$99.2K – $165.4K/yr
Role Summary This position reports to the Director, Product Communications and Social Engagement Lead, and will execute the organic social strategy and community engagement across the Primary Care, Specialty Care, and Oncology businesses, as well as PfizerForAll handles. The role is responsible for delivering tactics against social communication strategies that amplify product narratives, foster meaningful connections, and protect brand reputation through compliant, social-by-design content, while ensuring alignment with overall brand and business objectives. The individual will own the editorial calendar, build high-performing communities, and operationalize safe, responsive, and compliant social engagement programs. The ideal candidate is someone proficient in hands-on execution and collaboration with cross-functional teams, including marketing, product, and digital. Key Responsibilities Strategy and Planning Help define the organic social strategy for Primary and Specialty Care brands and input into translation of brand narratives into platform-native content and series. Help build and maintain a channel-by-channel editorial calendar (quarterly and monthly) aligned to campaigns, corporate moments, data and regulatory milestones, and product needs; integrate tagging and UTMs. Content Operations and Execution Assist in the editorial process end to end: help brief, develop, adapt, and optimize organic posts and lightweight social extensions; enforce tone of voice and style guides. Support data and milestone moments through social, helping shape the communications approach and developing supporting content for owned corporate channels. Coordinate influencer and partner content where relevant, ensuring taxonomy, job-code tracking, and preview/QA workflows with agencies. Drive test