About OpenAI OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity. Our mission requires a team that brings diverse perspectives, strong judgment, and a deep commitment to safe and beneficial deployment. About the role The ANZ B2B Marketing Lead is the accountable market owner for OpenAI’s B2B marketing strategy, execution, and outcomes across Australia and New Zealand. They set priorities with local GTM leadership, translate global and regional strategy into locally effective programs, and drive measurable pipeline, adoption, and customer trust. They remain hands-on while drawing on regional and global specialists, represent ANZ customer and market needs in broader planning, and build the operating model and capabilities needed to scale. The role prioritises enterprise and mid-market opportunities across Australia and New Zealand, while coordinating startup, developer, and partner programs with regional and global specialists. You will partner closely with Sales, Partnerships, Product Marketing, Communications, Legal, APAC Marketing, and Global Marketing to set local priorities, activate relevant programs, and bring ANZ customer and market insights into broader planning. Responsibilities Own ANZ B2B marketing strategy and investment recommendations across Australia and New Zealand, prioritizing enterprise and mid-market opportunities in alignment with local GTM, regional, and global goals Plan and run integrated marketing programs across ABM, field events, executive programs, roundtables, partner co-marketing, customer stories Activate global and regional campaigns for the ANZ market, adapting messaging, channels, proof points, and execution for local audiences Create high-impact local content, including customer stories, executive narratives, sales enablement, newsletters, and campaign assets Partner with Sales to identify priority enterprise and mid-market accounts, industries, pipeline
Salary not disclosed
Check market pay for comparable APAC GTM Enablement Lead roles before applying.
Role overview
Job description
About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role Anthropic’s APAC go-to-market organisation is the fastest-growing part of our international business, spanning markets with distinct languages, cultures and buying styles. Today, enablement for the region is delivered by our global and EMEA teams. As we scale in APAC, we are establishing an initial in-region enablement presence, based in Sydney and supporting the field across the region. As Enablement Lead, you will be hands-on in getting the APAC field ready: onboarding, ongoing skill development, manager coaching support and launch readine
…What they are looking for
Skills & requirements
Qualification
Bachelor’s degree or an equivalent combination of education, training, and/or experience Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience Minimum years of
Department · Sales

Hiring company
Anthropic
Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems.
Related opportunities
Similar active roles
Relevant, currently active roles for this market.
🔔 Get job alerts
New APAC GTM Enablement Lead jobs in Sydney, Australia, straight to your inbox.
No spam · Unsubscribe anytime