Campaign Operations- Specialist- Paytm Ads

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Location- Noida / Bangalore / Mumbai Role Overview : The Campaign Operations Specialist will be responsible for end-to-end execution and optimization of advertiser campaigns on the Paytm Ads platform. This role sits at the intersection of ad operations, performance optimization, and client delivery, ensuring campaigns run flawlessly, meet KPIs, and drive measurable business outcomes. Key Responsibilities Campaign Setup & Execution ● Set up and launch managed service ad campaigns across Paytm ad inventory (primarily scratch cards). ● Configure targeting, budgets, bidding, creatives, and flighting based on client briefs. ● Ensure accurate tagging, tracking, and attribution setup. Campaign Monitoring & Optimization ● Monitor live campaigns for delivery, pacing, CTR, CVR, ROAS, and CPA. ● Perform ongoing optimizations on bids, targeting, creatives, and budgets to maximize performance. ● Identify and resolve delivery issues (under-delivery, drop in CTR, tracking gaps). ● Translate learnings into repeatable playbooks and SOPs. Reporting & Insights ● Prepare daily, weekly, and post-campaign reports for advertisers and internal stakeholders. ● Analyze performance trends and convert data into actionable insights and recommendations. ● Support QBRs and performance reviews with clear narratives and data storytelling. Client & Internal Collaboration ● Act as the operations SPOC for sales, account management, and product teams. ● Work closely with Sales to understand client objectives and translate them into executable media plans. ● Coordinate with creative, tech, and product te

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Location- Noida / Bangalore / Mumbai Role Overview: Campaign Operations Specialist will be responsible for the end-to-end execution, monitoring, and optimization of digital advertising campaigns across programmatic platforms, with a strong focus on Google Display & Video 360 (DV360), OTT/CTV, Display, and Video advertising. This role sits at the intersection of ad operations, campaign performance, and client delivery, ensuring campaigns launch accurately, deliver efficiently, meet KPIs, and drive measurable business outcomes. Key Responsibilities: Campaign Setup & Execution ● Set up and launch advertiser campaigns on DV360 and programmatic platforms, including Display, Video, YouTube, and OTT/CTV inventory. ● Configure insertion orders, line items, targeting, budgets, bidding, creatives, frequency caps, and flighting based on client briefs and media plans. ● Manage audience, contextual, geo, device, inventory, and OTT/CTV audience targeting. ● Execute campaigns across OTT/video inventory and connected TV environments, ensuring appropriate targeting, creative formats, and delivery. ● Ensure accurate campaign tagging, tracking, Floodlight/conversion tracking, and attribution setup. ● Perform detailed pre-launch QA to ensure error-free campaign execution. Campaign Monitoring & Optimization ● Monitor live campaigns for delivery, pacing, CTR, CPM, CPC, CVR, CPA, viewability, reach, frequency, and video completion rates. ● Perform ongoing optimizations across bids, targeting, budgets, creatives, inventory, and frequency to improve campaign performance. ● Monitor OTT/video campaigns for completion rate, VTR, viewabili

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Marketing Operations Specialist About the job This position is needed to oversee the planning, execution, and optimization of campaign operational requests. Reporting to the Manager, Marketing Campaign Operations, this role will be the operational backbone of our campaign initiatives. Responsibilities In this role, you’ll: Collaborate with stakeholders to develop campaign strategies, timelines, and objectives Build, test and execute marketing campaigns across various platforms Prioritize, track and document campaign request updates via project management software (Jira) Optimize internal processes to improve efficiency and reduce bottlenecks Resolve roadblocks and issues as needed to meet campaign goals Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a tradition

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. We're looking for a Marketing Automation Specialist to join our Marketing Operations team. In this role, you'll be the primary owner of driving communication from our Marketo instance - building, optimizing, and maintaining the automated and batch communications that power our marketing engine. You'll also work across a broader stack including Zoom Events, Salesloft, and Salesforce to ensure seamless campaign execution and reliable data flow across systems. This is a hands-on, high-volume production role for someone who is deeply fluent in Marketo and comfortable operating across a modern B2B marketing tech stack This role requires the flexibility to work a swing shift (9:00 am - 6:00 pm on three days and 1:00 pm - 10:00 pm twice a week) allowing for essential real-time overlap with our US office You Will: Marketing Campaign Operations (Marketo) Own the day-to-day administration and production within our Marketo instance, serving as the internal subject matter expert Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic Manage all campaign operations including email builds, landing pages, forms, tokens, and A/B testing Ensure database hygiene, deliverability best practices, and compliance with data privacy regulations (GDPR, CAN-SPAM) Maintain performance reports and dashboards in partnership with BI to track program effectiveness. Webinar Production + Management (Zoom Events) Support technical setup and execution of webinars and virtual events in Zoom Even

Specialist - Brand & Social is responsible for executing brand strategies, managing content creation, and overseeing social media operations. Ensures consistent brand representation, monitors campaign performance, and supports digital advertising efforts to uphold the corporate brand identity across platforms. Source: Adani Group | Job ID: 55072

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Specialist – Regional Customer Success Operations, Services Specialist – Regional Customer Success Operations, Services Overview Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Regional Customer Success teams play a crucial role in ensuring our customers achieve their desired outcomes while maximizing the value of our products and services. As advocates for customer experience, this team is accountable for a strong onboarding experience, providing ongoing strategic support, and fostering long-term relationships. They work collaboratively with cross-functional teams to address customer needs, gather feedback on product improvements, develop tailored strategies that enhance customer satisfaction and retention, build customer advocacy to support our B2B marketing campaigns and create leads for value expansion for our Business Development teams. By focusing on proactive engagement and personalized service with our customers, the team is dedicated to driving customer value and contributing to the overall growth of the organization. About the Role Are you passionate ab