Named Sales Director in New York

Datadog is looking for a resourceful and creative Associate Field Marketing Manager to lead event strategy and execution for Datadog's AI product line across the East and Canada region. This role is ideal for someone who is passionate about AI and developer communities, enjoys getting hands-on with technical audiences, and wants to build a market-leading brand presence for Datadog's AI offerings. As part of the NAMER Field Marketing team, you will own the strategy, planning, and execution of a mix of practitioner-focused events, hands-on workshops, and surround activations at major AI conferences. This role is critical to scaling awareness and adoption of Datadog's AI products, and to building durable relationships with AI customers, prospects, and the broader developer community. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You'll Do Own the strategy, planning, and end-to-end execution of AI practitioner events, hands-on workshops, and meetups across the East and Canada Lead surround and off-site activations at major AI conferences (e.g., NVIDIA GTC, Ray Summit, AI Engineer Summit, and similar industry events) to build brand visibility and drive engagement with target audiences Partner with Product Marketing and AI/ML product teams to translate Datadog's AI observability and LLM monitoring capabilities into compelling, technically credible event content Design and continuously improve hands-on workshop curriculum and live demos that showcase Datadog's AI products to practitioners and technical decision-makers Build scalable, repeatable event playbooks and toolkits so programs can be run consistently across multiple markets Manage vendors, venues, budgets, staffing, and on-site logistics, ensuring every event reflects Datadog's brand and delivers a seamles

Reports to: Head of Developer Growth · New York, NY NOTE: This is not a traditional marketing role, it's a growth role that reports into the Product org. We're hiring someone to build our developer audience the way the best consumer brands build audiences, with a real voice, a point of view, and the speed to act on both. You'll own where and how we show up in the places developers actually spend time, run our developer social channels, expand into new ones, and build the tooling and measurement behind it. This is a builder role, not simply a coordination role. What You'll Do: Own the voice, editorial standard, and publishing cadence for Datadog's developer channels (@datadogdevs on X, Datadog Developers on LinkedIn) Treat replies as a primary surface. The best accounts win in the mentions, not the feed Expand into the places developers actually spend time: Reddit, YouTube, Discord, Bluesky, dev.to, Hacker News, and whatever you make the case for. Always openly as Datadog — developers catch anything else immediately, and you only get caught once Turn shipped engineering work into things people want to read and watch. Releases, changelogs, war stories, the occasional postmortem that deserves a wider audience Build the attribution model connecting what you publish to trials and signups. Nobody is handing you this one Run real experiments: a hypothesis, a readout, and the willingness to kill something publicly when it doesn't work Lead the developer content engine around events Get other people posting — Datadog engineers under their own names, and developers outside the company who already like us and could use the support Track what developers are saying about us and our competitors, and route it back to product and growth Who You Are: You've grown an audience from a small number to a large one You can point to outcomes your content moved, not just reach You're a strong writer with a distinctive voice, and you know the difference between writing about an audience and