Jobs in Canada

Lead Senior Technical Enablement Program Manager in Canada

463 active opportunities · Updated October 2026

Explore current lead senior technical enablement program manager jobs across Canada. Filter by work mode, employment type, experience, department, date posted and distance.

Hiring demand

50/100

steady · 47 related jobs

Hiring trend

-43.3%

Job postings compared with the previous 30 days

Remote options

4.3%

Share of matching jobs listed as remote

Typical salary

$198K – $198K/yr

Based on 6 salary observations

SA
📍 San Francisco, Canada· Full-time
✓ High-confidence listing

From $130K/yr

Quick readStrong listing-quality and freshness signals

About Snorkel At Snorkel, we believe meaningful AI doesn’t start with the model, it starts with the data. We’re on a mission to help enterprises transform expert knowledge into specialized AI at scale. The AI landscape has gone through incredible changes since 2015, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler! About the Team Marketing at Snorkel is growing rapidly and anchored by high-ownership operators who lead independently, align cross-functionally, and consistently deliver outsized results. We partner across Sales, Product, Research, and the executive team to translate complex AI and data value into differentiated positioning, integrated programs, and field-ready enablement that accelerates growth. The culture is high standards, high autonomy, and high collaboration. About the Role Reporting to the Sr. Director of Product Marketing, the Product Marketing Manager, Frontier Labs will own the GTM execution for our frontier lab business. You will partner closely with Research, FDE, and frontier-facing sales teams to translate technical work into research-credible positioning, repeatable sales plays, and high-quality GTM programs that resonate with research and procurement leaders inside frontier labs. You will keep the frontier asset library (battlecards, technical one-pagers, decks, benchmark and eval narratives) sharp against a fast-moving market, and bring competitive and customer insight into every motion. This is a hands-on role for a product marketer who wants

AIGoExcelMarketing
L
📍 Toronto, Canada
✓ Quality checkedCompany trend -74.2%

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft is building the next generation of intelligent agents powered by AI. We're seeking a Senior AI Agentic Engineer to lead this transformation across the enterprise. This is a strategic role for someone who can bridge the gap between AI technology and business value, designing and deploying AI-powered workflows that deliver measurable outcomes. You'll work across IT, people operations, marketing, sales, finance, legal, and procurement to architect AI-first solutions that solve complex business problems. Responsibilities: Architect and implement AI agents and intelligent workflows that transforms complex, multi-step business processes and deliver quantifiable business outcomes Partner with business leaders and stakeholders across multiple departments to identify high-impact AI opportunities that align with organizational objectives Elicit requirements from diverse stakeholders and translate complex business problems into technical solutions Build compelling business cases that clearly articulate ROI, implementation costs, benefits, timelines, and strategic alignment Evaluate, recommend, and implement AI solutions that best fit organizational needs and use cases Design solutions with an AI-first approach, ensuring optimal value delivery and user experience Monitor and measure the performance of AI workflows, using data-driven insights to demonstrate value and drive continuous improvement Design and deliver training programs, workshops, office hours, and enablement materials that help teams understand and adopt agentic solution Create frameworks, best practices, templates, and reusable patterns that accelerate AI adoption and ensure consistent quality Build a community of practice around AI and intelligent agents, empowering others to identify opportunities and contribute to the agentic roadmap Act as

AWSGCPArtificial IntelligenceAI
I
📍 BC, Canada· Full-time· Remote
✓ High-confidence listingCompany trend -87.3%

From C$168K/yr

Quick readStrong listing-quality and freshness signals

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, APIs, and data pipelines powering Instacart's Paid Marketing channels—one of our most substantial growth levers. Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation. We're seeking a Senior Software Engineer for the Paid MarTech pod to architect and scale backend services and ETL processes enabling marketing campaign execution, conversion tracking, and third-party integrations across Paid Social, Display, SEM, Online Video, Linear Television, and Streaming Audio. You'll lead projects end-to-end, drive technical direction, mentor engineers, and partner closely with Marketing, Operations, and Product leadership to shape tec

PythonSQLGitAI
I
📍 BC, Canada· Full-time· Remote
✓ High-confidence listingCompany trend -87.3%

From C$196K/yr

Quick readStrong listing-quality and freshness signals

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, APIs, and data pipelines powering Instacart's Paid Marketing channels—one of our most substantial growth levers. Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation. We're seeking a Senior Software Engineer to provide technical leadership for the Paid MarTech pod—driving the team's technical roadmap, making key architectural decisions for reusability and scalability, and enhancing team productivity through process evolution and tooling improvements. You'll lead cross-team initiatives, partner directly with senior Product and Marketing leaders on strategic decisions, and serve as a domain expert for marketing technology a

PythonAIGo
Z
📍 Ontario, Canada· Full-time· Remote
✓ High-confidence listing

From C$170.6K/yr

Quick readStrong listing-quality and freshness signals

Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange™️ platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 160+ public exchanges globally and thousands of private exchanges at the edge, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform. We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments to life through three core behaviors: ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback. Ready to make an impact at the company pioneering security transformation in the AI era? Join us at Zscaler. We are looking for a Senior Sales Engineer to join our Canada team. This is a remote role, reporting to the Manager of Sales Engineering. The Zscaler Sales and Go-to-Market team is a global group of professionals who are passionate about delighting our customers, nurturing trusted partnerships, and sharing their expertise to drive a secure, cloud-enabled digital future and further cement our position as the world leader in cloud security. Sales, Customer Success, Sales Enablement, Solution Architects, Business Development, Transformation, and Technology Partnerships all work together to demonstrate the power and agility of Zscaler cloud transformation to the world. What you’ll do (Role Expectations) Create and deliver technical product presentations to prospective customers Gather customer technical requirements to ensure proposed solutions will meet customer goals and needs Lead product evaluations and custom prod

AWSGitAgileAI
Z
📍 Quebec, Canada· Full-time· Remote
✓ High-confidence listing

From C$170.6K/yr

Quick readStrong listing-quality and freshness signals

Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange™️ platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 160+ public exchanges globally and thousands of private exchanges at the edge, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform. We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments to life through three core behaviors: ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback. Ready to make an impact at the company pioneering security transformation in the AI era? Join us at Zscaler. We are looking for a Senior Sales Engineer to join our Canada team. This is a remote role, reporting to the Manager of Sales Engineering. The Zscaler Sales and Go-to-Market team is a global group of professionals who are passionate about delighting our customers, nurturing trusted partnerships, and sharing their expertise to drive a secure, cloud-enabled digital future and further cement our position as the world leader in cloud security. Sales, Customer Success, Sales Enablement, Solution Architects, Business Development, Transformation, and Technology Partnerships all work together to demonstrate the power and agility of Zscaler cloud transformation to the world. What you’ll do (Role Expectations) Create and deliver technical product presentations to prospective customers Gather customer technical requirements to ensure proposed solutions will meet customer goals and needs Lead product evaluations and custom prod

AWSGitAgileAI
DC
📍 Vancouver, British Columbia, Canada· Full-time
✓ High-confidence listing

From C$56K/yr

Quick readStrong listing-quality and freshness signals

Position Overview: The Services team has unrivalled expertise across corporate governance, audit, risk, compliance, and regulatory environments in many sectors. They have the scale and reach to deliver significant change smoothly, leveraging solution design and delivery to provide global, dynamic, flexible, and reliable outcomes with lasting results. Their vision is to partner as trusted advisors, working in joint teams that complement client strengths with the right mix of talent. A Delivery Analyst is an early‑career consultant in the Services team who supports delivery of audit, risk, and compliance solutions for clients. They assist with discovery and requirements capture by reviewing client documentation and helping lead discovery workshops to understand current processes and needs. Guided by senior advisors, they translate requirements into technical design documents, configure and iterate Diligent One prototypes, deliver enablement training, maintain issue logs, and follow the standard project methodology to deliver on time and in scope. Key Responsibilities Utilize your product and domain expertise to deliver customer requests and create a delightful customer experience. Be responsible for the timely and quality delivery of the services requested by customers. Collaborate with Customer Success Managers, Senior Managers and Managers to ensure any new service requests are handled appropriately or routed the request to the correct teams. Document and maintain the standard operating procedures for performing the customer-specific request. Consult with the global implementation teams and customer success teams to provide technical guidance to the customer to leverage more value from the product. Required Experience/Skills Ability to effectively engage customer per

AWSGitAIGo
DU
📍 San Francisco, Canada
✓ Quality checkedDemand 50/100

About the Team At DoorDash we’re building the industry’s most scalable and reliable delivery network to support our three-sided marketplace of consumers, merchants, and dashers. TPMs on our Engineering teams provide fundamental support to the underlying technology services as well as the engineers building these services. It’s no simple task, but it wouldn’t be interesting if it was! About the Role Platform Services is one of DoorDash’s organizations responsible for extending DoorDash beyond the consumer marketplace. The team owns three distinct business lines: Drive, a white-label delivery API that enables external businesses to access DoorDash’s delivery network; Parcels, which provides last-mile logistics for retailers and merchants; and Enterprise (DoorDash for Business), a b2b product suite powering corporate meal programs and large ordering for organizations of all sizes. We are looking for a Senior Technical Program Manager to help scale Platform Services. You will lead important engineering wide initiatives across Enterprise, Drive, and Parcels, working with Engineering, Product, Operations, and business leaders to deliver dependable, extensible logistics capabilities for external businesses. Programs will span backend services, partner and merchant integrations, operational tooling, and platform interfaces. They require strong technical judgment, cross organizational coordination, stakeholder management, and ownership of results. You will report into the centralized Technical Program Management team in Engineering. You're excited about this opportunity because you will… Drive Platform Services’ Most Strategic Programs - You will partner closely with Engineering and Product leadership, Strategy & Operations, and cross-functional teams to turn Platform Services’ strategy into executable technical programs. The portfolio spans Drive (DoorDash’s white-label delivery offering), Parcels (last-mile logistics for merchants and retailers), and Enterprise (DoorDa

ExcelLogisticsRecruitment
L
📍 San Francisco, Canada· Full-time
✓ High-confidence listingDemand 50/100Company trend -74.2%
Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Infrastructure builds the systems to ship stable, scalable, and efficient services. We're hiring a Senior Technical Program Manager to lead our AI transformation in developer productivity: rethinking how engineers at Lyft work with AI, from tooling and agentic workflows to the platforms that make them possible. This role blends program delivery with product sense: you'll own the roadmap for your area, set priorities, and act as the voice of the customer. Responsibilities: Lead Lyft's AI transformation in developer productivity: shape the strategy for how AI enhances engineering workflows, from adoption of tools like Cursor, Copilot, and Claude Code to building AI-native workflows and agentic tooling for engineers Own the roadmap: sequence the work, make the prioritization calls, and define what success looks like for AI-driven engineering productivity at Lyft Partner with engineering teams to build AI-native workflows that solve real developer pain, not just deploy tools for the sake of it Run programs end to end, from kickoff through delivery, coordinating across infrastructure, developer platforms, and engineering leadership Be the voice of the customer: partner with engineering teams across Lyft, surface their pain points, and feed that back into priorities and roadmaps Define success metrics and adoption goals, gather and document customer requirements, and make sure what ships actually solves the problem Partner with engineering and infrastructure leads to build plans, call out risks early, and keep stakeholders aligned Own program health: track milestones, surface blockers before they slip, and keep decision-makers in the loop Use your technical background to ask sharp questions and build plans the team believes in Share in the team's release oncall rotation Experience: 5+ years in Technic

HI
📍 San Francisco, Canada· Full-time
✓ High-confidence listingDemand 50/100

$115K – $188K/yr

Quick readStrong listing-quality and freshness signals

Who We Are HP IQ is HP’s new AI innovation lab. Combining startup agility with HP’s global scale, we’re building intelligent technologies that redefine how the world works, creates, and collaborates. We’re assembling a diverse, world-class team—engineers, designers, researchers, and product minds—focused on creating an intelligent ecosystem across HP’s portfolio. Together, we’re developing intuitive, adaptive solutions that spark creativity, boost productivity, and make collaboration seamless. We create breakthrough solutions that make complex tasks feel effortless, teamwork more natural, and ideas more impactful—always with a human-centric mindset. By embedding AI advancements into every HP product and service, we’re expanding what’s possible for individuals, organisations, and the future of work. Join us as we reinvent work, so people everywhere can do their best work. About the Role HP IQ is shaping the future of next‑generation experience for HP Customers, and we’re looking for a Program Manager who can help drive that mission. This role sits at the heart of how our teams build, validate, and deliver AI‑powered experiences with exceptional quality and developer efficiency. You’ll lead programs that strengthen QA processes, enhance developer workflows, and accelerate engineering velocity across HP’s AI product portfolio. Success in this role requires a blend of technical fluency, structured program leadership, and the ability to communicate clearly across—and up—the organization. Responsibilities Program Leadership & Execution Drive end‑to‑end planning, execution, and delivery of QA and Developer Experience programs within the HP IQ organization. Build and maintain program roadmaps, milestones, and KPIs that align with organizational priorities. Identify risks, dependencies, and cross‑team impacts early, and lead mitigation strategies. Ensure consistent alignment across engineering, QA, product, data science, and partner teams. Quality & Developer

RedisCI/CDAIExcel
AC
📍 Toronto, Canada· Full-time
✓ High-confidence listing

From C$75K/yr

Quick readStrong listing-quality and freshness signals

Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together. About the Team Appian Customer Success is obsessed with delivering exceptional customer outcomes and high-velocity business impact. Our Public Sector team acts as a trusted strategic partner to government agencies and organizations, bringing their most vital ideas to life. By joining this high-performing team, you will strengthen and evolve your technical consulting skills while accelerating the adoption of our AI-Powered Process Automation platform across critical public infrastructure. As a Senior Consultant, you will step into a pivotal leadership role at the intersection of public sector strategy and modern technical innovation. This is your opportunity to move beyond isolated coding tasks and own the end-to-end delivery of highly visible, complex enterprise systems. You will lead small engineering teams, architect robust integrations, and serve as a trusted technical advisor to client stakeholders - enabling enterprise organizations to achieve true Enterprise-Grade Orchestration . What You’ll Do Lead Project Delivery: Oversee and drive the entire project lifecycle to define, design, and implement custom automation solutions using the Appian platform. Mentor & Develop Talent: Actively lead, coach, and mentor junior consultants through fast-paced software implementations, fostering a culture of technical excellence. Architect Integrations: Build seamless data pipelines and robust APIs to integrate multiple external enterprise systems using REST, SOAP, and JDBC connections. Drive Data Modeling: Design and launch sophisticated relational data

SQLAWSRestAgile
C
📍 Canada· Full-time
✓ Quality checkedDemand 50/100Company trend -91.5%

Who are we? Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems. We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft. We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us! Why this role? As Cohere continues to grow, the size and complexity of our programs has continued increasing over time. To help us manage this, we are looking to bring in exceptional Technical Program Managers (TPM) to manage this! At Cohere, TPMs are pivotal to our success, being seen as operational experts specializing in cross-functional efforts. Great TPMs at Cohere are well-rounded, executing with precision at the tactical level, while partnering with senior leaders and shaping the big picture at a strategic level, and the opportunities are endless in growing the scale and impact of their work. Cohere’s TPMs are often described by their stakeholders as organized, execution-oriented, pragmatic, and adaptable to the needs of the company and the programs they lead. As a reward for the depth and breadth of expertize that you bring to the table, you will get to work alongside some of the most talented engineers in the world on building cutting edge AI technology. No day will be the same as the one before, and the dynamic high growth environment will be absolutely perfect for anyone excited about solving novel problems, bringing

GitMachine LearningAIGo
O
📍 Washington, Ontario, Canada· Full-time
✓ High-confidence listingCompany trend -65.7%

From C$176K/yr

Quick readStrong listing-quality and freshness signals

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. COMPANY DESCRIPTION: Okta is the foundation for secure connections between people and technology. By harnessing the power of the cloud, Okta allows people to access applications on any device at any time, while allowing for strong security protection. The Okta service integrates directly with an organization’s existing directories and identity systems, as well as 6,500+ applications. Because Okta runs on an integrated platform, organizations can implement Okta quickly at large scale and low total cost. Thousands of customers, including Adobe, Allergan, Chiquita, LinkedIn, and Western Union, trust Okta to help their organizations work faster, boost revenue, and stay secure. To learn more about Okta, visit https://www.okta.com . JOB PURPOSE: In this role, you will be tasked with providing hands-on implementation and deployment services to our customers. We are looking for an experienced, enthusiastic and hands-on leader who can rapidly learn the Okta platform, our technology and the value proposition that we bring to customers of all sizes. You will lead multiple concurrent customer deployment projects with the number one goal to ensure long-term customer success. Additionally you will engage with the full Customer Success team in order to assure a smooth transition post-deployment to the support/maintenance phases. Finally, you will also be responsible for the continuous improvement of delivery processes and m

JavaScriptJavaReactAngular
G
📍 Canada· Full-time
✓ High-confidence listingDemand 50/100Company trend -100%

From C$137K/yr

Quick readStrong listing-quality and freshness signals

Location Details: Remote - Canada (BC or ON) At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​ This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings. This position is not eligible to be performed in Alaska, Mississippi, North Dakota, or the Virgin Islands. Join our team GoDaddy is expanding its data and AI capabilities while strengthening the governance, security, privacy, and compliance foundations needed to support responsible growth. As data usage and AI adoption accelerate, we are building scalable governance and control frameworks that enable innovation while maintaining strong accountability, audit readiness, and regulatory compliance. As the Senior Technical Program Manager - Data, AI Governance and SOX Compliance , you will lead cross-functional programs that improve data governance, AI governance, access accountability, and SOX compliance across the business. Partnering with engineering, data, security, finance, legal, audit, and compliance teams, you will drive strategy, execution, and operating mechanisms that make governance and controls visible, scalable, and embedded into daily operations. This is a high-impact role for a program leader who thrives in ambiguous environments. They can influence various interest groups and are passionate about helping teams move faster. They focus on growing transparency, strengthening controls, and boosting confidence in managing data, AI, and compliance risks. What you'll get to do... Lead complex, cross-functional programs spanning data, AI, security, compliance, audit, and finance, driving initiatives from problem definition through rollout, adoption, and measurable business outcomes. Develop and manage program plans, governance

L
📍 Toronto, Canada· Full-time
✓ High-confidence listingCompany trend -74.2%

$129K – $161.3K/yr

Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. We are hiring a Marketing Technology Lead to own Lyft's B2B marketing technology stack, spanning marketing automation, content and web, lead routing, data enrichment, and attribution. As the senior technical owner of that stack, you will lead solution design, own the architecture and data model that carry a lead from first touch through to a qualified opportunity, and partner with Marketing Operations, Sales Operations, Sales Technology, Privacy, Legal, and Data to translate business needs into durable, scalable systems. This is a hands-on leadership role for someone who knows B2B marketing operations, can build the systems that run them, and is looking for ways to bring AI into how the stack works, not just what it produces. Responsibilities: Serve as the senior technical owner of the B2B marketing technology stack, from solution design through delivery, adoption, and ongoing support. Lead requirements gathering with Marketing Operations, Sales Operations, Sales Technology, and Data partners, and translate them into functional and technical designs. Remain hands-on, configuring and extending the marketing automation platform (HubSpot) across workflows, forms, lead scoring, and custom objects, and building the integrations that connect the stack. Own the marketing technology roadmap and architecture, including the lead and account data model, enrichment and routing logic, and integrations with the CRM, data platform, web, and advertising systems. Own the tracking and instrumentation layer, including tag management, site and campaign tracking, and the data capture behind attribution. Own the lead lifecycle systems, partnering with Sales Operations and Sales Technology on lead identity, deduplication, scoring, routing, MQL and SQL definitions, and funnel stage integrity. Identify where AI can im

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