Go To Market Strategist in Palo Alto

Go-To-Market (GTM) Strategist — Palo Alto, California, United States of America. Apply via Workday.

We are seeking a Vice President of Marketing to lead and scale the company’s end-to-end marketing function, with a clear mandate: build a durable, performance-driven growth engine that delivers measurable business outcomes. This role sits at the center of Marketplace performance, accountable for the systems that drive acquisition, activation, and monetization across SMB and mid-market customers - and for ensuring those systems scale efficiently and predictably. We have strong foundations: a scaled marketplace, global supply, and growing demand across key AI categories. What’s needed now is a step-change in how we convert that demand into durable growth. This is a senior executive role with significant autonomy and company-wide influence. You will lead a multi-disciplinary organization and partner closely with Product, Engineering, Data Science, and Finance to improve the full customer journey. Responsibilities *Own and scale the Marketplace growth system for SMB and mid-market customers, translating company strategy into a multi-year, integrated operating plan across acquisition, activation, engagement, and monetization, with clear accountability to business outcomes such as GSV per active client and overall company growth. *Drive a step-change in how Marketing operates by scaling experimentation, improving efficiency, and building a more integrated, high-performing system across all disciplines. *Define and lead the long-term vision, strategy, and execution roadmap for Marketing, positioning the function as a core driver of gr

Upwork Inc.'s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond. Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn , Facebook , Instagram , TikTok , and X ; and learn more about Lifted at Go-Lifted and follow on LinkedIn . About the Role Upwork's COO and GM of Marketplace operates across one of the broadest organizational portfolios in the company - spanning Legal, Information Security, Marketing, Payments, Trust & Safety, Communications, Customer Support, Design, and Product. The Chief of Staff to the COO exists to make that model work: not as a coordinator, but as a true operating partner who extends the COO's capacity, sharpens decision-making, and holds together a complex, fast-moving organization. This role requires someone who has earned the confidence to walk into any room, speak with authority, and immediately earn cre

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . We’re looking for a Staff Software Engineer to help build the next generation of Pinterest’s big data storage platform. You’ll work on some of the most exciting big data open source technologies — especially Apache Iceberg — at exabyte scale to power the data infrastructure that helps Pinners discover and do what they love. As a Staff Software Engineer, you’ll serve as a technical leader and hands-on contributor, designing and building highly scalable storage systems for Pinterest’s data lake. You’ll partner closely with teams across data, ML/AI, analytics, and infrastructure to evolve our storage and metadata management capabilities, enabling efficient, reliable, and governed access to data at massive scale. What you’ll do: Design, implement, and optimize Pinterest’s exabyte-scale data lake storage platform. Lead complex technical projects and

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . This role focuses on advancing the science and systems behind ML measurement, feature understanding, and causal inference at scale. The work spans areas such as production feature importance platforms, observational causal estimation in Pytorch, large-scale proxy metric development, and data-driven approaches to ML infrastructure efficiency. We're looking for an enthusiastic individual contributor to perform high-impact technical work across this space. This person will drive foundational innovations, own the end-to-end design of production ML systems, establish rigorous methodological standards, and partner cross-functionally to turn successful research into durable platform capabilities that raise the ceiling for the entire ML organization. What you’ll do: We are looking for an experienced and highly capable Data & Applied Scientist