Enablement Content Manager in San Francisco

Who are we? Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems. We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft. We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us! About The Role Help bring Cohere's enablement strategy to life for our field teams in North America. This generalist role will build and manage programs end-to-end, from design through rollout, measurement, and iteration, while working directly with managers and reps to ensure enablement drives results. You'll report to the Head of Sales Enablement and help establish operational rigor as this global function scales. Key Responsibilities Own enablement programs from design through rollout, measurement, and iteration Partner with Product, Marketing, Sales Leadership, and RevOps to align GTM priorities and embed enablement into every stage of the sales lifecycle Create and curate high-impact resources (playbooks, battle cards, demo scripts, certification programs) for Cohere's solutions Establish KPIs (win rates, sales cycle efficiency) and use analytics to refine initiatives and prove ROI Operationalize MEDDPICC methodology into everyday seller behavior (deal reviews, coaching, planning) Build certification paths that accelerate new seller productivity across regions and cultures Maintain and evolve the enablement content platform

About the Team The B2B Content team helps business audiences understand what AI makes possible and how to put it to work. We develop narrative, editorial, demo, and adoption programs that connect OpenAI’s products to concrete business value. We partner closely with Product Marketing, Demand Generation, Customer Education, Sales, and other teams to create content that is useful on its own and supports the broader customer journey. We value people who are eager to learn, have a bias for action, and look beyond the immediate deliverable. We build the tools, systems, and shared practices that help the whole team produce better work over time. About the Role We’re looking for a Content Marketing Manager, Demand Generation to turn foundational B2B messaging, flagship narratives, research, launches, events, and product workflows into the right content for different industries, lines of business, audiences, and stages of the customer journey. You’ll create content across webinars, guides, ebooks, blogs, customer proof, and decision-enablement materials. You’ll also build the modular frameworks that allow strong source material to be adapted and reused without recreating the work from scratch. You’ll work closely with Product Marketing, which owns product positioning and messaging, and Demand Generation, which owns audience and channel strategy. You’ll bring strong content judgment to that partnership: helping determine what should be created, how it should be structured, and how it can work across different contexts while preserving a coherent central narrative. This is a senior individual-contributor role for a hands-on marketer, writer, and editor. It does not include people management or ownership of the broader content portfolio. This is a hybrid role and will be based in San Francisco, Monday through Wednesday. Thursday and Friday are work-from-home days, with occasional in-office attendance as needed for live webinars. In this role, you will Partner with Product Marke

WHAT IS BOX? Box (NYSE:BOX) is the leader in Intelligent Content Management. Our platform enables organizations to fuel collaboration, manage the entire content lifecycle, secure critical content, and transform business workflows with enterprise AI. We help companies thrive in the new AI-first era of business. Founded in 2005, Box simplifies work for leading global organizations, including JLL, Morgan Stanley, and Nationwide. Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia. By joining Box, you will have the unique opportunity to continue driving our platform forward. Content powers how we work. It’s the billions of files and information flowing across teams, departments, and key business processes every single day: contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower our customers to completely transform workflows across their organizations. With the combination of AI and enterprise content, the opportunity has never been greater to transform how the world works together and at Box you will be on the front lines of this massive shift. WHY BOX NEEDS YOU As part of the broader Go-To-Market (GTM) Enablement team, the Commercial Sales Enablement Manager will drive revenue growth by architecting and delivering strategic enablement programs that equip our Small and Medium Business (SMB) and Mid-Market sales teams with the strategies, skills, content, and modern tools necessary to accelerate productivity and win rates. In this role, you will operate as an autonomous subject matter expert and trusted advisor to Commercial Sales leadership. You will develop comprehensive enablement roadmaps, translate global strategic vision into clear "why" context for the field, advocate for segment priorities, and independently determine the methods and procedures to design, execute, and govern high-impact ena

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. THE ROLE: We are seeking an experienced Product Marketing Manager with a strong background in engaging developer audiences and delivering impactful go-to-market programs for native AI and enterprise companies. This role requires someone who is both technically savvy and strategic, with a proven track record of crafting compelling product narratives and building marketing assets that resonate with technical decision-makers. This role is specifically focused on our Model API product offering at Baseten. If you’re passionate about AI infrastructure, developer engagement, and simplifying complex technologies for real-world adoption, we want to hear from you. RESPONSIBILITIES: Positioning & Messaging: Develop clear and differentiated messaging that articulates the value of Baseten’s inference platform to developers and enterprise customers. Narrative Development: Shape how the market thinks about closed-to-open weights models and what matters most when building inference. Go-to-Market Strategy: Own the launch process for new features and products, collaborating closely with product, engineering, sales, and growth teams. Content Development: Create high-quality marketing assets, including white papers, technical blogs, demos, and customer case studies. Sales Enablement: Build resources and programs that empower our sales teams to effectively communicate Baseten’s capabilities and benefits. Market Insights: Understand the

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. ROLE We are seeking an experienced Product Marketing Manager with a strong background in engaging developer audiences and delivering impactful go-to-market programs for native AI and enterprise companies. This role requires someone who is both technically savvy and strategic, with a proven track record of crafting compelling product narratives and building marketing assets that resonate with technical decision-makers. This role is specifically focused on our post-training offerings at Baseten. We’re looking for someone who has experience in and is ready to learn more about all things post-training. If you’re passionate about AI infrastructure, post-training, developer engagement, and simplifying complex technologies for real-world adoption, we want to hear from you. RESPONSIBILITIES Positioning & Messaging: Develop clear and differentiated messaging that articulates the value of Baseten’s inference platform to developers and enterprise customers. Narrative Development: Shape how the market thinks about closed-to-open weights models and post-training ROI. Go-to-Market Strategy: Own the launch process for new features and products, collaborating closely with product, engineering, sales, and growth teams. Content Development: Create high-quality marketing assets, including white papers, technical blogs, demos, and customer case studies. Sales Enablement: Build resources and programs that empower our sales teams to eff

About Sentry Software runs the world and the pace is faster than ever. Sentry helps developers fix errors and performance issues before users notice, so teams can spend less time firefighting and more time building. Trusted by 200,000+ organizations, Sentry is today’s application monitoring standard and our team is building its AI-native future. As an Enterprise Marketing Manager , you’ll own how Sentry is positioned to buyer personas in core audience segments across competitive deals, customer proof, and enterprise campaigns. This role is deeply focused on enablement and storytelling. You’ll partner closely with Sales, Product Marketing, and Integrated Marketing to ensure Sentry is positioned to win in competitive environments and supported by credible customer programs and narratives. In this role you will Create and deliver enterprise messaging and positioning by producing core narratives, sales assets, and content that clearly articulate Sentry’s value to buyer personas. Lead competitive sales enablement , including battlecards, positioning frameworks, win/loss analysis, and sales training that improves performance in strategic deals. Build and scale customer programs , including advocacy, case studies, and advisory boards that demonstrate credibility and impact at scale. Support enterprise campaigns with strong narratives and content , partnering with Integrated Marketing and Product Marketing to ensure campaigns reflect buyer needs, competitive context, and customer proof. Partner closely with GTM teams on execution, responding to field needs, supporting key opportunities, and continuously improving enterprise enablement based on feedback and results. You’ll love this job if you Are a go-getter who enjoys ideating and building programs from the ground up. Get excited when working with Sales and enjoy influencing competitive sales cycles. Enjoy building customer programs that demonstrate credibility, scale, and business impact. Nerd out on distilling complex te

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: Airbnb’s mission is to create a world where people can Belong Anywhere. As we work to achieve that mission, we’re building world-class learning experiences for our technical teams. We’re looking for an exceptional and creative individual inspired to deliver innovative learning experiences that have tremendous organizational impact. The Difference You Will Make: The Staff Program Manager, Technical Education will play a key role in executing various technical learning programs including our Engineering Education programs that currently focus on AI Education, and other engineering and data education programming. Our focus is on impact and experimentation, creating world-class programs that enable technical excellence. We’re employing best practices from learning science and using measurement to iterate on learning experiences. The ideal candidate is confident in their ability to develop scalable learning experiences that drive overall growth and development for our technical audience. We are looking for someone who has the ability to synthesize a range of concepts into unified experiences, stay up to date in a rapidly shifting technical ecosystem, establish systems and processes, and deliver top notch program management. A Typical Day: Collaborate on and develop program strategy for various technical programs, including AI Enablement, AI Education, Machine Learning Education, Data Education, Engineering Education with internal SMEs and other Technical Learning & Development team members Design, create content, and project manage in-person and virtual technical learning

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE Our Sales and Solutions teams navigate hard technical conversations spanning inference performance, GPU economics, latency budgets, deployment shape. As Baseten’s platform matures, we need a dedicated owner to translate launch velocity into field readiness. As our first Product Enablement Lead, you'll sit between Product, Marketing, and Sales GTM and own how Baseten's products, features, campaigns, and market moments like the launch of GLM-5.2 or Kimi K3 or the sudden evolution of Tokenomics as a discipline get translated into field execution. You will own how these launches land with the field, how AEs and SAs stay credible on a highly dynamic technical ecosystem, and how what the field hears from customers makes it back to Product. This is a hands-on individual contributor role. You are the bridge between product, marketing, and sales. You'll build the system and run it, which includes cross-functional program leadership, direct training and enablement of in-seat reps, and content and curriculum development for managers, sellers, and new hires. Success here will depend on your ability to build repeatable systems and rhythms and to partner across the business and with your enablement colleagues to ensure alignment and speed of execution. RESPONSIBILITIES Own launch readiness: partner with Product and Marketing on positioning, write internal launch comms, and run readiness sessions so AEs and SAs can sell new pr

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. ABOUT THE ROLE We are seeking a strategic and creative Partnerships Product Marketing Manager to drive the success of our partner ecosystem. In this role, you will work closely with our partnerships team and with leading technology companies including NVIDIA, Cloud Hyperscalers, Neocloud providers, and emerging ecosystem players, to bring differentiated joint solutions to market. You will be responsible for shaping partner narratives, creating impactful content, and enabling joint go-to-market programs that amplify our reach. The ideal candidate combines storytelling skills, technical acumen, and the ability to collaborate across partner and internal teams. RESPONSIBILITIES Partner Storytelling & Content Develop compelling blog posts, white papers, solution briefs, and customer success stories highlighting the value of joint solutions. Translate technical integrations into clear, differentiated messaging for both technical and business audiences. Enablement & Training Build and deliver enablement programs to arm partner sales teams with the tools, messaging, and collateral they need to position and sell our solutions. Create sales playbooks and battlecards tailored to each partner’s ecosystem. Joint Go-to-Market Campaigns Plan and execute co-marketing campaigns with partners, including webinars, events, solution launches, and demand-generation activities. Manage partner marketing calendars and ensure alignment

ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F , led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products. About the Role We are seeking a technical, strategic and creative Partnerships Product Marketing Manager to drive the success of our ecosystem partners. In this role, you will work closely with our partnerships, product and engineering teams and with emerging technology companies to bring differentiated joint solutions to market. You will be responsible for shaping partner narratives, creating impactful content, and enabling joint go-to-market programs that amplify our reach. The ideal candidate combines storytelling skills, technical acumen, and the ability to collaborate across partner and internal teams. Key Responsibilities Partner Storytelling & Content Develop compelling technical blog posts, white papers, solution briefs, and customer success stories highlighting the value of joint solutions. Translate technical integrations into clear, differentiated messaging for both technical and business audiences. Enablement & Training Build and deliver enablement programs to arm partner sales teams with the tools, messaging, and collateral they need to position and sell our solutions. Create sales playbooks and battlecards tailored to each partner’s ecosystem. Joint Go-to-Market Campaigns Plan and execute co-marketing campaigns with partners, including webinars, events, solution launches, and demand-generation activities. Manage partner marketing calendars and ensure alignment with key product milestones. Cross-Fu

About the Role We’re looking for a Competitive Intelligence Lead, a senior individual contributor reporting to the Head of Competitive Intelligence, to help operationalize and scale the company’s competitive intelligence capability. This person will own high-priority competitive analyses, executive-ready insights, and GTM enablement that help Product, Sales, Marketing, Customer Success, and leadership understand where we win, where we’re vulnerable, and how the market is evolving. This is not a traditional research role. It is a hands-on strategy role at the intersection of Product, GTM, Research, and Leadership. You will turn competitor movements, customer feedback, product data, and market signals into clear recommendations that influence roadmap decisions, positioning, pricing, sales execution, and executive decision-making. What You'll Do Partner with the Head of Competitive Intelligence to translate the company’s CI strategy into repeatable analyses, operating rhythms, executive materials, and GTM enablement. Own high-priority competitor deep dives, market landscape reviews, pricing analyses, product comparisons, Harvey Ball assessments, feature matrices, and strategic opportunity/risk assessments. Create executive-ready insights that inform product strategy, roadmap prioritization, GTM planning, pricing, and investment decisions. Develop best-in-class competitive messaging, objection handling, battlecards, and enablement content for Sales, Marketing, Customer Success, and Partnerships. Monitor competitor product launches, model releases, acquisitions, partnerships, pricing changes, funding activity, customer announcements, and GTM motions. Synthesize fast-moving and complex market information into clear implications, recommendations, and decision-ready narratives. Partner closely with Product Management to identify areas of differentiation, competitive gaps, customer pain points, and emerging opportunities. Collaborate with Marketing to sharpen positioning, me

About Sentry Software runs the world and the pace is faster than ever. Sentry helps developers fix errors and performance issues before users notice, so teams can spend less time firefighting and more time building. Trusted by 200,000+ organizations, Sentry is today’s application monitoring standard and our team is building its AI-native future. About the role Sentry is looking for a talented Technical Enablement Director to help drive usage and adoption of our platform through education and enablement. This position will be responsible for strategy, planning, and end-to-end execution of training and educational programs, both internal for our employees, and external for our customers and partners. You are part product evangelist, part multimedia content producer, part teacher who loves to inspire and educate customers. You are a dynamic, thoughtful, creative professional who can translate technology with compelling stories, and uses analytical skills to drive continuous improvement. You will partner closely with cross-functional stakeholders including Marketing, Product, Engineering, and Design. This is a uniquely strategic and operational role with a mix of both internal and external responsibilities. This role requires strong technical expertise and a deep understanding of the Software Development Life Cycle (SDLC) and related technologies. If you’re a technologist with experience working with technical products in customer-facing roles—and you’re eager to join a fast-growing team delivering real value through an exceptional product—we’d love to meet you. In this role you will: Become a Sentry product expert: be intimately familiar all product capabilities, and how how customers are using the product Own the Sentry University virtual learning platform: prepare the curriculum, build the different learning units, create the content, and manage the overall user experience Create a comprehensive training strategy to enable our customers to quickly ramp on our platfor

About the Team The GTM Enablement team helps OpenAI’s customer-facing organizations turn rapidly evolving AI capabilities into consistent, high-quality customer outcomes. We build the onboarding, learning experiences, playbooks, and knowledge systems that help teams develop technical depth, stay current, and confidently guide customers through successful AI adoption. About the Role We’re hiring a Field Enablement Lead, Technical Success to design and scale enablement for our rapidly growing technical customer-facing teams. You will own programs spanning onboarding, continuous skill development, technical pitches and demos, and subject-matter-expert knowledge sharing. Working closely with Technical Success leaders, Product Enablement, and technical SMEs, you will turn complex product knowledge and field experience into practical systems that improve readiness, consistency, and the quality of customer interactions and deployments. In this role, you will: Design, implement, and scale comprehensive enablement programs aligned to Technical Success onboarding, role-based skill development, and ongoing readiness needs. Redefine and operate the Subject Matter Expert (SME) program, creating clear pathways for technical experts to share knowledge and raise technical depth and consistency across GTM. Own and proactively maintain a versioned repository of technical pitches, demos, playbooks, and launch-ready assets. Partner with Technical Success leadership, Product Enablement, and product SMEs to identify skill gaps and deliver targeted learning interventions. Capture, vet, organize, and make field- and SME-generated technical content easy to discover, trust, and reuse. You might thrive in this role if you have: 5+ years of experience in technical enablement, solutions engineering, solutions architecture, technical success, or a related role. A proven track record of designing and scaling technical enablement programs in high-growth SaaS or technology environments. Exceptional

About the Team Customer education helps customers and partners build the practical skills and confidence to use AI and OpenAI products safely and effectively. The team focuses on role- and skill-based learning paths, practical content, and product experiences that accelerate learning in the workplace. It brings together learning and enablement expertise, field insight, product signals, and measurement to improve learner and business outcomes. Together, these experiences will help enterprise users build practical AI skills, apply them with confidence in their work, and demonstrate what they can do. Employers will gain a clearer view of workforce skills and progress, helping them recognize capability, focus development where it matters most, and build confidence in workforce readiness. About the Role We’re looking for a full-stack engineer to define and build a new class of learning experiences. This is an early-stage product area where technical judgment, product sense, and learner empathy are critical. You will be setting a technical vision for how people use AI to learn how to use AI, safely and beneficially. This is a hands-on, 0-1 product engineering role with broad technical and product ownership. You’ll set direction, make foundational decisions, and ship the first versions of experiences that can grow into the default way people learn at work. You will drive full-stack product experiences end to end, from prototype through launch, instrumentation, iteration, and production hardening. The work spans interaction design, frontend implementation, backend APIs and services, learner state, content and runtime integration, telemetry, evaluation, reliability, safety, accessibility, and launch readiness. You’ll work closely with our education, GTM, and engineering teams to translate how people learn into products people want to use. bring role- and skill-based learning paths into the product, designing coaching, feedback, and adaptive support which responds to each lea

The Datadog for Startups (DDFS) program helps the next generation of fast-scaling companies adopt best-in-class observability and security from day one. We're looking for the technical engine of this program - someone who can sit across from a startup CTO, earn credibility in the first five minutes, and help them see how Datadog fits into their stack before they've even finished describing it. You'll be the first technical member on a lean, five-person team, owning the technical motion end-to-end: discovery calls, demos, startup enablement, forward-deployed engineering projects, and representing Datadog at founder events across San Francisco. This isn't a traditional SE seat - it's part solutions architect, part technical consultant, part startup evangelist, and it requires someone adaptable, proactive, and ready to take initiative without being told what to do next. At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You'll Do: Run discovery calls with startup CTOs and engineering leads to identify quick wins, validate technical needs, and position Datadog against alternatives like Grafana, New Relic, Sentry, and Clickhouse Deliver tailored Datadog demos and help startups get instrumented quickly - removing friction, showcasing value, and ensuring smooth technical onboarding, particularly around AI/ML observability, infrastructure scaling, and security Build automation to improve internal team workflows - EX: outreach, reporting, the application process, and website updates Represent Datadog for Startups at accelerator demo days, hackathons, conferences, founder dinners, and workshops across San Francisco Build relationships across SF's startup ecosystem - founders, VCs, accelerator partners, and technical communities - and develop thought leadership content for tech