Jobs in United States

Head Of Product Marketing in United States

175 active opportunities · Updated October 2026

Explore current head of product marketing jobs across United States. Filter by work mode, employment type, experience, department, date posted and distance.

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📍 New York, California, United States· Full-time
✓ High-confidence listingCompany trend -84.7%

From $220K/yr

Quick readStrong listing-quality and freshness signals

About the role: Datadog is building a product-led Competitive Intelligence function to help inform product strategy, roadmap prioritization, positioning, and competitive readiness. As the Head of Competitive Intelligence you will build and lead the CompIntel function across priority competitors and adjacent market opportunities. You will translate competitor product evolution, technical capabilities, launches, pricing value, customer sentiment, analyst narratives, and ecosystem shifts into actionable insights for Product, GTM, Sales Engineering, Customer Success, Technical Advocacy, and leadership. In this highly technical, hands-on leadership role, you should understand how observability products are implemented, where workflows differ, what technical claims are credible, and how product gaps translate into customer impact. What You'll Do: Own the recurring competitive radar for Datadog’s priority competitor set, including taxonomy, source standards, evidence quality, and update cadence. Produce competitive deep dives, feature-gap analyses, early-warning briefs, and opportunity assessments tied to specific product domains and leadership questions. Translate CompIntel findings into roadmap recommendations, product differentiation hypotheses, and Product-facing decision guidance. Build and maintain a central CompIntel repository with competitor profiles, source notes, comparison frameworks, evidence logs, and decision-ready briefs. Convert validated findings into GTM-ready handoffs for battlecards, objection handling, strategic deal narratives, and field enablement. Synthesize signals from Product, Engineering, Sales Engineering, Customer Success, field teams, technical communities, Advocacy programs, win/loss, customer feedback, analyst research, public competitor materials, and CABs. Partner with Product Management to frame competitive questions, identify decision criteria, and connect findings to roadmap and prioritization discussions. Partner with Tec

D
📍 United States· Full-time· Remote
✓ High-confidence listing

$220K – $275K/yr

Quick readStrong listing-quality and freshness signals

Discord has a highly engaged community of millions of daily active users who use the platform for many different reasons, but there’s one thing that nearly everyone does: play video games. Discord plays a uniquely important role in the future of gaming, and we are focused on making it easier and more fun for people to hang out before, during, and after playing games. Discord exists to give people the power to create space to find belonging — to talk regularly with the people they care about and build genuine relationships with friends and communities close to home or around the world. We're looking for an Analytics Manager to lead our Scaled Abuse Countermeasures and Research (SCAR) team — the team that safeguards Discord’s platform integrity. SCAR detects, analyzes, and disrupts high-volume threats through a combination of automated systems, deep research, and active incident response. This role reports to the Head of Safety Intelligence and Automation. What You'll Be Doing Lead and mentor a team of data analysts, scientists, and researchers who investigate active threats, identify platform abuse vectors, and uncover adversarial patterns. Define a strategic roadmap that prioritizes and disrupts the highest impact abuse operations through structured research, rigorous analyses, and live experimentation. Collaborate closely with the safety machine learning team to improve models by identifying the threat signals that translate into long-term, automated countermeasures. Partner cross-functionally with Product, Engineering, Data Science, Policy, Legal, and Revenue, influencing safety-by-design decisions upstream of abuse. Influence capacity toward high-impact infrastructure, such as automated rule engines, ML models, or agent moderation tools. What you should have 2+ years of people management experience leading technical teams, including engineers, data scientists, analysts, applied researchers, or equivalent. 4+ years of experience working in a Trust & Safety dom

PythonSQLRestMachine Learning
P
📍 Chicago, IL, United States· Remote
✓ High-confidence listingCompany trend -85.6%
Quick readStrong listing-quality and freshness signals

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . Sr. Manager, General & Administrative Strategic Sourcing Pinterest is seeking a strategic sourcing leader to lead General & Administrative sourcing and manage an approximately $150M annual third-party spend portfolio . You’ll partner with leaders across Finance, Legal, Trust & Safety, People, IT, Workplace and other corporate functions to create supplier strategies that balance commercial value, risk management, operational excellence and stakeholder experience. You’ll also lead and develop a team of sourcing professionals while helping evolve Pinterest’s sourcing capabilities. This role reports to the Global Head of Strategic Sourcing & Supplier Intelligence. What you’ll do: Lead category strategy and sourcing plans for General & Administrative spend, translating business priorities into multi-year roadmaps and measur

AIFinanceSupply ChainProcurement
O
📍 San Francisco, California, United States· Full-time· Remote
✓ High-confidence listingCompany trend -80.2%
Quick readStrong listing-quality and freshness signals

About the Team OpenAI Finance helps ensure the organization is set up for success in pursuit of its mission of ensuring that artificial general intelligence benefits all of humanity. Within Finance, the Technical Revenue team partners with Product, Legal, GTM, Strategic Finance, Revenue Accounting, Finance Systems, and the company’s GTM Deal Desk organization to enable scalable, audit-ready monetization. We advise on commercial and contract design, establish defensible accounting positions under ASC 606, and provide clear conclusions and handoffs for downstream execution by Revenue Accounting Operations. About the Role We’re looking for a Senior Manager of Technical Revenue Enablement to lead Revenue Recognition deal advisory for OpenAI’s general B2B commercial activity. Reporting to the Head of Technical Revenue, you will serve as the primary Revenue Recognition counterpart to OpenAI’s Deal Desk organization, partnering with Legal, GTM, Product, Pricing, and Strategic Finance throughout the presignature deal lifecycle. You will own intake and triage, advise on non-standard terms, approve arrangements supported by established policy and precedent, and route novel or strategic matters to the appropriate technical owner. You will build a scalable deal-advisory model by translating ASC 606 into practical contract guardrails, approved language, decision trees, review thresholds, and clear service levels. This role requires deep technical accounting judgment, commercial fluency, strong stakeholder influence, and the ability to make timely, risk-based decisions in a fast-moving environment. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Lead the Revenue Recognition deal-advisory function for general B2B transactions, serving as the primary finance counterpart to OpenAI’s GTM Deal Desk organization. Partner early with GTM Deal Desk, Legal, GTM, Pr

Artificial IntelligenceAIAccountingFinance
P
📍 San Francisco, CA, United States· Full-time· Remote
✓ High-confidence listingCompany trend -85.6%

From $123.7K/yr

Quick readStrong listing-quality and freshness signals

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . Pinterest’s Security team (Pinfosec) is seeking an IC14 Security Engineer - Security Governance, Risk & Compliance (GRC Senior Analyst) to support and strengthen our security governance and assurance programs. This role is ideal for someone who is detail-oriented, collaborative, and motivated by building scalable security processes that help the business manage risk effectively. Reporting to the Interim Head of Security Governance, Risk & Compliance, this individual contributor will partner closely with Security, Engineering, IT, Legal, Internal Audit, and other cross-functional stakeholders to help maintain and improve Pinterest’s security control environment. The role will contribute to core GRC activities including risk management, policy governance, control testing, audit support, awareness tracking, and internal risk assessmen

AWSRestAIGo
D
📍 San Francisco, California, United States· Full-time
✓ High-confidence listingCompany trend -84.7%
Quick readStrong listing-quality and freshness signals

Datadog's Forward Deployed Engineering function is in an active growth phase, and the FDE Lead will play a central role in shaping what comes next. Working in close partnership with the Head of Datadog for Startups and Forward Deployed Engineers, and the existing FDE team, you will help define and expand the FDE framework, build out the structures and processes that allow the team to operate at scale, and extend the program's reach well beyond any single customer segment. This role sits at the rare intersection of sales, execution, program design, and hands-on engineering leadership. You are part field technical leader, part program architect, and part cross-functional connector. You will help determine what the FDE motion looks like at Datadog, contribute to its playbook, and push the boundaries of what the team can deliver. At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Evolve and scale the FDE operating model end to end: engagement intake, scoping, sprint delivery, handoff back to account teams, and the success metrics (time-to-value, adoption lift, ARR influence, NPS) and reporting infrastructure that support them. Build out a catalog of FDE offerings spanning observability quickstarts, custom integration development, LLM/AI observability accelerators, CI/CD pipeline instrumentation, and cost optimization deep dives, and contribute to their pricing and business models, including free-to-paid conversion plays, paid deployment packages, and post-deployment success motions. Capture product and feature gaps uncovered during deployments, translate them into structured prioritized briefs, and partner with PM and Engineering to strengthen the field-feedback channel that informs roadmap decisions on a regular cadence. Hire, onboard, an

AWSAzureGCPKubernetes
O
📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Team OpenAI Finance helps ensure the organization is set up for success in pursuit of its mission of ensuring that artificial general intelligence benefits all of humanity. Within Finance, the Technical Revenue team partners with Product, Strategic Partnerships, Business Development, Growth, Legal, Deal Desk, GTM, Strategic Finance, Revenue Accounting, and Finance Systems to enable scalable, audit-ready monetization. We advise on commercial and contract design, establish defensible accounting positions under ASC 606, and translate those conclusions into repeatable processes, systems, controls, and reporting. About the Role We’re looking for a Senior Manager of Revenue Accounting to lead revenue strategy and technical accounting for OpenAI’s strategic commercial deals. Reporting to the Head of Technical Revenue, you will serve as the primary revenue advisor for large, bespoke, and non-standard deals outside OpenAI’s standard product and service offerings. Your portfolio may include strategic collaborations, cloud marketplaces, platform and distribution deals, licensing and revenue-share models, joint go-to-market initiatives, research collaborations, and other emerging commercial structures. You will engage early in the deal lifecycle to help shape commercially viable, accounting-compliant, and operationally scalable outcomes. You will establish the accounting posture, identify required contract and product terms, define reporting and control requirements, and ensure that deal economics, billing flows, and revenue recognition remain aligned as the business evolves. This role requires strong technical accounting judgment, commercial fluency, executive communication, and the ability to create clarity and ownership in areas where precedent may not yet exist. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Own technical revenue accounti

AWSRestAIGo
O
📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the Team OpenAI Finance helps ensure the organization is set up for success in pursuit of its mission of ensuring that artificial general intelligence benefits all of humanity. Within Finance, the Technical Revenue team partners with Product, Strategic Partnerships, Business Development, Growth, Legal, Deal Desk, GTM, Strategic Finance, Revenue Accounting, and Finance Systems to enable scalable, audit-ready monetization. We advise on commercial and contract design, establish defensible accounting positions under ASC 606, and translate those conclusions into repeatable processes, systems, controls, and reporting. About the Role We’re looking for a Senior Manager of Revenue Recognition to lead revenue strategy and technical accounting for OpenAI’s strategic commercial deals. Reporting to the Head of Technical Revenue, you will serve as the primary revenue advisor for large, bespoke, and non-standard deals outside OpenAI’s standard product and service offerings. Your portfolio may include strategic collaborations, cloud marketplaces, platform and distribution deals, licensing and revenue-share models, joint go-to-market initiatives, research collaborations, and other emerging commercial structures. You will engage early in the deal lifecycle to help shape commercially viable, accounting-compliant, and operationally scalable outcomes. You will establish the accounting posture, identify required contract and product terms, define reporting and control requirements, and ensure that deal economics, billing flows, and revenue recognition remain aligned as the business evolves. This role requires strong technical accounting judgment, commercial fluency, executive communication, and the ability to create clarity and ownership in areas where precedent may not yet exist. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Own technical revenue account

AWSRestAIGo
O
📍 San Francisco, California, United States· Full-time
✓ High-confidence listingCompany trend -80.2%
Quick readStrong listing-quality and freshness signals

About the Team OpenAI Finance helps ensure the organization is set up for success in pursuit of its mission of ensuring that artificial general intelligence benefits all of humanity. Within Finance, the Revenue Accounting, Technical team partners with Product, Strategic Partnerships, Business Development, Growth, Legal, Deal Desk, GTM, Strategic Finance, Revenue Accounting, and Finance Systems to enable scalable, operationally sound monetization. We advise on commercial and contract design, establish clear accounting positions under ASC 606, and translate those conclusions into repeatable processes, systems, controls, and reporting. About the Role We’re looking for a Manager of Revenue Accounting, Technical to drive the end-to-end technical revenue and operational workstream for OpenAI’s strategic commercial deals—from early structuring and deal-desk review through contracting, launch, and ongoing governance. Reporting to the Head of Revenue Accounting, Technical, you will serve as a key revenue advisor for complex and non-standard strategic deals, translating commercial objectives into revenue models that are economically sound, accounting-compliant, and operationally executable. You will partner with senior team members on the most novel or high-risk matters across strategic collaborations, cloud marketplaces, platform and distribution deals, licensing and revenue-share models, joint go-to-market initiatives, research collaborations, and other emerging commercial structures. You will engage from the earliest stages of a deal to shape economics, pricing, commercial terms, contract language, and product design; define the supporting data, billing, settlement, reporting, systems, controls, and revenue-recognition model; and drive cross-functional readiness through launch. After launch, you will help govern amendments, monitor whether the model is operating as intended, resolve execution issues, and evolve the approach as the partnership or business model changes. Thi

Artificial IntelligenceAIAccountingFinance
R
📍 San Mateo, CA, United States· Full-time
✓ High-confidence listingCompany trend -100%

From $246K/yr

Quick readStrong listing-quality and freshness signals

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is looking for a Senior Payments Compliance Manager to lead the design and enforcement of our global Know Your Customer (KYC), Anti-Money Laundering (AML), and sanctions compliance programs. As our payments ecosystem continues to scale, this role is essential to driving a culture of compliance, managing our regulatory framework and contractual obligations, and enabling a safe platform for our users. You will develop and manage the policies, operations, and controls that support Roblox's compliance posture, partnering closely with Legal, Product, Engineering, and Finance teams. This is a full-time, hybrid position reporting to the Head of Compliance. You Will: Design, implement, and continuously improve Roblox's end-to-end KYC program, including customer due diligence (CDD), enhanced due diligence (EDD), and ongoing monitoring processes. Develop and maintain AML policies, procedures, and controls in accordance with applicable regulatory requirements, including the Bank Secrecy Act (BSA) and related FinCEN guidance. Build and operate a sanctions compliance program aligned with OFAC requirements and global equivalents (e.g., UN, EU, OFSI), including screening processes, escalation workf

AWSGitAIGo
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📍 San Francisco, California, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About the team The Pricing & Monetization team is responsible for how OpenAI products create and capture value. We partner closely with GTM, Finance, and Product to design pricing models, packaging, and commercial strategies that support adoption, growth, and long-term scaling of the business. To thrive in this team, you need to be a proactive problem-solver who excels at bringing structure to ambiguous challenges. Our work demands strategic thinking, cross-functional collaboration, and precision in execution. Team members succeed when they are analytical, detail-oriented, skilled at balancing multiple priorities, and passionate about driving high-stakes projects forward to deliver meaningful results. About the role We are looking for a Pricing Strategist to shape the pricing frameworks, commercial policies, and decision principles that govern our most consequential commercial decisions. This role works closely with senior leaders across GTM and Finance to define our overall pricing strategy for our sales managed segment as well as the key pricing guardrails and commercial pricing framework we enable to help our sellers and customers move fast and land mutually beneficial commercial agreements at scale. The ideal candidate is comfortable developing durable monetization frameworks and commercial policies, analyzing tradeoffs, and supporting high-impact decisions. They bring structure to ambiguity, communicate tradeoffs crisply, and know when an exception reveals a one-off need versus a broader opportunity to improve our commercial model. This role will report to the Head of Go-to-Market Pricing. In this role, you will Develop frameworks and strategies that guide commercial pricing decisions. Design commercial constructs—including commitments, incentives, and risk-sharing approaches—that address customer needs while supporting healthy unit economics and long-term growth. Build and evolve discounting frameworks, guardrails, and approval principles that improve pric

AWSRestAIGo
O
📍 New York, New York, United States· Full-time
✓ Quality checkedCompany trend -80.2%

About OpenAI OpenAI’s mission is to ensure that general-purpose artificial intelligence benefits all of humanity. We build models and products that help people learn, create, and solve problems—and we work to do so safely and responsibly. About the Team OpenAI’s products are talked about by people, not just press and pundits. More than 900 million people use our tools each week, learning from one other and passing along what works. Their stories shape our reputation and encourage others to try our products. Our community team builds direct relationships & channels with people who use our tech then amplifies their stories and use cases so peers can learn from them and channels their insights to our product and research teams. About the Role We are seeking an exceptional Technical Community Program Manager to help manage and scale a high-signal community of advanced ChatGPT Pro users. This is a hands-on, technically fluent role at the intersection of community-building, product enablement, user research, product education, and editorial storytelling. You do not need to be a full-time software engineer, but you should be comfortable understanding technical workflows, asking sharp technical questions, using the latest AI tools, and helping advanced users explain what they are building. You will report to the Head of Pro Subscriber Community and will be based in New York City. In this role, you will: Run and grow a high-signal community Help manage and deepen engagement with the ChatGPT Pro cohort of advanced users across disciplines Design and execute high-touch community programming, including product demos, office hours, show-and-tell sessions, peer-learning formats, and in-person events Build repeatable systems for onboarding, engagement, retention, and member communications Build deep relationships with exceptional users Identify, recruit, and onboard new individuals doing high-impact work with ChatGPT and Codex Conduct in-depth interviews and maintain ongoing r

AWSRestAIGo
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📍 Foster City, California, United States· Full-time
✓ Quality checkedCompany trend -85.9%

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. About the role: Replit’s ecosystem is powered by an expanding array of external services and essential AI model partners. As our lead for Security Vendor Risk & Contract Reviews, you will architect and execute a risk management program focused on substantive evaluation rather than just processing checklists. You’ll analyze SOC 2 documentation, security assessments, and system architectures to determine actual risk profiles, collaborating with our Legal team to secure necessary contractual protections. This role reports to the Head of Security GRC and involves high-impact partnerships across Legal, Engineering, and Product teams. What You'll Do Run substantive third-party risk management (TPRM), independently evaluating real risk, not just processing questionnaire responses Review SOC 2 reports, pen test findings, and architecture documentation to form an independent view of vendor risk, extending the same rigor to AI/model providers Partner with Legal on vendor and AI contract terms, including DPAs, subprocessor agreements, and AI-specific provisions Review contracts for non-standard security language when flagged by Legal or deal desk, and recommend redlines Maintain the vendor and AI/model risk register, feeding findings into the company's master risk register Enable sales through maturing the customer trust program Build the capability for continuous monitoring of vendor ecosystem Required Skills & Experience 8+ years in third-party/vendor risk management, security risk, or a related GRC role Demonstrated ability to independently assess vendor risk rather than relying on questionnaire responses alone, fluent in reading SOC 2 reports, ISO certificates, pen test summaries, and architecture documentation Experi

R
📍 Foster City, California, United States· Full-time
✓ Quality checkedCompany trend -85.9%

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation. About the role: Replit is building the security GRC function that will scale with an AI-native product. As the Risk & Compliance lead, you'll own our certification and audit program end to end: SOC 2, ISO 27001, and eventually ISO 42001 (AI management systems), while also owning the company's master security risk register and continuous compliance monitoring. You'll report to the Head of Security GRC, who retains overall accountability for the risk program, and work closely with Engineering to make sure controls hold up in practice, not just on paper. What You'll Do Own the end-to-end certification roadmap (SOC 2 Type II, ISO 27001, and future frameworks like ISO 42001) including scoping, gap assessments, remediation, and audit execution Manage relationships with external auditors and drive the annual audit calendar so certifications renew without last-minute scrambles Own and maintain the company's master security risk register including risk identification, scoring methodology, treatment plans, and residual risk reporting Build and maintain continuous compliance monitoring so control status reflects real-time state rather than point-in-time snapshots Own the core audit artifacts that back every certification including ISMS documentation, Statements of Applicability, risk assessments, and potentially FedRAMP System Security Plans (SSPs) Run regular audits and readiness assessments, and track remediation of findings and control gaps to closure Support GDPR and broader privacy compliance alongside the Legal/Privacy team, without owning the legal interpretation of requirements Partner with the GRC Engineer to define what evidence collection and control monitoring should be automated versus manually reviewed Track and

L
📍 New York, New York, United States· Full-time
✓ High-confidence listing

$900K – $1.2M/yr

Quick readStrong listing-quality and freshness signals

Lithic is the modern card issuing and processing platform empowering ambitious financial companies to build the future of payments. Our infrastructure powers card programs for 100+ innovative clients, from fintechs reimagining credit and digital banking to platforms transforming disbursements and spend management. Companies like Mercury, Flex, and Novo rely on Lithic's developer-friendly APIs, direct network connections, and flawless reconciliation to launch and scale card programs in weeks, not years. We're building a future where access to better financial products materially improves people's lives, free from the constraints of 30-year-old mainframes and legacy processors. We're proud to be backed by world-class investors who share that vision, including Bessemer Venture Partners, Index Ventures, Spark Capital, Stripes, and Mastercard, along with many others. We're a team of 170+ across 26 states and 7 countries, headquartered in New York City. Lithic is hiring for Business Operations, Program Management: a generalist role dedicated to the Program Management (PM) business line, where Lithic owns the bank relationship, handles compliance, and runs the client's card program end to end. We're expanding Program Management this year, and this person will build and run how it operates day to day, meaning the processes, reporting, and coordination across teams that today happen informally. This is a chance to build real depth in how sponsor bank partnerships and card programs work, in payments and fintech more broadly, while working directly with the Head of Program Management. Job responsibilities: Own how PM operates day to day, meaning the process, tooling, and reporting that let the business actually be run and measured Take on cross-functional projects that touch Risk, Compliance, Bank Operations, Legal, Sales, and Product, and see them through to a result, not just a status update Assist in building and launching new PM initiatives from concept to comp

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