Datadog is looking for an experienced Senior Account Based Marketing Manager to drive new customer acquisition and pipeline generation across the Americas (North America and LATAM), with a focus on our Commercial (SMB) segment. In this role, you will design and execute an integrated, multi-channel marketing account based-marketing strategy, spanning paid search, paid social, dedicated field programs, sponsored events, and third-party digital channels, in close partnership with sales leadership. This is a full-funnel, cross-channel mandate, with the latitude to prioritize the channels and programs that deliver the greatest impact. At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them. What You’ll Do: Develop and execute a comprehensive, multi-channel marketing strategy to drive pipeline growth across the Americas, leveraging sponsored events, paid search, paid social, field-led programs, third-party digital placements, and more. Support the design and execution of 1:many, 1:few, and 1:1 ABX marketing programs for the Commercial (Small and Midsize Business) segment, combining digital tactics, such as paid social and programmatic display, with dedicated field plays, such as direct mail, to break into and expand high-value accounts. Serve as both strategist and operator for the region: help define the marketing plan and lead execution across paid media, field marketing, and event teams. Architect the operating model and playbooks for dedicated programs and partner with cross-functional marketing teams to execute dedicated programs where regional support is needed, maintaining consistent quality and cadence across the Americas. Establish the reporting and measurement framework needed to evaluate program and channel performance, refining the strategy based on results. Maintain flexi
Role overview
Job description
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. What is The Role We're looking for a strategic, creative, and highly collaborative Account-Based Marketing Manager to craft and scale ABM programs across priority accounts in the Americas. This role sits at the intersection of marketing, sales, and customer success —
…What they are looking for
Skills & requirements
Qualification
Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation; If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role
Department · Strategic Enterprise Growth
Hiring company
Elastic
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