Jobs in Canada

Product Marketing Specialist in Canada

879 active opportunities · Updated October 2026

Explore current product marketing specialist jobs across Canada. Filter by work mode, employment type, experience, department, date posted and distance.

O
📍 Washington, Ontario, Canada· Full-time
✓ High-confidence listingCompany trend -63.6%

From C$126K/yr

Quick readStrong listing-quality and freshness signals

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. Core Responsibilities Role Summary As a Senior Product Marketing Manager for Global System Integrators (GSI) and Channel Partners, you will drive go-to-market efforts that align Okta’s identity platform with the business strategies and solutions of key AMER and global partners. You’ll be responsible for creating scalable sales plays, positioning frameworks, and enablement assets tailored to joint value propositions across multiple verticals and geographies. This role demands a strategic, collaborative, and execution-oriented marketer who thrives on working cross-functionally with Sales, Product, Partner, and Regional Marketing teams to accelerate pipeline, partner-sourced revenue, and global awareness. Go-to-Market Execution Support cross-functional product launches and solution rollouts in collaboration with GSI and Channel partners. Support integrated

AWSRestMachine LearningAI
O
📍 Toronto, Ontario, Canada· Full-time
✓ High-confidence listingCompany trend -63.6%

From C$88K/yr

Quick readStrong listing-quality and freshness signals

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. The Senior Regional Marketing Specialist We are looking for a strategic and results-driven individual to support the planning and execution of our regional marketing programs and initiatives supporting our Canada sales organization. This role is essential to achieving our ambitious revenue goals by executing impactful marketing strategies and demand generation programs that drive regional pipeline growth. As part of the Americas Field Marketing team, you will report to the Sr Manager, Regional Marketing Enterprise Canada/East Region. This role will work closely with the sales organization and collaborate within the broader marketing organizations (e.g. Partner Marketing, Digital, Strategic Events, Product Marketing, Global Campaigns, and Marketing Operations) to ensure strategic alignment and achieve business outcomes. What You’ll Be Doing Program Planning & Execution: Work directly with the Senior Regional Marketing Manager for Canada as well as sales and sales leaders to execute integrated demand generation programs across events, digital, partner, and outbound channels. This includes managing logistics, communications and being onsite at key events to ensure everything runs smoothly. Project & Campaign Management: Coordinate with both internal teams and external partners and vendors to develop marketing campaign assets—from creative and email sequences to curated content and campaign offers. Bring ideas to lif

AWSGitRestMachine Learning
S
📍 Montreal, Quebec, Canada· Full-time
✓ High-confidence listing

From C$60K/yr

Quick readStrong listing-quality and freshness signals

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. We are open to candidates in the Montreal or Mississauga area. Spécialiste, Médias sociaux payants – Marketing de performance DTC À propos de nous SharkNinja est une entreprise mondiale de conception de produits et de technologie, dotée d’un portefeuille diversifié de solutions de style de vie cotées 5 étoiles qui améliorent le quotidien des consommateurs partout dans le monde. Grâce à ses deux marques mondiales de confiance, Shark et Ninja , l’entreprise possède un historique éprouvé d’innovation disruptive et de lancement continu de produits grand public qui lui ont permis d’élargir sa présence dans de

GitAIGoRust
SX
📍 Toronto, Canada· Full-time
✓ High-confidence listing

From $720K/yr

Quick readStrong listing-quality and freshness signals

ROLE: RETAIL SEARCH BUYER SPECIALIST TEAM: MEDIA LOCATION: TORONTO (HYBRID ONSITE) COMPANY OVERVIEW At Salt Media , we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you. ROLE OVERVIEW We are seeking an experienced Retail Search Buyer Specialist to manage and optimize paid search campaigns across retail media platforms. The ideal candidate will have hands-on expertise in Walmart Connect, Roundel Media Studio and Amazon Ads sponsored product and sponsored brand advertising, along with deep knowledge of keyword strategy, campaign pacing, and reporting. A Skai Certification is required, demonstrating advanced skills in retail search management and optimization. RESPONSIBILITIES Strategic Planning & Activation Develop retail media and growth plans tied to client goals and category trends. Build media and operational tactics based on those plans, launching campaigns across Walmart, Target, and Amazon. Campaign Execution & Optimization Lead hands-on campaign management: daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements. Use consumer behaviour data and top-of-search tactics to refine paid search strategies. Reporting & Insights Delivery Deliver regular performance reporting—monthly, quarterly, and mid-year—highlighting key business trends and category influences.

AIGoExcelMarketing
S
📍 Us Remote, Atlanta, Canada· Full-time· Remote
✓ Quality checkedCompany trend -91.4%

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. The SEO & AEO function specifically drives organic discovery ensuring Stripe is found, cited, and recommended when developers, founders, and finance leaders are searching for or asking about payments, financial infrastructure, and related topics. What you’ll do This role owns one of the most strategically important and evolving acquisition channels at Stripe. Organic search is already one of our largest and most efficient growth channels and the emergence of AI-powered answer engines represents a once-in-a-generation shift in how businesses discover software. The role requires someone who can operate at the intersection of content, product, engineering, and data and who can credibly engage with Stripe's executive team on the strategic importance of organic visibility. This is a rare opportunity to define what AEO means for a company like Stripe and to build the playbook that others will follow. Responsibilities Own the organic growth strategy end-to-end across SEO and AEO (Answer Engine Optimization), including technical optimizations, content strategy, on-site experience, and visibility in general purpose assistants (ChatGPT, Google AI Overviews, Gemini, Perplexity, etc.) and coding assistants (e.g. Claude,

AT
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

$120K – $185K/yr

Quick readStrong listing-quality and freshness signals

Axsome Therapeutics is a biopharmaceutical company leading a new era in the treatment of central nervous system (CNS) conditions. We deliver scientific breakthroughs by identifying critical gaps in care and develop differentiated products with a focus on novel mechanisms of action that enable meaningful advancements in patient outcomes. Our industry-leading neuroscience portfolio includes FDA-approved treatments for major depressive disorder, agitation associated with dementia due to Alzheimer’s disease, excessive daytime sleepiness associated with narcolepsy and obstructive sleep apnea, and migraine, as well as multiple novel product candidates addressing a broad range of serious neurological and psychiatric conditions that impact over 150 million people in the United States. Together, we are on a mission to solve some of the brain’s biggest problems so patients and their loved ones can flourish. For more information, please visit us at www.axsome.com and follow us on LinkedIn and X . About This Role Axsome Therapeutics is currently searching for a field based Long-Term Care (LTC) Specialty Account Manager (SAM) to drive LTC commercial activities for an assigned geography by executing marketing strategies to ensure a successful launch and make a meaningful difference through the execution of commercial activities. SAMs will be responsible for product performance at a territory level and expected to be a disease state expert, product champion and an account specialist. The SAM will provide account management support and exhibit business knowledge of the local landscape to assess key stakeholders plus future trends within the marketplace. Job Responsibilities and Duties include, but are not limited to, the following: Drive product adoption in LTC facilities Proficient in both virtual and live customer engagements Effectively call on LTC Care teams, building meaningful relationships across the entire LTC ecosystem: Psychiatrists

GitAIGoMarketing
E
📍 Ontario, Canada· Full-time· Remote
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Everpure (NYSE: P) has evolved from storage pioneer to data platform, closing fiscal 2026 with $3.7 billion in revenue, its first billion-dollar quarter, and accelerating growth into FY27. Our strategic agenda spans the companies defining the next era of technology - hyperscalers, AI labs, the AI hardware supply chain, data platform providers, and the broader AI ecosystem. This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us. THE ROLE: Are you passionate about driving innovation in the data storage industry? Are you skilled in crafting technical solutions that exceed customer expectations? If so, we have an exciting opportunity for you! Everpure (formerly Pure Storage), a leader in the data storage and flash technology space, is seeking a talented and motivated Senior Pre-Sales Systems Engineer to join our dynamic team. As a Senior Pre-Sales Systems Engineer, you will play a crucial role in understanding our customers' unique challenges and tailoring Everpure solutions to meet their specific needs. Collaborating closely with the sales team, you will act as a technical expert during the sales process, helping to showcase the value of our products and services. WHAT YOU’LL DO: Develop an exhaustive understanding of what drives a customer’s business and what motivates their decision making Connect the dots from technology solutions, inclusive of the Everpure portfolio and others from the ecosystem, to measurable customer business outcomes Partner closely with account managers, specialists and channel partners to create a seamless and holistic customer experience and strategy to drive revenue growth and net new business Delight customers and teammates with your technical leadership and domain expertise on storage products, distributed storage architectures, file systems, and competitive storage offerings in the DAS, NAS and SAN product spaces

SQLAWSAzureGCP
O
📍 Washington, Ontario, Canada· Full-time
✓ High-confidence listingCompany trend -63.6%

From C$80K/yr

Quick readStrong listing-quality and freshness signals

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. GET TO KNOW OKTA Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. THE ROLE As part of the Demand Generation team and reporting to the Director, Regional Marketing, Strategic & Key Accounts, you will play a critical role in driving integrated demand generation, account engagement, and pipeline acceleration across Okta’s highest-value account segments. You will support both the Strategic Accounts Marketing team and the Key Accounts Marketing team by executing a multi-channel integrated framework that moves target accounts through the buyer journey. This role requires a collaborative, energetic, creative, team-minded, and detail-oriented marketer. You will act as a force multiplier by establishing foundational mechanisms that the team operates upon, looking for continuous opportunities to optimize programs, operations, and reporting, and leveraging AI to streamline and automate workflows to consistently raise

AWSGitRestMachine Learning
SA
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

From $130K/yr

Quick readStrong listing-quality and freshness signals

About Snorkel At Snorkel, we believe meaningful AI doesn’t start with the model, it starts with the data. We’re on a mission to help enterprises transform expert knowledge into specialized AI at scale. The AI landscape has gone through incredible changes since 2015, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler! About the Team Marketing at Snorkel is growing rapidly and anchored by high-ownership operators who lead independently, align cross-functionally, and consistently deliver outsized results. We partner across Sales, Product, Research, and the executive team to translate complex AI and data value into differentiated positioning, integrated programs, and field-ready enablement that accelerates growth. The culture is high standards, high autonomy, and high collaboration. About the Role Reporting to the Sr. Director of Product Marketing, the Product Marketing Manager, Frontier Labs will own the GTM execution for our frontier lab business. You will partner closely with Research, FDE, and frontier-facing sales teams to translate technical work into research-credible positioning, repeatable sales plays, and high-quality GTM programs that resonate with research and procurement leaders inside frontier labs. You will keep the frontier asset library (battlecards, technical one-pagers, decks, benchmark and eval narratives) sharp against a fast-moving market, and bring competitive and customer insight into every motion. This is a hands-on role for a product marketer who wants

AIGoExcelMarketing
SA
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

From $227.2K/yr

Quick readStrong listing-quality and freshness signals

Come join our legal team to work on the most exciting legal, policy, and operational issues at the leading edge of AI. We're seeking strong product lawyers with specialized expertise in intellectual property law. As product counsel, you will advise on all legal aspects of product development, launch, and operations - including regulatory compliance, user terms, and risk management - while bringing deep expertise in your specialized legal area. The ideal candidate will have deep subject matter expertise in intellectual property law, a technology background, and a demonstrable history of providing practical product counsel to solve complex, time-sensitive problems in close partnership with cross-functional teams. This role reoprts to the Associate General Counsel, IP & Product. You will: Strategic Product Advice: Lead IP strategy for product development, embedding IP protection into the full product lifecycle from conception to commercialization, while also advising on related product and regulatory matters in collaboration with the broader legal team. Cross-Functional Collaboration: Partner with Research, Product, Engineering, Operations, Communications, and Marketing teams to mitigate IP risks in product development, data licensing, and open-source governance. IP Counsel: Support management of Scale's worldwide IP portfolio including patents and trademarks; assist with patent prosecution and trademark registration and enforcement. Risk Mitigation: Advise on third-party, synthetic, and open-source data and models, ensuring compliance with licensing requirements; design open-source governance policies. Agreements: Support drafting and negotiation of commercial agreement provisions involving intellectual property. Specialized Expertise: Provide counsel on machine learning, robotics, and other technical areas, with ability to engage effectively with technical teams on complex engineering and product issues. Training: Develop and deliver IP and data licensing trainin

AWSRestMachine LearningAI
R
📍 Toronto, Canada· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com . Reddit’s Ads Data Science team is looking for a highly experienced Staff Data Scientist to advance the intelligence powering the advertiser experience on Reddit. In this role, you'll take deep ownership of a high-impact problem space within advertising, specializing in measurement, identity, and signal quality. This is a high-impact, high-autonomy role where you'll influence strategic direction, set a high technical bar, and drive cross-functional initiatives across one or more critical focus areas in the Ads organization. Responsibilities: Design the Future of Ads Identity: Develop/employ probabilistic models for identity resolution. Design the methodology that links on-platform and off-platform actions to maximize addressability while honoring privacy. Advance Lift Methodologies & Experimentation: Own the statistical rigor behind Reddit’s Brand and Conversion Lift products. Innovate experimental design and develop infrastructure that supports large-scale, high-velocity, low-bias testing for advertisers. Maximize Signal for Predictive Performance: Define the strategy for new signal sources. You will mathematically quantify the value of these signals and work with modeling teams to incorporate them into predictive models, directly improving bidding efficiency and ROAS. Define Ground Truth & Evaluation Frameworks: Solve the industry-wide challenge of validating identity and measurement. Design the objective functions and truth sets used to train our models and measure the incremental impact of our identity graph.

PythonSQLRestMachine Learning
A
📍 Montreal, Quebec, Canada· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About Artefact Artefact is a next-generation data and AI consulting firm dedicated to accelerating the adoption of data and AI to create measurable business impact across the full enterprise value chain. We sit at the intersection of consulting, data science, AI technologies, data engineering, and digital transformation. We do not just advise — we build, implement, and deliver results our clients can measure. Our teams bring together consultants, data scientists, data engineers, AI engineers, analysts, and digital experts to solve complex business challenges with pragmatic, production-ready solutions. As Artefact continues to grow globally, we are building a team of entrepreneurial data and AI talent who can help clients move beyond experimentation and into scalable, governed, value-generating AI adoption. The Role Artefact is looking for a Senior Deployed AI Engineer specialized in Gemini Enterprise and the Google AI stack: an engineer who works embedded with our clients and takes AI products from idea to production. You will design and build the interfaces, services, and agentic systems at the heart of our client work, such as conversational applications over enterprise data, multi-step agents that automate business workflows, and the retrieval and data pipelines that support them. You will own your components end to end: the front end, the service behind it, the data and retrieval pipelines feeding it, the deployment, and the evaluations proving it works. This role combines deep, certified expertise in Google's enterprise AI stack (Gemini models, Vertex AI, and the Gemini Enterprise agent platform) with the ability to deliver end to end. Beyond your platform specialization, you will be expected to work confidently across the full delivery lifecycle — full-stack development, data engineering, cloud infrastructure, evaluation, and client communication. You will work closely with our clients, with direct exposure from the start, and you will support the professional

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L
📍 San Francisco, CA· Full-time
✓ High-confidence listingCompany trend -72.4%
Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Growth Products team drives rider and driver acquisition to scale the business and balance the marketplace. We specialize in incentive and messaging targeting, budget optimization, and paid media measurement, and move rapidly to test new ideas and products. As a Data Scientist expert in causal inference and marketing mix models (MMM), you will lead our efforts to measure and optimize investments across marketing channels. Responsibilities: Deliver results across the entire lifecycle of data science solutions for Growth: from defining the problem with cross-functional stakeholders to deploying production models that address key business problems. Own complex domains and develop long-term roadmaps to maximize business impact. Build statistical pipelines, write production code, and design/analyze experiments. Participate in the science on-call rotation to ensure automated campaigns operate successfully. Experience: Advanced degree in statistics, economics, mathematics, or equivalent industry experience. 4+ years of industry experience in causal inference or data science. Proven ability to apply statistics to unstructured problems and deliver measurable results. Deep technical expertise in causal inference and tackling challenging measurement problems. Expertise in marketing mix modeling is highly preferred. Expertise in SQL and experience with large-scale data platforms. Proficiency in Python and working within production coding environments. Benefits: Great medical, dental, and vision insurance options with additional programs available when enrolled Mental health benefits Family building benefits Child care and pet benefits 401(k) plan with company match to help save for your future In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team membe

PythonSQLAI
SA
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

From $182K/yr

Quick readStrong listing-quality and freshness signals

At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that drive awareness and engagement for Scale’s offerings amongst our core audiences. We take a data-driven approach to understand our customers’ needs and challenges, ensuring that their voices are reflected in product development and messaging. We partner closely with product, engineering, research, sales, comms, and the broader marketing team to create a cohesive customer experience across all our channels. We aim to provide valuable insights and resources that help our customers execute on their AI transformation journey. This role will focus on developing and optimizing vertical-specific messaging and content for Scale’s applications business to ensure our messaging resonates with core buyers across verticals. The ideal candidate combines strategic thinking with hands-on execution. You will: Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that effectively communicate our value propositions to vertical leaders and support our sales team’s pursuits Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings. Drive cross-functional marketing programs around target verticals, in conjunction with product, engineering, sales, and growth marketing to create a cohesive customer experience and contribute to pipeline targets Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences that drive engagement within customer and target accounts Drive customer marketing efforts, creating both strategy and tactics to maximize the value Scale and customers get from our shared success, including case studies, testimonials, visual assets and event particip

AWSRestAIGo
O
📍 Washington, Ontario, Canada· Full-time
✓ High-confidence listingCompany trend -63.6%

From C$165K/yr

Quick readStrong listing-quality and freshness signals

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Staff Product Marketing Launch Operations Manager In this position, you’ll take our most strategic product releases through the go-to-market (GTM) lifecycle at one of the fastest-growing SaaS companies in the world—from ideation to adoption. The ideal candidate is a seasoned professional in the GTM launch process for newly developed products, features, and solutions. You thrive on implementing new processes and leading cross-functional teams towards a common goal with data-driven insights. You naturally pivot between strategic objectives and project tactics with clear communication to achieve alignment. The ideal candidate has a track record of excellence in launch and post-launch execution, elevating their teams, and thriving in a fast-paced environment. Responsibilities: GTM Launch Readiness: Successfully lead GTM (Marketing, Enablement, Product) teams through key launch readiness milestones. Manage stakeholder alignment, timely program execution, and leadership reporting. GTM Strategy & Governance (before and after launch): Evolve Okta’s launch process by streamlining process efficiencies, evolving standardized playbooks, and developing relationships with key executive and senior leadership stakeholders. Performance Reporting: Support GTM Launch Ops & Strategy team to successfully review and drive growth through data-driven launch insights. Provide key recommendations to optimize incremental launch marketing strategy, and suppor

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