Senior Analyst, Digital Marketing

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. ABOUT THE ROLE Digital Gold & Silver is one of the fastest-scaling propositions in the Wealth portfolio. As Senior Business Analyst, you will own the numbers end to end from acquisition through retention, churn, revenue and GMV. This is not a reporting role: you will frame problems independently, find root causes, size opportunities, and convert them into growth recommendations that Marketing and Business teams act on. KEY RESPONSIBILITIES Business Insights & Growth • Drive data-led growth across the acquisition, retention, churn, revenue and GMV lifecycle. • Own deep-dive analytics to identify key drivers and opportunities for acquisition, engagement, retention and churn reduction. • Drive Revenue and GMV growth in line with the Annual Operating Plan (AOP) through actionable insights and growth recommendations. Customer & Lifecycle Analytics • Analyse cohorts, journeys, segments and behavioural trends to improve customer lifetime value and repeat transactions. • Build cohort and retention frameworks (D0/D7/D30, monthly triangles) across new, reactivated and repeat users. • Diagnose churn and cancellation drivers and recommend structural fixes, not surface-level corrections. Campaign Efficacy & Attribution • Measure and optimize campaign efficacy — identifying the right segments, propositions, channels and levers to maximize incremental GMV and revenue. • Conduct funnel, cohort, campaign and attribution analysis to identify performance gaps and recommend corrective actions. • Reconcile promotional burn against incremental GMV; establish ROI and cost-per-incremental-user benchmarks by campaign and segment. • Ana

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: We are seeking a highly analytical and business-oriented Data Analyst to join our Global Centre of Excellence (COE) in Mumbai. This role will play a critical part in enabling data-driven decision-making across Global Procurement and Real Estate & Workplace Solutions (REWS). The analyst will act as a data partner for both functions - owning dashboards, analytics, reporting frameworks, and data quality - while supporting global transformation initiatives, cost optimisation, portfolio performance, and digital enablement. This is a hands-on role requiring strong analytical capability, stakeholder engagement, and the ability to translate complex datasets into clear, actionable insights for senior leadership. What you'll be doing: Data Strategy & Governance (Procurement & REWS) Support the execution of the global data and reporting strategy across Procurement and REWS. Ensure data accuracy, integrity, and consistency across multiple data sources (ERP, S2C tools, real estate systems, finance data). Define and maintain data validation processes for spend, contracts,

About Zinnov Zinnov is a global management consulting firm that helps organizations make decisions that actually get used — and deliver results that matter. For over two decades, we’ve partnered with leading enterprises, high-growth technology companies, and investors to answer some of the toughest questions they face: Where should we invest? How do we scale globally? What capabilities will win in the next decade? Our work shapes market entry strategies, global operating models, M&A decisions, and long-term growth bets. We’re known for being data-led, execution-focused, and outcome-driven — not opinion-heavy slideware. At Zinnov, how you work matters as much as what you deliver. We value independent thinking, crisp communication, and early ownership. With 450+ professionals across 10 global offices, we work across industries including Digital Services, ER&D, Enterprise Software, Semiconductors, Healthcare, BFSI, Automotive, Media & Telecom, and Private Equity. Zinnov isn’t for everyone. It’s for people who want steep learning curves, honest feedback, and the chance to see their work influence real business decisions — not just presentations. Why Corporate Functions? Zinnov’s Corporate Functions teams power how the firm delivers at scale—building the internal engine behind high-growth, high-impact work. You’ll get: Direct contribution to running and scaling operations that matter—spanning HR & compliance, talent acquisition, marketing, employer branding, facilities/infra, learning & development, and finance & compliance, whichever one you’re here for. Exposure to operating models where Zinnov provides end-to-end enablement building the internal operating engine, employee experience, and scalable processes. A highly cross-functional environment—working closely with delivery/PMO and domain teams to drive consistent execution and employee experience at scale. About the Role As a Senior Manager – Research & Thought Leadership, GC

About Mixpanel Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com . About the Team Our Sales team manages the full sales cycle, helping prospects and existing customers leverage Mixpanel to analyse, measure, and improve their customer experience. The Enterprise team focuses on targeting and working with our largest organisations — 1,000+ employees — with an emphasis on high-growth technology companies who are changing the world around us. About the Role As a Senior Enterprise Account Executive, you’ll help our future customers understand the power of Mixpanel as the best-in-class product analytics solution in the market. You’ll focus on enterprise organisations across India, with an emphasis on high-growth technology companies in sectors such as Fintech, eCommerce, Media & Entertainment, and SaaS. Collaboration is key — from building strong relationships with prospects and key stakeholders to working with internal cross-functional partners like Solutions Engineering to win together as one team. You’ll leverage your prospecting skills selling SaaS to technology companies alongside strong knowledge of Mixpanel’s product and ecosystem to close new business, powering the next generation of innovative Australian companies. This is a great opportunity for an experienced enterprise seller who thrives in complex, multi-stakeholder sales cycles and wants to play a visible role in building Mixpanel’s presence across the India market. Responsibilities Generate new business opportunities by selling directly to top-tier digital analytics decision-makers, including C-level executives and other key stakeholders across India and South Asia Manage 6–18 month sales cycles, including a

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. We are seeking a highly motivated Senior Analyst to own and evolve a best-in-class tooling ecosystem that powers Roblox's Safety, Privacy, Trust & Safety, and Support Operations teams. In this role, you will sit at the intersection of operations and technology — driving systematic improvements, scaling tooling infrastructure, and ensuring agents across global vendor sites have the tools they need to operate efficiently and safely at Roblox's scale. You will join a growing team of administrators, incident managers, and product support specialists in India, providing comprehensive tooling and admin support to our global operations teams. You will help build a premier suite of agent tooling by managing systematic changes, identifying improvements, and delivering exceptional service to our internal customers. You will Administer and configure applications — including Zendesk, Absorb, JIRA, and other third-party and internally developed tools — to support 24/7 operations across multiple vendor sites. Design and implement queue and routing systems that reduce agent decision fatigue, enable quality support interactions, and support seamless multi-site operations. Analyze and translate b

About Zinnov Zinnov is a global management consulting firm that helps organizations make decisions that actually get used — and deliver results that matter. For over two decades, we’ve partnered with leading enterprises, high-growth technology companies, and investors to answer some of the toughest questions they face: Where should we invest? How do we scale globally? What capabilities will win in the next decade? Our work shapes market entry strategies, global operating models, M&A decisions, and long-term growth bets. We’re known for being data-led, execution-focused, and outcome-driven — not opinion-heavy slideware. At Zinnov, how you work matters as much as what you deliver. We value independent thinking, crisp communication, and early ownership. With 450+ professionals across 10 global offices, we work across industries including Digital Services, ER&D, Enterprise Software, Semiconductors, Healthcare, BFSI, Automotive, Media & Telecom, and Private Equity. Zinnov isn’t for everyone. It’s for people who want steep learning curves, honest feedback, and the chance to see their work influence real business decisions — not just presentations. About the Role As People Success Partner (PSP) – Senior Analyst/Analyst, you will support end-to-end people execution across key HR pillars — HR operations, compensation support, learning & development enablement, talent processes, and employer branding. This role is designed for a high-ownership HR generalist who can run structured people processes, build strong employee connect, and use data and insights to improve engagement, performance, and retention. You will work closely with People Success Partners and business leaders to drive predictable HR delivery, strengthen culture and communication, and ensure employees and managers get timely, high-quality support. What You’ll Do People Pulse, Engagement & Culture Track the pulse of employees through health checks, pulse surveys, exit i