Jobs in United States

B2b Marketing Lead in United States

247 active opportunities · Updated October 2026

Explore current b2b marketing lead jobs across United States. Filter by work mode, employment type, experience, department, date posted and distance.

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📍 Boston, Massachusetts, United States· Full-time
✓ High-confidence listing

$71K – $81.9K/yr

Quick readStrong listing-quality and freshness signals

Onbe, a fast-growing FinTech, bringing innovation to a rapidly growing global marketplace, stands for “on behalf.” Because that’s exactly how we work: on behalf of our clients, as their comprehensive payments partner. We transform the way payments are imagined — as an opportunity for innovation, a source of insight to customers, and a way to connect with partners around the globe! Summary: Supports product marketing by executing research, developing case studies, and contributing to go-to-market initiatives. This role helps connect client, market, and competitive insights to messaging and sales enablement, improving the effectiveness and consistency of marketing outputs. Key Responsibilities Support voice-of-customer, survey, and research initiatives in partnership with Client Success, Sales, and Product Gather and organize client, market, and competitive insights into structured, usable inputs that support Segment Management priorities Own ongoing tracking of competitors, market trends, and positioning updates Maintain and update competitive battlecards and internal resources Own coordination of case study development, including outreach, scheduling, and approvals Support drafting and production of case studies, testimonials, and customer stories Own and maintain a centralized library of proof points, data, and customer evidence Partner with internal teams to gather product and client performance data (adoption, usage, time-to-launch, etc.) Support product launches by gathering inputs, research, and proof and contributing to messaging development Assist in developing and updating marketing materials and supporting sales enablement Requirements 3+ years in Product Marketing, Marketing, Research, or related role Experience supporting research, content, or case study development Strong organizational and project management skills Ability to gather and structure information from multiple sources Familiarity with competitive research or market analysis Basic under

AIGoMarketingSEM
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📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingCompany trend -86%

From $135K/yr

Quick readStrong listing-quality and freshness signals

Who We Are Notion is the collaborative AI workspace where teams and agents think together . We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. About the Role: Notion has a very successful "land and expand" business model; our customers start using Notion for free, upgrade over time as they expand their teams, and embrace increasingly sophisticated use cases. Often, these users and champions are different than the person who has enterprise purchasing authority. The Demand Generation team serves as a dot-connecter across sales, marketing, and operation teams to identify, engage, and convert decision makers at our target mid market and enterprise companies. In this role, you will partner with demand generation teammates and sales stakeholders to ideate and execute in-person events, designed to help open, accelerate, and close business. As a Field Marketing Manager, you will own and execute field events that are Notion-hosted, third party, co-partnered, and ancillary to third party events. This strategic position focuses on driving pipeline that meaningfully contribute to Notion's bottom line. This role can be based in either San Francisco or New York City. We work from our offices on Mondays, Tuesdays and Thursdays (our Anchor Days) because we do our best thinking and building

RestAIGoSalesforce
O
📍 Atlanta, Georgia, United States· Full-time
✓ High-confidence listing

From $127.5K/yr

Quick readStrong listing-quality and freshness signals

Strength in Trust OneTrust’s mission is to enable innovation through the responsible use of data and AI. We believe that ensuring data is trusted shouldn’t slow teams down—it should accelerate what’s possible. This led us to develop the first technology platform for responsible data use in 2016. Today, with AI representing the latest and most impactful expansion of data yet, OneTrust is once again redefining what responsible innovation looks like. OneTrust, the AI‑Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows so businesses can continue to move at the speed of AI while ensuring good governance to prevent data misuse at scale. Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data becomes a transformative force for business and society. The Challenge OneTrust is seeking a talented Product Marketing Manager to support product marketing for the AI Governance solution. As a Product Marketing Manager, you will serve as a key liaison between the product management, marketing, and sales organizations and our customers. You will work cross-functionally and leverage both technical and storytelling skills to drive messaging, create content, and launch products to enable sales teams and help drive product adoption. These efforts will be guided by the go-to-market strategy for AI Governance, which you will help shape and execute in partnership with the Director of Product Marketing and cross-functional stakeholders. Your Mission Voice of the Customer OneTrust offers a comprehensive AI Governance solution designed to help organizations govern, operationalize, and scale responsible AI across their ecosystem. Your mission is to deeply understand the ICP and buyer personas for AI Governance, including their business challenges, goals, motivators, and market trends. Develop an informed point of view on our AI Governance solution and synthesize customer, field, and ma

AWSGitAIGo
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📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingCompany trend -79.1%
Quick readStrong listing-quality and freshness signals

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE We're hiring a Marketing Analytics Manager to establish how Marketing at Baseten makes decisions with data. Marketing at Baseten is scaling fast: more spend, more campaigns, more model launches and more inbound. This is a foundational, hands-on role and the first dedicated Marketing Analytics hire. You'll work directly with Demand Gen, Field Marketing, MOps and Product Marketing alongside GTM, Finance, Product and Engineering to stitch together activities and outcomes across the funnel. You'll build the data models that connect acquisition, engagement, activation, product usage and revenue. You’ll design dashboards, tools, semantic layers and plugins that enable teams to answer questions. Along the way, you’ll develop an understanding of how customers use Baseten and with this, define how our systems and product can improve. RESPONSIBILITIES Define how Marketing success is measured: establish metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue. Build the marketing data foundation: ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third-party sources. Create a medallion architecture that connects the prospect and customer journeys across systems, from first touch through signup, onboarding, activation and expansion. Understand our audiences: develop audience and segmentation frameworks based on customer a

SQLMachine LearningAIGo
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📍 New York, New York, United States· Full-time
✓ High-confidence listing

From $160K/yr

Quick readStrong listing-quality and freshness signals

VTS is looking for a Director of Growth Marketing to be the core driver of our unified GTM motion, working in close partnership with Sales, Customer Success, and Revenue Operations. You've built a growth motion from the ground up before, and you know how to set direction while staying close enough to the work to execute it yourself. You'll own the integrated campaigns and how we bring them to market, translating that into what goes out through our own marketing channels (owned and paid). You'll work closely with sales and revenue operations to make sure the right message, content, and actions show up throughout the entire GTM funnel, moving target accounts from unaware to aware to actively engaged, and measuring what actually matters. Reporting to the VP of Marketing, you'll work alongside a strong marketing team and set the strategic direction for growth while remaining hands-on, using AI and other tools to prototype ideas, test messaging, and explore new channels and activations before scaling them. ** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office 4 days a week. ** What Makes This Job Awesome? You will... Own and build the growth motion, including identifying and launching the right channels and tactics for VTS's key business segments and buyer personas. Build and launch full-funnel campaigns through the growth channels, and partner with the rest of the GTM team on distribution across every touchpoint, so buyers get one unified message. Translate product positioning, market trends, and sales intelligence into campaign concepts that actually move buyers. Create the different types of content and messaging that fuel your campaigns, and know how to brief others clearly when you need to bring someone else in. Own the campaign calendar: prioritize programs based on business impact, pipeline goals, and what's happening in the market. Partner tightly with sales to understand where deals get stuck,

RestAIGoRust
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📍 Bellevue, Washington, United States· Full-time· Remote
✓ High-confidence listing

From $199.5K/yr

Quick readStrong listing-quality and freshness signals

Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange™️ platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 160+ public exchanges globally and thousands of private exchanges at the edge, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform. We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments to life through three core behaviors: ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback. Ready to make an impact at the company pioneering security transformation in the AI era? Join us at Zscaler. Role We are looking for a Principal Product Marketing Manager – Zero Trust for Agentic AI to join our team. This is as remote-eligible role for candidates located in the Pacific time zone, reporting to the VP, Product Marketing – AI Security in the Marketing department. AI agents are no longer a concept — they are in production today, acting autonomously, accessing sensitive systems, and making decisions on behalf of the organizations that built them. The security industry has barely begun to catch up. As the Principal PMM for Zero Trust for Agentic AI, you will help define how enterprises think about this problem — and why Zscaler is uniquely positioned to solve it. You will build the vocabulary, the narratives, and the go-to-market foundation for one of the most consequential emerging security challenges of our time. This role is for someone energized by ambiguity, obsessed with getting ahead of the curve, and bold eno

AWSGitAgileAI
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📍 United States· Full-time· Remote
✓ Quality checkedCompany trend -87.9%

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world's largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. What you'll do We're looking for an experienced writer to develop data-backed theses and original content pieces around emerging technologies and market trends. In this role, you'll collaborate closely with contributors across the product marketing, product, engineering, and demand generation teams to produce compelling content that engages and informs our audience. This is a unique opportunity for a collaborative writer who excels at translating complex concepts in fintech, B2B technology, AI, and crypto into accessible insights. Responsibilities • Own 3–4 focus areas across industries, emerging technologies, and Stripe product pillars, working closely with product marketing to ensure that our content reflects the latest news and product enhancements • Coordinate with the demand generation team to identify opportunities for new editorial series and research agendas • Pioneer new content formats for Stripe, including short-form content and multimedia projects that grow our audience • Partner with the data science team and third-party agencies to surface relevant insights for existing and potential customers • Ensure consistency and tone in messaging across Stripe channels, including blogs, guides, reports, and social-native content • Manage a pipeline of content, ensuring clear communication and visibility across the organization Who you are We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these re

O
📍 New York, New York, United States· Full-time· Remote
✓ High-confidence listingCompany trend -80.2%
Quick readStrong listing-quality and freshness signals

About the Team OpenAI didn’t begin as a traditional company. It began as an idea: that artificial intelligence could be developed in a way that benefits everyone. As a creative team, our role is to help make sure the work behind that idea is understood as it leaves the lab and meets the world. This company works at the frontier of intelligence. Like any frontier, it’s unfinished, constantly shifting, and still being explored. Our job is to stay close to that uncertainty and help shape how this story gets told in a way that feels grounded and human. We do this through campaigns, launches, films, brand systems, and work that doesn’t fit neatly into any of those categories yet. This team is for people who want to help shape something from the beginning. About the Role We’re looking for an experienced Creative Director, Copy to join our growing in-house creative team focused on OpenAI’s business audiences. In this role, you’ll help define how we communicate the value of OpenAI to organizations - from growing businesses and startups to global enterprises and developers building with our technology. You’ll concept and write across integrated campaigns, product launches, customer stories, events, and other brand moments. You’ll translate complex products, technical capabilities, and business outcomes into clear, compelling ideas that resonate with decision-makers, builders, and teams adopting AI. This is a deeply hands-on role for someone who is equally comfortable developing a big campaign platform, shaping a messaging framework, writing a film script, or refining a headline. You’ll work closely with design, production, product marketing, and communications from the earliest stages of an idea through execution. To us, creativity is a team sport. Ideas get better when you talk them through and build on each other’s thinking. We value curiosity over certainty, kindness over ego, and the ability to balance creative ambition with clarity and decisiveness. This role is based i

AWSGitRestAI
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📍 San Francisco, California, United States· Full-time
✓ High-confidence listing

From $240K/yr

Quick readStrong listing-quality and freshness signals

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world’s best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We mak

AIRustMarketingAccounting
O
📍 San Francisco, California, United States· Full-time
✓ High-confidence listingCompany trend -80.2%
Quick readStrong listing-quality and freshness signals

About the Team The GTM Strategy & Growth team drives the growth and evolution of our B2B business across products, customer segments, and routes to market. We partner closely with Product, Sales, Success, Data Science, Finance, and Marketing to define and execute go-to-market strategies for new product launches, commercialization models, customer growth initiatives, and market expansion opportunities. Our work sits at the intersection of product strategy, growth, and operations — shaping how we bring products to market, how we measure success, and how we scale adoption across customer segments. We operate across both strategic and highly operational domains, from defining long-term growth bets and commercial strategy to building launch plans, tracking performance, and driving cross-functional execution across the business. About the Role We’re looking for a strategic, hands-on individual contributor to join our GTM Strategy & Growth team and help shape how we grow and scale our B2B business across products, customer segments, and routes to market. This is a generalist role for someone who combines strong product intuition with thoughtful GTM strategy and can flex seamlessly between strategic thinking and operational execution. You’ll translate business priorities into clear growth strategies, operating plans, and cross-functional execution. Your work may span product launches, commercialization models, customer growth initiatives, market expansion, and the systems and processes that help the business scale. You should be highly analytical, comfortable working across a range of products and business problems, and experienced navigating complex cross-functional environments. Experience with technical or API-based products is valuable, but the most important qualities are strategic range, sound judgment, and the ability to turn customer, product, and market insights into practical recommendations and action. This role is based in San Francisco office, 4-5 times

AWSRestAIGo
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📍 New York, NY, United States· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Business is changing the way companies, brands and organizations leverage the Lyft platform to redefine the way they operate and move people around. We are solving big problems, and meeting the needs of our clients and the people they care about in a whole new way. We realize that the world has changed so much recently, and that the needs of our customers and how they envision transportation is changing too. Our work is fun, challenging and rewarding and we are looking for customer and growth-focused team members passionate about solving problems and delighting our customers. As an Account Manager, you’ll help our clients understand the power of Lyft Business. You will build and manage a named account list of large organizations in the US, ensuring that they leverage Lyft’s products for any transportation objective they have. We’re building the next great transportation platform, and we need world-class talent and candidates that aren’t afraid to try new things and think outside the box to build new business. Responsibilities: Own the customer relationship with enterprise grade partners as their primary representative to Lyft for all their business related transportation needs Partner with Fortune 500 companies, to design, sell and implement custom transportation solutions for their respective passengers that include employees (essential and non), recruits, VIPs, guests, subscribers, etc Identify and generate additional revenue streams within existing accounts, including up-sells and cross-sells; selling across commuter benefits, events, employee perks, concierge, and corporate travel use cases to exceed revenue targets Generate and maintain an active pipeline with meticulous attention to opportunity staging, close dates, revenue forecasts, and deal documentation Constantly ‘se

AIGoMarketingHR
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📍 New York, New York, United States· Full-time
✓ High-confidence listingCompany trend -84.7%

From $192K/yr

Quick readStrong listing-quality and freshness signals

As a Senior Product Manager for Regulated Industries, you'll drive our compliance, data sovereignty, and new market presence roadmap—one of Datadog's highest-growth focus areas. You'll work cross-functionally with teams across GTM , Support, Corporate Development, and fellow product managers to help accelerate that growth. A key focus of this role is international expansion across strategic markets, alongside supporting our ongoing regulated industries initiatives. At Datadog, we place real value in our office culture—the relationships, collaboration, and creativity it fosters. We operate as a hybrid workplace so our Datadogs can build a work-life balance that fits them. What You'll Do Define the roadmap for delivering Datadog's platform to highly regulated customers, globally Collaborate with product managers to help them succeed in regulated markets Speak fluently to the technical details customers care about—data flows and security architecture—for both engineering and executive audiences Enable GTM by partnering closely with sales and marketing teams Partner with Compliance Engineering and InfoSec teams Work with marketing, sales, and post-sales teams to identify gaps in our regulated offerings Deliver AI capabilities responsibly to highly regulated customers Who You Are You have five or more years of experience in a SaaS/B2B regulated industries role—Product Management, Compliance, Global Public Sector Engineering, or Product Marketing You're passionate about working with customers in regulated markets such as public sector, healthcare, and financial services You're customer-focused with high standards for quality You're energized by growth-stage opportunities You can engage deeply with technical, compliance, security, and executive audiences alike—from platform engineers to CISOs and CTOs You have excellent verbal and written communication skills, with the confidence to present ideas to technical stakeholders and executives alike You enjoy partnering cro

RestAIGoRust
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📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingCompany trend -86%

$280K – $340K/yr

Quick readStrong listing-quality and freshness signals

Who We Are Notion is the collaborative AI workspace where teams and agents think together . We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. About the Role: We are looking for an experienced attorney to join our Commercial Counsel team. This senior role will help build and support Notion’s rapidly evolving Enterprise customer sales motions, bringing deep expertise in negotiating complex AI SaaS agreements with enterprise customers, as well as acting as an advisor and coach to our account teams and cross functional partners. Notion is scaling rapidly, and we need people who work well as a tight-knit team with a passion for driving revenue deals to conclusion. If you enjoy using your deep industry and technology transaction expertise to support revenue generating functions, this role is for you. Our Commercial Legal team sits at the center of Notion’s growth. We simplify how customers contract with us, take clear and unambiguous positions on AI, privacy, and security, and drive revenue deals to a fast, predictable close. That means exercising real judgment and finding creative, pragmatic paths forward through complex customer requests and requirements. This role can be based in either San Francisco or New York City. We work from our offices on Mondays, Tuesdays and Thursday

RestAIGoRust
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📍 Foster City, California, United States· Full-time· Remote
✓ Quality checkedCompany trend -85.9%

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. Role Summary As a Social Media Support Specialist, you are at the forefront of helping developers create while managing our social media presence and community interactions. You'll assist developers with complex technical issues, billing inquiries, account management, and product usage questions across multiple channels including X (Twitter), LinkedIn, Reddit, Apple/Google Play stores, and other relevant platforms. You will help bubble up what is important to Replit's engineering and Product teams, and what needs improvement to your own team, while also serving as a key voice in our social media community engagement. We use tools like Zendesk, Sprout Social, Linear, Slack, Stripe, Orb, Notion, and Replit itself to get the job done, alongside social media management platforms for X, LinkedIn, and Reddit. You will work on a small, global team of support specialists and engineers united by Replit's mission to make the next billion software creators. Together, you'll ensure developers worldwide have the support they need to bring their ideas to life. In this role you will… Work directly with Replit customers via support tickets and social media accounts to solve account, billing, and product issues Manage and respond to customer inquiries and community discussions on X (Twitter), LinkedIn, Reddit, and Apple/Google Play stores, with the possibility of expanding coverage to additional platforms as we grow Monitor social media channels for product feedback, technical issues, and community sentiment Manage escalations from social media channels and coordinate with appropriate internal teams to ensure timely resolution Collaborate with the rest of the Support team in telling the story of our users to the rest of Replit Work cro

RestAIGoMarketing
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📍 New York City, New York, United States· Full-time· Remote
✓ Quality checkedCompany trend -85.9%

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. Role Summary As a Social Media Support Specialist, you are at the forefront of helping developers create while managing our social media presence and community interactions. You'll assist developers with complex technical issues, billing inquiries, account management, and product usage questions across multiple channels including X (Twitter), LinkedIn, Reddit, Apple/Google Play stores, and other relevant platforms. You will help bubble up what is important to Replit's engineering and Product teams, and what needs improvement to your own team, while also serving as a key voice in our social media community engagement. We use tools like Zendesk, Sprout Social, Linear, Slack, Stripe, Orb, Notion, and Replit itself to get the job done, alongside social media management platforms for X, LinkedIn, and Reddit. You will work on a small, global team of support specialists and engineers united by Replit's mission to make the next billion software creators. Together, you'll ensure developers worldwide have the support they need to bring their ideas to life. In this role you will… Work directly with Replit customers via support tickets and social media accounts to solve account, billing, and product issues Manage and respond to customer inquiries and community discussions on X (Twitter), LinkedIn, Reddit, and Apple/Google Play stores, with the possibility of expanding coverage to additional platforms as we grow Monitor social media channels for product feedback, technical issues, and community sentiment Manage escalations from social media channels and coordinate with appropriate internal teams to ensure timely resolution Collaborate with the rest of the Support team in telling the story of our users to the rest of Replit Work cro

RestAIGoMarketing
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