Jobs in Canada

Product Marketing Director in Canada

879 active opportunities · Updated October 2026

Explore current product marketing director jobs across Canada. Filter by work mode, employment type, experience, department, date posted and distance.

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📍 San Francisco, CA· Full-time
✓ High-confidence listingCompany trend -73.4%
Quick readStrong listing-quality and freshness signals

At Lyft, our mission is to serve and connect. Fleets is a dynamic area working with 3rd-party partners to match autonomous, livery, and taxi fleets with the Lyft marketplace; managing programs for special vehicles like Express Drive rentals, electric, and premium vehicles; and crafting tooling for on-the-ground fleet operations. As an Engineering Manager on Global Growth, you’ll be responsible for setting the technical direction for the team, making tradeoffs between technical investments and product work, and communicating the strategy transparently to the team and to leadership. You will help shape the product direction by developing a deep understanding of the customer and working closely with cross-functional partners from Product, Design, Science, and Operations. You will lead a group of talented engineers and help the team to deliver business impact while being open to change through constant experimentation. If you enjoy collaborating with technical and nontechnical partners on a product with real-world impact, this is the role for you. Responsibilities: Lead a team of talented backend and mobile engineers who like to ship code and tackle hard engineering problems Mentor and guide the professional and technical development of your team members. Help develop their careers, and assign them to projects tailored to their skill levels, personalities, work styles, and professional goals Build teams that are collaborative, inclusive, and respectful of each other Set the technical vision and strategy for an evolving product area Co-own the product strategy with the product partner and ensure timely delivery with high quality of the engineering solutions Create plans for prioritizing technical and resourcing challenges in your organization Maintain a balance between building sustainable, high-impact projects and shipping things quickly Instill a spirit of continuous improvement in the team’s code, architecture, and processes Work closely with the Lyft recruiting team

L
📍 Toronto, Canada· Full-time
✓ High-confidence listingCompany trend -73.4%

From C$216K/yr

Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. On the Rider team, we are growing our team with people who want to enrich the lives of our community through technology. You'll collaborate with highly cross-functional teams such as Product, Design, Data science, and Analytics, as well as other organizations like Driver, Partners, and Marketplace, to deliver on that promise. As the Senior Engineering Manager for the Rider Loyalty, Partnerships, and Rider Pay (PLP) group, you will lead multiple managers and Staff ICs with end-to-end teams, consisting of iOS, Android, and Server, to make Riders into Members and to build a robust network of partners that our Riders love. It is your responsibility to sweat the details by being customer-obsessed with specific Rider needs and to build innovative product solutions to address them. Responsibilities: Set the technical vision and team strategy for the PLP group and communicate that downwards, with peers, and upwards with ELT Coach and guide an organization of managers and engineers in their people and technical development Collaborate with cross-functional stakeholders to deliver high business impact Work closely with the Lyft recruiting team to hire high-potential candidates from diverse backgrounds Experience: BS/MS or equivalent in Computer Engineering, Computer Science, or a related field, or relevant work experience 3+ years of experience managing engineering teams of 20+ members, including teams across iOS, Android, and Server platforms, as well as experience in managing managers Ability to thrive in a heavily cross-functional environment and drive projects to completion regardless of the organizational structure Passion for building scalable and extensible solutions that enable others and ensure a high-quality product Experience launching and supporting consumer-facing products at scale Strong technica

L
📍 San Francisco, CA· Full-time
✓ High-confidence listingCompany trend -73.4%
Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. We are building out Finance business operations to drive disciplined execution of both organic and inorganic initiatives, including M&A integration, strategic programs (AVs, Luxury), and other new product initiatives (NPIs). This is a strategy-to-execution role that requires strong judgment, cross-functional leadership, and the ability to drive outcomes in ambiguous, high-stakes environments. We are seeking a high-impact Finance BizOps leader to sit at the center of this effort, owning finance integration execution (in partnership with Lyft’s Corp Dev IMO), NPI financial readiness, and the intake/governance layer that connects Finance to the company’s most strategic initiatives. This role is the operating backbone for Finance – ensuring acquisitions integrate seamlessly, new products launch cleanly, and Finance work is prioritized with rigor and transparency. As the company scales, the volume and complexity of strategic initiatives—M&A, new products, and cross-functional programs—continues to increase. This role establishes a centralized operating model that ensures: Strategic initiatives are executed with discipline and completeness Finance is embedded early and effectively ensuring strong planning to execution across multiple teams to deliver strong customer and business results The organization scales without accumulating operational debt or technical debt Responsibilities: Strategic program Readiness Act as the central Finance lead for new product initiatives and large strategic programs Build strong working relationships with key product and business leaders and stay “in the know” on planned launches Partner with Finance SMEs, Product, Engineering, and GTM teams to ensure: Financial workflows and requirements are defined Systems, processes, and financ

L
📍 Toronto, Canada· Full-time
✓ High-confidence listingCompany trend -73.4%

From C$108K/yr

Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. As a Data Scientist in the Pay, Integrity & Identity org, you will collaborate with our world class team of engineers, product managers, analysts and other data scientists to help create best in class pay platforms, stop fraudulent actors from harming our riders & drivers fraud and build user trust on the Lyft platform. You will run experiments (A/B tests) and develop data driven solutions to launch new features and remove the bad actors from the Lyft platform while maintaining a positive experience for genuine users. We’re looking for an intellectually curious individual who has extraordinary attention to detail, a track record of analytical problem-solving and skilled communication. Prior experience in the fintech, fraud or identity space is preferred. Responsibilities: Design and analyze experiments in collaboration with other scientists, product & engineering; communicate findings to stakeholders and facilitate launch decisions Leverage advanced statistical techniques to generate quantitative insights and develop machine learning models Analyze the wide variety of signals available to identify patterns in large datasets and uncover root causes Partner with product managers, engineers, and operators to translate analytical insights into decisions and action Build data pipelines and develop analytical frameworks to monitor business and product performance Set business metrics that measure the health of our products, as well as passenger and driver experience Collaborate with product and engineering and communicate findings to stakeholders in a clear and concise manner Experience: Degree in a quantitative field such as statistics, economics, applied math, operations research or engineering (advanced degrees preferred), or relevant work experience 4-6+ years of industry experi

PythonSQLMachine LearningAI
L
📍 Toronto, Canada· Full-time
✓ High-confidence listingCompany trend -73.4%

From C$1.3M/yr

Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Safety and Customer Care (SCC) team at Lyft manages over 1.7 million monthly human and AI interactions and serves as Lyft's primary direct touchpoint with riders and drivers. We handle critical infrastructure that powers both human associates and AI agents to make riders and drivers feel safe and comfortable while riding or driving with Lyft, transforming every support interaction into a moment of genuine connection. As a Data Scientist working on Causal Inference in SCC, you'll partner with a strong team of engineers, product managers, designers, and operations leaders to deliver a personalized and exceptional experience for Lyft customers, using rigorous causal inference to guide the highest-stakes decisions we make. We're looking for a motivated and talented Data Scientist with deep causal inference expertise to join the SCC Data Science team. You'll partner closely with the area's tech lead on high-impact work spanning AI-powered support products, differentiated service, and operations optimization. The ideal candidate brings sharp applied inference intuition, a bias toward impact, and the ability to cut through ambiguity in complex problem spaces. You'll work on projects like: Design rigorous experiments and quasi-experiments to measure the causal impact of SCC product and AI-agent launches, and drive data-informed launch decisions. Build causal ML models to optimize concession budget allocation, targeting the right support credit, to the right rider or driver, at the right moment to maximize trust and business impact. Quantify the long-term effects of support-experience changes on rider and driver retention, and uncover heterogeneous treatment effects across our community. Deliver strategic insights on quality–cost tradeoffs, empowering leadership to balance service quality, coverage,

PythonSQLAIGo
L
📍 San Francisco, CA· Full-time
✓ High-confidence listingCompany trend -73.4%
Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. As an Applied Scientist specializing in Machine Learning and Operations Research on this team, you will develop mathematical models and launch algorithms that power these key pricing and ETA decisions. You will leverage your skills to build ML and optimization models and productionalize pipelines that can scale to millions of calls per day while solving critical business problems that have a big impact on the marketplace and rider experience. You will get exposure to a diverse set of real-world problems across optimization, prediction, machine learning, and inference and collaborate closely with teammates and stakeholders across Pricing, from Product Managers to Engineers and Analysts. We are looking for someone who is excited about working in a fast-paced, innovative, and impactful environment, and is adept at balancing complexity and efficiency to translate real world business problems into reliable solutions, systems and decision frameworks. Responsibilities Partner with Data Scientists, Engineers, Product Managers, and Business Partners to frame problems mathematically and within the business context Write production quality code. Design, build and deploy production-grade ML and Optimization models. Able to build custom methods and tooling beyond off-the-shelf libraries. Perform data analysis and build proof-of-concepts to explore and propose ML and Optimization solutions to both new and existing problems. Evaluate machine learning systems against business goals. Collaborate with Engineers to implement algorithms in live systems and ensure the robustness of the systems Establish metrics and development measurement methodologies to monitor the health of our products, as well as the impacts on user and marketplace outcomes Drive collaboration and coordination with cross-functional teams

PythonMachine LearningAIGo
L
📍 Toronto, Canada· Full-time
✓ High-confidence listingCompany trend -73.4%

From C$136K/yr

Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft is looking for experienced software engineers from a variety of disciplines. We are growing our team with people who want to build, improve and incorporate technologies that make the lives of our community more enriched. As an engineer at Lyft, you'll collaborate with teams like product, data science, analytics, and operations on code that empower us to iterate quickly, while focusing on delighting our passengers and drivers. As a Senior Software Engineer on the Marketplace team, you will lead work streams to improve business operations in Lyft’s Marketplace. You'll design AI driven data analytics platforms, data pipelines and metric governance systems that our business leaders use on a daily basis to make key strategic decisions. You will partner with business leaders and data scientists across our organizations to enable running the business more efficiently. Responsibilities: Help define the roadmap and architecture based on technology and business needs Drive AI innovation for business analytics and operations Write well-crafted, well-tested, readable, maintainable code Have a good grasp and ability to explain the various tradeoffs made in decisions Participate in code reviews to ensure code quality and distribute knowledge Lead projects from idea to positive execution Incorporate considerations for business context and failure modes in your work Proactively participate in resolving ongoing incidents Unblock, support, effectively communicate, and obtain buy-in across teams to achieve results Share your knowledge by giving brown bags, tech talks, and evangelizing appropriate tech and engineering best practices Experience: 5+ years of software engineering industry experience with a high level programming language (bonus points for experience with Python or Go) AI Experience in Agen

PythonMicroservicesAIGo
L
📍 San Francisco, CA· Full-time
✓ High-confidence listingCompany trend -73.4%

$128K – $160K/yr

Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Data Science is at the heart of Lyft’s products and decision-making. Data Scientists at Lyft operate in dynamic environments, moving quickly to build the world’s best transportation solutions. We tackle a wide range of challenges—from shaping long-term business strategy with data, to making critical short-term decisions, to developing algorithms and models that power both internal systems and customer-facing products. We are looking for an experienced and highly motivated Data Scientist to join the Central Market Management team and lead key initiatives that enhance the quality of our overall decision-making. You’ll work cross functionally with other Data Scientists, Data Analysts, Product Managers, and Finance partners to make sure we are making the most financially efficient decisions to scale our business. You will identify gaps in our operational processes and measurements, and work to create strategies, frameworks, and models to help address them and deliver impact. Responsibilities Leverage data and analytical frameworks to identify opportunities for improving operational efficiency Define and implement decision frameworks, measurement strategies, and scientific methodologies that bring consistency and rigor to business decisions and forecasts, balancing opportunity and uncertainty Deliver integrated, high-quality analytical outputs spanning multiple projects while navigating ambiguity, cross-team dependencies, and open-ended scope Define and implement a robust attribution framework to evaluate the performance of high-stakes decisions Act as a technical lead, guiding other Data Scientists and fostering a culture of analytical excellence Write efficient, clean, production-level code (Python, SQL), ensuring reproducibility, documentation, and long-term maintainability of analytical assets B

PythonSQLAIGo
L
📍 Toronto, Canada· Full-time
✓ High-confidence listingCompany trend -73.4%

From C$83.8K/yr

Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The Driver Earnings team at Lyft is responsible for managing our suite of driver earnings products, driving top business goals around financial metrics and marketplace performance. The team develops and improves automation & execution of driver earnings products, develops new earnings products, and manages financial performance of these products to manage the growth of the business. We are looking for an analyst to join the team that is responsible for working with cross-functional stakeholders to analyze and improve existing earnings products and manage the products’ financial outcomes within the broader Marketplace organization. You will influence existing and future strategy with your data analysis, insights, and storytelling to deliver strategic recommendations on experimentation and product improvements. We’re looking for a data & process-driven individual who has extraordinary attention to detail and a track record of analytical problem-solving. Responsibilities: Support marketplace operations to provide world-class analysis, product recommendations, and reporting to stakeholders. Become an expert in marketplace trends and support weekly reporting structures for the Rideshare organization. Develop domain-specific subject matter expertise in our lever portfolio and support cross-functional initiatives to improve existing products and develop new ones. Analyze marketplace product & financial levers and provide cross-functional teams with actionable insights on improvements and problem areas. Operate within Rideshare decision-making frameworks with a critical lens, evaluating areas of improvement and business growth opportunities. Prepare regular business reviews for leadership, highlighting key areas of focus. Work with stakeholders and other teams to track, report, and r

L
📍 San Francisco, CA· Full-time
✓ High-confidence listingCompany trend -73.4%

$1.2M – $1.5M/yr

Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Data is at the heart of Lyft Business's products and decision-making. We're looking to hire a Data Analyst to build the tools and analytics that drive revenue for the sales organization behind Lyft's B2B portfolio — a multi-billion-dollar book of business spanning healthcare, business travel, corporate commute, automotive, and transit. This team has real say in what gets built. You will be the analytical partner to our Sales and account teams — someone who can translate findings into a clear narrative for both technical and non-technical audiences. Responsibilities: Build the tools and analytics sales leaders use to grow their accounts — pacing views, account-health signals, territory and segment views that change what a rep or manager does next Field requests from Sales, Product, Finance, Legal, leadership, and external stakeholders, and decide what's worth building, what's worth a sharp piece of analysis, and what's out of scope Build and maintain production data pipelines, and automate recurring workflows, with documentation and validation clear enough that a teammate — or an AI agent — can use them without asking you first Define what the team's core metrics mean and where they live, so every dashboard, report, and tool returns the same answer to the same question Contribute to the internal tools and semantic layer — prompts, context, and guardrails — that let stakeholders query B2B data in natural language and trust what comes back Translate insights into a cohesive narrative and present technical findings to senior leadership and non-technical audiences Experience: Degree (or related work experience) with a focus in analytics, statistics, economics, computer science, or other quantitative fields 3+ years of experience in a data analytics or business intelligence role, ideally supporting a sales

PythonSQLAIGo
L
📍 San Francisco, CA· Full-time
✓ High-confidence listingCompany trend -73.4%
Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft Infrastructure builds the systems engineers depend on to ship stable, scalable, and efficient services. We're hiring a Senior Technical Program Manager to run cross-functional programs across our infrastructure and data platform teams. This role blends program delivery with product sense: you'll own the roadmap for your area, set priorities, and act as the voice of the customer back into how we build. Responsibilities Run infrastructure programs end to end, from kickoff through delivery Own the roadmap for your platform area: shape the strategy, sequence the work, and make the prioritization calls Drive data platform migration and modernization work, coordinating across engineering, data, and platform teams to keep dependencies and timelines under control Be the voice of the customer: partner with engineering teams across Lyft, surface their pain points, and feed that back into priorities and roadmaps Define success metrics and adoption goals, gather and document customer requirements, and make sure what ships actually solves the problem Build feedback loops with customer teams and turn what you hear into concrete improvements Partner with engineering and infrastructure leads to build plans, call out risks early, and keep stakeholders aligned Own program health: track milestones, surface blockers before they slip, and keep decision-makers in the loop Use your technical background in distributed systems and data infrastructure to ask sharp questions and build plans the team believes in Share in the team's release oncall rotation Experience 5+ years in Technical Program Management or a TPM/PM hybrid role A background in software, data, or systems engineering, enough to go deep with engineers Experience owning a roadmap: setting strategy, prioritizing across competing demands, and defining what suc

L
📍 Toronto, Canada· Full-time
✓ High-confidence listingCompany trend -73.4%

From C$136K/yr

Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Our core philosophy is to empower developers to self-serve rather than be bottlenecked by a central quality team. We believe that by creating smart, automated tooling, we can eliminate common roadblocks, making developers happier and more productive. The Rider Quality team is focused on elevating quality, testing, and accessibility across our mobile platforms. We are currently shifting our strategy to heavily leverage automation and AI to revolutionize how we approach testing. We're not doing traditional QA - we're building the future of quality engineering. This is a chance to step into a Senior role where you won't just write code; you'll design systems that define how hundreds of engineers deliver product faster, happier, and with fewer bugs. We are fundamentally shifting away from manual processes and existing automation frameworks that struggle to keep up, betting heavily on Artificial Intelligence and agentic frameworks to drive a massive "shift left" in our organization. Success in this role is measured by tangible impact, including increased developer satisfaction, engineering hours saved, and bugs/incidents avoided in production. We are seeking a highly skilled and innovative Senior Software Engineer to join our team. You will be instrumental in building the next generation of our quality assurance platform. You will be responsible for designing and developing advanced AI-powered tooling for test case generation, review, and execution. Your work will directly impact our ability to provide fast, actionable feedback to developers, "shifting left" to ensure quality from the earliest stages of development. You will play a key role in integrating these tools into our existing developer workflows, ensuring seamless adoption and maximum impact. We are looking for someone with a strong background in

PythonCI/CDRestMachine Learning
L
📍 Toronto, Canada· Full-time
✓ High-confidence listingCompany trend -73.4%

From C$102K/yr

Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Data and analytics are at the heart of Lyft Business's products and decision-making. We're looking to hire a Data Analyst to support our Self-Serve segment — the fastest-growing part of Lyft's B2B portfolio, serving small and mid-size businesses across North America. This is a hands-on role for an analyst who is energized by turning product and customer data into insights that shape strategy — and who builds those insights on a foundation others can trust and reuse. You will be the dedicated analytical partner to the Self-Serve product team, measuring how new features — a redesigned signup experience, onboarding improvements, and lifecycle campaigns — drive customer activation and growth. You'll own the funnel from acquisition through engagement, define the metrics that matter, and deliver the insights that inform where the business invests next. The ideal candidate pairs analytical rigor with a builder's instinct — turning recurring questions into well-defined, reusable datasets instead of one-off answers — and can translate findings into a clear narrative for both technical and non-technical audiences. Responsibilities: Produce high-impact analyses on Self-Serve performance that directly inform product and go-to-market strategy Own the Self-Serve funnel — acquisition, signup, onboarding, and engagement — building the dashboards and datasets that give the team real-time visibility into product health Define what the team's core metrics mean and where they live, so every dashboard, report, and tool returns the same answer to the same question Partner closely with Product and Engineering to validate instrumentation and surface data gaps before they distort the funnel or new features launch — catching the data quality issues that stay invisible until someone goes looking Turn recurring reporting into w

PythonSQLAIGo
L
📍 Toronto, Canada· Full-time
✓ High-confidence listingCompany trend -73.4%

From C$172K/yr

Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Data Science & Analytics is at the heart of Lyft's products and decision-making. The Rider Experience team sits at the center of how millions of riders discover, choose, and return to Lyft. We are hiring a Data Science Manager to lead our Toronto-based science & analytics team that turns rider behavior into product strategy. This role owns the analytical foundation behind our most consequential rider-facing decisions: how we measure experience quality, where friction costs us retention, and which bets move rider LTV. You will set the measurement and experimentation standards for rider product squads, and translate ambiguous business questions into rigorous, decision-ready analysis that shapes roadmap and investment. You will also lead the team's transition to AI-native data science and analytics workflows, embedding AI tooling into how we explore data, make decisions, and ship products. Responsibilities: Lead and grow a high-performing team of data scientists and analysts with diverse backgrounds Define and drive the data science vision, strategy, and roadmap, aligning with business and product objectives to improve market competitiveness and rider experience Provide strong technical guidance and coaching to the team on complex data science problems Champion data-driven decision-making and prioritization by partnering with product managers, engineers, marketers, and leaders to translate insights into decisions and action Lead deep-dive analyses into large-scale datasets to identify opportunities for improving rider app experience and overall rider product health Ensure robust experimentation and causal inference methodologies are applied to measure the impact of new features and strategies Mentor and guide the professional and technical development of your team members; help develop the

Machine LearningAIGo
L
📍 Toronto, Canada· Full-time
✓ High-confidence listingCompany trend -73.4%

From C$136K/yr

Quick readStrong listing-quality and freshness signals

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Our mission depends on having a digital representation of the physical world - a map with all routing related (real-time) information. This is what makes Lyft different from many products: our products don’t just facilitate online interactions, they facilitate dynamic, real-world ones. Without mapping services, none of these real world interactions between people and transport can happen. We are hiring a Senior Software Engineer to join our Pickup, Places and Search team within the Mapping organization that is responsible for building, enhancing and maintaining the Rider and Driver product for the Pickup/Drop off Experience. This team supports the backbone of Lyft’s search system, supporting millions of rides by helping our riders and drivers connect and reach their destination. Our focus is to ensure the pickup/dropoff experience is seamless by enhancing guidance and routing as well as the rider experience. Additionally the team uses map data and other signals to create new product experiences in collaboration with teams across Lyft. This team has a history of enabling rich and creative features that directly influence the product for all of our users. We constantly innovate and incorporate cutting-edge technologies to make the lives of our community more enriched. In this role, you'll collaborate with other engineering teams, product, data science, analytics, and operations on programs that empower us to iterate quickly, delighting our passengers and drivers with rideshare focused mapping experiences. Responsibilities: Drive high-impact projects and innovate new solutions to provide the best customer experiences Lead backend and cross functional projects to achieve long term goals as well as deliver short term roadmaps Lead large features from idea to successful execution and launch Own systems and

PythonSQLAWSAzure
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