Marketing Template in Canada

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. Core Responsibilities Role Summary As a Senior Product Marketing Manager for Global System Integrators (GSI) and Channel Partners, you will drive go-to-market efforts that align Okta’s identity platform with the business strategies and solutions of key AMER and global partners. You’ll be responsible for creating scalable sales plays, positioning frameworks, and enablement assets tailored to joint value propositions across multiple verticals and geographies. This role demands a strategic, collaborative, and execution-oriented marketer who thrives on working cross-functionally with Sales, Product, Partner, and Regional Marketing teams to accelerate pipeline, partner-sourced revenue, and global awareness. Go-to-Market Execution Support cross-functional product launches and solution rollouts in collaboration with GSI and Channel partners. Support integrated

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Staff Product Marketing Manager, Privileged Access Management Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where identity belongs to you. About the role We are looking for a Staff Product Marketing Manager to join our team and lead go-to-market strategy, positioning, and adoption for Okta Privileged Access. This is a strategic, high-impact role for a seasoned PMM who thrives at the intersection of product, customer, strategy, and marketing. The ideal candidate will be able to take complex security concepts and turn them into compelling stories for a variety of audiences and personas. They will need to balance diverse inputs from stakeholders, market insights, competitive trends and customer needs to formulate a crystal clear POV that can translate into differentiated positioning. What you’ll be doing Scale the PAM transformation narrative: Contribute to Okta's strategic narrative for privileged access b

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Staff Product Marketing Manager, Access Management and Security Identity is how organizations unlock AI safely. At Okta, we build the trusted, neutral infrastructure that lets every enterprise embrace this new era with confidence. This is career-defining work for builders and owners who move with urgency and execute with excellence. Reporting to the Senior Manager of Product Marketing, you will be the product marketer for the secure-access layer that makes Okta indispensable to the largest enterprises in the world. Your charter is to elevate identity from a sign-in utility to the control plane for security in the AI era. You will do tis by pairing deep technical credibility with executive-grade storytelling across strategy, content, and field execution. The ideal candidate will be a unique blend of technologist and business strategist—someone who can dive deep into technical architecture while crafting portfolio-level value propositions that resonate with both CISOs and practitioners. Beyond strategy and content, you must be a self-motivated, execution-oriented individual who stays focused on delivering outcomes in a fast-paced environment. What you’ll be doing Strategic GTM for core and hybrid access Build and execute the go-to-market strategy for Okta's foundational access services — including secure access to hybrid and on-premises business-critical applications — positioning them as an essential pillar of Zero Trust and AI security. Define the ma

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. GET TO KNOW OKTA Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. THE ROLE As part of the Demand Generation team and reporting to the Director, Regional Marketing, Strategic & Key Accounts, you will play a critical role in driving integrated demand generation, account engagement, and pipeline acceleration across Okta’s highest-value account segments. You will support both the Strategic Accounts Marketing team and the Key Accounts Marketing team by executing a multi-channel integrated framework that moves target accounts through the buyer journey. This role requires a collaborative, energetic, creative, team-minded, and detail-oriented marketer. You will act as a force multiplier by establishing foundational mechanisms that the team operates upon, looking for continuous opportunities to optimize programs, operations, and reporting, and leveraging AI to streamline and automate workflows to consistently raise

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft. The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces. We are data-driven in everything we do. We test and measure all of our communications and tailor experiences to be personalized and contextual by audience segment. In this role, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test and optimize incentive and non-incentive messages and experiences. Responsibilities: Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user Build and manage an experimentation program that drives measurable impact — from ideation through results, with a clear point of view on what to test Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling Own performance reporting — define metrics, experimentation setup, and share results and next steps with stakeholders and leadership Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters Apply behavioral science frameworks to inform message sequencing, timing, and incentive design Experience: 6+ years in growth marketing. You've owned a full lifecycle marketing program from the ground up — not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap Strong SQL skills required — you’re comfortabl

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. About the team Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts. What you’ll do We’re seeking an experienced product marketer to own go-to-market strategy and execution for Stripe’s global selling solution. As a Product Marketing Manager, you will own solution-level messaging and positioning, create differentiated content, support product launches of our localized currency presentment products, and enable sales. Reporting to the Global Payments lead, you’ll partner with product, strategy & ops, and GTM teams to drive awareness and pipeline across Stripe’s existing customer base and prospects in a rapidly evolving market. Responsibilities Work closely with product, partnerships, and partner marketing (demand generation) teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products Own messaging and positioning for our global selling solution. Develop

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. The Senior Regional Marketing Specialist We are looking for a strategic and results-driven individual to support the planning and execution of our regional marketing programs and initiatives supporting our Canada sales organization. This role is essential to achieving our ambitious revenue goals by executing impactful marketing strategies and demand generation programs that drive regional pipeline growth. As part of the Americas Field Marketing team, you will report to the Sr Manager, Regional Marketing Enterprise Canada/East Region. This role will work closely with the sales organization and collaborate within the broader marketing organizations (e.g. Partner Marketing, Digital, Strategic Events, Product Marketing, Global Campaigns, and Marketing Operations) to ensure strategic alignment and achieve business outcomes. What You’ll Be Doing Program Planning & Execution: Work directly with the Senior Regional Marketing Manager for Canada as well as sales and sales leaders to execute integrated demand generation programs across events, digital, partner, and outbound channels. This includes managing logistics, communications and being onsite at key events to ensure everything runs smoothly. Project & Campaign Management: Coordinate with both internal teams and external partners and vendors to develop marketing campaign assets—from creative and email sequences to curated content and campaign offers. Bring ideas to lif

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. About the Role Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team. In this role, you won't just manage campaigns, you will own our search portfolio's evolution. You will be responsible for moving beyond traditional lead-gen metrics to implement advanced Value-Based Bidding (VBB) models that align search spend directly with downstream pipeline value. Leveraging cutting-edge AI capabilities and robust statistical testing, you will maintain complete visibility over all in-market campaigns, ensuring every dollar spent is backed by data and optimized for maximum business impact. Key Responsibilities Value-Based Strategy & Execution: Develop and execute comprehensive, AI-driven paid search strategies across Google Ads and Bing Ads. Lead the transition to and optimization of Value-Based Bidding (VBB) models to prioritize high-value pipeline and revenue over raw lead volume. AI Integration & Innovation: Proactively leverage AI and machine learning capabilities within search platforms (e.g., Smart Bidding, Broad Match + Smart Bidding loops, AI-powered ad assets and campaign types) to scale performance, uncover hidden demand, and push our strategy past the industry curve. Rigorous Experimentation: Design, execute, and analyze structured A/B and multivariate tests (bidding, copy, landing pages). Champion a scientific approach, ensu

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks. With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate. We are building the future of mobility media — and we are looking for exceptional talent to help lead that charge. We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr. Product Marketing Manager for Programmatic Ad Solutions. This is a unique and high-impact role at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy. You will own three interconnected pillars that are core to Lyft Ads' growth: building our programmatic and Audience Extension business, managing key channel and demand partners, and developing the packaging and pricing strategy that powers our sales organization. This role requires a rare blend of strategic thinking, commercial acumen, and operational execution. You will work closely with Product, Data Science, Sales, and external partners to define how Lyft Ads goes to market — both on-platform and off — and to ensure we are positioned to win against competitors in the rapidly evolving commerce media landscape. Responsibilities: Programmatic Strategy & Audience Extension Go-to-Market Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app. Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate L

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks. With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate. We are building the future of mobility media — and we are looking for exceptional talent to help lead that charge. We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr. Product Marketing Manager for Measurement, Data & Audiences. This is a unique and high-impact role at the intersection of data commercialization, advanced measurement strategy, and go-to-market execution. As the direct commercial counterpart to our Ad Infrastructure Product Management team , you will translate back-end data signals, in-house attribution models, and reporting tools into compelling, market-facing solutions. You will own the strategy for how Lyft Ads packages and positions its first-party mobility data, validates performance through third-party measurement partners, and delivers trusted ROI clarity to brands and agencies. Additionally, you will lead the identification, evaluation, and commercialization of custom, bespoke data partnerships that unlock strategic value and incremental revenue streams for Lyft Ads. This role requires a rare blend of technical data literacy, commercial acumen, and operational execution. You will work closely with Product, Data Science, Engineering, Sales, and external partners to define how Lyft Ads goes to market and proves its value in the rapidly evolving commerce media landscape Responsibilities: Data Commercialization & Audience

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. The Opportunity Okta is building an AI-enabled demand engine that uses signals, automation, and intelligent engagement to identify, qualify, route, and progress the right buyers more effectively. The AI Journey Operations Manager will own the business strategy, qualification framework, routing logic, operating model, and performance optimization for AI-assisted xDR capabilities across the Global Demand Center. This role is not primarily a platform administration or workflow-build role. It is a senior, cross-functional capability-owner role responsible for determining how AI-assisted qualification and engagement should operate, how it connects to human xDR and Sales follow-up, and how it contributes to measurable funnel and pipeline outcomes. The ideal candidate combines AI-enabled GTM experience, xDR/Sales process knowledge, demand generation, revenue operations, and journey strategy. They can translate business priorities into qualification logic, routing rules, AI engagement workflows, handoff requirements, measurement frameworks, and ongoing optimization plans. What You’ll Do Own AI xDR qualification strategy Define qualification frameworks for AI-assisted engagement across priority inbound, account-based, product-led, customer, and signal-triggered motions. Establish the fit, behavior, intent, engagement, and business-context criteria used to determine whether a lead or account should be engaged, progressed, routed, recycled, or suppressed. Partn

About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy . AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process. About the Role: Partnerships are one of Gusto’s strategic growth channels. As a Partner Enablement Manager, you'll be at the heart of making those partnerships extraordinary and impactful to Gusto’s business. In this role, you'll own the end-to-end enablement strategy for our channel partner ecosystem—designing and delivering onboarding, continuous education and certification programs, and just-in-time resources that help partners and their teams confidently recommend and refer Gusto. You'll work closely with the Channel Partnerships team, revenue teams, product, and marketing to ensure every partner has the knowledge and tools they need to drive real business results. This is a senior individual contributor role that requires equal parts strategic thinking and hands-on execution. You'll be comfortable navigating ambiguity, influencing without authority, and rapidly building scalable programs that meet our partners where they are. About the Team: This role is part of the go-to-market team responsible for driving pipeline and fueling growth across

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We're looking for a Designer Advocate to partner closely with our Marketing, Sales, and Product teams. You'll bring deep design expertise, strong product intuition, and a genuine love for the design community into our go-to-market strategies. You'll also champion our users' voices internally, ensuring their perspectives shape our product evolution. This role is based out of our San Francisco hub. What you'll do at Figma: Build, evolve, and deliver certification programs, and scalable enablement programs for Figma's service distribution partners to help them successfully adopt, position, and leverage Figma best practices Cultivate trusted relationships with strategic service, distribution, and tech partners, collaborating closely to identify opportunities, share best practices, and drive mutual success Develop written, visual, and video content that showcases modern product development workflows, demonstrates Figma's integrations and ecosystem, and equips partners to educate and inspire their customers Represent Figma at partner events, workshops, conferences, and customer engagements, highlighting real-world workflows, integrations, and success stories that accelerate adoption Gather insights from users and partners including feedback on workflows, integrations, and emerging trends We'd love to hear from you if you: Demonstrate deep, hands-on expertise in Figma, with experience embedding the platform within product teams and taking ideas from early exploration through to polished, high-impact ou

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join Social media is an emerging discipline for Airbnb. We're seeking a Senior Social Measurement Lead to build an effective social media measurement strategy for Airbnb's global marketing and comms teams. The job will cover all content published on our owned channels, the social elements of our marketing and comms campaign work, and our influencer and creator programs. The right candidate will know how to identify, structure, and activate the right data — turning raw performance information into something usable, and ultimately into decisions that move the business forward. You will partner closely with social strategy, social creative, Comms, Data Science, and regional marketers to help Airbnb understand the impact of social media on business outcomes, and guide the team at both a day-to-day and at a strategic level on how to grow our channels and improve performance. The Difference You Will Make You will define how Airbnb measures social media — from the frameworks and tools we use to the stories we tell about performance. This is a greenfield opportunity to build a best-in-class measurement practice for one of the world's most recognized brands. You will go beyond dashboards. Your work will shape how Airbnb understands the impact of social on business outcomes, how teams make day-to-day creative and strategic decisions, and how leadership evaluates the effectiveness of our global social investment. You will bring rigor, innovation, and a bias for action — leveraging AI, experimentation, and deep platform expertise to keep Airbnb ahead of the curve. A Typical Day Define and own Airbnb'

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. About the Role: Okta is looking for a highly skilled Globalization Engineer to be the technical backbone of our global digital operations. You will be responsible for owning, building, and optimizing the automation and technology stack that powers our localization team. This is a hands-on role for an experienced technical expert who is passionate about building robust, scalable systems. You will leverage your deep expertise in APIs, AI, and internationalization to solve complex technical challenges and drive efficiency. As a subject matter expert, you will also act as a key technical consultant to internal teams, helping them prepare content for a global audience. What you'll be doing: Build and Own the Localization Automation Framework: Design, develop, and maintain the core automation workflows for our content lifecycle using agentic workflows, Python and APIs, connecting our TMS with content sources, repositories, and other internal tools. Spearhead AI and Technology Integration: Research, evaluate, and implement cutting-edge localization technologies, including AI/LLM-based solutions and advanced TMS features, to improve the quality, speed, and cost-effectiveness of our workflows. Provide Technical Oversight and Systems Integrity: Act as the authority for resolving high-impact architectural failures. Conduct deep-dive root cause analysis on complex integration issues, file parsing conflicts, and system-wide bottlenecks to ensure uninterrupte