Campaign Operations- Paytm

Expectations/ Requirements  Own marketing campaign operations & implementation design logic end to end in alignment with the marketing strategy decided upon  Own the monitoring and tracking of metrics useful for performance analyses of campaigns  Set up and run experiments on campaigns  Streamline operations for reduced errors and increased efficiency  Run root cause analyses and narrow down the cause(s) in cases of deviations from expected campaign behavior Superpowers/ Skills that will help you succeed in this role  Familiarity with any CLM tool. Prior experience with CleverTap will be an added advantage.  Aptitude – good with logical reasoning, breaking down problem statements, and hypothesis formation and validation  Ownership – Own campaigns end to end from execution to assessment to accommodating learnings – the candidate should be interested in the role or else it will be difficult to gather ownership and excel  Previous experience in operations is preferred - not mandatory Why join us  A collaborative output driven program that brings cohesiveness across businesses through technology  Improve the average revenue per use by increasing the cross-sell opportunities  A solid 360 feedbacks from your peer teams on your support of their goals  Respect, that is earned, not demanded from your peers and manager

About Us Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Location- Noida / Bangalore / Mumbai Role Overview The Campaign Operations Specialist will be responsible for end-to-end execution and optimization of advertiser campaigns on the Paytm Ads platform. This role sits at the intersection of ad operations, performance optimization, and client delivery, ensuring campaigns run flawlessly, meet KPIs, and drive measurable business outcomes. Key Responsibilities Campaign Setup & Execution ● Set up and launch managed service ad campaigns across Paytm inventory (Search Ads, Display, Native, Post-Transaction placements, Video where applicable). ● Configure targeting, budgets, bidding, creatives, and flighting based on client briefs. ● Ensure accurate tagging, tracking, and attribution setup. Campaign Monitoring & Optimization ● Monitor live campaigns for delivery, pacing, CTR, CVR, ROAS, and CPA. ● Perform ongoing optimizations on bids, targeting, creatives, and budgets to maximize performance. ● Identify and resolve delivery issues (under-delivery, drop in CTR, tracking gaps). Reporting & Insights ● Prepare daily, weekly, and post-campaign reports for advertisers and internal stakeholders. ● Analyze performance trends and convert data into actionable insights and recommendations. ● Support QBRs and performance reviews with clear narratives and data storytelling. Client & Internal Collaboration ● Act as the operations SPOC for sales, account management, and product teams. ● Work closely with Sales to understand client objectives and translate them into executable media plans. ● Coordinate with creative, tech, and product teams to resolve issues and improve c

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Location- Noida / Bangalore / Mumbai Role Overview : The Campaign Operations Specialist will be responsible for end-to-end execution and optimization of advertiser campaigns on the Paytm Ads platform. This role sits at the intersection of ad operations, performance optimization, and client delivery, ensuring campaigns run flawlessly, meet KPIs, and drive measurable business outcomes. Key Responsibilities Campaign Setup & Execution ● Set up and launch managed service ad campaigns across Paytm ad inventory (primarily scratch cards). ● Configure targeting, budgets, bidding, creatives, and flighting based on client briefs. ● Ensure accurate tagging, tracking, and attribution setup. Campaign Monitoring & Optimization ● Monitor live campaigns for delivery, pacing, CTR, CVR, ROAS, and CPA. ● Perform ongoing optimizations on bids, targeting, creatives, and budgets to maximize performance. ● Identify and resolve delivery issues (under-delivery, drop in CTR, tracking gaps). ● Translate learnings into repeatable playbooks and SOPs. Reporting & Insights ● Prepare daily, weekly, and post-campaign reports for advertisers and internal stakeholders. ● Analyze performance trends and convert data into actionable insights and recommendations. ● Support QBRs and performance reviews with clear narratives and data storytelling. Client & Internal Collaboration ● Act as the operations SPOC for sales, account management, and product teams. ● Work closely with Sales to understand client objectives and translate them into executable media plans. ● Coordinate with creative, tech, and product te

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Location- Noida / Bangalore / Mumbai Role Overview: Campaign Operations Specialist will be responsible for the end-to-end execution, monitoring, and optimization of digital advertising campaigns across programmatic platforms, with a strong focus on Google Display & Video 360 (DV360), OTT/CTV, Display, and Video advertising. This role sits at the intersection of ad operations, campaign performance, and client delivery, ensuring campaigns launch accurately, deliver efficiently, meet KPIs, and drive measurable business outcomes. Key Responsibilities: Campaign Setup & Execution ● Set up and launch advertiser campaigns on DV360 and programmatic platforms, including Display, Video, YouTube, and OTT/CTV inventory. ● Configure insertion orders, line items, targeting, budgets, bidding, creatives, frequency caps, and flighting based on client briefs and media plans. ● Manage audience, contextual, geo, device, inventory, and OTT/CTV audience targeting. ● Execute campaigns across OTT/video inventory and connected TV environments, ensuring appropriate targeting, creative formats, and delivery. ● Ensure accurate campaign tagging, tracking, Floodlight/conversion tracking, and attribution setup. ● Perform detailed pre-launch QA to ensure error-free campaign execution. Campaign Monitoring & Optimization ● Monitor live campaigns for delivery, pacing, CTR, CPM, CPC, CVR, CPA, viewability, reach, frequency, and video completion rates. ● Perform ongoing optimizations across bids, targeting, budgets, creatives, inventory, and frequency to improve campaign performance. ● Monitor OTT/video campaigns for completion rate, VTR, viewabili

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: We are looking for an experienced Campaign Manager who will manage end-to-end growth campaign execution and will analyze campaign performance, run experiments, optimize engagement/conversion, and work with cross-functional teams to ensure smooth and timely execution. Requirements: ●2+ years of hands-on experience in Growth Operations, preferably in a consumer tech or fintech environment, with strong campaign execution expertise. ● Strong proficiency in Clevertap, AI tools such as ChatGPT, Claude, and Gemini to improve operational efficiency, automate workflows, and enhance campaign processes. ●Manage end-to-end execution of cashback, CLM, push, and banner campaigns, including CleverTap setup, segmentation, targeting, scheduling, and QC. ●Collaborate with Growth, CLM, Marketing, Design, Promo, and Tech teams for seamless execution and timely resolution of dependencies. ● Analyze campaign performance, drive experimentation and optimization, and identify opportunities to improve engagement and conversion. ●Demonstrate strong ownership, analytical thinking, problem-solving, communication, and execution skills, with the ability to work independently. Why join us? A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager Compensation: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ m

CRM Executive Location: Noida Experience: 1–3 Years Business: Paytm Money About the Role Paytm Money is looking for a detail-oriented CRM Executive to join its Execution Pod. In this role, you will be responsible for the end-to-end production, quality assurance, and deployment of customer communications across WhatsApp and Push Notification channels. You will ensure that every customer communication is accurate, engaging, compliant with SEBI regulations, and delivered seamlessly. This role requires strong attention to detail, excellent content review skills, and hands-on experience with CRM platforms. Key Responsibilities Draft, edit, and finalize communication copy for marketing campaigns in accordance with SEBI advertising and communication guidelines. Review and proof creatives, subject lines, CTAs, and campaign content before deployment to ensure accuracy and compliance. Set up, test, QA, and schedule campaigns on CleverTap across WhatsApp and Push Notification channels. Own campaign execution processes, including checklists, approvals, stakeholder coordination, and go-live timelines. Partner closely with Compliance and Legal teams to secure mandatory approvals and disclosures. Maintain campaign calendars, trackers, and execution dashboards to ensure timely delivery of all customer journeys. Monitor campaign deployment and proactively identify audience mismatches, delivery issues, or QA gaps. Ensure operational excellence with zero compliance misses and flawless campaign execution. Desired Skills & Qualifications 1–3 years of experience in CRM, Lifecycle Marketing, Content Operations, Marketing Operations, Customer Engagement, or Campaign Management. Hands-on experience with CleverTap is strongly preferred. Experience with MoEngage, WebEngage, Netcore, Braze, or similar CRM platforms is also valuable. Strong written English and content editing skills with the ability to create crisp, customer-friendly communication. Understanding of financial services com