Jobs in United States

Senior Marketing Project Specialist in New York

211 active opportunities · Updated October 2026

Explore current senior marketing project specialist jobs in New York. Filter by work mode, employment type, experience, department, date posted and distance.

N
📍 New York, New York, United States· Full-time
✓ Quality checkedCompany trend -40%

About Novo Small businesses are the backbone of the US economy, comprising almost half of the GDP and the private workforce. Yet, big banks don’t provide the access, assistance and modern tools that owners need to successfully grow their business. We started Novo to challenge the status quo—we’re on a mission to increase the GDP of the modern entrepreneur by creating the go-to banking platform for small businesses (SMBs). Novo is flipping the script of the banking world, and we’re excited to lead the small business banking revolution. At Novo, we’re here to help entrepreneurs, freelancers, startups and SMBs achieve their financial goals by empowering them with an operating system that makes business banking as easy as iOS. We developed modern bank accounts and tools to help to save time and increase cash flow. Our unique product integrations enable easy access to tracking payments, transferring money internationally, managing business transactions and more. We’ve made a big impact in a short amount of time, helping thousands of organizations access powerfully simple business banking. Why Novo? Novo is a rapidly growing series B fintech startup with a mission-driven team that’s passionate about helping every small business in America Positive, inclusive, supportive culture cheering you on your journey We work with very new technologies and architecture patterns We provide learning and development budgets to help you grow and bond with your team Offices in NYC and India The Role We're looking for a Senior Designer / Art Director to own the creative vision across our marketing surfaces—paid, owned, and everything in between. You'll be the person who makes Novo look and feel like the brand it aspires to be, translating business goals into campaigns that stop thumbs, convert prospects, and make our existing customers proud to bank with us. This is an individual contributor role with real influence. You won't manage a team, but you'll shape how the entire company shows up

D
📍 New York, New York, United States· Full-time
✓ High-confidence listingCompany trend -84.7%

From $123.8K/yr

Quick readStrong listing-quality and freshness signals

As a Corporate Communication Senior Manager focused on Executive Communications Programs, you will build and scale Datadog's integrated thought leadership program — spanning executive communications, earned and owned channels, and events — with a focus on extending it across priority regions. This role sits at the intersection of strategy and execution: you'll translate leadership priorities into playbooks, frameworks, and measurable programs, then run them day to day. Success hinges on connecting dots across initiatives and partner teams to find new opportunities to tell Datadog's story through our executive voices. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You'll Do: Partner with the Global Head of Corporate Comms to develop and execute an integrated thought leadership program with clear objectives and measurable outcomes. Build the operating framework behind the program — playbooks, cross-team coordination models, and repeatable processes that let it scale across regions. Identify opportunities to put Datadog thought leaders in front of the right audiences, including vetting speaking engagements: where we need to be, what we should be saying, and which channel (social, traditional media, stage) delivers the most impact. Work with US Comms and Social leads to augment existing campaigns and build evergreen thought leadership programs across channels. Partner with Field Marketing on event strategy and execution, with a focus on advancing our key narratives around AI and security. Develop strategic messaging for senior executives across key business moments — corporate announcements, company milestones, and other high-priority communications. Serve as the Corporate Comms "captain": keep a bird's-eye view of initiatives across the company, manage day-to-day coo

AIGoRustMarketing
S
📍 New York, New York, United States· Full-time· Remote
✓ High-confidence listingCompany trend -92.9%
Quick readStrong listing-quality and freshness signals

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. We are looking for a Senior Solution Engineer who is accustomed to solving customer’s most complex problems and closing large deals. In this role you will work directly with the sales team and channel partners to understand the needs of our customers, strategize on how to navigate winning sales cycles, provide compelling value-based demonstrations, support enterprise Proof of Concepts, and ultimately close business. As a Snowflake Solution Engineer you must share our passion about reinventing the database space, thrive in a dynamic environment and have the flexibility and willingness to jump in and get things done. You are equally comfortable in both a business and technical context, interacting with executives and talking shop with technical audiences. IN THIS ROLE YOU WILL GET TO: Present Snowflake technology and vision to executives and technical contributors at prospects and customers Work hands-on with prospects and customers to demonstrate and communicate the value of Snowflake technology throughout the sales cycle, from demo to proof of concept to design and implementation Immerse yourself in the ever-evolving industry, maintaining a deep understanding of competitive and complementary technologies and vendors and how to position Snowflake in relation to them. Collabo

PythonSQLMachine LearningAI
D
📍 New York, United States· Full-time
✓ High-confidence listing

$135K – $150K/yr

Quick readStrong listing-quality and freshness signals

About DataCamp DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 20 million learners and 6,000+ companies , including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage. About you At DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing, sales organisation and are driven by a passion for democratising adoption of data & AI. Your entrepreneurial and collaborative spirit pushes you beyond just meeting/exceeding retention and expansion targets—you aim to understand the strategic imperatives at DataCamp’s clients and strive to be a thought partner to them in transforming their data & AI readiness. You are a collaborative team player who is equally happy to work internally with sales, product, support, marketing as you are happy to roll up your sleeves and strategize with clients. You subscribe to the belief that people, process, technology, and data are all key ingredients to digitally transforming a business and you are energised by helping our clients up-level their data readiness at scale. If this sounds like you, we encourage you to apply! Responsibilities Strategic Targeted Accounts: Identify growth opportunities by prospecting a highly-targeted account list, selected on high-potential Building Relationships: Become familiar with customer processes and challenges, ensuring meaningful questions are posed and answered. Provide value in every interaction. Establish relationships with multiple buyer personas within the prospect account Communicating Value: Engage prospects with DataCamp's integrated services and partnership to

GitAIGoRust
D
📍 New York, United States· Full-time
✓ High-confidence listing
Quick readStrong listing-quality and freshness signals

About DataCamp DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 17 million learners and 6,000+ companies , including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage. About the Role: You are responsible for increasing data and AI readiness at enterprise organisations through the power of DataCamp. Your role is to understand data and AI upskilling opportunities and gaps in business lines, People and Learning and Development departments, and data and AI functions and to increase data capabilities of all skill levels across the organisation. You will need to call on a skill set that 1) drives retention and growth of DataCamp within the organisation and 2) brings an understanding of the data and AI landscape, vendors, concepts, and strategic application. Success in this role is dependent on your ability to understand the diverse subject matter and features of the DataCamp for Business platform and your ability to coach clients on how to best leverage and tailor these offerings to help them in their data and AI transformation. About you: At DataCamp, we seek individuals who embody our core values of data-driven action, transparency, ownership, and customer focus. We are seeking individuals that thrive in a fast-paced, high-performing sales organisation and are driven by a passion for democratising adoption of data & AI. Your entrepreneurial and collaborative spirit pushes you beyond just meeting/exceeding retention and expansion targets. You aim to understand the strategic imperatives at DataCamp’s clients and strive to be a thought partner in transforming their data & AI readiness. You are a collaborative team player who is equally happy to w

GitAIGoRust
V
📍 New York, New York, United States· Full-time
✓ High-confidence listing

From $125K/yr

Quick readStrong listing-quality and freshness signals

Client Success is the front line of VTS’s retention engine. As a Senior CSM, you aren't just managing accounts—you are partnering with executive leaders at the most influential commercial real estate firms on the planet to transform how their businesses operate. With the support of powerful data-driven workflows and advanced VTS AI tools , you will own relationships with our largest, most complex clients. You’ll act as a strategic powerhouse, driving high-level product engagement, pioneering adoption strategies, and ensuring value realization across our entire ecosystem. Simply put, when our Senior CSMs success, the world’s leading CRE giants scale and thrive with us. ** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office four days a week. ** What you can expect as a Senior Client Success Manager: This isn’t your typical CSM role. At VTS, you’ll join a high-impact, AI-augmented CS team that’s rethinking how modern enterprise client success is executed. You will: Build Elite Partnerships: Establish deep, "trusted advisor" relationships with executive sponsors, asset managers, and senior decision-makers across the country, aligning VTS with their ultimate macroeconomic business goals. Drive Strategic Value Realization: Move far beyond simple onboarding; you will serve as a core change leader, proactively identifying workflow gaps and challenging enterprise clients when necessary to maximize their ROI. Command Retention: Partner hand-in-hand with Sales and senior leadership to lease Executive Business Reviews (EBRs), dictate retention strategies, and identify expansion and upsell opportunities. Collaborate Within a Coordinated Ecosystem: Seamlessly orchestrate cross-functional initiatives alongside Sales, Implementation, Marketing, and Product teams to ensure an elite, unified client experience. Be the Voice of the Customer: Serve as the ultimate internal advocate, channeling critical product feedback

AISwiftGoRust
B
📍 New York, New York, United States· Full-time
✓ High-confidence listing

$226K – $282.5K/yr

Quick readStrong listing-quality and freshness signals

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Sales at Brex Sales is the growth engine at Brex. We bring in new customers, expand existing relationships, and drive the company’s bottom line. With unlimited territories and uncapped opportunity, your ambition sets the ceiling. We win together, celebrate often, and reward performance. If you want to sell a category-defining product with real ownership, this is your team. What you'll do We're seeking an experienced Senior Manager to lead our Sales Development organization. In this second-line leadership role, you will manage a team of SDR Managers, drive pipeline generation strategy, and build the scalable systems that turn early-career sales talent into high-performing revenue contributors. Where you'll work This role will be based in our New York City office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require a mini

AIGoExcelMarketing
B
📍 New York, New York, United States· Full-time
✓ High-confidence listing

$126.6K – $158.2K/yr

Quick readStrong listing-quality and freshness signals

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Recruiting at Brex Recruiting is where every career at Brex begins. We’re the first point of connection for future builders and leaders, helping candidates see what’s possible. We partner with leaders across the company to find exceptional talent and build high-performing teams. We move quickly, think strategically, and take pride in creating a thoughtful, welcoming candidate experience from the very first contact. We don’t just fill roles, we shape the culture at Brex, finding the next generation of builders and leaders. What you’ll do As a Senior Technical Sourcer, you will be a strategic talent partner responsible for identifying, engaging, and building pipelines of world-class technical talent. You’ll collaborate closely with recruiters, hiring managers, and technical leaders to deeply understand role requirements and develop proactive sourcing strategies that fuel both immediate hiring needs and long-term growth. You’ll leverage

GitAIRustExcel
B
📍 New York, New York, United States· Full-time
✓ High-confidence listing

$142.4K – $195.5K/yr

Quick readStrong listing-quality and freshness signals

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Recruiting at Brex Recruiting is where every career at Brex begins. We’re the first point of connection for future builders and leaders, helping candidates see what’s possible. We partner with leaders across the company to find exceptional talent and build high-performing teams. We move quickly, think strategically, and take pride in creating a thoughtful, welcoming candidate experience from the very first contact. We don’t just fill roles, we shape the culture at Brex, finding the next generation of builders and leaders. What you’ll do This role is responsible for partnering with hiring managers and technical leaders to define team needs and role requirements, ensuring alignment on hiring goals. It involves sourcing, engaging, and assessing candidates through diverse channels, while managing the full recruitment cycle from outreach to onboarding. The position also focuses on creating strategies to attract and retain diverse technical

AIGoExcelMarketing
W
📍 New York, New York, United States· Full-time
✓ High-confidence listing

From $75K/yr

Quick readStrong listing-quality and freshness signals

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: WPP’s Data & Technology Solutions is the WPP’s unified global data products and technology team. We work with our agencies and clients to build data-driven solutions and technology product to power marketing transformation. WPP Open is our AI platform for marketing, it connects marketing professionals, data, tools and AI in a single place. WPP Open is the simplest, safest and fastest way to realize the benefits of scaled AI – delivering better-informed creative ideas faster, at scale and at lower cost. We’re endlessly curious and our team of thinkers, builders, creators and problem solvers are over 2,000 strong, across 20 markets around the world. The Senior Manager, Data Enablement Operations will support the operational effectiveness of the Data & Technology Solutions Partnerships organization. This role will help drive scalable operational processes, support partnership management workflows, and improve coordination across Commercial, Enablement, GTM, Product and regional teams. This individual will play a key role in helping standardize processes, improve operational visi

AIGoRustMarketing
C-
📍 New York, New York, United States· Full-time
✓ High-confidence listing

$225K – $275K/yr

Quick readStrong listing-quality and freshness signals

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 43 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. We’re looking for a strategic and execution-oriented Senior Director, Revenue Operations to lead and scale the operational backbone of our B2B organization. Sitting within B2B Operations, this role will own the strategy, architecture, and optimization of our revenue systems, processes, and analytics across Sales, Customer Success, and Marketing. You will serve as a key partner to B2B leadership, driving operational rigor, scalable infrastructure, and data-driven decision-making to accelerate revenue growth. You will define the roadmap for revenue systems, lead cross-functional initiatives, and build the foundation for long-term scale. What you'll do: Define and execute the B2B Revenue Operations roadmap in alignment with C1 growth objectives Act as a strategic partner to B2B leadership on forecasting, pipeline health, performance metrics, and operational investments. Establish scalable processes that improve conversion, velocity, forecasting accuracy, and revenue predictability at scale. Lead the redesign of Salesforce to support complex B2B sales motions, with hands-on responsibility for system configuration, reports, and dashboards Architect and optimize the full revenue tech stack (Salesforce, Outreach, ZoomInfo, HubSpot, Gong, LinkedIn Sales Navigator, etc.) Maintain data quality (deduplication, enrichment, normalization), build and evolve reporting frameworks, and troubleshoot integration issues across the revenue tech stack when they arise. Create and maintain internal documentation, runbooks, and training materials; support enabl

GitRestAIGo
S
📍 New York, New York, United States· Full-time· Remote
✓ High-confidence listingCompany trend -92.9%
Quick readStrong listing-quality and freshness signals

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. We are looking for a Senior Solution Engineer who is accustomed to solving customer’s most complex problems and closing large deals. In this role you will work directly with the sales team and channel partners to understand the needs of our customers, strategize on how to navigate winning sales cycles, provide compelling value-based demonstrations, support enterprise Proof of Concepts, and ultimately close business. As a Snowflake Solution Engineer you must share our passion about reinventing the database space, thrive in a dynamic environment and have the flexibility and willingness to jump in and get things done. You are equally comfortable in both a business and technical context, interacting with executives and talking shop with technical audiences. IN THIS ROLE YOU WILL GET TO: Present Snowflake technology and vision to executives and technical contributors at prospects and customers Work hands-on with prospects and customers to demonstrate and communicate the value of Snowflake technology throughout the sales cycle, from demo to proof of concept to design and implementation Immerse yourself in the ever-evolving industry, maintaining a deep understanding of competitive and complementary technologies and vendors and how to position Snowflake in relation to them. Collabo

PythonSQLMachine LearningAI
D
📍 New York, New York, United States· Full-time
✓ High-confidence listingCompany trend -84.7%

From $192K/yr

Quick readStrong listing-quality and freshness signals

As a Senior Product Manager for Regulated Industries, you'll drive our compliance, data sovereignty, and new market presence roadmap—one of Datadog's highest-growth focus areas. You'll work cross-functionally with teams across GTM , Support, Corporate Development, and fellow product managers to help accelerate that growth. A key focus of this role is international expansion across strategic markets, alongside supporting our ongoing regulated industries initiatives. At Datadog, we place real value in our office culture—the relationships, collaboration, and creativity it fosters. We operate as a hybrid workplace so our Datadogs can build a work-life balance that fits them. What You'll Do Define the roadmap for delivering Datadog's platform to highly regulated customers, globally Collaborate with product managers to help them succeed in regulated markets Speak fluently to the technical details customers care about—data flows and security architecture—for both engineering and executive audiences Enable GTM by partnering closely with sales and marketing teams Partner with Compliance Engineering and InfoSec teams Work with marketing, sales, and post-sales teams to identify gaps in our regulated offerings Deliver AI capabilities responsibly to highly regulated customers Who You Are You have five or more years of experience in a SaaS/B2B regulated industries role—Product Management, Compliance, Global Public Sector Engineering, or Product Marketing You're passionate about working with customers in regulated markets such as public sector, healthcare, and financial services You're customer-focused with high standards for quality You're energized by growth-stage opportunities You can engage deeply with technical, compliance, security, and executive audiences alike—from platform engineers to CISOs and CTOs You have excellent verbal and written communication skills, with the confidence to present ideas to technical stakeholders and executives alike You enjoy partnering cro

RestAIGoRust
P
📍 New York, New York, United States· Full-time· Remote
✓ High-confidence listingCompany trend -72.3%
Quick readStrong listing-quality and freshness signals

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam. Making data-driven decisions is key to Plaid's culture. To support that, we need to scale our data systems while maintaining correct and complete data. We provide golden datasets and tooling to teams across engineering, product, and business and help them explore our data quickly and safely to get the data insights they need, which ultimately helps Plaid serve our customers more effectively. In addition, Plaid will not be successful if we can't move quickly. We build the data systems and tools that enable everyone at Plaid to be data-driven, making analytics easy, obvious, and proactive across the company. Data Engineers heavily leverage SQL and Python to build data workflows that integrate with our Golang applications. We use tools like DBT, Airflow, Redshift, Atlan, and Retool to orchestrate data pipelines and define workflows. We work with engineers, product managers, business intelligence, data analysts, and many other teams to build Plaid's data strategy and a data-first mindset. You will be in a high impact role that will directly enable business leaders to make faster and more informed business judgements based on the datasets you build. You will have the opportunity to car

PythonSQLAWSRest
P
📍 New York, New York, United States· Full-time
✓ Quality checkedCompany trend -72.3%

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. The Customer Growth & Experience (CGX) team owns the full customer lifecycle - from the moment a customer lands on plaid.com to their journey across onboarding, activation, adoption, and long-term success. Within CGX, the Growth team owns Plaid's highest-leverage revenue levers. We optimize the self-serve funnel from a customer's first onboarding step through go-live and scale, build the upsell motion that expands existing customers, partner with GTM to remove friction from the sales flow, and own the premium enterprise features that unlock our largest customers. We operate data-first, using funnel analytics and experimentation to find and prioritize the bets that move the business. As a Product Manager on the Growth team, you'll own one of Plaid's highest-leverage revenue surfaces: the self-serve funnel that takes customers from their first onboarding step through go-live and scale. You'll work to increase acquisition, reduce friction, and improve revenue efficiency across the SMB and long-tail base. You'll partner closely with the Web team, Engineering, Design, BI/DS, Marketing, and Sales to build the upsell motion that expands existing customers, whether served in-product or routed to GTM as

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