Senior Marketing Analyst in India

About Us Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere. Our Values Data driven: Start with truth, measure what matters. Courageous: Bias to action; run toward hard problems. Innovative: Seek novel, elegant solutions. Lean: Do more with less. Build, ship, learn fast. Humble: Strong opinions, lightly held. About the Role We are looking for a Senior Analyst – Digital Marketing to join our International Team. In this role, you will serve as the analytical backbone of our marketing efforts, delivering data-driven insights that optimize campaign performance across Google Search and Display. Your expertise will help shape bidding strategies, targeting, creative testing, and overall ROI improvement. This position offers a clear growth path into a PPC Account Manager role, where you will take ownership of campaigns based on your performance. What You’ll Do Own the execution and performance of PPC campaigns, driving optimization strategies and ensuring measurable business impact. Analyze campaign performance data using SQL, Tableau, Google Analytics, and Looker Studio to identify opportunities, generate insights, and influence strategic decisions. Lead the design, execution, and evaluation of A/B and multivariate testing programs, translating findings into scalable improvements and measurable outcomes. Develop and apply advanced segmentation and clustering methodologies to improve audience targeting, campaign efficiency, and growth opportunities. Leverage AI-driven tools and predictive models to optimize creative assets, keyword strategies, and prioritization frameworks that improve performance at scale. Drive cross-functional alignment with marketing, product, analytics, and business stakeholders

Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level. Join us and be part of the play! Position Overview : Zynga’s data science and analytics team uses our unique and expansive data to model and predict user behavior, making our games more personalized and more fun to play! We strive for a better understanding of our players which translates into challenges and features that delight them and increased social engagement within our games. Here’s where you would come in: identify and formalize problems to understand user behavior. Create systems and analyses to derive insights that change the studio’s world view. Be innovative, be creative, use every bit of that key commodity – data. Millions of people play Zynga games every day, so our data is tremendously rich and we have a lot of it! We will rely on you to communicate your findings to your peers – both technical and non-technical. Your solutions t

Opportunity Overview: We are seeking a Financial Analyst to join our FP&A team. This is a hands-on, detail-oriented role embedded within our Commercial organization. The right candidate brings sharp analytical instincts, a bias for action, and the ability to deliver reliable financial support at a pace that keeps up with a fast-moving sales team and pricing leader What you’ll do: Develop, maintain, and utilize pricing models to forecast profitability, revenue impact, and margin changes Analyze the cost impact of process and product improvements, incorporating them into financial and pricing models Partner with Commercial, Clinical/Operations, and Actuarial teams to develop comprehensive pricing models and present strategic summaries to executive leadership Review and approve deal opportunities, RFP responses, custom pricing structures, and discounting frameworks Gather and compile data points from internal systems to monitor financial performance, metrics, and client profiles Assist with organization-wide strategic projects and provide scenario modeling, serving as the subject matter expert for pricing strategy and inputs Support budget and forecast preparation for the sales and marketing organizations — partnering with the team to build credible, data-backed plans Utilize Adaptive Insights (Workday Adaptive Planning) to manage planning cycles, scenario modeling, and financial reporting with efficiency and accuracy Apply AI-powered analytics tools to automate routine tasks, surface insights faster, and continuously elevate the quality of financial outputs ISMS roles and responsibilities Fair understanding of Information Security practices. Align to the organization policies and procedures. Ensure to get updated with ISMS roles as assigned by the department/process heads. Required Qualifications: Must-haves 3–6 years of pricing, commercial finance, or operations finance experience; healthcare, BPO, or technology-enabled services industry background preferred Adva

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: This position will become an integral part of a dynamic and growing US Indirect Taxes Center of Excellence in WPP, one of the top Advertising firms in the world, you will enjoy a collaborative atmosphere and building of a new team to provide support to all US subsidiaries. You will also be involved in implementing new technology and developing existing processes. What you'll be doing: Prepare all US indirect tax filings including sales & use tax, gross receipts tax, personal property and Commercial Rent. Provide excellent service to multiple US companies. Ability to multitask and be involved in ad-hoc projects as needed. Work with local Finance teams to build Indirect Tax calendar of filings, get copies of prior year filings & workpapers and build a new database with logins and passwords. Responsible for monthly accruals and reconciliation of indirect tax accounts. Handle and respond to notices and assist with tax audits including analyzing various transactions for auditor inquiries and gathering of requested data. Assist Indirect Tax Manager to determine

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: The Technology Risk Senior Analyst will support the build-out and day-to-day operation of WPP’s Enterprise Technology Risk capability. Reporting to the Technology Risk Lead, the role will help identify, assess, document and monitor technology risks and issues across Enterprise Technology, support clear risk reporting for senior stakeholders, and work with risk owners to drive practical treatment and remediation activity. The role will suit a proactive risk professional who can combine technology understanding, analytical discipline and strong stakeholder engagement with a mindset for automation, AI-enabled process improvement and continuous simplification. This role sits within the new Risk & Strategy team and will help make technology risk management more data-led, automation-enabled and actionable for Enterprise Technology. What you'll be doing: Support the operation and continuous improvement of the Enterprise Technology risk management framework, standards and ways of working. Coordinate and document technology risk assessments, issue reviews, control obs

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: The Technology Risk & Controls Senior Analyst operates as part of the second line Technology Risk & Controls function, working under the direction of the Technology Risk & Controls Lead. This role builds on core Analyst responsibilities, taking greater ownership of control testing, audit engagement, and stakeholder interaction. The Senior Analyst is expected to operate with increased independence, support junior team members, and contribute to improving the consistency and quality of the controls environment. This role supports the delivery of the controls assurance programme across Business Platforms and Corporate applications, with a strong focus on IT General Controls (ITGC), and SOX compliance, for ERP environments. The role is focused on executing high-quality control testing, audit support and remediation assurance activities in line with WPP standards and methodologies. The Senior Analyst works closely with Application and Control owners, Financial Risk & Control colleagues and auditors to evidence control performance, support audit readiness (including SOX 404

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: This role will be working as part of both the Maconomy ERP testing team, who are responsible for all QA, Test & Release activities for this platform, as well as the QA Transformers team who own and operate our Test Automation platforms. You will provide technical as well as best practice support for all areas of test automation to the business. What you'll be doing: Lead Test Automation Efforts: Develop and implement automated testing strategies for functional, integration and regression testing, ensuring maximum test coverage and efficiency. Test Automation Framework Development: Lead the development, and maintenance of reusable and scalable test scripts, as well as supporting the design and development of our Global test frameworks Supporting Multi-Testing Streams: Ensuring that tests are developed and can be deployed to support multiple streams of work at the same time, such as multiple environment testing, as well as monthly releases Test Maintenance & Optimisation: Continuously monitor, update, and refactor existing test scripts to ensure they are up-to-date with a

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members across UK and India Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg About the role: As a Senior Product Analyst ( Member Acquisition Marketing ) , you’ll be responsible for managing insights projects related to member growth & acquisition. As a Product Analyst you’ll be: Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result Using your SQL/Python expertise to interrogate our data to solve key business problems Focusing on improving performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives Ability to deal with ambiguity & form ambiguous questions into define

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members across UK and India Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg About the role: As a Senior Product Analyst ( Member Acquisition Marketing ) , you’ll be responsible for managing insights projects related to member growth & acquisition. As a Product Analyst you’ll be: Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result Using your SQL/Python expertise to interrogate our data to solve key business problems Focusing on improving performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives Ability to deal with ambiguity & form ambiguous questions into define

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: We are seeking a highly analytical and business-oriented Data Analyst to join our Global Centre of Excellence (COE) in Mumbai. This role will play a critical part in enabling data-driven decision-making across Global Procurement and Real Estate & Workplace Solutions (REWS). The analyst will act as a data partner for both functions - owning dashboards, analytics, reporting frameworks, and data quality - while supporting global transformation initiatives, cost optimisation, portfolio performance, and digital enablement. This is a hands-on role requiring strong analytical capability, stakeholder engagement, and the ability to translate complex datasets into clear, actionable insights for senior leadership. What you'll be doing: Data Strategy & Governance (Procurement & REWS) Support the execution of the global data and reporting strategy across Procurement and REWS. Ensure data accuracy, integrity, and consistency across multiple data sources (ERP, S2C tools, real estate systems, finance data). Define and maintain data validation processes for spend, contracts,

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. The Data Engineering Team Our Data Engineering team is part of the Technology Data & Intelligence organization, on a mission to accelerate Okta’s scale and growth. We focus on building platforms and capabilities utilized across the organization by sales, marketing, engineering, finance, product, and operations. You will be part of a team performing detailed technical designs, development, and implementation of applications using cutting-edge technology stacks. The Senior Data Engineer Opportunity As a Senior Data Engineer, you will be responsible for designing, building, and maintaining scalable solutions. This role involves collaborating with data engineers, analysts, scientists, and other engineers to ensure data availability, integrity, and security. You will play a critical role in preparing Okta for its AI-driven future by building stable data layers and partnering with Analytics Engineers to power our AI/ML systems. What you’ll be doing D

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. The Data Engineering Team Our Data Engineering team is part of the Technology Data & Intelligence organization, on a mission to accelerate Okta’s scale and growth. We focus on building platforms and capabilities utilized across the organization by sales, marketing, engineering, finance, product, and operations. You will be part of a team performing detailed technical designs, development, and implementation of applications using cutting-edge technology stacks. The Senior Data Engineer Opportunity As a Senior Data Engineer, you will be responsible for designing, building, and maintaining scalable solutions. This role involves collaborating with data engineers, analysts, scientists, and other engineers to ensure data availability, integrity, and security. You will play a critical role in preparing Okta for its AI-driven future by building stable data layers and partnering with Analytics Engineers to power our AI/ML systems. What you’ll be doing D

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team- Paytm Ads is the digital advertising platform of Paytm, enabling brands to reach and engage with over 350M+ users across Paytm’s ecosystem of 200+ payment, commerce, and retail services—both online and offline. By leveraging transaction signals and behavioral insights, Paytm Ads enables advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns. About the Role- We are looking for a Senior Manager – Product Analytics to drive data-led decision making across the Paytm Ads platform. This role works closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes, translating data into actionable insights that improve advertiser and platform performance. Key Responsibilities: ● Build and maintain automated dashboards and BI reports for key product and revenue metrics. ● Write advanced SQL queries to analyze large datasets and generate actionable insights. ● Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities. ● Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact. ● Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions. ● Translate business/product questions into structured analysis recommendations for stakeholders. Qualifications: ● B.E./B.Tech from a reputed engineering institute ● Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles. ● Strong SQL expertise for large-scale data analysis

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. ABOUT THE ROLE Digital Gold & Silver is one of the fastest-scaling propositions in the Wealth portfolio. As Senior Business Analyst, you will own the numbers end to end from acquisition through retention, churn, revenue and GMV. This is not a reporting role: you will frame problems independently, find root causes, size opportunities, and convert them into growth recommendations that Marketing and Business teams act on. KEY RESPONSIBILITIES Business Insights & Growth • Drive data-led growth across the acquisition, retention, churn, revenue and GMV lifecycle. • Own deep-dive analytics to identify key drivers and opportunities for acquisition, engagement, retention and churn reduction. • Drive Revenue and GMV growth in line with the Annual Operating Plan (AOP) through actionable insights and growth recommendations. Customer & Lifecycle Analytics • Analyse cohorts, journeys, segments and behavioural trends to improve customer lifetime value and repeat transactions. • Build cohort and retention frameworks (D0/D7/D30, monthly triangles) across new, reactivated and repeat users. • Diagnose churn and cancellation drivers and recommend structural fixes, not surface-level corrections. Campaign Efficacy & Attribution • Measure and optimize campaign efficacy — identifying the right segments, propositions, channels and levers to maximize incremental GMV and revenue. • Conduct funnel, cohort, campaign and attribution analysis to identify performance gaps and recommend corrective actions. • Reconcile promotional burn against incremental GMV; establish ROI and cost-per-incremental-user benchmarks by campaign and segment. • Ana

About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role We are looking for a product marketing professional to drive positioning, adoption, and growth of Paytm’s EDC offerings across merchant segments. Key Responsibilities * Define product positioning, messaging, and go-to-market strategy for EDC products. * Work closely with product teams to translate features into clear merchant value propositions. * Drive launches, campaigns, and adoption strategies for new features and products. * Partner with sales and distribution teams to enable effective product storytelling * Use data and customer insights to refine messaging and improve conversion funnels. * Conduct market research and competitive analysis to identify differentiation opportunities. Ideal Candidate Profile * 4–5 years of experience in product marketing (fintech / SaaS / payments preferred). * Strong ability to simplify complex products into clear, compelling narratives. * Experience working with cross-functional teams (product, sales, analytics) * Data-driven mindset with strong execution capability * Strong communication and stakeholder management skills. Why join us A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities solid 360 feedback from your peer teams on your support of their goals respect, that is earned, not demanded from your peers and manager. Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to de