Audience And Content Growth Lead in San Francisco

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. ROLE We are seeking an experienced Product Marketing Manager with a strong background in engaging developer audiences and delivering impactful go-to-market programs for native AI and enterprise companies. This role requires someone who is both technically savvy and strategic, with a proven track record of crafting compelling product narratives and building marketing assets that resonate with technical decision-makers. This role is specifically focused on our post-training offerings at Baseten. We’re looking for someone who has experience in and is ready to learn more about all things post-training. If you’re passionate about AI infrastructure, post-training, developer engagement, and simplifying complex technologies for real-world adoption, we want to hear from you. RESPONSIBILITIES Positioning & Messaging: Develop clear and differentiated messaging that articulates the value of Baseten’s inference platform to developers and enterprise customers. Narrative Development: Shape how the market thinks about closed-to-open weights models and post-training ROI. Go-to-Market Strategy: Own the launch process for new features and products, collaborating closely with product, engineering, sales, and growth teams. Content Development: Create high-quality marketing assets, including white papers, technical blogs, demos, and customer case studies. Sales Enablement: Build resources and programs that empower our sales teams to eff

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Marketing Strategist to lead paid and emerging demand-channel strategy for OpenAI’s B2B business. You’ll own the B2B audience, channel, offer, partner, and measurement strategy, translating pipeline goals into clear briefs and investment recommendations. You’ll partner closely with Performance Marketing, which owns hands-on media execution, while informing audience strategy, campaign priorities, experimentation, and downstream performance decisions. You’ll also build our approach to content syndication and third-party demand media partnerships. In this role, you will: Owning the B2B paid and emerging-channel demand strategy across paid search, paid social, display and retargeting, content syndication, third-party demand media partnerships, sponsorships, review platforms, and selected emerging channels. Translating pipeline goals into audience and channel strategies, including ICP and segment priorities, buying groups, intent signals, channel roles, forecast assumptions, budget recommendations, campaign architecture, and a rolling experimentation roadmap. Partnering closely with Performance Marketing to define B2B audience, campaign, offer, creative, landing-page, conversion, and measurement requirements, while Performance Marketing owns media

About the Team The B2B Content team helps business audiences understand what AI makes possible and how to put it to work. We develop narrative, editorial, demo, and adoption programs that connect OpenAI’s products to concrete business value. We partner closely with Product Marketing, Demand Generation, Customer Education, Sales, and other teams to create content that is useful on its own and supports the broader customer journey. We value people who are eager to learn, have a bias for action, and look beyond the immediate deliverable. We build the tools, systems, and shared practices that help the whole team produce better work over time. About the Role We’re looking for a Content Marketing Manager, Demand Generation to turn foundational B2B messaging, flagship narratives, research, launches, events, and product workflows into the right content for different industries, lines of business, audiences, and stages of the customer journey. You’ll create content across webinars, guides, ebooks, blogs, customer proof, and decision-enablement materials. You’ll also build the modular frameworks that allow strong source material to be adapted and reused without recreating the work from scratch. You’ll work closely with Product Marketing, which owns product positioning and messaging, and Demand Generation, which owns audience and channel strategy. You’ll bring strong content judgment to that partnership: helping determine what should be created, how it should be structured, and how it can work across different contexts while preserving a coherent central narrative. This is a senior individual-contributor role for a hands-on marketer, writer, and editor. It does not include people management or ownership of the broader content portfolio. This is a hybrid role and will be based in San Francisco, Monday through Wednesday. Thursday and Friday are work-from-home days, with occasional in-office attendance as needed for live webinars. In this role, you will Partner with Product Marke

About Sentry Software runs the world and the pace is faster than ever. Sentry helps developers fix errors and performance issues before users notice, so teams can spend less time firefighting and more time building. Trusted by 200,000+ organizations, Sentry is today’s application monitoring standard and our team is building its AI-native future. As an Enterprise Marketing Manager , you’ll own how Sentry is positioned to buyer personas in core audience segments across competitive deals, customer proof, and enterprise campaigns. This role is deeply focused on enablement and storytelling. You’ll partner closely with Sales, Product Marketing, and Integrated Marketing to ensure Sentry is positioned to win in competitive environments and supported by credible customer programs and narratives. In this role you will Create and deliver enterprise messaging and positioning by producing core narratives, sales assets, and content that clearly articulate Sentry’s value to buyer personas. Lead competitive sales enablement , including battlecards, positioning frameworks, win/loss analysis, and sales training that improves performance in strategic deals. Build and scale customer programs , including advocacy, case studies, and advisory boards that demonstrate credibility and impact at scale. Support enterprise campaigns with strong narratives and content , partnering with Integrated Marketing and Product Marketing to ensure campaigns reflect buyer needs, competitive context, and customer proof. Partner closely with GTM teams on execution, responding to field needs, supporting key opportunities, and continuously improving enterprise enablement based on feedback and results. You’ll love this job if you Are a go-getter who enjoys ideating and building programs from the ground up. Get excited when working with Sales and enjoy influencing competitive sales cycles. Enjoy building customer programs that demonstrate credibility, scale, and business impact. Nerd out on distilling complex te

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Webinar & Digital Events Strategist to redefine webinars and digital experiences as a high-quality demand channel. You’ll own audience strategy, portfolio design, programming principles, conversion paths, and performance recommendations while partnering closely with a Webinar Marketing Manager on production and delivery. This is a hands-on role for a strategic operator who can create compelling experiences and build the pre-event, live, and post-event systems required to turn engagement into qualified demand. In this role, you will: Owning the webinar and digital events strategy, including audience priorities, portfolio architecture, editorial themes, formats, calendar, investment decisions, and success measures. Designing experiences for specific buyer needs and journey stages, with a clear value exchange, CTA, follow-up path, and connection to broader campaigns. Partnering with Product Marketing, Content, speakers, customers, and subject-matter experts to create differentiated programs that make complex AI topics useful and concrete. Working closely with the Webinar Marketing Manager and production partners to translate strategy into clear briefs, run-of-show requirements, launch plans, QA, and delivery standards. Building integrated pr

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Lifecycle Strategist to define how prospects and customers move through personalized, signal-driven journeys across the B2B lifecycle. You’ll own lifecycle strategy, audience and journey architecture, testing priorities, and performance recommendations while partnering closely with a Lifecycle Marketing Manager on build and delivery. Initially, the role will focus on prospect nurture, database activation, and sales handoff; over time, it will help expand our lifecycle capabilities across adoption, cross-sell, upsell, retention, and re-engagement. In this role, you will: Define the B2B lifecycle strategy, journey architecture, audience framework, communication principles, and roadmap across prospect and customer stages. Design nurture and activation programs that respond to fit, persona, segment, product interest, engagement, intent, and sales status rather than relying on one generic journey. Partner with RevOps, Data, Web, SDR, Sales, and Product teams to establish reliable triggers, scoring inputs, routing logic, suppression rules, exits, and service levels. Work closely with the Lifecycle Marketing Manager to translate strategy into clear program requirements, content needs, build plans, QA standards, and launch sequencing. Own the lifecyc

Fin , now part of Salesforce, is on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system. Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI. Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce. What's the opportunity? The Solutions Marketing team positions Fin to win in the market through compelling messaging, content, audience understanding, and field activation. The Director of Solutions will manage a team of solution marketers that will fundamentally help our revenue teams to be more effective and grow Fin ARR. This is a strategic role in the company, working directly with the senior leadership team. The Role The Solutions Marketing team can be thought of as the solutions or outbound equivalent of a traditional product marketing team. Fin already has a product marketing team that works closely with product managers to understand our product, create messaging, and build assets for product launches, the Website and our field. The Solutions Marketing team on the other hand, will focus on our prod

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. About the Role We’re looking for a Senior ABM Strategist to build and lead the operating model for OpenAI’s highest-priority enterprise accounts. You’ll translate commercial priorities into focused 1:1 and 1 account programs, align Marketing and Sales around shared account plans, and orchestrate buying-group engagement across channels. This is a hands-on builder role for someone who can define the strategy, establish the system, and work directly with cross-functional partners to move strategic accounts toward qualified pipeline and revenue. In this role, you will: Own the enterprise ABM strategy, including account selection, tiering, objectives, program architecture, investment decisions, and performance recommendations. Partner with Sales, SDR, and RevOps to build shared account plans, map buying groups, identify whitespace, define engagement plays, and establish clear follow-up ownership. Design and execute 1:1 and 1 programs across content, paid media, executive engagement, events and webinars, web experiences, outbound coordination, and other relevant channels. Use intent, product, firmographic, engagement, and seller signals to determine when and how to activate priority accounts. Translate account and buyer insights into personalization strategies, offers, messaging, and conte

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works. We’re looking for a Senior Mid-Market & SMB Strategist to own demand strategy for two high-velocity segments with distinct customer needs, buying journeys, and sales motions. You’ll translate segment goals into an integrated portfolio of programs, identify the highest-leverage opportunities to improve conversion and pipeline, and align channel teams and GTM partners around a shared audience, message, handoff, and measurement plan. This is a hands-on role for someone who combines strong strategic segmentation with a practical, test-and-learn operating mindset. In this role, you will: Own the Mid-Market and SMB demand strategy, including segment priorities, audience definitions, pipeline goals, program portfolio, investment recommendations, and quarterly roadmap. Translate segment insights into integrated campaigns and always-on journeys across web, email, paid media, webinars, content, partners, and sales-assisted follow-up. Partner with Product Marketing and Sales to define ideal customer profiles, buyer needs, priority use cases, value propositions, and offers for each segment. Work with Web, Lifecycle, RevOps, SDR, and Sales to improve high-intent conversion paths, qualification, routing, speed-to-lead, and follow-up quality. Build a disciplined testing agenda ac

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. The mission of the Developer Relations team is to empower developers to easily use and understand Plaid’s products, delivering a supportive, industry-leading developer experience via scalable, broad-reaching methods. The scope of this role covers all of Plaid's commercially available, customer-facing products. We’re looking for an experienced Developer Relations Engineer to help the world’s fintech companies (and we believe every company is a fintech company, even if they don't know it yet) integrate with Plaid's APIs. In this role, you’ll create best-in-class developer experiences, cementing Plaid's reputation as the most trustworthy, developer-friendly financial services API. This is a highly technical, highly visible role with direct impact on Plaid’s product, brand, and developer experience. Responsibilities Create and evolve developer documentation for Plaid’s APIs – writing new content, and improving clarity, accuracy, and usability of existing content. Distill complex technical topics into approachable, accurate explanations for a broad developer audience. Design and build sample applications, demos, and tutorial videos that demonstrate the benefits of integrating with Plaid’s APIs and the be

About the Team OpenAI’s mission is to ensure that general-purpose artificial intelligence benefits all of humanity. We believe our research will eventually lead to artificial general intelligence, a system that can solve human-level problems. The social team helps bring OpenAI’s work to people around the world, translating complex ideas into clear, accessible, and timely content and stories across platforms. The team supports OpenAI’s mission by helping people understand how to use AI in practical, meaningful ways, while clearly and authentically communicating our technology, values, and approach to safely building powerful AI. About the Role Do you want to be one of the people behind the @ChatGPT handle on Linkedin? We’re looking for a smart and accomplished Social Media Manager (IC) to drive and manage long-tail evergreen educational social content primarily around OpenAI products on Linkedin and YouTube from the @ChatGPT and @OpenAI accounts. This role sits at the intersection of AI, education, product storytelling, and social media. You'll help shape how people around the world understand and adopt one of the fastest-growing technologies in history. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week. In this role, you will Work closely with cross-functional teams to brief and create evergreen content related to OpenAI products like ChatGPT and Codex Craft and execute social strategy and content to encourage and sustain product adoption Partner with product, marketing, and creative teams to develop educational social content that helps people understand and adopt OpenAI products. Monitor and report on product usage trends and conversations across social Balance the requests of many teams while ensuring content goes out accurately and on time Synthesize and communicate complex topics in clear language tailored for different audiences You might thrive in this role if you 7+ years of professional experience in social

About the Team The Demo Studio is responsible for translating OpenAI’s most advanced capabilities into tangible, high-impact experiences for customers. We design and deliver the demos, applications, and environments that define how executives understand what is possible with AI. Our work sits at the intersection of product, engineering, design, and go-to-market. We operate as a hybrid of product studio and live production team, building experiences that are both technically credible and narratively compelling. About the Role We’re looking for a Demo Studio Lead to own the end-to-end demo experience for OpenAI’s major events, webinars, and strategic programs. This is a highly cross-functional role focused on translating cutting-edge AI capabilities into clear, compelling, and production-ready experiences. You will own the full demo portfolio for an event or initiative, spanning mainstage moments, breakout experiences, booths, and supporting content. You’ll define the narrative, architect workflows, build high-fidelity demo environments, direct presenters, and ensure flawless execution in live environments. This is not a traditional sales engineering, presentation, or narrowly scoped design role — it requires a combination of product thinking, technical fluency, storytelling, systems design, and operational excellence. A key part of the role is presenting the work directly: delivering live demonstrations to executive, technical, and industry audiences across mainstage, breakout, customer, and recorded settings. This role is ideal for someone who thrives in ambiguity, operates with strong ownership, and is excited about shaping how the world experiences AI firsthand. This is a hybrid role that can be based in either San Francisco or New York. In this role, you will: Own the end-to-end demo experience across OpenAI-hosted summits, webinars, third-party industry events, and strategic executive demonstrations. Translate approved product positioning, real OpenAI capabiliti

About the Team OpenAI is at the center of some of the highest-impact multimodal work in AI. ChatGPT serves a massive global audience, and enables diverse interactions via text, speech, and visuals. As interactive surfaces grow, models also need to adapt to emerging harm, understand user intent and situational context, and respond appropriately. The Chat and Multimodal Safety team is responsible for ensuring that OpenAI’s increasingly multimodal models and products behave safely across these experiences. We develop the research, training methods, and evaluations needed to make these experiences safe. Our work sits at the frontier of responsibly deploying powerful AI, in close partnership with Personal AGI, io, model training, and product teams. About the Role As a Researcher on the Chat and Multimodal Safety team, you will help shape how frontier models perceive and reason the world, and translate that understanding into safe behavior. We’re looking for people who combine deep technical expertise with strong safety judgment. Strong candidates often bridge perception and language: they may have built vision-language models, worked on modality fusion or image encoders, developed multimodal post-training or evaluations, or advanced safety for image, video, or audio systems. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Define and advance multimodal safety research for text, vision, and audio, connecting perception and semantic understanding to safe model behavior. Build training and evaluation methods for VLMs, including post-training, safety evals, and interventions that help models respond safely and appropriately in varied contexts. Collaborate closely with Personal AGI, Consumer Devices, and product/model teams to translate research into safer ambient, embedded, and personalized multimodal experiences. You might thrive in this role if you:

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. About the Role We are seeking a technical, strategic and creative Partnerships Product Marketing Manager to drive the success of our ecosystem partners. In this role, you will work closely with our partnerships, product and engineering teams and with emerging technology companies to bring differentiated joint solutions to market. You will be responsible for shaping partner narratives, creating impactful content, and enabling joint go-to-market programs that amplify our reach. The ideal candidate combines storytelling skills, technical acumen, and the ability to collaborate across partner and internal teams. Key Responsibilities Partner Storytelling & Content Develop compelling technical blog posts, white papers, solution briefs, and customer success stories highlighting the value of joint solutions. Translate technical integrations into clear, differentiated messaging for both technical and business audiences. Enablement & Training Build and deliver enablement programs to arm partner sales teams with the tools, messaging, and collateral they need to position and sell our solutions. Create sales playbooks and battlecards tailored to each partner’s ecosystem. Joint Go-to-Market Campaigns Plan and execute co-marketing campaigns with partners, including webinars, events, solution launches, and demand-generation activities. Manage partner marketing calendars and ensure alignment with key product milestones. Cross-Fu

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. ABOUT THE ROLE We are seeking a strategic and creative Partnerships Product Marketing Manager to drive the success of our partner ecosystem. In this role, you will work closely with our partnerships team and with leading technology companies including NVIDIA, Cloud Hyperscalers, Neocloud providers, and emerging ecosystem players, to bring differentiated joint solutions to market. You will be responsible for shaping partner narratives, creating impactful content, and enabling joint go-to-market programs that amplify our reach. The ideal candidate combines storytelling skills, technical acumen, and the ability to collaborate across partner and internal teams. RESPONSIBILITIES Partner Storytelling & Content Develop compelling blog posts, white papers, solution briefs, and customer success stories highlighting the value of joint solutions. Translate technical integrations into clear, differentiated messaging for both technical and business audiences. Enablement & Training Build and deliver enablement programs to arm partner sales teams with the tools, messaging, and collateral they need to position and sell our solutions. Create sales playbooks and battlecards tailored to each partner’s ecosystem. Joint Go-to-Market Campaigns Plan and execute co-marketing campaigns with partners, including webinars, events, solution launches, and demand-generation activities. Manage partner marketing calendars and ensure alignment