Brand Marketing Manager

🚀 About WRITER WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through super intelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI. Founded in 2020 with office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI. 📐 About the role In a world where every AI company sounds the same, WRITER is building something different. We believe a great brand doesn’t just look good. It earns trust, sharpens conviction, and gives people the confidence to act. We’re looking for someone who believes that just as deeply as we do. Reporting into the VP of brand and communications, you’ll drive ownership of the WRITER brand, internal and external, from campaign strategy to the systems that make great brand work scalable. You’ll help shape how the world sees us, how our employees feel about us, how our product expresses us, and how AI makes all of that more powerful. If you’re a brand leader who thinks in systems, ships with taste, and is genuinely excited about what agentic AI makes possible for marketing, this is your role. We are open to hiring for this role at multiple levels, with compensation ranges scaled to match your experience, expertise, and the scope of the role. 🦸🏻‍♀️ What you’ll do Brand stra

Shape the Future with Dun & Bradstreet At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers. The Senior Brand Marketing Manager leads the development, activation, and governance of brand initiatives that strengthen awareness, consistency, and perception across channels. This role owns the brand narrative and strategy, drive campaigns that build awareness and affinity, and ensure consistency in how we show up in the market. This role helps shape the company’s brand architecture and brand naming approach—ensuring the master brand, sub-brands, products, solutions, programs, campaigns, and partner offerings are expressed and branded in a clear, cohesive, and customer- relevant way. The role works cross-functionally with creative, communications, portfolio marketing and additional marketing teams from media, to events, to digital, etc. to translate business objectives into compelling brand experiences. Essential Key Responsibilities Develop and refine the brand strategy, including positioning, messaging, voice, and narrative. Ensure the brand narrative is clear, differentiated, and aligned with the company visual and business goals. Help define, document, and govern brand architecture, including how the master brand, sub-brands, product, solutions, capabilities, program, campaign, and partner offerings related to one another – and earn branding. Support brand naming strategy and governance for new products, solutions, data offerings, agents, capabilities etc. – ensuring names align to the br

Shape the Future with Dun & Bradstreet At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers. The Senior Brand Marketing Manager leads the development, activation, and governance of brand initiatives that strengthen awareness, consistency, and perception across channels. This role owns the brand narrative and strategy, drive campaigns that build awareness and affinity, and ensure consistency in how we show up in the market. This role helps shape the company’s brand architecture and brand naming approach—ensuring the master brand, sub-brands, products, solutions, programs, campaigns, and partner offerings are expressed and branded in a clear, cohesive, and customer- relevant way. The role works cross-functionally with creative, communications, portfolio marketing and additional marketing teams from media, to events, to digital, etc. to translate business objectives into compelling brand experiences. Essential Key Responsibilities Develop and refine the brand strategy, including positioning, messaging, voice, and narrative. Ensure the brand narrative is clear, differentiated, and aligned with the company visual and business goals. Help define, document, and govern brand architecture, including how the master brand, sub-brands, product, solutions, capabilities, program, campaign, and partner offerings related to one another – and earn branding. Support brand naming strategy and governance for new products, solutions, data offerings, agents, capabilities etc. – ensuring names align to the br

Shape the Future with Dun & Bradstreet At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers. The Senior Brand Marketing Manager leads the development, activation, and governance of brand initiatives that strengthen awareness, consistency, and perception across channels. This role owns the brand narrative and strategy, drive campaigns that build awareness and affinity, and ensure consistency in how we show up in the market. This role helps shape the company’s brand architecture and brand naming approach—ensuring the master brand, sub-brands, products, solutions, programs, campaigns, and partner offerings are expressed and branded in a clear, cohesive, and customer- relevant way. The role works cross-functionally with creative, communications, portfolio marketing and additional marketing teams from media, to events, to digital, etc. to translate business objectives into compelling brand experiences. Essential Key Responsibilities Develop and refine the brand strategy, including positioning, messaging, voice, and narrative. Ensure the brand narrative is clear, differentiated, and aligned with the company visual and business goals. Help define, document, and govern brand architecture, including how the master brand, sub-brands, product, solutions, capabilities, program, campaign, and partner offerings related to one another – and earn branding. Support brand naming strategy and governance for new products, solutions, data offerings, agents, capabilities etc. – ensuring names align to the br

Shape the Future with Dun & Bradstreet At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. Since 1841, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers. The Senior Brand Marketing Manager leads the development, activation, and governance of brand initiatives that strengthen awareness, consistency, and perception across channels. This role owns the brand narrative and strategy, drive campaigns that build awareness and affinity, and ensure consistency in how we show up in the market. This role helps shape the company’s brand architecture and brand naming approach—ensuring the master brand, sub-brands, products, solutions, programs, campaigns, and partner offerings are expressed and branded in a clear, cohesive, and customer- relevant way. The role works cross-functionally with creative, communications, portfolio marketing and additional marketing teams from media, to events, to digital, etc. to translate business objectives into compelling brand experiences. Essential Key Responsibilities Develop and refine the brand strategy, including positioning, messaging, voice, and narrative. Ensure the brand narrative is clear, differentiated, and aligned with the company visual and business goals. Help define, document, and govern brand architecture, including how the master brand, sub-brands, product, solutions, capabilities, program, campaign, and partner offerings related to one another – and earn branding. Support brand naming strategy and governance for new products, solutions, data offerings, agents, capabilities etc. – ensuring names align to the br

About the Team OpenAI’s Business Marketing team helps organizations understand, adopt, and create value with AI. Integrated Marketing connects our brand, products, customers, developer communities, go-to-market teams, and commercial priorities into coherent market moments. We are building an AI-native marketing team that moves quickly, uses intelligence to work differently, and measures success by whether business audiences become aware of OpenAI, consider our products, and ultimately choose us. About the Role We’re hiring an integrated marketer to shape how businesses understand, experience, and choose OpenAI. You’ll connect our brand, products, and customer stories into campaigns that demonstrate how AI is transforming organizations and establish OpenAI as a preferred partner for businesses adopting AI. You’ll build integrated campaigns for BDMs, and grow customer relationships through storytelling as a critical source of proof of enterprise transformation.. This role is part of the Integrated Marketing team within OpenAI’s Business Marketing organization. While your specialty is brand and customer, you’ll flex across business campaigns, product launches, and other priority market moments. In this role, you will: Lead integrated brand marketing strategies and campaigns that increase awareness, consideration, and preference among enterprise buyers and business decision makers. Synthesize audience research, cultural/competitive context, product truth, customer proof, and business priorities into positioning and creative briefs that can travel across paid, owned, earned, social, field, and sales channels. Connect brand, creative, customer marketing, communications, media, growth, demand generation, and field activation into one coherent business audience journey. Use AI to uncover insights, experiment with new storytelling formats, and accelerate high-quality execution. Be directly accountable for increasing unaided awareness, consideration, purchase preference, and