Jobs in United States

Senior Crm Manager in United States

1,941 active opportunities · Updated October 2026

Explore current senior crm manager jobs across United States. Filter by work mode, employment type, experience, department, date posted and distance.

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📍 Atlanta, Georgia, United States· Full-time
✓ High-confidence listing

From $153.8K/yr

Quick readStrong listing-quality and freshness signals

Strength in Trust OneTrust’s mission is to enable innovation through the responsible use of data and AI. We believe that ensuring data is trusted shouldn’t slow teams down—it should accelerate what’s possible. This led us to develop the first technology platform for responsible data use in 2016. Today, with AI representing the latest and most impactful expansion of data yet, OneTrust is once again redefining what responsible innovation looks like. OneTrust, the AI‑Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows so businesses can continue to move at the speed of AI while ensuring good governance to prevent data misuse at scale. Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data becomes a transformative force for business and society. The Challenge As Senior Manager, Data Engineering and Platform you will be a people leader of a team of Data Engineers responsible for creating platform and data engineering architecture for business intelligence and data science solutions. This role will have a substantial focus on coaching and people management alongside a strong individual contributor component in hands-on data engineering. Your Mission You will work closely with other team members like data architects and business analysts to understand what the business is trying to achieve, move data from source to target, and design optimal data models. Develop and adhere to standard methodologies: platform architecture, data engineering, data quality, analysis, validation to ensure the team provides quality work to company and build trust with analytics solutions. Propose and socialize data architecture to enable OneTrust business analytics. Drive technical conversations with stakeholders to explore all facets of problem and solution. Solve immediate production issues with an eye to solve things for long-t

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O
📍 Atlanta, Georgia, United States· Full-time
✓ High-confidence listing

From $1.1M/yr

Quick readStrong listing-quality and freshness signals

Strength in Trust OneTrust’s mission is to enable innovation through the responsible use of data and AI. We believe that ensuring data is trusted shouldn’t slow teams down—it should accelerate what’s possible. This led us to develop the first technology platform for responsible data use in 2016. Today, with AI representing the latest and most impactful expansion of data yet, OneTrust is once again redefining what responsible innovation looks like. OneTrust, the AI‑Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows so businesses can continue to move at the speed of AI while ensuring good governance to prevent data misuse at scale. Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data becomes a transformative force for business and society. Strength in Trust Our goal at OneTrust is to bring the power of trust to companies all over the world. Using cutting-edge technology and a real-world approach to ethics, compliance, privacy, security, and third-party risk, we’ve created a no-nonsense platform to help supercharge the global push for trust. The Challenge We are looking for an experienced and dedicated Senior Sales Enablement Onboarding Specialist who will report to the Sales Enablement Team. In this role, you will help ensure each of our sales representatives and go-to-market (GTM) support roles has the necessary training and tools to be successful after joining OneTrust. You will act as a bridge between a new hire's entry to the company and their journey to full ramp. If you enjoy being in the middle of all the action, this is the role for you. Your Mission Facilitate monthly onboarding training for all new GTM roles, comprised of virtual and in-person sessions Manage onboarding curriculum by developing

AWSGitAIGo
O
📍 Atlanta, Georgia, United States· Full-time
✓ High-confidence listing

From $139.1K/yr

Quick readStrong listing-quality and freshness signals

Strength in Trust OneTrust’s mission is to enable innovation through the responsible use of data and AI. We believe that ensuring data is trusted shouldn’t slow teams down—it should accelerate what’s possible. This led us to develop the first technology platform for responsible data use in 2016. Today, with AI representing the latest and most impactful expansion of data yet, OneTrust is once again redefining what responsible innovation looks like. OneTrust, the AI‑Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows so businesses can continue to move at the speed of AI while ensuring good governance to prevent data misuse at scale. Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data becomes a transformative force for business and society. The Challenge OneTrust is building the AI-Ready Governance Platform™ to help organizations build trust, manage risk, and use data and AI responsibly. Our platform brings together privacy automation, consent and preferences, data use governance, AI governance, tech risk and compliance, and third-party management across connected, cloud-based workflows. As a Senior Staff Quality Engineer, SDET, you will define the quality engineering strategy that enables OneTrust to scale this platform with confidence. You will shape how we validate integrated customer journeys, protect trust-critical data and workflows, and release reliable capabilities across a broad product portfolio. This role is for an experienced technical leaderwho can solve significant, unique problems requiring independent judgment, evaluation of intangible factors, and the creation of methods and procedures for specialized, high-stakes initiatives. Your Mission Quality Strategy for Trust-Critical Products Define automation architecture, quality strategy, and release-validation practices acro

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O
📍 Atlanta, Georgia, United States· Full-time
✓ High-confidence listing

From ₹1.7L/yr

Quick readStrong listing-quality and freshness signals

Strength in Trust OneTrust’s mission is to enable innovation through the responsible use of data and AI. We believe that ensuring data is trusted shouldn’t slow teams down—it should accelerate what’s possible. This led us to develop the first technology platform for responsible data use in 2016. Today, with AI representing the latest and most impactful expansion of data yet, OneTrust is once again redefining what responsible innovation looks like. OneTrust, the AI‑Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows so businesses can continue to move at the speed of AI while ensuring good governance to prevent data misuse at scale. Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data becomes a transformative force for business and society. The Mission OneTrust's mission is to enable innovation through the responsible use of data and AI. We believe that ensuring data is trusted shouldn't slow teams down—it should accelerate what's possible. This led us to develop the first technology platform for responsible data use in 2016. Today, with AI representing the latest and most impactful expansion of data yet, OneTrust is once again redefining what responsible innovation looks like. OneTrust, the AI-Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows so businesses can continue to move at the speed of AI while ensuring good governance to prevent data misuse at scale. Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data becomes a transformative force for business and society. The Challenge We are hiring a Senior Staff DevOps Engineer to join our Detect & Discover (D&D) team. This team owns three product lines — Data Discovery, Privacy Automation, and AI Governance — serving thousands of enterprise customers across multi-cloud and on-premises environments

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DC
📍 New York, New York, United States· Full-time
✓ High-confidence listing

From $131K/yr

Quick readStrong listing-quality and freshness signals

Help shape the technology that enables a global organisation to do its best work. As Senior Manager, Platform Engineering, you’ll lead the team responsible for Diligent’s Atlassian and Microsoft platforms while setting the architectural direction for the wider internal IT estate. You’ll combine people leadership, enterprise platform strategy and hands-on technical judgement to create secure, reliable and scalable experiences for employees worldwide. From modernising service management and automating joiner, mover and leaver processes to enabling AI safely through Microsoft Copilot and Atlassian Rovo, your work will reduce friction, strengthen governance and deliver measurable business impact. Working across IT, Security, HR, Finance, Legal, Compliance and business teams, you’ll turn complex requirements into well-governed platforms that are easy to use, resilient and ready for the future. Here’s a breakdown of what you’ll do (not all of it, just the important stuff) Lead, coach and grow a global team of platform engineers and systems administrators, building a high-performing and inclusive culture. Own the strategy, architecture, governance and roadmap for Atlassian Cloud, including Jira, Jira Service Management, Confluence, Atlassian Guard and Rovo. Set the direction for Diligent’s Microsoft 365 E5 estate, including Teams, SharePoint, Exchange Online, Intune, Defender, Purview, Power Platform and Copilot. Design scalable integration and automation patterns across identity, HRIS, ITSM and business systems using APIs, event-driven automation, Okta Workflows, Power Platform and scripting. Partner with IT Support to improve self-service, automate repetitive work and reduce ticket volume, escalation effort and time to resolution. Establish strong standards for security, access governance, AI adoption, reliability, compliance and business continuity across the internal technology estate. These are the essentials you’ll need to get an interview Significant experience in i

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SX
📍 Chicago, United States· Full-time
✓ High-confidence listing

From $100K/yr

Quick readStrong listing-quality and freshness signals

ROLE: SENIOR STRATEGIST (PORTFOLIO/RETAIL) TEAM: THE KITCHEN NORTH AMERICA LOCATION: CHICAGO COMPANY OVERVIEW: The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking. Are you ready to join an award-ambitious team that's making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign's Global ‘In-House Agency of The Year’, further solidifying our position as a leader in the industry. Join us and be a part of something truly special - a team that's dedicated to creating ground-breaking work and pushing limits. At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry - we're looking for trailblazers who are ready to lead the way to the next big thing! We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief. ROLE OVERVIEW: The Senior Strategist at The Kitchen is responsible for serving as the day-to-day strategic lead across multiple brands, supporting Portfolio Marketing. We seek someone who thrives in a fast-paced, creative environment. This role demands a unique blend of strategic thinking, cultural curiosity, and, channel expertise to deliver 360 campaigns that win shoppers, from above the line to below the line. Day-to-day responsibilities include developing strategies for occasion-based multiple brand campaigns, and delivering channel strategic

AIGoExcelMarketing
SX
📍 Chicago, United States· Full-time
✓ High-confidence listing

$85K – $95K/yr

Quick readStrong listing-quality and freshness signals

Senior Designer, Portfolio At Kraft Heinz Design, we believe creativity has the power to make ideas unforgettable. We're looking for a Senior Designer to join our Portfolio Team and help shape the visual expression of seasonal campaigns across some of the world's most iconic brands. This role sits at the intersection of brand, retail, and shopper experience. Working alongside the Kitchen, Creative Directors, Art Directors, Copywriters, and Strategists, you'll develop the visual systems that bring big ideas to life—from campaign identities and brand guidelines to immersive in-store experiences. This role reports directly to the Head of Design at Kraft Heinz. This is more than a design execution role. We're looking for a Sr. Designer who thinks strategically, crafts beautifully, and understands how a single creative idea can come to life seamlessly across retail, shopper marketing, and every consumer touchpoint. What You'll Do Lead the design development of seasonal “Portfolio” campaigns across Kraft Heinz brands. Create campaign visual identities, design systems, and comprehensive brand guidelines that enable ideas to scale consistently across retail and marketing channels. Design engaging retail experiences, including point-of-sale materials, merchandising, displays, environmental graphics, packaging extensions, and promotional assets. Partner closely with Creative Directors, Art Directors, Copywriters, Strategists, Brand Teams, and Retail Marketing to transform big creative ideas into exceptional visual experiences. Build flexible design toolkits that can be adapted across multiple retailers, brands, and seasonal campaigns while maintaining creative consistency. Ensure every execution balances world-class creative with retail realities, shopper behavior, production requirements, and speed to market. Champion design craft through exceptional typography, composition, color, and attention to detail. Present design work with confidence, clearly articulating the strateg

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📍 Austin, Texas, United States· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About us Graphcore is one of the world’s leading innovators in Artificial Intelligence compute. It is developing hardware, software and systems infrastructure that will unlock the next generation of AI breakthroughs and power the widespread adoption of AI solutions across every industry. As part of the SoftBank Group, Graphcore is a member of an elite family of companies responsible for some of the world’s most transformative technologies. Together, they share a bold vision: to enable Artificial Super Intelligence and ensure its benefits are accessible to everyone. Responsibilities and Duties We are seeking a highly skilled System Tests & Diagnostics Engineer to develop, extend, and integrate specialized silicon validation and diagnostics tools for next-generation AI SoCs. Unlike traditional validation roles focused on executing test plans, this position is responsible for developing the diagnostic software and stress tools that expose hardware failures, characterize silicon behavior, and improve platform observability throughout bring-up and validation. You will work closely with Arm engineers to understand and extend existing diagnostics technologies while developing Graphcore-specific capabilities for future AI hardware. Role Summary You will work with existing Arm-developed diagnostics technologies and extend them to support Graphcore's next-generation AI silicon. You will be responsible for developing system-level diagnostics and stress tools that integrate with an existing framework to detect data integrity, computational correctness, performance, and reliability issues across CPUs, AI accelerators, memory, storage, PCIe, firmware, BMC, and other platform components. Examples include silent data corruption (SDC) tests, power transient stress tools, and platform diagnostics, with opportunities to develop new diagnostics as future hardware capabilities evolve. This role requires close collaboration with hardware architects, firmware enginee

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📍 Austin, Texas, United States· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About us Graphcore is one of the world’s leading innovators in Artificial Intelligence compute. It is developing hardware, software and systems infrastructure that will unlock the next generation of AI breakthroughs and power the widespread adoption of AI solutions across every industry. As part of the SoftBank Group, Graphcore is a member of an elite family of companies responsible for some of the world’s most transformative technologies. Together, they share a bold vision: to enable Artificial Super Intelligence and ensure its benefits are accessible to everyone. Graphcore’s teams are drawn from diverse backgrounds and bring a broad range of skills and perspectives. A melting pot of AI research specialists, silicon designers, software engineers and systems architects, Graphcore enjoys a culture of continuous learning and constant innovation. Job Summary We are seeking a Staff Hardware Engineer to provide advanced operational, diagnostic, and engineering support for Graphcore’s Arm-based hardware platforms across lab and data center environments. This role focuses on supporting hardware bring-up, validation, and troubleshooting of complex AI compute platforms, including server blades, racks, and rack-scale infrastructure. The successful candidate will collaborate closely with engineering, platform, and data center teams to ensure the reliability and performance of next-generation AI systems. The Team The Systems Engineering and Hardware Engineering teams are responsible for enabling the bring-up, validation, and operational reliability of Graphcore’s AI infrastructure platforms. The team works closely with server engineering, firmware teams, platform architects, and data center operations to support the development, testing, and deployment of next-generation AI compute systems. This collaborative environment enables rapid problem-solving and continuous improvement of Graphcore’s hardware platforms from early development through production deployment.

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📍 Austin, Texas, United States· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About us Graphcore is one of the world’s leading innovators in Artificial Intelligence compute. It is developing hardware, software and systems infrastructure that will unlock the next generation of AI breakthroughs and power the widespread adoption of AI solutions across every industry. As part of the SoftBank Group, Graphcore is a member of an elite family of companies responsible for some of the world’s most transformative technologies. Together, they share a bold vision: to enable Artificial Super Intelligence and ensure its benefits are accessible to everyone. Graphcore’s teams are drawn from diverse backgrounds and bring a broad range of skills and perspectives. A melting pot of AI research specialists, silicon designers, software engineers and systems architects, Graphcore enjoys a culture of continuous learning and constant innovation. Job Summary We are looking for an experienced System Level Test Engineer to join our Product Test and Diagnosis Department (PTD). In this role, you will contribute to the development and deployment of System Level Test (SLT) solutions for next-generation AI processors. Working closely with hardware, software, validation, and manufacturing teams, you will develop test content, automation, diagnostics, and characterization capabilities that support silicon bring-up, yield learning, and manufacturing deployment. The ideal candidate will have strong technical foundations in semiconductor test and validation, excellent debug skills, and a passion for improving product quality and manufacturability. The Team The Product Test and Diagnostics team’s role is to detect and manage hardware defects that arise from the manufacture and use of our products. This covers chips, boards and finished systems and takes place both in the manufacturing sites and in the field. Responsibilities and Duties Develop and maintain SLT test content, automation, d

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📍 Austin, Texas, United States· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

1671 About the Role We are seeking a Senior Signal Integrity Engineer to develop, validate, and optimize high-speed signaling solutions across blade- and rack-level architectures for advanced compute platforms. This role sits at the intersection of silicon, package, interconnect, board, and system design , with a strong emphasis on hands-on measurement, simulation correlation, and cross-functional technical communication. Key Responsibilities End-to-end signal integrity analysis for blade- and rack-level system architectures. Analyze and optimize high-speed and low-speed I/O interfaces, including PCIe Gen4/5/6, Ethernet, DDR, SerDes, SPI , I2C, etc . and related interconnects. Perform time-domain and frequency-domain simulations using tools such as Ansys HFSS, Keysight ADS, Cadence Sigrity, CST, SPICE , or similar. Support hands-on lab validation using VNA, TDR, BERT, and high-speed oscilloscopes . Correlate simulation results with lab measurements to identify margin gaps, debug issues, and improve design methodology. Collaborate with silicon, package, board, connector, cable, and system design teams to optimize I/O channel performance. Work with interconnect vendors and ODMs to guide board layout, stack-ups, routing rules, and system design decisions. Review schematics, layouts, simulation results, and validation data for blade, backplane, and rack-level hardware. Prepare and communicate clear validation reports, measurement summaries, debug findings, and technical recommendations to internal teams, vendors, and senior technical stakeholders. Required Qualifications Bachelor’s or Master’s degree in Electrical Engineering, Computer Engineering, or a related field . Strong experience in signal integrity for high-speed digital systems. Hands-on measurement expertise using VNAs, TDRs, BERTs, and high-speed oscilloscopes . Experience measuring and analyzing S-parameters, impedance profiles, eye diagrams, jitter, timing margins, insertion loss, return loss, and cro

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📍 Austin, Texas, United States· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About us Graphcore is one of the world’s leading innovators in Artificial Intelligence compute. It is developing hardware, software and systems infrastructure that will unlock the next generation of AI breakthroughs and power the widespread adoption of AI solutions across every industry. As part of the SoftBank Group, Graphcore is a member of an elite family of companies responsible for some of the world’s most transformative technologies. Together, they share a bold vision: to enable Artificial Super Intelligence and ensure its benefits are accessible to everyone. Graphcore’s teams are drawn from diverse backgrounds and bring a broad range of skills and perspectives. A melting pot of AI research specialists, silicon designers, software engineers and systems architects, Graphcore enjoys a culture of continuous learning and constant innovation. Job Summary We are seeking a Senior Principal Network Engineer to help design, deploy, and optimize next‑generation AI data center networks. AI training and inference workloads require extremely high bandwidth, deterministic low latency, and zero‑packet‑loss networking environments. In this role, you will partner closely with the Network Architecture Lead to design and scale high‑performance computing (HPC) network fabrics supporting GPU clusters. You will work across hardware, networking, and AI application layers to ensure Graphcore’s large‑scale AI infrastructure operates at peak performance. The ideal candidate brings deep experience operating hyperscale or HPC data center networks and has expertise in high‑speed Ethernet fabrics, RDMA technologies, advanced automation, and telemetry systems. The Team The Data Center Network Engineering team designs and operates the high‑performance network fabrics that power Graphcore’s AI compute platforms. The team collaborates closely with hardware engineering, AI researchers, and infrastructure teams to build scalable networking environments optimized for distributed training and infe

PythonAIGoDevOps
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📍 New York, New York, United States· Full-time
✓ High-confidence listing

$140K – $170K/yr

Quick readStrong listing-quality and freshness signals

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 43 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. As a Senior Business Recruiter, you’ll lead business-critical searches across CLEAR, with a focus on senior and highly specialized talent. You’ll partner closely with leaders to shape talent strategies, build high-caliber pipelines, and deliver exceptional hiring outcomes while raising the bar for recruiting across the organization. What you'll do: Full-cycle recruiting for senior, specialized, and business-critical roles, developing tailored search strategies to attract and close exceptional talent Serve as a trusted talent advisor to leaders, translating business needs into clear talent strategies and using market intelligence, data, and insights to influence hiring decisions Build long-term talent pipelines through proactive sourcing, talent mapping, and relationship building, strengthening CLEAR’s access to high-caliber talent for current and future needs Design and drive thoughtful interview and selection strategies for complex searches, proactively identifying risks and creating efficient, high-quality experiences for candidates and hiring teams Partner with Compensation and People leadership on competitive offers and complex negotiations, while leading initiatives that strengthen recruiting processes, interviewer capability, employer brand, and Talent Acquisition effectiveness How you'll measure success: Time-to-fill decreases while quality-of-hire increases Offer acceptance rate increases Hiring manager and candidate experience What you're great at: 5+ years of full-cycle recruiting experience with a track record of hiring senio

GitRestAIGo
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📍 New York, NY, United States· Full-time
✓ High-confidence listing

$225K – $300K/yr

Quick readStrong listing-quality and freshness signals

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 43 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. As a Senior Software Engineer, Data, you will design, build, and operate the next generation of our data platform and products – going beyond ID to power a networked digital identity – while keeping member privacy, security, and reliability at the core. What you’ll do: Build and operate scalable, reliable data systems and pipelines – from ingestion to modeling to visualization – so Analysts and Engineers can self-service changes in an automated, tested, secure, and high-quality manner. Develop and maintain end-to-end data products and pipelines (batch and/or streaming) that collect, clean, transform, and model data, and own the infrastructure that powers them to unlock new business use cases and reporting. Implement and maintain infrastructure-as-code, CI/CD, and shared developer tooling for data products (e.g., Pulumi/Terraform, GitHub, orchestration tools like Dagster/Airflow) to make it easy and safe for teams to build, test, and ship changes across environments. Improve the security, compliance, and cost posture of the data stack through robust dependency management, IAM and secrets hardening, observability, and performance/cost optimizations. Partner with product and other stakeholders to uncover requirements, make architectural decisions, and continuously improve our data platform and processes. How you’ll measure success: Data reliability & SLAs: % successful pipeline runs, adherence to freshness SLAs for core datasets, and reduction in data-related incidents impacting stakeholders. Platform quality & efficiency: Reductio

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C-
📍 New York, New York, United States· Full-time
✓ High-confidence listing

$150K – $180K/yr

Quick readStrong listing-quality and freshness signals

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 43 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. CLEAR is looking for a modern, highly strategic communications leader to drive earned media and bring our biggest partnerships, products, and company moments to market. You’ll build a proactive communications engine across CLEAR1, CLEAR+, and other key initiatives, developing the strategy while rolling up your sleeves to write, pitch, launch, and execute the work. What you'll do: Own communications approach and execution for major CLEAR announcements, partnerships and launches across CLEAR1, CLEAR+, and other priority areas of the business Build and maintain strong relationships with national, business, technology, travel and trade media, as well as new media types, proactively developing stories and opportunities that drive awareness, consideration and understanding of CLEAR Turn business priorities into compelling narratives and integrated communications plans, identifying how earned media, executive visibility, partners, owned channels and other communications levers can work together to maximize impact Lead announcements from idea through execution, developing messaging, writing press materials, pitching media, preparing spokespeople, coordinating internal and external stakeholders and ensuring flawless launch execution Build the processes, rhythms and tools that make CLEAR’s communications function increasingly proactive and scalable, creating visibility into upcoming moments and identifying opportunities to tell a bigger, more connected CLEAR story How you'll measure success: Quality, relevance and reach of earned me

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