$194.2K – $291.4K/yr
Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Sr. Manager, Influencer Planning San Mateo, CA (Collab) The Sr. Manager, Influencer Planning is a strategic planning leader responsible for building and operationalizing PlayStation's global influencer planning framework across the portfolio of games, hardware, services, sponsorships, and brand campaigns. Reporting to the Sr. Director, Marketing Partnerships & Activations, this role will define the influencer/creator plan & approach, portfolio prioritization, global/local planning processes, measurement frameworks, and investment recommendations that enable Influencer Partnerships & Activations to execute with greater clarity, consistency, and impact. This role will work in close partnership with the Influencer Partnerships team, as well as Brand, Media, Studios