Marketing Lead in Canada

At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that drive awareness and engagement for Scale’s offerings amongst our core audiences. We take a data-driven approach to understand our customers’ needs and challenges, ensuring that their voices are reflected in product development and messaging. We partner closely with product, engineering, research, sales, comms, and the broader marketing team to create a cohesive customer experience across all our channels. We aim to provide valuable insights and resources that help our customers execute on their AI transformation journey. This role will focus on developing and optimizing vertical-specific messaging and content for Scale’s applications business to ensure our messaging resonates with core buyers across verticals. The ideal candidate combines strategic thinking with hands-on execution. You will: Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that effectively communicate our value propositions to vertical leaders and support our sales team’s pursuits Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings. Drive cross-functional marketing programs around target verticals, in conjunction with product, engineering, sales, and growth marketing to create a cohesive customer experience and contribute to pipeline targets Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences that drive engagement within customer and target accounts Drive customer marketing efforts, creating both strategy and tactics to maximize the value Scale and customers get from our shared success, including case studies, testimonials, visual assets and event particip

Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100 enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond. Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn, Facebook, Instagram, TikTok, and X; and learn more about Lifted at Go-Lifted and follow on LinkedIn. Lifecycle Marketing is a horizontal team that shapes how we engage clients and talent across the full journey, and this role sits in our demand-side acquisition lane. We’re hiring a Lifecycle Marketing Lead, Growth & Acquisition to own high-impact lifecycle programs that help close the new-client acquisition gap through smarter demand capture and stronger engagement with SMB audiences. You’ll lead key initiatives across outbound prospecting and always-on content, translate performance signals into clear recommendations, and help shape how lifecycle marketing contributes to Upwork’s 2026 priorities. This is a senior indi

Who are we? Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems. We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft. We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us! About the Role Cohere builds frontier AI for the enterprise. We're hiring a Senior Director of Integrated Marketing to bring our demand engine, product marketing, and field/partner motion under one strategic roof. This is the senior marketing leader most accountable for pipeline. You're the person who turns Cohere's product, brand, and category narrative into qualified enterprise opportunities for our sales team. Sub-functions report to you: Product Marketing, Web Marketing, Growth, and Events & Partnerships. You'll work with the Chief of Staff on planning, budget, and operating cadence, and with the Marketing Operations Director and her analytics team on attribution, forecasting, martech, and the dashboards your pipeline number lives in. The demand engine only runs if you and the analytics group work as one team on measurement, and building that partnership is part of the job from week one. This role is built for someone who has done it before at a high-growth B2B SaaS or infrastructure company, and is ready to do it again at the frontier of AI. What You'll Run Integrated marketing strategy Build and run the integrated mark

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Senior Manager, Marketing Operations and Strategy is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team. Responsibilities: Strategic planning: Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty. Technology management: Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automation platforms, CMS) and ensuring the team can effectively use these tools. Process optimization: Designing, streamlining, and refining marketing processes to improve productivity, efficiency, and cross-team collaboration. Budget management: Developing, managing, and monitoring the marketing budget, including tracking budget vs forecast, and providing financial reports to management in partnership with Finance. Data analysis and reporting: Working with Analytics to analyze marketing campaign performance data, generating reports for stakeholders, and providing data-driven insights and recommendations for improvement. Collaboration: Acting as a liaison between marketing and other departments to ensure alignment on goals and efforts. Building rapport with the Chief of Staff community and working with on cross-company initiatives and planning. Team support: Training and supporting marketing staff, and providing internal support and training on marketing platforms. Experience: 7+ years of experience in operations or

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! As Executive Assistant to the VP of Growth Marketing and the Director, B2B - Growth, Strategy, & Ops, you’ll provide high-level administrative and strategic support to the Growth Marketing leadership team. You’ll manage complex calendars and inboxes, coordinate leadership meetings, track action items, organize team communications and events, and handle travel and expense approvals. Acting as a trusted partner, you’ll help optimize time, streamline processes, and support operational planning across the organization. You’ll also collaborate with the CMO’s EA and cross-functional partners to drive alignment on key projects, milestones, and company events. This is a full time role based in our San Francisco Hub. What you’ll do at Figma: Provide direct support to our VP of Growth Marketing and our Director, B2B - Growth, Strategy, & Ops and the Growth Marketing team by attending leadership meetings, tracking agendas, capturing action items and following up on progress, heavy calendar management, inbox management, organizing all hands, team-wide communications, booking travel, partnering with the CMO’s EA, etc Act as the delegate for the VP & Director, signing off expenses, PO approval, and various other tooling as needed with careful attention to internal policy Be a strategic partner to the VP & Director and their leadership team with a focus on team cohesion, operations, and planning Identify areas to optimize VP & Director’s time and make recommendations in regard to time manag

The Opportunity We're hiring a mid-level Product Designer to be the creative partner behind Enigma's go-to-market efforts. Our identity is mid-refresh, so this isn't a role that only applies to our existing design system, you'll help systematize its evolution. You'll work directly with our marketing lead (a generalist across channels and strategy) to turn GTM ideas into campaigns, web pages, sales collateral, and social content. What You’ll Do Shape GTM creative, don't just execute it. Partner on campaign concepts and go-to-market ideas, bringing your own point of view rather than filling in a pre-set brief. Systematize the brand system. Contribute to Enigma's brand organization including but not limited to maintaining asset libraries, deck templates, and brand guideline documents. Build and update the website. Design and ship pages directly in our custom CMS (deployed on Vercel), from layout to content to launch, alongside marketing and engineering. Create sales and marketing collateral. One-pagers, case studies, pitch decks, and flexible slide systems the team can reuse for sales, marketing, and leadership. Own social and campaign content. Design LinkedIn carousels and campaign graphics, and cut short-form video (“cut-ups”) from longer source material. Design HubSpot campaign assets. Email templates and campaign landing pages that support lifecycle and demand-gen marketing. Prep imagery. Retouch and prepare hero and content images for web, social, and marketing channels. Use AI as part of the workflow. Use Claude, ChatGPT, Gemini etc. for ideation, copy support, team collaboration, and speeding up production, we want someone comfortable working this way, not resistant to it. Maintain consistency. Typography, color, imagery, and tone stay on-brand across every deliverable. What Makes This Role Exciting? Real ownership: you're helping build the brand system, not just maintaining one that's already locked. A true creative partnership: you'll work directly with a mark

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Senior Manager, Marketing Operations and Strategy is responsible for ensuring marketing efforts are efficient, data-driven, and aligned with business goals through process optimization, technology management, and strategic planning. Key duties include managing budget and org health, leading org-wide annual planning process, managing quarterly reporting (QBRs), overseeing campaign execution and budget, and providing overall operations support to the marketing leadership team. Responsibilities: Strategic planning: Developing and implementing marketing strategies and plans to achieve business objectives, improve brand awareness, and build customer loyalty. Technology management: Evaluating, implementing, and managing the marketing technology stack (e.g., CRM, marketing automation platforms, CMS) and ensuring the team can effectively use these tools. Process optimization: Designing, streamlining, and refining marketing processes to improve productivity, efficiency, and cross-team collaboration. Budget management: Developing, managing, and monitoring the marketing budget, including tracking budget vs forecast, and providing financial reports to management in partnership with Finance. Data analysis and reporting: Working with Analytics to analyze marketing campaign performance data, generating reports for stakeholders, and providing data-driven insights and recommendations for improvement. Collaboration: Acting as a liaison between marketing and other departments to ensure alignment on goals and efforts. Building rapport with the Chief of Staff community and working with on cross-company initiatives and planning. Team support: Training and supporting marketing staff, and providing internal support and training on marketing platforms. Experience: 7+ years of experience in operations or

Location - Hybrid This is a hybrid role based out of our San Francisco, Corporate Headquarter office, 3 days in the office, 2 days remote OR one of our Hub locations, Boston, MA or Raleigh, NC, which means you may be expected to work from a designated co-working space from time to time, and will otherwise work remotely from home, until such time as a dedicated office is established. About Us Sauce Labs is the world’s largest full-lifecycle, test automation platform, and the company behind Selenium. Trusted by 80% of the world’s top ten largest financial institutions and over 300,000 enterprise users, Sauce Labs provides the only AI platform capable of turning business intent into autonomous testing and quality assurance. With a proprietary dataset of 8.7 billion test runs, Sauce Labs empowers the Fortune 2000 to bridge the gap between AI-driven code generation and enterprise-grade software quality. Learn more at http://saucelabs.com . Release Assurance at the Speed of AI | Meet the new Sauce Labs The Role The Senior Director, Growth is an AI-first revenue leader responsible for setting the macro strategy, revenue architecture, and cross-functional alignment of an intelligent, end-to-end pipeline engine. Reporting to executive leadership, this role bridges marketing and sales executive strategy—focusing on expanding our outbound/inbound SDR function, driving predictive pipeline models, and enabling functional marketing leads to scale their teams. Rather than managing day-to-day tactical execution, you will focus on high-level channel architecture, budget optimization, sales leadership alignment, and scaling our revenue operations to maximize global pipeline output. Responsibilities Pipeline Strategy & Executive Revenue Alignment Align on global pipeline target setting, forecasting models, and macro growth strategy across inbound and outbound channels. Champion an agentic AI revenue stack, equipping functional leaders and teams with predictive tools, d

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. We are hiring a Marketing Technology Lead to own Lyft's B2B marketing technology stack, spanning marketing automation, content and web, lead routing, data enrichment, and attribution. As the senior technical owner of that stack, you will lead solution design, own the architecture and data model that carry a lead from first touch through to a qualified opportunity, and partner with Marketing Operations, Sales Operations, Sales Technology, Privacy, Legal, and Data to translate business needs into durable, scalable systems. This is a hands-on leadership role for someone who knows B2B marketing operations, can build the systems that run them, and is looking for ways to bring AI into how the stack works, not just what it produces. Responsibilities: Serve as the senior technical owner of the B2B marketing technology stack, from solution design through delivery, adoption, and ongoing support. Lead requirements gathering with Marketing Operations, Sales Operations, Sales Technology, and Data partners, and translate them into functional and technical designs. Remain hands-on, configuring and extending the marketing automation platform (HubSpot) across workflows, forms, lead scoring, and custom objects, and building the integrations that connect the stack. Own the marketing technology roadmap and architecture, including the lead and account data model, enrichment and routing logic, and integrations with the CRM, data platform, web, and advertising systems. Own the tracking and instrumentation layer, including tag management, site and campaign tracking, and the data capture behind attribution. Own the lead lifecycle systems, partnering with Sales Operations and Sales Technology on lead identity, deduplication, scoring, routing, MQL and SQL definitions, and funnel stage integrity. Identify where AI can im

At Scale, we believe that AI will dramatically improve the world, and our mission is to accelerate the development of AI. We’re looking for a Field Marketing and Events leader to continue to build and manage Scale’s robust Gen AI and Research field marketing and events program, including but not limited to Scale hosted executive events, Scale hosted practitioner events and meetups, research conferences, and our annual flagship conference, AI Leadership Summit. You will join a rapidly growing team with the opportunity to manage and execute events from start to finish, drive lead generation and pipeline growth, and plan event programming with the largest names in AI. The successful candidate will have a solid understanding of technology, model builder, and research markets, strong project management skills, a strategic mindset, ability to manage and grow a team, and a passion for AI & technology. You will: Own annual planning for all Gen AI and Research events including strategy and budget Establish event activities in line with sales goals and deal acceleration, prioritizing goals from the go-to-market leadership and business development teams on event location and audience Manage team of field marketing and events managers who will execute on planning and logistics. This role should have a player-coach mentality and ability to also execute on nuts to bolts planning for all executive dinners, meetups, happy hours, sponsored trade shows, and hosted conferences Manage contractor relationships including event production firms and outside vendors, and event budgets Align with growth marketing on marketing campaigns and marketing qualified lead (MQL) reporting Track event campaign performance, measuring ROI, results, and metrics through Salesforce and own any course correction for events that are not performing Own all aspects of Scale hosted conference, Scale AI Base Camp, including venue selection, vendor management, logistics, speaker

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Support our team culture by working in the office 4 days a week (Monday - Thursday). This means you’ll have to live within commuting distance of the office you’ll be working in. Snowflake is seeking motivated people with a passion for technology and the drive to build an incredible career in SaaS sales. The Sales Development team plays a critical role in the growth of our organization. Our team works in collaboration with sales and marketing nurturing leads and setting qualified discovery calls that ultimately lead to new business and new revenue. IN THIS ROLE YOU GET TO: Build revenue pipeline by setting introductory meetings with target influencers and key decision makers Research and build new and existing accounts through rigorous outbound calling efforts and by creating/executing strategic email and social campaigns Perform analysis of inbound and outbound prospects’ business and engage with these prospects by phone and/or email Apply effective communication skills, collaborating directly with customers, sales and cross functional teams Work in a fast-pace environment, take the initiative to get stuff done, try new things and amplify your successes by sharing your findings with your team ON DAY ONE WE WILL EXPECT YOU TO HAVE: A passion for technology and software sales

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The strongest enterprise and mid-market marketing doesn't lead with a product — it leads with the problem a buyer already has. A hospital administrator isn't looking for "Lyft Concierge"; they're looking to reduce missed appointments. An auto dealer principal isn't looking for a rideshare product; they're looking to keep loaner logistics from costing them revenue. We are in the process of revising our go-to-market for Lyft Business to organize around these audiences and their transportation problems, with Concierge, Lyft Pass, Business Profiles, and our Business Travel products positioned as the answer to a clearly named pain point by customer profile. We're hiring an Industry Marketing Manager to build that audience-first structure for our priority verticals, starting with Healthcare and Automotive , across both mid-market and enterprise segments. You'll own the vertical narrative and the content, demand generation strategy, and enablement that will drive marketing-attributable revenue. The primary function of this role is to build and lead vertical-specific go-to-market (GTM) motions for our mid-market and Enterprise business — bringing together vertical-specific content, demand generation, and sales enablement into a coherent, audience-first strategy. Responsibilities: Own vertical strategy and integrated programs Design and execute large, orchestrated tentpole programs for our priority verticals (no more than 2 per quarter) — multichannel activation spanning digital, live events, paid media, social, and press — that bring our value proposition and industry point of view to life for a defined buyer (e.g., hospital CFO, healthcare operations leader, dealer principal/service manager). Build and maintain a thought leadership agenda for each prioritized vertical: original research, proof p

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Staff Product Marketing Launch Operations Manager In this position, you’ll take our most strategic product releases through the go-to-market (GTM) lifecycle at one of the fastest-growing SaaS companies in the world—from ideation to adoption. The ideal candidate is a seasoned professional in the GTM launch process for newly developed products, features, and solutions. You thrive on implementing new processes and leading cross-functional teams towards a common goal with data-driven insights. You naturally pivot between strategic objectives and project tactics with clear communication to achieve alignment. The ideal candidate has a track record of excellence in launch and post-launch execution, elevating their teams, and thriving in a fast-paced environment. Responsibilities: GTM Launch Readiness: Successfully lead GTM (Marketing, Enablement, Product) teams through key launch readiness milestones. Manage stakeholder alignment, timely program execution, and leadership reporting. GTM Strategy & Governance (before and after launch): Evolve Okta’s launch process by streamlining process efficiencies, evolving standardized playbooks, and developing relationships with key executive and senior leadership stakeholders. Performance Reporting: Support GTM Launch Ops & Strategy team to successfully review and drive growth through data-driven launch insights. Provide key recommendations to optimize incremental launch marketing strategy, and suppor

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. About the Role: Okta is looking for a highly skilled Globalization Engineer to be the technical backbone of our global digital operations. You will be responsible for owning, building, and optimizing the automation and technology stack that powers our localization team. This is a hands-on role for an experienced technical expert who is passionate about building robust, scalable systems. You will leverage your deep expertise in APIs, AI, and internationalization to solve complex technical challenges and drive efficiency. As a subject matter expert, you will also act as a key technical consultant to internal teams, helping them prepare content for a global audience. What you'll be doing: Build and Own the Localization Automation Framework: Design, develop, and maintain the core automation workflows for our content lifecycle using agentic workflows, Python and APIs, connecting our TMS with content sources, repositories, and other internal tools. Spearhead AI and Technology Integration: Research, evaluate, and implement cutting-edge localization technologies, including AI/LLM-based solutions and advanced TMS features, to improve the quality, speed, and cost-effectiveness of our workflows. Provide Technical Oversight and Systems Integrity: Act as the authority for resolving high-impact architectural failures. Conduct deep-dive root cause analysis on complex integration issues, file parsing conflicts, and system-wide bottlenecks to ensure uninterrupte

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join Social media is an emerging discipline for Airbnb. We're seeking a Senior Social Measurement Lead to build an effective social media measurement strategy for Airbnb's global marketing and comms teams. The job will cover all content published on our owned channels, the social elements of our marketing and comms campaign work, and our influencer and creator programs. The right candidate will know how to identify, structure, and activate the right data — turning raw performance information into something usable, and ultimately into decisions that move the business forward. You will partner closely with social strategy, social creative, Comms, Data Science, and regional marketers to help Airbnb understand the impact of social media on business outcomes, and guide the team at both a day-to-day and at a strategic level on how to grow our channels and improve performance. The Difference You Will Make You will define how Airbnb measures social media — from the frameworks and tools we use to the stories we tell about performance. This is a greenfield opportunity to build a best-in-class measurement practice for one of the world's most recognized brands. You will go beyond dashboards. Your work will shape how Airbnb understands the impact of social on business outcomes, how teams make day-to-day creative and strategic decisions, and how leadership evaluates the effectiveness of our global social investment. You will bring rigor, innovation, and a bias for action — leveraging AI, experimentation, and deep platform expertise to keep Airbnb ahead of the curve. A Typical Day Define and own Airbnb'