Campaign Operations Specialist in Uttar Pradesh

Key Responsibilities ● Conceptualizing and creating standout designs for social media, digital campaigns, websites, presentations, events, and offline collateral ● Turning marketing briefs into sharp, on-brief visual communication across formats ● Keeping a finger on the pulse of social trends, topical moments, and emerging visual styles before they're mainstream ● Partnering closely with marketing, content, social, and business teams to bring creative ideas to life ● Owning brand consistency and visual identity across every asset you touch ● Juggling multiple projects and priorities without dropping the ball on timelines or quality ● Staying curious about design trends, AI advancements, and what's next in creative tech Required Skills and Experience ● 4–5 years of graphic design experience, ideally from an agency or an in-house design/marketing team ● Solid grip on branding, typography, layout, colour theory, and visual storytelling ● Experience designing for both digital campaigns and offline/print communication ● Comfort with Figma, Canva, and presentation-design tools ● Real, hands-on experience with AI creative tools ● A strong portfolio of social-first design work that shows you understand platforms, not just aesthetics ● Sharp attention to detail, strong time management, and a cool head under fast-paced deadlines ● Great communication skills and the ability to collaborate across teams

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role We are looking for a product marketing professional to drive positioning, adoption, and growth of Paytm’s EDC offerings across merchant segments. Key Responsibilities * Define product positioning, messaging, and go-to-market strategy for EDC products. * Work closely with product teams to translate features into clear merchant value propositions. * Drive launches, campaigns, and adoption strategies for new features and products. * Partner with sales and distribution teams to enable effective product storytelling * Use data and customer insights to refine messaging and improve conversion funnels. * Conduct market research and competitive analysis to identify differentiation opportunities. Ideal Candidate Profile * 4–5 years of experience in product marketing (fintech / SaaS / payments preferred). * Strong ability to simplify complex products into clear, compelling narratives. * Experience working with cross-functional teams (product, sales, analytics) * Data-driven mindset with strong execution capability * Strong communication and stakeholder management skills. Why join us A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities solid 360 feedback from your peer teams on your support of their goals respect, that is earned, not demanded from your peers and manager. Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to de

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Roles‌ ‌& ‌Responsibilities:- ● Lead the P&L responsibility for RU & transit categories along with focus on bottomline enhancing strategies, optimising costs and delivering revenue targets. ● Own the business growth charter and work closely with central teams to strategize and coordinate user and value growth. ● Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app. ● Work closely with management to share funnel conversion improvement ideas, feedback & present results. ● Identify demand levers by thoroughly understanding consumer behavior and building offerings around it. ● Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation for growth. ● Define user acquisition and user retention strategies. ● Monitor market trends, research consumer markets, and competitors’ activities. ● Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics. ● Create and execute a strong performance marketing strategy & execution plan for building awareness and driving conversions. ● Measure and report the performance of all marketing campaigns, and assess ROI and KPIs to track their efficacy over time Competencies. ● P&L Ownership ● Category Management. ● Offline, CLM Marketing & Performance Marketing. ● GTM Strategy. ● Product Strategy. ● Advance MS-Office, MS-Excel skills The‌ ‌Ideal‌ ‌Candidate‌ Must Have: ● 5-7‌ ‌years‌ ‌of‌ experience‌ ‌in‌ bill payments/transit or

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: Drive user acquisition, engagement, and retention for our Insurance platform, accelerating growth and increasing market share in the insurance investment space. Responsibilities: - Develop and execute data-driven growth strategies to boost user adoption and transaction volume for insurance products. - Design and implement A/B tests and experiments to optimize user journeys, improving key metrics such as reach, CTRs, conversion rates and customer retention. - Analyze user behavior and identify opportunities for product enhancements, marketing campaigns, and customer segmentation. - Collaborate with product, and engineering teams to launch and refine growth initiatives. - Monitor and report on key performance indicators (KPIs) such as CTRs, conversions, customer acquisition cost (CAC), and customer lifetime value (CLTV), providing actionable insights to stakeholders. - Identify and leverage new distribution channels, partnerships, and digital platforms to expand reach. - Implement user feedback loops to improve user awareness, product experience and increase conversion. - Focus on increasing repeat investments and enhancing overall investor lifetime value. Requirements: - Experience in growth marketing, product growth, or related roles. - Proven track record in driving growth, preferably within the fintech, investment, or financial services sectors. - Strong analytical skills with proficiency in tools such as Clevertap, Moengage, Google Analytics, SQL, or similar platforms. - Hands-on experience with A/B testing and experimentation frameworks. - Prior experience or understanding of user acquisi

About the Role We are looking for a powerhouse Head of Go-To-Market (GTM) / Growth to own the entire commercial launch and expansion strategy for our product. This isn't a traditional, siloed marketing or sales role—this is a unified, high-impact position designed for a strategic leader who views marketing, launch mechanics, demand generation, and sales enablement as a single, continuous motion. As a product goes live, you will literally be the person who takes the product to market. If you possess a rare blend of sharp marketing instincts and a commercial sales mindset, this role is built for you. Key Responsibilities Your mission is simple yet challenging: bridge the gap between product readiness and market dominance.  The Launch Mastermind: Own the end-to-end launch strategy for our product. You will define the positioning, messaging, and rollout phases to ensure maximum impact on day one.  Unified GTM Execution: Treat marketing, demand gen, and sales enablement not as separate departments, but as a single, cohesive engine.  Demand Generation: Design, execute, and scale data-driven inbound and outbound campaigns that build a robust, high-converting pipeline.  Sales Enablement: Arm the sales team with the exact tools, collateral, competitive intelligence, and playbook they need to close deals faster.  Cross-Functional Leadership: Work hand-in-hand with Product, Engineering, and Executive leadership to align market feedback with product roadmaps. What We Are Looking For  The Sales & Marketing Contour: You don't just sit in a marketing silo or a sales bullpen. You deeply understand the psychology of the buyer (Marketing) and the mechanics of closing a deal (Sales).  Launch Experience: You have a proven track record of successfully launching new products or entering new markets from scratch, preferably in a fast-paced environment.  Data-Driven Builder: You are comfortable working with analytics, attribution models, and CRM data to optimize the funnel contin

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: Paytm Money is looking for a strategic and growth-driven Business Head – Mutual Funds & NFO to lead one of the most critical charters within our wealth business. This role will own the complete Mutual Fund and New Fund Offer (NFO) business, including business strategy, product growth, partnerships, customer acquisition, revenue acceleration, platform innovation, and market expansion. The ideal leader will bring deep expertise in mutual fund distribution, passive and active investment products, investor behavior, AMC partnerships, and digital wealth ecosystems, while building a scalable business that democratizes investing for millions of Indians. This is not just a distribution leadership role. It is an opportunity to define the next phase of retail investing by building India’s most intelligent, accessible, and high-growth MF platform. Key Responsibilities: 1. Business Ownership & P&L Leadership * Own end-to-end P&L for the Mutual Funds and NFO business * Define annual and long-term growth strategy * Drive topline growth, profitability, customer expansion, and AUM scale * Build category growth roadmap across: Equity Mutual Funds, Debt Funds, Hybrid Funds, Index Funds, ETFs, International Funds, Thematic / Sectoral Funds 2. NFO Strategy & Execution * Lead the complete NFO business charter * Identify high-potential fund launches and build GTM strategy * Drive subscription volumes across marquee NFO launches * Partner with AMCs for exclusive campaigns and launches * Build strong investor education and conversion funnels around NFO participation 3. Growth & Customer Acquisition * Drive MF in