We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. About the role Shape the future of one of Hasbro’s largest and most beloved global franchises across entertainment, products, games, publishing and experiences. Reporting to Hasbro’s global franchise lead for entertainment brands, you will lead the franchise’s long-term strategy and commercial growth. You will unite global teams around a clear vision, identify the stories and opportunities with the greatest potential, and translate them into a cohesive plan that builds lasting audience connection. Based in Boston or Los Angeles, you will build and develop a global franchise team and partner across Entertainment, Consumer Products, Marketing, Digital Gaming, Publishing and Experiences to ensure the brand feels consistent, relevant and meaningful wherever consumers encounter it. A Day in the life: Franchise strategy and growth Lead the five-year global franchise strategy, setting a clear vision, priorities and roadmap for creative and commercial growth. Define the brand’s positioning, audiences, architecture, identity and tone, giving global and regional teams a strong foundation for their work. Bring content, product, marketing, licensing, gaming, publishing, promotions and experiences into one connected global plan. Set revenue, profitability and brand-health goals, track performance and use insight to guide priorities and investment. Stay close to changes in consumer behaviour, culture, platforms, retail and the wider entertainment landscape, adapting the strategy when needed. Consumer and commercial impact Set the franchi
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Marketing Operations Specialist in Boston
17 active opportunities · Updated October 2026
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