results. Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas. Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories. Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment. Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities. About you Experience: 8+ years of experience in pr

We’re looking for a Senior Technical Product Marketing Manager to join our security product marketing team and help bring Datadog’s rapidly growing security offerings to market. In this high-impact role, you’ll collaborate closely with Product, Sales, Sales Engineering, and Enablement to translate complex technical capabilities into compelling narratives that drive awareness, adoption, and differentiation. As the first hire in this space, you'll own key go-to-market efforts, lead technical positioning for strategic initiatives, and mentor others on content strategy and enablement best practices. This is a unique opportunity to shape how Datadog tells its security story to a global market. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Define and execute the technical marketing plan for Datadog’s security product line, from launches to scaled adoption. Partner cross-functionally with Product, PMM, Sales Engineering, and Enablement to craft differentiated messaging, inform roadmap decisions, and build cross-product solution narratives. Create and deliver high-impact sales tools including battlecards, investigation flows, objection handling guides, and competitive workshops. Lead competitive strategy by synthesizing market insights and producing content that positions Datadog as a differentiated leader in cloud-native security. Act as a technical subject matter expert and trusted advisor — coaching field teams, reviewing enablement content, and influencing internal strategy. Represent Datadog in customer briefings, industry events, and webinars, serving as a go-to voice on observability and security. Who You Are: 8+ years of experience in technical product marketing, developer relations, product management, solutions engineering, or related roles in

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: The Growth Marketing team sits at the intersection of marketing, data, and technology, driving scalable acquisition and measurable business impact across Airbnb. Our work is critical to driving the company’s top line growth. We are looking for a highly strategic and technically savvy Growth Marketing Lead to own Host SEM, the supply side of our Paid Search program. You will be a channel expert, thought partner, and trusted advisor to leaders and business partners across Product, Data Science, Engineering, Supply, FP&A, Brand, and Creative teams to shape strategy and exceed ambitious KPI goals. The Difference You Will Make: You will lead end-to-end strategy and execution of Airbnb's Global Host SEM program, driving efficient host acquisition and long-term supply growth. You'll lead large-scale SEM investments across major search platforms, identify new growth opportunities, design and scale experimentation to inform investment decisions, and optimize performance to maximize business impact and ROI. You’ll collaborate cross-functionally to drive scalable solutions, influence roadmaps, and communicate data-driven recommendations to senior leadership that shape key business decisions. A Typical Day: Lead Airbnb's global Host SEM program across major search platforms (Google, Bing, and emerging channels) to drive efficient host acquisition and long-term supply growth. Develop and execute the strategic roadmap for Host SEM, aligning investment strategy and budget allocation with global and regional business priorities. Design, execute, and scale experiments across bi

Discord has a highly engaged community of millions of daily active users who use the platform for many different reasons, but there’s one thing that nearly everyone does: play video games. Discord plays a uniquely important role in the future of gaming, and we are focused on making it easier and more fun for people to hang out before, during, and after playing games. We're seeking a strategic Staff Product Marketing Manager to build and lead the go-to-market strategy for Discord's Unified Developer Platform, focused on helping game developers and publishers build richer social experiences, grow their communities, and deepen player engagement through Discord's platform. You'll drive product adoption by building robust go-to-market and Business Development enablement programs, defining activation goals, and partnering closely with Business Development, Developer Operations, Product, and Developer Relations to successfully bring new platform capabilities to market. This role will play a key part in accelerating adoption of Discord's Unified Developer Platform across the Gaming industry. If you're a self-starter and team player who excels in fast-paced environments and zero to scale projects, this is a unique opportunity to make a significant impact on Discord's developer ecosystem and shape the future of our platform business. We're looking for an experienced, strategic PMM who is passionate about developers, gaming, and building products that enable partners to succeed. What You'll Be Doing Develop and execute go-to-market strategies for Discord's developer platform through market research, customer segmentation, competitive analysis, and targeted programs that drive developer awareness, adoption, and long-term platform growth. Lead activation initiatives across Discord's platform portfolio by crafting differentiated messaging, value propositions, positioning, and go-to-market motions that resonate with game developers and publishers. Build and scale impactful B

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the role Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts. We are looking for an experienced product marketer to own and evolve the pricing narrative across Stripe's full product portfolio. This is a new role with the opportunity to shape how Stripe talks about pricing to users and sellers alike. You will lead the launch of new pricing constructs, bundles, and packages — own the end-to-end GTM strategy, planning, and growth for these efforts across our product suite. You will also develop value selling playbooks, train and enable our sales teams to effectively communicate and defend Stripe's pricing in competitive deals. In this role, you will partner closely with Growth Product, Sales, Product Pricing, Design, and web teams to drive adoption and revenue across both self-serve and sales-assisted channels. What you’ll do Be a storyteller. You have deep empathy for users and are able to adapt h

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts. What you’ll do We’re seeking an experienced product marketer to own go-to-market strategy and execution for Stripe’s global selling solution. As a Product Marketing Manager, you will own solution-level messaging and positioning, create differentiated content, support product launches of our localized currency presentment products, and enable sales. Reporting to the Global Payments lead, you’ll partner with product, strategy & ops, and GTM teams to drive awareness and pipeline across Stripe’s existing customer base and prospects in a rapidly evolving market. Responsibilities Work closely with product, partnerships, and partner marketing (demand generation) teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products Own messaging and positioning for our global selling solution. Develop

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation, and Campaigns, to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We are looking for experienced product marketers to shape the roadmap, drive launches, and grow adoption for critical products such as Payments Intelligence, Payouts, Tax, Billing, and Link, and develop our go-to-market strategy for key user segments such as Enterprises and Startups. What you'll do In this role, you'll develop differentiated messaging and positioning for products like Payments Intelligence, Payouts, Tax, Billing, and Link—translating complex technical capabilities into clear value propositions for enterprise and technical buyers. You'll produce high-quality content, including executive briefings, analyst presentations, and sales playbooks, that scales your insights across the organization and ties directly to pipeline and revenue outcomes. You'll work across a highly cross-functional set of teams—Product, Sales, Demand Generation, and Campaigns—managing multiple interdependent w

About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts. We’re seeking a product marketer to drive the end-to-end GTM strategy and execution for Radar. As a Product Marketing Manager, you will shape the product roadmap, own product-level messaging and positioning, create differentiated content for events and presentations, support product launches, and enable sales. Reporting to the Fraud and Risk PMM Lead, you’ll partner with product and sales teams to drive awareness and adoption in a rapidly evolving market. What you'll do Serve as an early strategic partner on new offerings — shaping product direction, defining target segments, and building the GTM foundation (positioning, packaging, pricing narrative) from zero to one. Drive end-to-end product launches, including define audience segments, gather user insights, craft launch narratives, inform pricing and packaging, ensure cross-functional readines

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We are looking for experienced product marketers to shape the roadmap, drive launches, and grow adoption for critical products such as Payments Intelligence, Payouts, Tax, Billing, and Link; and develop our go-to-market strategy for key user segments such as Enterprises and Startups. In this role, you will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across sales, campaigns, demand generation, and product to drive overall awareness, pipeline, and revenue across Stripe’s existing customer base and prospects. What you’ll do Be a storyteller: You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience and differentiate Stripe. You have excellent verbal and written communication skills Lead with data: You like working with data and insights and pair that with you