Personalization And Experience Specialist in India

About Us: Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the Role: We are looking for a strategic and data-driven Growth leader to own and scale growth for the Paytm for Business app. The role will be responsible for driving activation, engagement, retention and winback, with a strong focus on improving service-led product journeys and building a scalable growth engine. The ideal candidate will combine strong product and growth thinking with deep expertise in analytics, experimentation and lifecycle marketing. This is a high-ownership role that will work closely with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities, design interventions and drive measurable outcomes at scale. Key Responsibilities: - Own the growth charter for the Paytm for Business app, covering activation, engagement, retention and win back. - Identify opportunities across key service product journeys and build strategies to improve user adoption, usage and retention. - Build a data-led growth engine using user analytics, cohort analysis, funnel metrics and behavioral insights. - Drive a strong culture of experimentation and rapid iteration, including hypothesis creation, A/B testing and measurement of business impact. - Own and scale lifecycle marketing / CLM initiatives across user segments and stages of the customer journey. - Leverage AI and Agentic capabilities to automate growth workflows, personalization, customer lifecycle management and decision-making. - Define and track growth KPIs, identify gaps and translate insights into actionable product and business initiatives. - Work cross-functionally with Product, Engineering, Data Science, Ma

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across web, mobile apps, streaming, and linear television, while also maintaining a strong global presence in India with offices in Bangalore and Chennai that support technology, product, and business operations initiatives. Together, we are building a sustainable future for local news. About TEGNA TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. Data Scientist TEGNA is seeking a highly skilled, innovative, and analytical Data Scientist to lead end-to-end development of advanced models and insights across our multi-platform media ecosystem spanning TV, digital, streaming, social, and mobile. This role is central to transforming large-scale viewership, content, and sales datasets into predictive models, optimization frameworks, and actionable insights that support content strategy, personalization, audience growth, and revenue performance. The ideal candidate is passionate about experimentation, machine learning, and building scalable data and ML solutions. You will collaborate with engineering,product, editorial, sales, and analytics teams to translate complex, ambiguous business challenges into measurable, data-driven outcomes. What You’ll Do Lead the full data science lifecycle: problem framing, hypothesis development, feature engineering, model development, validation, and deployment planning. Develop and operationalize machine learning models across forecasting, personalization, c