Brand Insights, Measurement Lead

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. Job Description The New York Times' Advertising team is looking for a Director, Measurement and Insights. As the Director, Measurement you will manage an experienced team, ensuring they present campaign performance to clients. You will also develop benchmarks that guide future campaigns and creative strategies. You will lead the team responsible for evaluating campaign effectiveness across all New York Times sub-brands. As the Director, Measurement you will guide the measurement roadmap to enhance client relationships and solidify their trust in The Times as an advertising partner. This is a hybrid role based in our New York headquarters, reporting to the Senior Director, Measurements, Audience and Insights. You can typically expect to be in the office 3 days per week. About The Role The Director, Measurement responsibilities include leading the development of tools that ensure we are bringing performative products to market. These responsibilities also involve consulting with clients on the effectiveness of their advertising through data-driven narratives. Additionally, you will build new privacy-first solutions that progress our portfolio of campaign performance offerings. Responsibilities: Lead the enhancement of our suite of measurement solutions across the full marketing funnel Analyze campaign effectiveness and develop measurement narratives that are both applicable for clients and for the teams responsible for media strategy Co

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Staff Product Analyst, Product Analytics San Mateo, Los Angeles, or San Diego, United States This role will serve as a strategic analytics lead across multiple product and business areas, partnering closely with Product, Engineering, Data Science, Analytics Engineering, Finance, and other cross-functional teams. The Staff Product Analyst will be responsible for identifying long-term monetization and product growth opportunities, shaping product strategy through data-driven insights, and establishing scalable measurement frameworks that support decision-making across initiatives. Responsibilities Serve as a strategic analytics thought partner , using data to shape product strategy, challenge assumptions, identify opportunities and risks, and influence key decisions. Lead analytics strategy for complex product areas , partnering with Product, Engineering, Business, and Data teams to translate strategic objectives into KPIs, targets, measurement frameworks, and actionable insights. Lead measurement and experimentation strategy , including A/B testing and causal inference approaches, ensuring rigorous methodologies are applied to evaluate product impact and inform investment and launch decisions. Own complex, ambiguous analytics initiatives end to end , defining the a

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Staff Data Scientist - Experimentation & Measurement Overview: As a Staff Data Scientist on the Decision Science team at PlayStation, you will take a leading role in designing and interpreting experiments that evaluate the impact of key initiatives and programs. You’ll help shape how millions of players around the world experience PlayStation by bringing statistical rigor, clear measurement strategies, and deep causal inference expertise to some of the most critical initiatives across the company. This highly visible role will advance our experimentation practices and ensure that data-driven insights inform the way we build, market, and evolve our products. What You’ll Be Doing: Design, execute, and interpret A/B tests and quasi-experiments, and apply advanced causal inference methods when experimentation isn’t feasible. Partner with cross-functional teams (product, engineering, marketing) to embed experimentation into development and iteration cycles and communicate results with the company’s senior leadership. Mentor and guide other Data Scientists, providing thought leadership and technical direction. Serve as a thought leader on best practices for hypothesis development, metric selection, test structure, and results communication. Help define a

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Staff Data Scientist - Experimentation & Measurement San Mateo, CA (Hybrid) Overview: As a Staff Data Scientist on the Decision Science team at PlayStation, you will take a leading role in designing and interpreting experiments that evaluate the impact of key initiatives and programs. You’ll help shape how millions of players around the world experience PlayStation by bringing statistical rigor, clear measurement strategies, and deep causal inference expertise to some of the most critical initiatives across the company. This highly visible role will advance our experimentation practices and ensure that data-driven insights inform the way we build, market, and evolve our products. What You’ll Be Doing: Design, execute, and interpret A/B tests and quasi-experiments, and apply advanced causal inference methods when experimentation isn’t feasible. Partner with cross-functional teams (product, engineering, marketing) to embed experimentation into development and iteration cycles and communicate results with the company’s senior leadership. Mentor and guide other Data Scientists, providing thought leadership and technical direction. Serve as a thought leader on best practices for hypothesis development, metric selection, test structure, and results commu

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Role Overview: As a Data Scientist, you will help measure the impact of PlayStation's products, features and commercial initiatives through experimentation, causal inference and applied data science. Working at the intersection of data science, machine learning, product and commercial strategy, you will apply robust analytical techniques to solve complex business problems, generate actionable insights and support evidence-based decision-making across PlayStation. This role goes beyond traditional A/B testing. You will apply modern causal inference, statistical modelling and machine learning techniques to evaluate initiatives where controlled experiments are difficult or impossible, collaborating closely with product, engineering, analytics and business teams to deliver high-quality measurement and insights. This is an opportunity to work on high-impact initiatives affecting millions of PlayStation players while developing your expertise in experimentation, causal inference and applied data science. What You'll Be Doing: Apply measurement methodologies across experimentation, causal inference and advanced analytics to evaluate product and commercial initiatives. Design and execute robust measurement approaches across randomised experiments, quasi-experimental metho

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Role Overview: As a Senior / Staff Data Scientist, you will help shape how PlayStation measures the impact of products, features and commercial initiatives through world-class experimentation, causal inference and applied data science. Working at the intersection of data science, machine learning, product and commercial strategy, you will develop innovative measurement methodologies, define best practices, and provide technical leadership that enables teams across PlayStation to make faster, more confident business decisions. This role goes beyond traditional A/B testing. You will solve complex measurement problems where controlled experiments are difficult or impossible, applying modern causal inference, statistical modelling and machine learning techniques to generate robust business insights. You will collaborate closely with product, engineering, analytics and business teams to raise the standard of experimentation and evidence-based decision-making across the organisation. This is an opportunity to influence strategic decisions impacting millions of PlayStation players while helping establish best-in-class measurement practices across one of the world's leading entertainment companies. What You'll Be Doing: Develop innovative measurement methodologies across